MessageFlow Features
Analysis (10)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Campaigns (15)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Location-Based Marketing
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Mobile Alerts
Notifications via mobile devices
Engagement (2)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
Social Promotion
Market event via social media tools
Platform (5)
Optimization
Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns.
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Functionality (6)
Ease Of Integration
Empowers developers to intuitively integrate cloud communications functionality for their applications.
API Call Speed
Grants high speed API calls for fast communications.
Unified Communications
Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Computer Telephony Integration
Computer-telephony integration is the use of computers to manage telephone calls
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Support (3)
Documentation
Provides clear, effective documentation for API integrations.
Community Support
Provides public user forums for support questions and help.
-
Professional Support
Connects users with professional support teams to troubleshoot and finetune integrations.
Agentic AI - Mobile Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Campaign Planning
Plan and strategize marketing campaigns
Messaging - RCS Business Messaging (8)
Personalization
Offers features for personalizing text messages based on customer information or past behavior.
Rich Media
Provide rich media such as videos, images, carousels, cards, branded templates, etc.
Interactive Messages
Offer interactive text, buttons or suggested replies for customers to enagage with.
Branded Templates
Provide customizable, reusable templates to ensure consistent branding across campaigns.
Automation
Enable automated RCS messaging based on triggers, workflows, or scheduling.
Conversational RCS
Provide two-way messaging, allowing customers to reply and engage in real-time conversations.
Transactional RCS
Supports transactional alerts such as reminders, confirmations, or notifications.
Promotional RCS
Provide promotional campaigns with direct website or app actions embedded in messages.
Security / Verification - RCS Business Messaging (3)
Verified Sender
Provide a verified, branded sender profile.
Encryption
Provide encryption to protect message content, ensuring secure and compliant communication.
Authentication
Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users
Analytics / Deliverability - RCS Business Messaging (3)
Read Receipts
Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.
Analytics
Offer analytics on message delivery, open rates, or campaign performance.
SMS Fallback
Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.
AI - RCS Business Messaging (1)
AI
Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.
Additional Functionality (59)
Automated Responses
Automatic reply functionality for incoming messages
Chat/Messaging
Communicate using direct chat or messages within the system
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Call Recording
Record the audio of phone conversations for quality assurance purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Real-Time Reporting
Active reporting of data and metrics
SMS Messaging
Send messages via SMS
Interaction Tracking
Track interaction history by documenting conversations for contacts
Audio/Video Conferencing
Audio/Video Conferencing
Call Monitoring
Listen to live phone conversations for the purpose of training and assessing agent performance
Customizable Branding
Add customized logos and colors to align with company branding
Call Routing
Sends voice calls to a specific queue based on predetermined criteria
Contact Management
Manage, organize, and store contact information
Voice Mail
Computer-based system that allows users to send and receive voice messages
Multi-Language
Manage and support multiple languages
Two-Way Audio & Video
Presenter can see and hear participants and vice versa
Real-Time Updates
Receive system updates as soon as any changes are made
Chat Transcript
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Live Chat
Ability to chat online in real time
Caller ID
Identify the number and contact information of a caller before answering the phone
IVR
Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response
Real-Time Monitoring
Active monitoring of systems, applications, or networks
SMS Marketing
Send promotional campaigns or transactional messages via text messages
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Fax Management
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Mobile Access
Access software remotely via mobile devices
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Autoresponders
Create and automatically send premade copy in response to customer messages
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Contact Management
Manage, organize, and store contact information
Text-to-Win
Messaging system designed for contests and sweepstakes
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Import/Export
Import and export data to and from software applications
Contextual Targeting
Real-Time Data
Receive data and information in real time
Mobile Access
Access software remotely via mobile devices
API
Application programming interface that allows for integration with other systems/databases
Coupons
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Real-Time Reporting
Active reporting of data and metrics
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Customizable Branding
Add customized logos and colors to align with company branding
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity