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At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

Decode is an AI-powered consumer research platform designed to accelerate and enhance qualitative and quantitative research processes. By integrating advanced technologies such as Emotion AI, Behavior AI, and Generative AI, Decode enables businesses to gain deep insights into consumer behavior and preferences. This comprehensive platform consolidates various research methodologies, providing a unified solution for brands seeking to understand and engage their target audiences more effectively. Key Features and Functionality: - Emotion AI: Utilizes facial coding and voice tonality analysis to capture nuanced emotional responses, offering a deeper understanding of consumer engagement and satisfaction levels. - Behavior AI: Employs eye-tracking technology to uncover user behavior patterns, complemented by detailed heatmaps that visualize attention and interaction patterns. - Generative AI: Transforms qualitative data into actionable insights by generating comprehensive summaries, highlights, and topics, streamlining the analysis process. - AI-Generated Reports: Leverages Generative AI to mine hidden insights from interviews and survey data, producing presentation-ready reports with clear visualizations and in-depth analysis. - CoPilot Feature: Offers advanced capabilities to answer questions based on comprehensive analysis conducted on various research data available within the Decode workspace, enhancing data analysis efficiency. Primary Value and Problem Solved: Decode addresses the challenges of traditional market research methods, which are often time-consuming and labor-intensive. By automating data collection and analysis through AI technologies, Decode significantly reduces the time required to derive actionable insights. This efficiency enables businesses, market researchers, and product developers to make informed, data-driven decisions more swiftly, ultimately enhancing product development, marketing strategies, and customer experiences. The platform's ability to provide real-time, unbiased insights ensures that brands can stay attuned to consumer needs and preferences, fostering better engagement and satisfaction.

Lucid detects cognitive biases in AI outputs. It identifies 74 bias types with 98% precision in under 2 minutes. Available as a Chrome extension and API for enterprise integration. Designed for AI governance teams, compliance officers, and developers who need to ensure AI generated content is fair, accurate, and free from systematic distortion.

FaceReader Online is a web-based facial coding and webcam eye tracking platform. It integrates Responsible AI with Behavior AI, helping advertising experts, academic researchers, and UX professionals to understand real human reactions and boost the effectiveness of their content and designs. The company aims to give data-driven insights, that can improve design, and maximize campaign impact. With a global user base and a commitment to scientific rigor, FaceReader Online is recognized as a leader in the field of affective computing.

Conversational Intelligence 2.0 for the Enterprise. Sales Interaction Agents gives teams real-time customer validation and a read on your buyers emotional state. Identifying your buyer sentiment, engagement and reactions across every sales meeting and real to understand what moves the needle for your sales organization and what makes the most impact through the voice of the customer. Q for sales gives b2b revenue team unparalleled insights into their meetings, market and deals from first interaction to closed-won.