Marmind Reviews & Product Details

Enterprise marketing operations are fragmented. Campaign planning happens in spreadsheets. Budgets are tracked in different systems. Approvals are manual. Visibility is poor. When you're managing campaigns across countries, sub-brands, and team members, spreadsheets and email don't scale. Marmind is the marketing resource management platform that brings order to this chaos. It's the central nervous system for marketing operations, the place where strategy, budgets, campaigns, and performance come together in one unified platform. As part of the Entirely ecosystem, Marmind provides the planning and resource management foundation that enables the entire marketing value chain. How It Works: Four Core Capabilities 1. Omnichannel Campaign Planning Define marketing strategy, set campaign briefs, establish approval workflows, and align teams across regions and brands. Interactive marketing calendar with hierarchical organization. Campaign briefs linked to budgets, channels, and action details. Naming conventions that keep teams and agencies aligned. Custom templates for seamless data exchange with external partners. 2. Budget & Spend Management Allocate budgets across campaigns, channels, and departments; track spend in real-time; forecast and optimize resource allocation. Centralized budget creation with multi-currency support for global operations. Real-time spend tracking and automated forecasting. Custom workflows to streamline approval processes. Budget vs. actual analysis to prevent overspending. 3. Marketing Dashboards & Analytics Personalized marketing cockpit with configurable widgets. Real-time KPI monitoring and performance tracking. AI-driven resource attribution modeling to improve ROI. Benchmark tracking and performance recommendations. Actionable insights to optimize resource allocation. 4. Workflow Automation & Governance Role-based access control and permissions management. Approval workflows tailored to organizational structure. Automated notifications and task management. Audit trails for compliance and transparency. Integration with external tools via custom templates. Role in the Entirely Ecosystem Planning and budgeting (Marmind) form the strategic foundation of the Entirely ecosystem. Every campaign planned and budgeted here cascades through the entire platform: it drives asset creation, audience planning, social strategy, and personalization across all solutions. The orchestration engine learns from every campaign's performance to inform the next planning cycle. The result is a closed loop where strategy, execution, and learning are seamlessly connected across all solutions.

Seller

Marmind, an Entirely Company

Discussions

Marmind Community

Languages Supported

German, English

Solution Type

All-in-One

Used by Dell EMC Storage Resource Manager and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

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Marmind Integrations

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Sy C.

Enterprise (> 1000 emp.)

3/2/2023

"Useful to plot and have an overview but also complicated and restrictive..."

3.5/5

What do you like best about Marmind?

Comprehensive and has an overview of all activities of calendar! Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Functionality and simplicity is not there... It should be more user friendly and fast loading. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

1/18/2023

"Multifunctional tool - from briefing to implemented measure"

4.5/5

What do you like best about Marmind?

I like the range of functions of Marmind: from briefing to the realization of communication measures, from budget planning to monitoring, and from strategy development to the advertising effectiveness dashboard. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The wide range of functions makes the tool complex, and thus getting started is not so easy. Also, switching from the usual way of working to such a comprehensive new tool is not easy, as it can replace almost all familiar tools. Review collected by and hosted on G2.com.

Verified User in Biotechnology

Enterprise (> 1000 emp.)

1/24/2023

"A lot of potential, some improvements needed"

4/5

What do you like best about Marmind?

Most of all, I like the filter/bookmark function. It helps me to focus on my to dos without being distracted by other people tasks. I like the structure and the possibility to have custom fields and predefined workflows to checkmark. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The usability is a bit off. When refreshed, the page loses the bookmark and you need to re-activate it. Although I do not have this issue in particular, the font size and the font color of some instances is not user friendly. What I do not like, is that I cannot see the unique code assigned in a to do unless I open it. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

11/2/2021

"Good content planning tool"

4/5

What do you like best about Marmind?

Marmind provides a good overview of all activities. The individual functions allow for many possibilities to work across teams through budget planning and assignment of to-dos. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The pages often load very, very slowly. Table view reverts to settings that one has not made. Occasionally, there are problems with the assignment of individual tasks. Sometimes, fixes take a very long time. Review collected by and hosted on G2.com.

Recommendations to others considering Marmind:

Table view is my favorite and great in operation and overview. Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Good overview of all activities on a platform. Notifications via email are practical. Changes are immediately adopted and are visible to all participants right away. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hello,

First of all, thank you very much for your review and the time you took for it. We are, of course, pleased to hear that features like budget planning, to-do management, etc., enable you to work across teams.

And: It's great that both the general overview of all activities and the notifications via email are usable and applicable for you.

We are, of course, constantly working on improving MARMIND: In this regard, thank you very much for your input on loading time, the table view, and the assignment of individual tasks.

Timo B.

Enterprise (> 1000 emp.)

3/7/2023

"Task and project management in technical writing"

3.5/5

What do you like best about Marmind?

- Individual adjustments possible

- Great linking of different tasks

- Great filtering options Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Some changes only become visible when the browser is "refreshed." Review collected by and hosted on G2.com.

Steffi E.

Enterprise (> 1000 emp.)

3/7/2023

"Best tool ever"

5/5

What do you like best about Marmind?

- Clear

- Helpful for networked collaboration

- Facilitates workflows Review collected by and hosted on G2.com.

What do you dislike about Marmind?

I can't think of anything negative about that right now. Review collected by and hosted on G2.com.

Olaf Z.

Small-Business (50 or fewer emp.)

3/6/2023

"good tool for marketing planning"

4/5

What do you like best about Marmind?

The interface can be specially adapted to the needs. Everything is very structured and clear. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

personally I miss a Kanban board. The structure does not exist or is not displayed. we should also use the tool across our daily work. Review collected by and hosted on G2.com.