Introducing G2.ai, the future of software buying.Try now
Compare Nielsen Ad Intel and Pathmatics by Sensor Tower 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AgencyAnalytics
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Trackdesk
Visit Website
At a Glance
Market Segments
Small-Business (47.6% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Nielsen Ad Intel
Star Rating
(21)4.0 out of 5
Market Segments
Small-Business (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Nielsen Ad IntelPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerNielsen Ad Intel vs Pathmatics by Sensor Tower
- Nielsen Ad Intel and Pathmatics by Sensor Tower both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Pathmatics by Sensor Tower is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Pathmatics by Sensor Tower over Nielsen Ad Intel.
Pricing
Entry-Level Pricing
Nielsen Ad Intel
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Nielsen Ad Intel
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.2
12
8.2
272
Ease of Use
8.2
13
9.2
270
Ease of Setup
Not enough data
9.1
122
Ease of Admin
Not enough data
8.7
114
Quality of Support
8.6
12
8.7
224
Has the product been a good partner in doing business?
Not enough data
9.0
110
Product Direction (% positive)
5.5
13
8.4
255
Features by Category
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
7.3
10
9.4
32
7.5
10
8.9
29
8.0
10
8.6
27
8.2
13
8.9
32
7.8
9
8.8
31
8.0
9
8.8
30
8.2
12
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.3
10
8.4
22
7.5
8
8.5
21
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nielsen Ad Intel and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence and Competitive Intelligence
Unique Categories
Nielsen Ad Intel has no unique categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Nielsen Ad Intel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.1%
Broadcast Media
19.0%
Online Media
9.5%
Financial Services
9.5%
Media Production
4.8%
Other
19.0%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Alternatives
Discussions
Nielsen Ad Intel has no discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
