MSG91 Reviews (199)

View 1 Video Reviews
Reviews

MSG91 Reviews (199)

View 1 Video Reviews
4.5
199 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the excellent support provided by MSG91, highlighting the team's responsiveness and helpfulness during setup and troubleshooting. The platform is valued for its ease of use and reliable message delivery across multiple channels, making it a dependable choice for businesses. However, some users note that the user interface could be improved for better navigation.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Sagar A.
SA
Sagar A.
Founder
Small-Business (50 or fewer emp.)
"Reliable, Scalable Messaging Platform with Solid API Support"
5/5
What do you like best about MSG91?

MSG91 offers a robust and developer-friendly communication platform, especially for Email, SMS, WhatsApp, and OTP use cases. The APIs are well-documented, easy to integrate, and scale reliably even during high-traffic scenarios. OTP delivery is fast and consistent, which is critical for user authentication and onboarding flows. The dashboard is intuitive and gives good visibility into delivery status, logs, and analytics. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some advanced features and configurations can feel slightly complex for non-technical users initially. Pricing and credits could also be explained more transparently in certain cases, especially when using multiple channels. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sagar!

It is truly rewarding to see how your fintech app is simplifying financial use-cases through our unified communication platform. Knowing that MSG91’s SMS API and OTP services provide the secure backbone for your Fintech onboarding, alongside our Email API for critical KYC and payment alerts, makes our mission feel incredibly personal. We take immense pride in delivering the robustness, speed, and high-level security required for financial transactions, ensuring your users can authenticate and manage their investments without a moment's delay.

At MSG91, we pour our hearts into minimizing complexity because we want you to focus on financial innovation rather than technical hurdles. We are evolving into a total DIY platform where you can get started with a "click-and-go" experience, aiming to make even our most advanced features intuitive. We are also deeply committed to pricing transparency and are actively working on consolidating our rates so that every detail is crystal clear and predictable for your business.

Please keep your feedbacks coming, so that we can improve more. Whenever you're in doubt, just give a shout, our support team is always ready to jump in and help! It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

Rabbani S.
RS
Rabbani S.
"Outstanding Service and Effective Bulk Campaigns"
5/5
What do you like best about MSG91?

I would like to sincerely thank Mr. Karan for the exceptional service he has provided to our firm. His support, especially in template creation, has been truly commendable. Whenever I faced any challenges, Mr. Karan was always the first to step in and assist, and he has been consistently supportive over a long period of time. He is extremely prompt, reliable, and delivers excellent service with a positive attitude. His strong product knowledge made the entire process smooth and efficient, and he was always clear and patient in explaining things. I also found the initial setup of MSG91 to be very easy and well-guided, thanks to his assistance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Rabbani!

We are grateful that you are using our Voice Messages for secure OTP verification and using our Email services for sharing critical transactional use cases like feature updates and operational details with your users. Furthermore, thank you for utilizing our SMS API to maintain seamless operational communication across your B2B network.

It is truly rewarding to see how your AI-powered B2B procurement platform is streamlining complex supply chains through our unified communication tools. Knowing that MSG91 is the engine behind your operational efficiency makes our mission feel incredibly personal, and I have shared your wonderful feedback with Karan, who is genuinely moved to know this.

We are evolving into a total DIY Telecom platform where you can get started with a few clicks experience, ensuring your communication stack is as scalable and intelligent as your AI-driven business. Your support is the fuel that keeps us going, we’re not just building a platform, we’re building a conversation with you.

Shailabh H.
SH
Shailabh H.
Associate Vice President
Information Technology and Services
Enterprise (> 1000 emp.)
"Reliable OTP Delivery with Seamless Integration and Excellent Documentation"
5/5
What do you like best about MSG91?

MSG91 offers reliable OTP delivery with excellent API documentation, making integration seamless even for complex systems. The dashboard is clean and easy to navigate, which helps in monitoring usage efficiently. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Pricing could be more flexible for startups, and sometimes delivery delays happen during peak hours. Review collected by and hosted on G2.com.

Justin S.
JS
Justin S.
Managing director and Founder
Retail
Enterprise (> 1000 emp.)
"Impressive SMS Delivery Speed with Straightforward Integration and Insightful Reporting"
5/5
What do you like best about MSG91?

The SMS delivery speed is impressive and supports our transactional messaging needs perfectly. Integration with our platform was straightforward, and the reporting tools provide useful insights into campaign performance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Customer support response time can be slow occasionally, and UI could use modernization. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Justin,

Thank you for your detailed review and for highlighting your experience with MSG91.

We’re glad our fast SMS delivery and easy integration are supporting your transactional messaging needs effectively.

It’s great to hear that features like real-time order updates and OTP verification are improving your customer experience and reducing cart abandonment.

We also appreciate your feedback on our reporting tools and are happy they’re providing useful campaign insights.

Regarding your concern, we’re excited to share that MSG91 now offers a newly redesigned, clean, and more structured and modern UI for the best user experience.

We recommend exploring the updated interface to see the improvements firsthand.

Our team is also continuously working to enhance customer support responsiveness with the help of Automations and AI.

At MSG91, we remain focused on delivering reliable SMS APIs, automation, and communication solutions.

Your feedback helps us keep improving and innovating.

Thank you for choosing MSG91 and being a valued customer.

Drill J.
DJ
Drill J.
"Reliable Multichannel Communication with Effortless Integration"
5/5
What do you like best about MSG91?

I like MSG91 for its reliable OTPs, transactional SMS, and automated notifications across multiple channels. It ensures timely delivery and smooth communication with users. The multi-channel support and reliable APIs ensure messages reach users quickly, while the automated notifications and easy dashboard make managing communication effortless. Also, the clear documentation and intuitive APIs made integration seamless, allowing us to start sending OTPs and notifications almost immediately. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

While MSG91 is very reliable, there is room to expand advanced analytics and reporting features. Having more detailed insight on delivery performance and user engagement would make campaign tracking even easier. Review collected by and hosted on G2.com.

SC
Shahyan C.
"Stellar Support & Smooth Integration for SMS & OTPs"
4/5
What do you like best about MSG91?

What I actually like most about MSG91 is the customer service. The gentleman I've been working with, Karan Chandwani, has been fabulous. He's one of the most responsive and proactive people I've engaged with. I appreciate his engagement, ability to respond quickly, and give me updates about what's going on, which has been really important for me because the approval process has taken some time, especially living in UAE and Dubai. A large part of why we ended up selecting MGG91 was him as he kept the progress going quickly and efficiently Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing as yet since my application is still in the pre launch phase Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Shahyan!

It is a privilege to power the digital foundation of your Home Services & Maintenance platform as you gear up for your Dubai launch. In an industry built on trust and reliability, we are thrilled that MSG91 is your chosen engine for User Authentication and Global SMS OTP verification for the website as well as for the application. Knowing that Karan Chandwani’s proactive support and quick updates helped you navigate the unique UAE regulatory landscape is the best feedback we could receive; I’ve shared your kind words with him, and we are excited to see your app move into the live phase.

Since you’ve had a smooth experience during this pre-launch phase, we’d love to see that reflected in your G2 rating whenever you have a moment. Your feedback is what helps us grow, and moving toward a 5-star review would be a huge motivation for our team as we continue to refine our services for the world. At MSG91, we are evolving into a total DIY Telecom solution so you can manage omnichannel messaging and price consolidation with zero friction. Whether it’s verifying a new service provider or sending a booking confirmation, we are here to ensure your Home Services startup stays connected.

Sunil J.
SJ
Sunil J.
"Straightforward Setup, Exceptional Support"
4.5/5
What do you like best about MSG91?

I find the ease of navigation on the MSG91 dashboard really helpful and appreciate the good delivery rate on emails. I also value the great support from our point of contact, Mr. Tiger, and the quick support from the tech team. They are accommodating enough to develop features as per our requirements, even if those features aren't originally part of the platform. This adaptability helps both us and them. The initial setup of MSG91 was very simple and straightforward. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Not anything particular Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sunil!

It is truly rewarding to see how your beauty and personal care brand is thriving by leveraging our unified communication APIs to enhance your customer journey. Knowing that MSG91 is the engine behind your high-delivery Email API campaigns, driving results through abandoned cart recovery, welcome series, and post-purchase engagement, makes our mission feel incredibly personal.

I have shared your wonderful feedback with Tiger and our tech team, they are genuinely moved to know this.

We are grateful for your trust in our SMS API for gathering product feedback and sharing promotional offers, and it is fantastic to see you utilizing Hello, our ultimate customer support platform, to streamline your brand’s conversations. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on cosmetic innovation rather than technical hurdles.

We ensure that our omnichannel messaging solutions scale as beautifully as your brand. Keep your feedbacks coming, so we can improve and grow.

We’ve got your back! Our support team is always upfront and ready to handle any question you have. Your belief in us is our biggest win, we don’t just deliver messages, we deliver on our promise to you.

joshua C.
JC
joshua C.
Software Engineer
Information Technology and Services
Enterprise (> 1000 emp.)
"Reliable SMS & WhatsApp Integration, Needs UI Improvement"
5/5
What do you like best about MSG91?

I really like MSG91 for its reliable message delivery and easy API integration. It's quick to set up and consistently works well for OTPs and alerts. Handling SMS and WhatsApp from a single platform without much hassle is a big plus. The automation of customer communication and ensuring messages are delivered quickly and reliably at scale are features I appreciate. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The dashboard can feel cluttered, pricing is not always very clear, and WhatsApp onboarding approvals take time. Improving UI simplicity and pricing transparency would help a lot. Review collected by and hosted on G2.com.

Santhosh Kumar Reddy T.
ST
Santhosh Kumar Reddy T.
Retention
Mid-Market (51-1000 emp.)
"Proactive Team and New Features That Keep Our SMS & WhatsApp Growing"
5/5
What do you like best about MSG91?

The proactiveness by the whole team to ensure our business runs smoothly, we have services for SMS and WhatsApp where team always ensures a lot about new features to be implemented for the growth of the business, A very good customer support and easy to implement. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Yet to expand and serve other countries outside India for RCS Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Santhosh!

We are so grateful that you’ve chosen our SMS API for secure, lightning-fast user verifications and payment updates, while also leveraging WhatsApp Marketing via MSG91 to broadcast your latest shows. It is also wonderful to see you using our Hello Application and trying out our AI chatbot services to humanize your support and drive promotional engagement. We pour our hearts into minimizing complexity so you can focus on producing great content rather than managing technical hurdles.

It is truly rewarding to see your media and entertainment vision reach new heights through our innovative messaging solutions. Knowing that our SMS and WhatsApp services are the engine behind your OTT latest launches, digital broadcasting updates, and critical upgrade reminders makes our mission feel incredibly personal.

We hear your feedback on expanding RCS outside of India and are working tirelessly to make it live soon.

Please keep the feedback coming, Whenever you're in doubt, just give a shout, our support team is always ready to jump in and help!

As a bootstrapped team, your trust is our true capital, we’re driven by coffee, hustle, and the belief you’ve placed in us. We aren’t just in the communication, we’re here for the connection!

Shubhankar G.
SG
Shubhankar G.
Genralist
Small-Business (50 or fewer emp.)
"Top-Tier Service with Reliability, High-Value Customer Support"
5/5
What do you like best about MSG91?

MSG91 provides top-tier service and exceptional support, resolving every query with impressive speed. Their proactive communication ensures we stay fully informed and compliant with all government regulations regarding API-driven customer communications Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing really, MSG91 has been with us on every step of our business Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Shubhankar!

A huge thank you for trusting the MSG91 WhatsApp Engagement Program, SMS API, Transactional Email, and Voice Services for your business customer support to power your growth. It’s been an absolute pleasure growing alongside you!

We’re thrilled that we could help turn your operational hurdles into a smooth, scalable communication flow. We also take great pride in keeping you fully informed and compliant with the latest government regulations. If you ever want to explore new ways to use these tools or just need a hand with compliance updates, our support team is always ready to jump in.

Please keep the feedback coming! We love hearing from you, as it helps us make the platform even better for your journey.