Marmind Reviews & Product Details

Enterprise marketing operations are fragmented. Campaign planning happens in spreadsheets. Budgets are tracked in different systems. Approvals are manual. Visibility is poor. When you're managing campaigns across countries, sub-brands, and team members, spreadsheets and email don't scale. Marmind is the marketing resource management platform that brings order to this chaos. It's the central nervous system for marketing operations, the place where strategy, budgets, campaigns, and performance come together in one unified platform. As part of the Entirely ecosystem, Marmind provides the planning and resource management foundation that enables the entire marketing value chain. How It Works: Four Core Capabilities 1. Omnichannel Campaign Planning Define marketing strategy, set campaign briefs, establish approval workflows, and align teams across regions and brands. Interactive marketing calendar with hierarchical organization. Campaign briefs linked to budgets, channels, and action details. Naming conventions that keep teams and agencies aligned. Custom templates for seamless data exchange with external partners. 2. Budget & Spend Management Allocate budgets across campaigns, channels, and departments; track spend in real-time; forecast and optimize resource allocation. Centralized budget creation with multi-currency support for global operations. Real-time spend tracking and automated forecasting. Custom workflows to streamline approval processes. Budget vs. actual analysis to prevent overspending. 3. Marketing Dashboards & Analytics Personalized marketing cockpit with configurable widgets. Real-time KPI monitoring and performance tracking. AI-driven resource attribution modeling to improve ROI. Benchmark tracking and performance recommendations. Actionable insights to optimize resource allocation. 4. Workflow Automation & Governance Role-based access control and permissions management. Approval workflows tailored to organizational structure. Automated notifications and task management. Audit trails for compliance and transparency. Integration with external tools via custom templates. Role in the Entirely Ecosystem Planning and budgeting (Marmind) form the strategic foundation of the Entirely ecosystem. Every campaign planned and budgeted here cascades through the entire platform: it drives asset creation, audience planning, social strategy, and personalization across all solutions. The orchestration engine learns from every campaign's performance to inform the next planning cycle. The result is a closed loop where strategy, execution, and learning are seamlessly connected across all solutions.

Seller

Marmind, an Entirely Company

Discussions

Marmind Community

Languages Supported

German, English

Solution Type

All-in-One

Used by Dell EMC Storage Resource Manager and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

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Marmind Integrations

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Beck Y.

Vice President

Enterprise (> 1000 emp.)

5/5/2022

"Powerful, flexible yet keep evolving"

4/5

What do you like best about Marmind?

Grid view - quite user friendly and powerful to retrieve data needed Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Excel export-format always in a mass, and show rich text which cannot transform to excel format Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hello there, thanks a lot for your review on our product!

We are particularly pleased that features such as the grid view as well as the marketing plan report production simplify your everyday marketing work.

In any case, we are constantly working on improving our services and are grateful for your constructive criticism.

Verified User in Accounting

Mid-Market (51-1000 emp.)

5/12/2022

"A good tool in itself, but it needs some time to get used to."

4/5

What do you like best about Marmind?

I find the structure (theme tree) very neat and easy to find one's way around. The mentioning of employees in the individual actions is also a clear added value for a simpler workflow. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

As much as I like the structure (theme tree), it is easy to lose orientation in it. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hello there,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback and especially how you like the tree and the overall structure.

Also, it's good to hear that you are already organizing all of your marketing activities with MARMIND.

Your constructive feedback on potential improvement in the structure and the UX in general - we're constantly working on improving this.

Verified User in Electrical/Electronic Manufacturing

Enterprise (> 1000 emp.)

5/24/2022

"Marmind is not intuitive to use and is prone to errors."

1.5/5

What do you like best about Marmind?

Usage via the browser

Collection of Assets, drag & drop function Review collected by and hosted on G2.com.

What do you dislike about Marmind?

- Marmind is not intuitive to use

- Filter and search function does not work reliably

- Workflow implementation not flexible

- Notifications settings are not sufficient Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hi there,

We'd like to say thank you for leaving your review. Sorry to hear, that you're quite often facing errors and MARMIND doesn't seem intuitive to you.

It would be much appreciated if you could get in touch directly with our marketing team via p.fechter@marmind.com and let us know in more detail what

exactly makes it hard for you to work with these functions.

Thanks in advance for your trust and support so far!

Verified User in Mechanical or Industrial Engineering

Mid-Market (51-1000 emp.)

11/9/2021

"Easy to use and comprehensive solution"

5/5

What do you like best about Marmind?

Very well-organized Marketing Asset management platform. It becomes effortless to search and find the right asset at any point in time, along with related search results. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

I don't think there is anything I did not like in Marmind. I use it for Marketing Asset management and I am completely satisfied with the features and usability. Review collected by and hosted on G2.com.

Recommendations to others considering Marmind:

Very useful project management tool for organizing workflows and assets Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Marketing Asset Management. Everything at one place with proper workflow and labeling. It is very useful for global marketing collaboration. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

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Hi there,

first of all sorry for our late reply!

We'd like to say thank you for leaving your review and the valuable insights that you gave us on your experience with the asset management platform!

And: Nice to see, that you now have a good possibility for organizing workflows and assets.

In general great to hear that you don't have any issues with MARMIND :)

Verified User in Industrial Automation

Mid-Market (51-1000 emp.)

5/13/2022

"Marmind is ok, but has often hiccups"

2.5/5

What do you like best about Marmind?

that you can work together with your team and organize the work, e.g. by creating checklists, assigning tasks to team members Review collected by and hosted on G2.com.

What do you dislike about Marmind?

marmind has quite often technical problems and some features (like the search) don't function right Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hi there,

We'd like to say thank you for leaving your review. Sorry to hear, that you're quite often facing technical problems and some feature don't function right.

It would be appreciated if you could let us know in more detail what exactly makes it hard for you to work with these functions.

As you now also seem to have a better structure for your team collaboration and to organize the work, we would be glad if you would reconsider

a renewed rating and possibly rework it.

Thanks in advance for your trust and support so far!

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

5/17/2022

"Good overall experience"

4/5

What do you like best about Marmind?

- good structure

- easy to use (after a while)

- same overview for everyone, who is working with the campaign Review collected by and hosted on G2.com.

What do you dislike about Marmind?

- slow interface

- bugs need a long time to be fixed Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hello,

thanks a lot for leaving your review!

Glad to hear that you appreciate the good structure as well as the handling and overview of MARMIND!

Your constructive feedback on the user interface and bugs in general is highly appreciated - especially on that last point we're working really hard at the moment.

Uğur .

Graphic Designer & Digital Marketing

Small-Business (50 or fewer emp.)

2/11/2022

"An enormous site for operational work."

5/5

What do you like best about Marmind?

I can edit and share designs for the company with my teammates. It's pretty functional. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

I don't like the file search function. It can be ensured that the search results are opened in a new tab when clicked, or not corrupted when returning. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hi Ugur,

first of all sorry for our late reply!

We'd like to say thank you for leaving your review and the valuable insights that you gave us on your experience with the asset and collaboration management!

And: Nice to see, that you gained the ability to collaboratively work together on your marketing activities with MARMIND.

We are definitely already working hard to optimize some functions such as the file search :)

Verified User in Electrical/Electronic Manufacturing

Small-Business (50 or fewer emp.)

2/23/2022

"Likely"

3.5/5

What do you like best about Marmind?

Being able to find videos and images back with the dates when they were produced and released. Being able to communicate with the persons responsible for a given asset directly. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The navigation tab is not attractive The interface looks a bit sad (greyish). Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hi there,

first of all sorry for our late reply!

We'd like to say thank you for leaving your review and the valuable insights that you gave us on your experience with the asset management, as well as the communication & collaboration!

And: Nice to see, that you now have a good option to use all your assets and to keep in touch with all of the colleagues in an easy way.

We are definitely already working hard to optimize some functions and the UX in general :)

Verified User in Computer Hardware

Mid-Market (51-1000 emp.)

5/20/2022

"very good"

5/5

What do you like best about Marmind?

check-lists: fast and easy set up of repeating activities

grid: a structured overview of current activities

report: existing reporting templates Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Asset handling: find the right asset to upload to an eMail Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hello there,

thanks a lot for leaving your review!

Certainly, we're happy about your feedback regarding the handling of all your check-lists, the grid as well as the report templates!

Also glad to here that you're happy with the e-mail creation and the marketing planning in general.

Your constructive feedback on the asset research handling is much appreciated - there's indeed currently a bit of a work-around needed.

We are already working intensively on improving this process for use in e-mails (and beyond, of course) and will hopefully soon be able to present you with an innovation in this regard. In the meantime, we would be grateful if you could contact support@marmind.com with this specific request and also send us an example, so that we can address this specific problem right away.

Best thanks for your understanding and again for the transparency on your part!

Best regards

Your MARMIND Team

Mery-Jo K.

Marketing Consultant

Enterprise (> 1000 emp.)

2/22/2022

"Comprehensive tool for planning, budgeting and evaluating all marketing activities"

4.5/5

What do you like best about Marmind?

Marmind makes it possible to structure marketing campaigns and measures simply and clearly. Having everything on one interface provides transparency and an overview. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

It takes a bit to understand the structure and find your way around. You have to take enough time to get used to the program, especially due to the large number of possibilities. Review collected by and hosted on G2.com.

Response from Peter Fechter of Marmind

edit

Hi Mery-Jo,

first of all sorry for our late reply!

We'd like to say thank you for leaving your review and the valuable insights that you gave us on your experience with the structure of marketing campaigns!

And: Nice to see, that you now have a good possibility for your multi-channel projects, even with a higher complexity.

We are definitely already working hard to optimize some functions and the UX in general :)