--- title: Matomo (Formerly Piwik) Reviews meta_title: 'Matomo (Formerly Piwik) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 96 reviews by the users' company size, role or industry to find out how Matomo (Formerly Piwik) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 96 scale: '5' date_modified: '2026-09-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Matomo (Formerly Piwik) Reviews **Vendor:** Matomo Analytics **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 96 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Matomo (Formerly Piwik) Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information. ## Matomo (Formerly Piwik) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **customization options** in Matomo, enabling straightforward report and customer journey personalization. (1 reviews) - Users appreciate the **intuitive data sorting and customization** in Matomo, enhancing their data collection experience significantly. (1 reviews) - Users find Matomo’s **ease of use** exceptional, allowing effortless data sorting and customizable reports. (1 reviews) - Users highlight the **ease of data sorting and custom report creation** as a significant improvement over other platforms. (1 reviews) - Users value the **easy data sorting and customization** features, finding it a significant improvement over other platforms. (1 reviews) ## Matomo (Formerly Piwik) Discussions - [Deleted](https://www.g2.com/discussions/37573-deleted) - 2 comments, 1 upvote - [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) - 1 comment, 1 upvote - [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) - 3 comments, 1 upvote - [View Matomo (Formerly Piwik) pricing details and edition comparison](https://www.g2.com/products/matomo-formerly-piwik/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-09-26+03%3A35%3A02+-0500&secure%5Bsession_id%5D=73bdbf9d-bbad-46c6-81dd-50e61de837b5&secure%5Btoken%5D=2c75a7507b6ed3ff2ba9019cabf1df9b1fff34a7fd3a8883f24ef1b857cf1da0&format=llm_user) ## Matomo (Formerly Piwik) Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Campaign Management - SEO Management - Workflow Management - Template Management **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Social Media Integration - User, Role, and Access Management - Approval Process Control **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Matomo (Formerly Piwik) Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,596 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,921 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,332 reviews)