What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed.

The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information.

Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage. Review collected by and hosted on G2.com.

At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them.

MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness. Review collected by and hosted on G2.com.

I use MSG91 for its reliable message delivery. I like how easy it is to integrate the APIs, which simplifies messaging across channels without complex implementation. I also appreciate the multi-channel support across SMS, WhatsApp, and email that simplifies communication workflows. MSG91's reliable delivery ensures critical messages like OTPs and alerts reach users on time, improving trust and engagement. The integration process was straightforward and quick, thanks to clear documentation and simple API onboarding that made it easy even without extensive technical support. Review collected by and hosted on G2.com.

A couple of areas that could be improved are more advanced built-in analytics reporting and more transparent pricing tiers for high-volume use cases making it easier to plan and optimize costs. MSG91 could enhance its pricing for high-volume use cases by offering clearer volume-based slabs, custom enterprise plans, and upfront cost visibility for SMS and WhatsApp usage. Review collected by and hosted on G2.com.

The platform is highly reliable and user-friendly, making onboarding and setup quick and hassle-free. It offers strong and well-documented API support, which allows seamless integration with our systems, and message delivery is consistently timely and dependable. The dashboard is intuitive and easy to navigate, enabling us to monitor and manage communication efficiently. Additionally, Karan and the support team are proactive, responsive, and helpful, ensuring that any queries or issues are addressed promptly and smoothly. Review collected by and hosted on G2.com.

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery reports could also be improved. Review collected by and hosted on G2.com.

I would like to sincerely appreciate the support team. A special mention to Mr. Nishant Badhe, Mr. Lalit Purve, and Mr. Anurag Upadhyay for their excellent support and consistent follow-ups in resolving the recent issue we faced with Meta. Their coordination made the process smooth and efficient. Review collected by and hosted on G2.com.

Sometimes it’s difficult to get an immediate meeting slot during urgent production issues. Apart from this, everything has been good. Review collected by and hosted on G2.com.

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.

What I like best about MSG91 is that all essential communication services are available on one platform, which makes integration and management very easy. Their pricing is transparent with no hidden charges, which builds trust. Additionally, their customer support is responsive and helpful, making the overall experience smooth and reliable. Review collected by and hosted on G2.com.

There is nothing significant to dislike at the moment, but some minor improvements in dashboard navigation could help new users. Review collected by and hosted on G2.com.

MSG91 allows us to automate order confirmations, shipping updates, and post-purchase follow-ups via SMS and WhatsApp. The automation flows are flexible, and delivery tracking gives our operations team confidence. Integration with our backend system was smooth, and scaling campaigns during peak sales periods was effortless. Review collected by and hosted on G2.com.

More adva More built-in campaign templates for e-commerce would save setup time. Advanced funnel analytics (click → reply → conversion) could be improved.

nced analytics is then a needed. Review collected by and hosted on G2.com.

Simple, easy to use, no drama and to the point. The support team led by Nishant Badhe is top notch, always available, even on weekends. The integration is super easy, and one can do it by themselves. We use this platform often and recommend to all our clients. Review collected by and hosted on G2.com.

Interface looks slightly old fashion, That's it. But if you want to get the real work done then this tool is great. Review collected by and hosted on G2.com.

1. MSG91 portal is easy to use, manage templates and monitor delivery status without a training.

2. It is easy to monitor the balance.

3. API integration is also very smooth.

4. Uninterrupted services

5. Account manager is proactive in addressing queries and issues ensuring minimal disruption to operations, his quick responses are also appreciating. Review collected by and hosted on G2.com.

1. OTP doesn't expire on repeated requests unless it is used (Security concern raised by RBI auditors almost 2 years back)

2. There is no response on Email OTP service.

3. Some of the MSG91 Portal features are not working/ accessible on mobile. Review collected by and hosted on G2.com.

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly helped us manage our communication needs within our limited budget.

In addition to the credits, their team offered complete support during the SMS setup process for sending our campaigns. The entire onboarding experience was smooth, and they guided us step by step to ensure everything was configured correctly.

Their support team is always available, responsive, and extremely helpful whenever we have questions or need assistance. We are very grateful for their continuous support and commitment to helping organizations. Review collected by and hosted on G2.com.

There is nothing at this time that we dislike. Review collected by and hosted on G2.com.