We have used both Netline's self-service and managed-services programs. With both we have received quality leads at reasonable CPLs.
Specifically regarding the self-service model, the admin functionality is very straight forward and easy to manage. In this mode, you control everything regarding your campaign with no active Netline manager providing guidance. They have created a tool that is very intuitive. From the filtering, to asset upload, to lead allocation and lead retrievable, you can get a campaign up and running in one day. Because the self-service program is all self-run, I find the CPL to be lower than other content syndication vendors while still being able to keep our strict filters. Also, you are able to control when leads are delivered. Here, I have set lead delivery to a daily schedule. Being able to get leads the day after someone has downloaded your content is fairly fast in an excel delivery process.
In regards to the managed-services, you are assigned a campaign manger who maintains the active programs. The CPL is higher for this model but you get benefits such as direct system integration which is important in terms of time saved. With this program I have found the quality of leads to still be high. With our strict filters, Netline is still able to deliver leads weeks ahead of schedule.
I also like Netline's global reach. In both types of programs, we are syndicating globally.
With Netline's self-service you are limited in geography filtering. For example, we would like to syndicate to specific countries in Europe, however you are only able to select Western Europe or Eastern Europe with no ability to dig deeper. With these filters you are syndication to a large geography when you may only care about a few countries. Australia is also not an option. With self-service there is no ability for direct integration into your CRM or marketing automation tool. Leads can only be sent via a spread sheet. Because of this you will need to have a person monitoring these daily/weekly and do manual uploads. In the self-service you are also limited to 10 assets that can be syndicated per campaign. This can be a challenge to balance well performing assets and newer pieces that you still want to share. In self-service you also cannot do lead-returns, they over deliver by a certain percent and hope that makes up for any bad leads.
If you are not able to do a managed-services approach and decide to maintain your own campaign, make sure you have someone who is dedicated to the program. You do not want leads delivered and are not able to be uploaded in a timely manner. Leads can come in large batches and may end up being very cold leads if not uploaded.
Our goal is to fill the funnel with quality leads that fit our filters, while maintaining a reasonable CPL. Benefits I've realized are timely leads from good companies and good titles.