Having used the platform for ad tracking, this reviewer appreciates the visibility and credibility it provides for advertisers. The platform can feel dated and less intuitive, making navigation time-consuming during tight deadlines.
View Full ReviewWhat i like most about MediaMonitors is the realtime visibility into advertising activity and competitor campaigns. The platform makes ut much easier to track when commercials air,monitor market trends and generate reports for internal analysis or client discussions.
The reporting tools are also very useful because they help simplify the campaign tracking and provide insights that support strategic decisions. Review collected by and hosted on G2.com.
What i dislike is that some parts of interface feel slightly dated and report generation can ocassionaly take longer with karger datasets. Navigation and workflow simplicity could also be improved a bit. Review collected by and hosted on G2.com.
It is almost real-time, it takes less than two hours to see what advertisers advertised in a TV program. Also it's so useful to see commercials. Review collected by and hosted on G2.com.
Rarely an account may be missing or reporting the wrong revenue and share Review collected by and hosted on G2.com.
It's very easy for me to generate the reports requested by my sales team. Review collected by and hosted on G2.com.
There isn't much about it I don't like. They always answer my questions. Review collected by and hosted on G2.com.
Being able to view/listen to the spots of advertisers and learn where and when and how much they spend on competitors. Review collected by and hosted on G2.com.
It takes a little while to get up to speed and get comfortable using. Review collected by and hosted on G2.com.
I love how simple this application makes the process of spot analysis. The organization within the application is simple and easy to understand and I love the vast array of reports I'm able to pull. I love being able to pull a list of all airings from my advertisers and my competitors. It gives me great insight into the ad duration they're running, the dayparts they might be buying and the media spend trends over the course of the year. It has really helped us to grow our business and identify ways to improve our own performance. It also gives us a great idea mid-month as to how much stations are clearing our orders since we don't receive postlogs until the end of the month. Review collected by and hosted on G2.com.
Sometimes reports do take awhile to run and you have to wait multiple minutes (though you can still navigate the site during this time) for the export to appear. This can be a little clunky sometimes and seems to be present even when I'm pulling relatively small data sets. Review collected by and hosted on G2.com.
I love how many different reports are available through MediaMonitors and how easy they make it to scan the airways in a variety of ways to display airings and spots. They utilize a variety of means to ensure the tapes you send them are monitored accurately and your spots are tracked. We love the ability this gives us to assess early performance of our various ads and the ability to make changes to our ads on a faster timeline. Review collected by and hosted on G2.com.
Occasionally their will have trouble tracking our tapes and we often won't know until a couple days into our advertising cycle. After we point it out, they are always quick to react and get things corrected for us, allowing our reporting to catch up. Review collected by and hosted on G2.com.
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