MSG91 Reviews (209)

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Reviews

MSG91 Reviews (209)

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4.6
209 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the excellent support provided by MSG91, highlighting the team's responsiveness and helpfulness during setup and troubleshooting. The platform is valued for its ease of use and reliable message delivery across multiple channels, making it a dependable choice for businesses. However, some users note that the user interface could be improved for better navigation.

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AB
Operations Specialist
Information Technology and Services
Mid-Market (51-1000 emp.)
"MSG91 Makes SMS Templates and Automated Alerts Simple"
What do you like best about MSG91?

We recently started implementing MSG91 at Belitsoft Software Development Company to improve our operational communication and notification workflows. The platform makes it easy to create SMS templates and automate alerts for system updates and customer notifications. The UI is simple and easy to navigate, and template management helps us standardize communication across teams. We also appreciate the integration capabilities, which allow us to connect messaging workflows with our internal applications. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Since we are still implementing MSG91, some advanced configuration options require time to understand. More onboarding tutorials and documentation would help new users get started faster. Review collected by and hosted on G2.com.

Abhinav M.
AM
SDE Intern
Small-Business (50 or fewer emp.)
"Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing"
What do you like best about MSG91?

MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Abhinav!

Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan!

We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

We really value having you with us and love seeing your project succeed.

AJ
Operations Manager
Small-Business (50 or fewer emp.)
"MSG91: Fast, Dependable Messaging with Easy API Integration"
What do you like best about MSG91?

MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. Review collected by and hosted on G2.com.

Vishesh T.
VT
Associate Director of Product
Small-Business (50 or fewer emp.)
"MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support"
What do you like best about MSG91?

What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. Review collected by and hosted on G2.com.

Legal Dev S.
LS
Product Manager
Consulting
Mid-Market (51-1000 emp.)
"Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani!"
What do you like best about MSG91?

What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Neeraj!

It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels.

We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed.

A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions.

If you ever have a single doubt, just let us know, our team is always happy to help.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

Thank you for trusting us with your customer engagement and being a part of the MSG91 community!

Pankaj G.
PG
Customer Service Representative
Small-Business (50 or fewer emp.)
"Reliable and Easy-to-Use Messaging Platform"
What do you like best about MSG91?

We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. Review collected by and hosted on G2.com.

Ross F.
RF
Co-founder + Venture Investor
Venture Capital & Private Equity
Small-Business (50 or fewer emp.)
"Fast, Reliable Messaging with Room for UI Improvement"
What do you like best about MSG91?

I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. Review collected by and hosted on G2.com.

IH
Growth Marketing Lead
Small-Business (50 or fewer emp.)
"All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics"
What do you like best about MSG91?

Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. Review collected by and hosted on G2.com.

Dipesh J.
DJ
AVP Solutions and Delivery
Small-Business (50 or fewer emp.)
"Reliable Communication Platform with Smooth Integration and Strong Support"
What do you like best about MSG91?

MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick.

Customer support is also quick. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Dipesh!

It is a privilege to be the technical backbone for your large-scale digital communication. We are thrilled that our multi-tenant sub-account architecture and API documentation are successfully reducing your operational overhead and accelerating your client onboarding. In the CPaaS and Enterprise Messaging space, providing a scalable, developer-friendly platform is our core mission, and your success with integrations like Rezolv is a fantastic validation of that.

Regarding the DLT and Meta hurdles you mentioned, we completely understand the frustration. While DLT operator validations and WhatsApp template approval timelines are governed by external regulatory bodies and Meta’s internal protocols, we are constantly working to bridge that gap. To help you stay ahead, Meta also sends direct email notifications for template approvals, ensuring you can move to production the second they give the green light.

Furthermore, we’ve heard your feedback on data visibility! We have recently launched advanced, channel-specific filters and analytics across the entire platform. Whether it’s SMS logs or WhatsApp metrics, you now have access to deep, granular filtering that makes troubleshooting tracking more intuitive than ever.

Thank you for the 5-star rating! As we continue to evolve into a global DIY Telecom platform, your feedback is exactly what helps us refine the most powerful omnichannel messaging partner for your growth.

See how MSG91 improved
Verified User in Veterinary
UV
Small-Business (50 or fewer emp.)
"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"
What do you like best about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. Review collected by and hosted on G2.com.