Nielsen Ad Intel Features

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

Provides competitive intelligence around unfiltered customer feedback and reviews.

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Provides competitive benchmarking and monitors growth and market share over time.

Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Ability to showcase where and how advertisers are buying (direct vs. programmatic).

Provides data on which publishers competitors are buying the most traffic from.

Provides data on ad spend and ranking reports of top competitive ad spenders.

Provides data on which websites and social channels advertisers are spending the most.

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).

Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Provides alerts, or automated notifications, to when advertisers launch new campaigns.

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives