Marmind Reviews & Product Details

Enterprise marketing operations are fragmented. Campaign planning happens in spreadsheets. Budgets are tracked in different systems. Approvals are manual. Visibility is poor. When you're managing campaigns across countries, sub-brands, and team members, spreadsheets and email don't scale. Marmind is the marketing resource management platform that brings order to this chaos. It's the central nervous system for marketing operations, the place where strategy, budgets, campaigns, and performance come together in one unified platform. As part of the Entirely ecosystem, Marmind provides the planning and resource management foundation that enables the entire marketing value chain. How It Works: Four Core Capabilities 1. Omnichannel Campaign Planning Define marketing strategy, set campaign briefs, establish approval workflows, and align teams across regions and brands. Interactive marketing calendar with hierarchical organization. Campaign briefs linked to budgets, channels, and action details. Naming conventions that keep teams and agencies aligned. Custom templates for seamless data exchange with external partners. 2. Budget & Spend Management Allocate budgets across campaigns, channels, and departments; track spend in real-time; forecast and optimize resource allocation. Centralized budget creation with multi-currency support for global operations. Real-time spend tracking and automated forecasting. Custom workflows to streamline approval processes. Budget vs. actual analysis to prevent overspending. 3. Marketing Dashboards & Analytics Personalized marketing cockpit with configurable widgets. Real-time KPI monitoring and performance tracking. AI-driven resource attribution modeling to improve ROI. Benchmark tracking and performance recommendations. Actionable insights to optimize resource allocation. 4. Workflow Automation & Governance Role-based access control and permissions management. Approval workflows tailored to organizational structure. Automated notifications and task management. Audit trails for compliance and transparency. Integration with external tools via custom templates. Role in the Entirely Ecosystem Planning and budgeting (Marmind) form the strategic foundation of the Entirely ecosystem. Every campaign planned and budgeted here cascades through the entire platform: it drives asset creation, audience planning, social strategy, and personalization across all solutions. The orchestration engine learns from every campaign's performance to inform the next planning cycle. The result is a closed loop where strategy, execution, and learning are seamlessly connected across all solutions.

Seller

Marmind, an Entirely Company

Discussions

Marmind Community

Languages Supported

German, English

Solution Type

All-in-One

Used by Dell EMC Storage Resource Manager and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

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Marmind Integrations

(11)

Verified by Marmind

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Verified User in Logistics and Supply Chain

Enterprise (> 1000 emp.)

5/15/2022

"Smart tool but quite challenging in setup and working with"

4/5

What do you like best about Marmind?

Gives a very good overview about the planned activities and budgets. Helps to organize teams and jour fix meetings with the task options Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The user interface is not as intuitive designed as it could be. Unfortunately there are some bugs from time to time. Review collected by and hosted on G2.com.

Recommendations to others considering Marmind:

Take some time. It's a great tool and the Marmind team is very willing to support you and customize the tool for you to target your needs, but it's nothing you implement from one day to another - onboarding your organization takes quite much time as well! Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Better overview over all projects within the team. We are a very large team and it's easy for all team members as well as external partners to stay up-to-date Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hi there,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback regarding the good overview you've gained for all your marketing activities and budgets.

Your constructive feedback on the user interface - this is of great value to us, as we continue to improve our user experience.

Verified User in Financial Services

Enterprise (> 1000 emp.)

11/30/2022

"Perfect tool for your marketing campaign planning!"

5/5

What do you like best about Marmind?

Marmind allows you to plan your campaigns on a global and local level, share assets with your colleagues, track the process of steps, and support you with approval and collaboration functions. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The standard reporting overview of activities could be optimized. Review collected by and hosted on G2.com.

Jens Thorsten H.

Leiter Produktmarketing

Mid-Market (51-1000 emp.)

8/30/2022

"Very practical to get an overview of all marketing activities"

5/5

What do you like best about Marmind?

Roadmap Overview for all marketing activities Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Can be a little overwhelming at times due to the many options Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Thank you very much for your review, Jens - much appreciated!

It is really valuable for other people to get a better overview to our product.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

5/20/2022

"very useful for project planning once you master the system, but learning the system is difficult."

3.5/5

What do you like best about Marmind?

the created project overview is very useful for marketing and project planning; table view; to-dos; responsibilities; the system is very dynamic; individual reports and dashboards; Review collected by and hosted on G2.com.

What do you dislike about Marmind?

cost function very complex and difficult to use; no interface to accounting programs - only manual import possible; plan view could be optimized; recognition of proceeds not possible; no calendar view; useful extensions such as the office connector are always associated with new costs; basic training videos would be helpful; setting up custom fields is relatively complex; learning and training the tool is very time-consuming Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hello there,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback that the overview is very useful for your marketing and project planning.

Also glad to here that you're now able to realize presentations as well as the processing of cross-departmental projects and to-dos.

Your constructive feedback on the budget and cost module, which appears to be very complex for you and difficult to use,

respectively the hint for basic training videos, is of high value to us.

As far as training videos are converned, you can find all of those here in our relevant knowledge base:

https://bit.ly/3z0OaOm

Best regards

See how Marmind improved

Verified User in Biotechnology

Enterprise (> 1000 emp.)

5/11/2022

"Modern, agile and product driven company"

5/5

What do you like best about Marmind?

Marmind is a company that provides a modern and user-friendly marketing resource management. The company's own product is constantly being further developed along a transparently communicated roadmap. But also the individual needs of the customer are addressed through customized solutions. Through the community idea, other customers can also benefit from the new developments. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The system offers potential for improvement in some areas, but the company is very open to feedback and often plans to make these adjustments in the short or long term. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hello there,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback regarding MARMIND and that our solution's development meets your expectations when it comes to a constant further development. Also, it's good to hear that you appreciate the fact that individual needs of the customer are addressed as well.

Your constructive feedback on potential improvement in certain areas is of great value to us, as we always strive to improve and develop our product.

Daniela D.

Conversion Manager

Enterprise (> 1000 emp.)

5/19/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"Easy and great Support"

5/5

What do you like best about Marmind?

I like the quick communication and the support Review collected by and hosted on G2.com.

What do you dislike about Marmind?

That not all my colleagues recognize the added value from Marmind and that's the reason why we don't work all together in Marmind Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hello Daniela,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback regarding MARMIND and especially that you like the quick communication and the support!

Also glad to here that you're now able to display you whole roadmap from creating this project on to the final testing.

Your constructive feedback on the fact, that not all of your collegues recognize the added value from MARMIND is of course something that we

need and will look into. Thank your for the transparency here.

Hsiang Wei Y.

Vice President, Asia Pacific Regional Marketing

Mid-Market (51-1000 emp.)

8/30/2022

"Great marketing planning tool"

5/5

What do you like best about Marmind?

Agile development to catering to customers requirements Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Not really. I think Marmind is dedicated to optimize their product Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Thank you very much for your feedback, Hsiang Wei - much appreciated!

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/22/2022

"Marmind is the best MRM solution"

5/5

What do you like best about Marmind?

The great and flexible planning functionalities Review collected by and hosted on G2.com.

What do you dislike about Marmind?

nothing really, everything is just amazing! Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hi there,

thanks for leaving us this great review!

Really glad to hear that you like MARMIND's planning functionalities & that those allow you a very unique and centralized overview.

Johanna S.

media designer

Mid-Market (51-1000 emp.)

5/13/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"Good tool for marketing activities"

4/5

What do you like best about Marmind?

Good tool for marketing activities, easy to find your to-dos Review collected by and hosted on G2.com.

What do you dislike about Marmind?

it would be nicer to have more possibilities to filter your to-dos (not only 7 days oder 30) Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hello Johanna,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback regarding MARMIND and the overview for your to-dos and marketing activities in general. Also, it's good to hear that it just makes your working life easier :)

Your constructive feedback that it would be good to have more possibilities to filter your to-dos - that's in fact something that we'll optimize.

Verified User in Accounting

Mid-Market (51-1000 emp.)

5/4/2022

"Is a good tool, but certainly still has a lot of potential for improvement."

3.5/5

What do you like best about Marmind?

The overview of all actions of Marmind in the plan as well as in the grid, thus allowing many pieces of information to be viewed at a glance, which greatly simplifies the work. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

There should be more automations, like automatic emails about the actions, projects, etc. that are scheduled for this week. With an email containing all the open actions that are scheduled for this week. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Thank you very much for the meaningful feedback and constructive criticism - we are always striving to improve ourselves and our product. On the other hand, we are naturally pleased that your company is already benefiting from the use of MARMIND.