The fact that Muck Rack has the most up-to-date media database is the number one reason I prefer it over other SaaS competitors. I also appreciate the chat feature, which makes it easy to request media profile updates, as well as the automated coverage tracking that simplifies reporting. The integrated UVM data from SEMRush is also helpful and stays current. Review collected by and hosted on G2.com.

The cost feels quite high for an individual user like me, and not every journalist-published story pulls into a media person’s profile. It also seems like there are certain publications where Muck Rack consistently misses coverage. On top of that, when an older article gets updated by a publication, the system doesn’t update the publish date, which then forces me to make manual fixes in my reports. Sometimes when I search a journalist's name natively, nothing comes up, but when I search in Google, their Muck Rack profile appears in the results. There have also been several occasions where there are duplicate profiles for no apparent reason that I have to reconcile with support. Review collected by and hosted on G2.com.

I find Muck Rack to be really comfortable as an all-in-one solution that covers all the different aspects any in-house PR team would need. It's great because we didn't need to go out to the market to source multiple different tools; we have one platform that does the job. From finding journalists to pitching stories and identifying trends, Muck Rack covers everything we need. The initial setup was very easy with a nice, smooth handover from sales through to customer success, making it pretty flawless. Review collected by and hosted on G2.com.

The database isn't always as up to date as it could be, which is a challenge with journalists moving around so frequently and job losses in the industry. The database can also be a bit US-centric, though I think that's improving. Additionally, there is a need for an API to integrate data points and analysis into other tools as part of our tech stack. An API is available but it's quite expensive, so having it for free or as part of a premium package would be beneficial. Review collected by and hosted on G2.com.

I use Muck Rack for my daily PR tasks like compiling media lists, researching reporters, tracking coverage, and pitching. I find it easy and faster to pitch reporters directly from their interface rather than sending each reporter an email individually. The integration's AI functionality speeds up compiling media lists by recommending reporters. I like seeing who else on my team has recently pitched a reporter, helping us coordinate our outreach. Muck Rack offers data on who has opened and clicked on my email, which I appreciate because it allows me to customize follow-ups and conduct more effective outreach. Plus, I can automatically send pitches as Muck Rack integrates with my email. Review collected by and hosted on G2.com.

I wish it was easier to add new contacts to a pitch list after I have begun outreach and send just those new contacts the pitch. Sometimes the interface makes that challenging. Review collected by and hosted on G2.com.

I like Muck Rack's easy-to-use interface, which makes it very simple to find reporters and see relevant details like coverage and how they prefer to be pitched. It significantly speeds up my work, especially compared to traditional spreadsheets and emails. I also find the integration with email for sending pitches useful. Overall, Muck Rack has made my tasks much quicker and more efficient. Review collected by and hosted on G2.com.

Sometimes it is difficult to see who I have already pitched when conducting follow-up. I also wish there was a feature where you could remove a contact from your pitch list, but keep them on the media list so it is easy to go back and send them another pitch later. There was one situation where I sent someone a follow-up pitch, but I had not initially sent them an initial pitch. So it could've been confusing for the reporter. I feel like there should be a feature to prevent that. Review collected by and hosted on G2.com.

Muck Rack is the gold standard. I trust the media database to have updated information on publications and journalists and the UI is intuitive.

Overall it's a comprehensive product that covers all my needs as a public relations specialist. They also continuously add new, useful and thoughtful features. Review collected by and hosted on G2.com.

Their devs are too fast! Jk... but for real thy are constantly adding new features and sometimes I miss them for a bit. Fortunately, they have really helpful and responsive reps who are great about sharing updates to the product. Review collected by and hosted on G2.com.

What I find most helpful about Muck Rack is that it brings together a media database with measurement and reporting tools in one place. The AI features are also helpful. Review collected by and hosted on G2.com.

We rely on Muck Rack mainly to track when our clients are mentioned in the news, but the platform doesn’t always capture the coverage we need. The reporting feature also isn’t as easy to use as we’d like, and it’s missing metrics (e.g., reach and readership) that we had with our previous software. I also find that the media database, at least in the local market for Hawaii, isn't updated. Review collected by and hosted on G2.com.

Very comprehensive database of reporters and outlets. The profiles for each reporter are built out well so you can see all of their recent coverage and trends of reporting. I also like that you can do everything - contact them, add them to a database, add coverage to a report, from one page so you're not jumping between internet tabs frequently. Review collected by and hosted on G2.com.

The reporting isn't always very intuitive. If I am tracking an article that was syndicated across 70+ outlets, sometimes it can be hard to manage all of the syndications. I recently noticed there was an article with a lot of syndications and instead of posting the article once in the reporter's profile, it was posted a few different times and the "view duplicates" tab all had a different amount of syndications - like 3 shares, 10 shares, 70 shares. Review collected by and hosted on G2.com.

Muckrack allows me to do so much more than one thing when it relates to outreach, monitoring and reporting. Its easy to use, I can develop metrics that I want to see in the dashboard and then pull them into my own reports. The team was excellent in helping us get everything set up. New features are constantly being rolled out incorporating AI which I think makes the experience even better Review collected by and hosted on G2.com.

This is not necessarily a dislike but sometimes, records for journalists are updated as quickly as I think they can be especially when the contact details can be found online. Otherwise I don't have many dislikes. The learning curve takes a moment but all products take some getting used to. Review collected by and hosted on G2.com.

Muck Rack is easy to navigate and well organized. Support is easy to reach and typically helpful. I appreciate the graphs available and the competitor share of voice. Review collected by and hosted on G2.com.

Muck Rack struggles to pull in our trade or industry publications. When they do pull in mentions from these publications they are often due to advertisements in the page columns and not articles. We've reached out several times for support, and while they were quick to respond, the problem has never been well resolved. Additionally, I wish there was an easier way to edit items picked up for competitor's share of voice because this is frequently inflated by couponing and advertisement sites. Review collected by and hosted on G2.com.

It is nice to have an all-in one pitching system that is connected to the way we track media coverage. The support team is very responsive (even if they don't have all the answers) and our rep does a great job at keeping us looped in with relevant updates. Review collected by and hosted on G2.com.

The dashboards are really clunky and it's frustrating that you can't select all to update something (such as removing the text before publishing). It's also annoying that you can search for podcasts, but not track their coverage. We have also experienced issues with Muck Rack not tracking coverage behind paywalls in our local market (Indianapolis). It would be great if Muck Rack could do a better job tracking all of these things. The AI media list building also feels very random, so I'm not sure it's intuitive enough for us to use right now. It is also frustrating from an agency perspective that we can only have five users utilize the TV Eyes integration. The press release sending process was great, but the reporting is terrible and really needs to be optimized like other programs have in a way we can easily share with clients and others. Review collected by and hosted on G2.com.