MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick.

Customer support is also quick. Review collected by and hosted on G2.com.

At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. Review collected by and hosted on G2.com.

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! Review collected by and hosted on G2.com.

At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. Review collected by and hosted on G2.com.

Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments. Review collected by and hosted on G2.com.

Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design. Review collected by and hosted on G2.com.

Working with MSG91 has been great from the beginning. The initial intro call was very helpful and reassuring, and it gave me the confidence to move over from another platform.

APIs are pretty straightforward to understand and integrate, dashboard is powerful yet very simple to understand. Overall simplicity of their system is what made us at ease. Review collected by and hosted on G2.com.

It’s only been a few months since we migrated to MSG91. So far, we haven’t encountered any issues, but it’s still too early to draw any firm conclusions. Review collected by and hosted on G2.com.

MSG91 was open to custom development and supported our specific requirements beyond standard out-of-the-box features. Review collected by and hosted on G2.com.

There is no direct way to raise tickets to the engineering team or interact with engineers directly, which slows down issue resolution for technical or integration-related problems. Review collected by and hosted on G2.com.

What I appreciate most about MSG91 is its ease of integration and reliability.

Beyond that, the wide variety of services and tools they offer for end-to-end business communication is a real strength. From SMS and WhatsApp to email, voice, and authentication flows, everything sits within a unified ecosystem, making it easier to manage, scale, and govern communication across the business. Review collected by and hosted on G2.com.

There's nothing to dislike but as a suggestion to improve

Reporting could improve with clearer dashboards and more structured analytics. Additionally, more platform tutorials and guided documentation would help users navigate and utilize the features more effectively. Review collected by and hosted on G2.com.

MSG91 is easy to use and quick to implement, with a reliable CPaaS infrastructure that scales well. The APIs are well documented, integration is smooth, and message delivery is fast and consistent. It helps centralize communication across channels and reduces operational complexity. Review collected by and hosted on G2.com.

Some advanced features require additional configuration and are not always intuitive at first. The UI can feel slightly complex for new users, and pricing transparency for certain services could be improved. Occasional delays in feature updates would also be better addressed. Review collected by and hosted on G2.com.

I like using MSG91 for creating IVR flows because it has a lot of features. I can create templates and choose from different voices available, which is really helpful. I also appreciate the team collaboration features, and I find setting conditions in the IVR flow very useful. The ability to set ring groups and forward calls to specific agents is very beneficial. Overall, these features are what I like most about MSG91. Review collected by and hosted on G2.com.

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure it. You have to contact their support team because the documentation isn't very great right now. The initial setup wasn't that easy, and the documentation could have been much clearer, but after calling their support team, everything was explained well. Review collected by and hosted on G2.com.

I like MSG91's simplicity and transparent pricing. The platform's integration of all communication channels is convenient, as I can sign up for MSG91, get their API key, and integrate the APIs into our apps without needing different providers for SMS, email, and WhatsApp. I also appreciate the startup credits they offer for six months, which is really helpful for early-stage startups like us. We switched from Twilio because it was expensive for us, and email and WhatsApp setup with MSG91 was really simple. Review collected by and hosted on G2.com.

Their documentation needs to be updated as it's not clear if we have to use the flow API or the OTP API for sending OTP SMS. Improving documentation to be according to use cases will be very useful not just for our company but to every company using MSG91. Review collected by and hosted on G2.com.

I appreciate MSG91's support system as the team is always ready to help and find solutions for issues quickly, which means I don't have to wait long for resolving problems. Integrating MSG91 into multiple applications has been very easy, and I am satisfied with the process. The setup was pretty straightforward, despite minor issues that weren't noticeable at first. I'm satisfied with the service where the Pratyaksh Yadav have helped a lot where he made the onboarding service smoother for me. Review collected by and hosted on G2.com.

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a little bit confusing. Review collected by and hosted on G2.com.