# Has anyone used Netline to generate leads outside of North America? If so, how did those leads perform?

The impetus for my questions stems from my curiosity about Netline and its full capability for lead generation. At Pluralsight, we support large sales teams globally, and I would be interested in knowing if Netline might be a good test for another region (EMEA, APAC, etc.)

##### Post Metadata
- Posted at: almost 5 years ago
- Author title: Digital Demand Generation Leader | B2B SaaS | 2x Recipient of the Precision Marketer Award



## Comments
### Comment 1

Hi Maxwell, Marketing Manager at NetLine here!

Thanks for the question and interest in learning more about our international lead gen capabilities.

Although we’re headquartered and primarily sell to North American based businesses, NetLine has a global audience actively registering for content. Although it fluctuates from month to month, we generally see about 40% of all content consumption activity occurring across our platform being generated from outside of North America. 

From a product perspective, activating an international campaign is functionally the same as launching a campaign within the US. Simply load your content, select the appropriate filters, add a budget/timeline, and submit the campaign. 

With the above in mind, it’s very important to understand the differences of firmographics from region to region. Layering a North American minded campaign filter set and simply swapping out the region for a different one tends to not be a sound strategy. Local language content, market complexities, and topic-to-market alignment are all factors to consider and contemplate prior to cloning a North American campaign. Managing expectations is equally important. Due to nothing more than population density, there are simply far less people in virtually every other region than their peers within North America.

We’ve developed a free interactive tool, Audience Explorer that allows you to explore some of the above. Check out the link below to gain a better understanding of the real-time content consumption patterns being exhibited by your ICP across the world. 

https://www.netline.com/audienceexplorer.html

I hope this has proved helpful in better understanding our capabilities. Be sure to drop your rep a note or strike up a chat on our site if you’d like to explore further.

Cheers,
Marissa


##### Comment Metadata
- Posted at: almost 5 years ago




## Related Product
[NetLine Corporation](https://www.g2.com/products/netline-corporation/reviews)

## Related Category
[Lead Capture](https://www.g2.com/categories/lead-capture)

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