I really like that it allows nearly everyone to experiment. It is suitable for beginners but also for expertes or developers. The option to work with the editor, templates or pure javascript opens all doors. Review collected by and hosted on G2.com.

To be honest, everything is very well implemented. Currently, there is nothing what i do not like. The system never disappointed me. Review collected by and hosted on G2.com.

The interface is very user-friendly and intuitive. There are almost too many options to choose from, but the Optimizely team is extremely helpful and makes themselves available for trainings and questions on anything related to testing, analyzing, and reviewing test results. Review collected by and hosted on G2.com.

Connecting the "events" to measure conversions in tests is seperate from the tests themselves, but that is minor Review collected by and hosted on G2.com.

The experimentation platform is super flexible, making it easy for tech-savvy folks to take things to the next level with fully customized experiences. The best part? The visual editor is so simple and powerful that anyone can build amazing tests without needing help from a developer! Review collected by and hosted on G2.com.

Web experimentation on its own doesn’t provide the most comprehensive analytics solution. However, you can easily pair it with tools like Google Analytics or Optimizely Analytics to get a complete 360-degree view of all your test data. Review collected by and hosted on G2.com.

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to edit code is quite powerful. Review collected by and hosted on G2.com.

What I liked the least was the truth that very few things, it is usually a bit complicated at the beginning, for other departments to edit styles and others to implement testAB, and the basic segmentation is non-existent. Review collected by and hosted on G2.com.

Well thought out UI that makes building complex experiments efficient. Review collected by and hosted on G2.com.

There isn't a mobile app that can easily turn experiments on and off. Review collected by and hosted on G2.com.

Optimizely makes it incredibly easy to run A/B tests and optimize digital experiences without heavy reliance on developers. The UI is intuitive, the reporting is clear, and the ability to personalize experiences at scale is a game changer. Review collected by and hosted on G2.com.

I wish they had native integrations with more analytics tools—it would streamline workflows and make data syncing even smoother. Review collected by and hosted on G2.com.

The results produced and the explanations of the different results for multi-variate experiments allows users from throughout the business to understand the variant performance without having to undertake complicated statistical analyses. Review collected by and hosted on G2.com.

Some implementation of the metrics used in experiments is technically difficult to implement and things like offline conversions etc can be tricky. Review collected by and hosted on G2.com.

Easy and Simple, it has excellent support, the ease of implementation and ease of integration have achieved a higher frequency of use and I have been surprised by its large number of functions, which are very functional. Review collected by and hosted on G2.com.

Well, the truth is that for a new collaborator it can be complicated at the beginning, but not to the extent of taking more than 1 week to learn. Review collected by and hosted on G2.com.

It is great to see results so clearly from the metrics defined for each test. The platform itself is very easy to use. Review collected by and hosted on G2.com.

It would be handy to see experimentation suggestions on the platform. Perhaps where there are indications of conversion drop off. Review collected by and hosted on G2.com.

It's a simple and effective way to run experiments and track results while encouraging teams to continuously explore improvements in the customer experience. This shift in mindset is fundamental to Optimizely. Review collected by and hosted on G2.com.

It can be quite expensive, making it more suited for larger organizations. Review collected by and hosted on G2.com.