We are particularly impressed with Marfeel Analytics, which delivers clear, media-centric metrics that are much easier to interpret than those from traditional analytics platforms. This tool empowers both our editorial and product teams to quickly grasp content performance, user behavior, and the impact on revenue, allowing us to make informed, data-driven decisions. Additionally, Marfeel’s ad optimization features have directly improved our inventory efficiency and revenue, all while maintaining a positive user experience.

Another aspect we highly value is Marfeel’s customer support. Their team is extremely responsive through a live chat system, usually answering questions in less than five minutes. The support is not limited to generic replies: they guide you step by step until the issue is fully resolved, whether it is related to analytics, monetization, or layout behavior. This level of hands-on assistance is especially important for small newsrooms where technical resources are limited.

This support channel is something we use on a daily basis, often from early in the morning, triggered by Marfeel’s “Good Morning” email, which summarizes the key audience and performance metrics from the previous day. Being able to quickly ask questions and get immediate clarification helps us react faster, optimize content decisions, and start the day with a clear understanding of how our site is performing. Review collected by and hosted on G2.com.

One of the main drawbacks of Marfeel is that some of its advanced features and optimizations provide limited flexibility and transparency, particularly for teams seeking greater control over layout, monetization rules, or distribution strategies. Some decisions are managed in a 'black box' manner, which can complicate efforts to fine-tune settings or experiment with different approaches.

Another concern is the cost of higher-tier plans, which may pose difficulties for small or medium-sized newsrooms, especially when integrating analytics, monetization, and distribution tools. Although the platform offers clear value, its pricing structure can make it challenging to scale usage incrementally or to test individual features on their own. Review collected by and hosted on G2.com.

It replaces the old Analytics with a more modern view and other interesting features Review collected by and hosted on G2.com.

Sometimes it doesnt detect correctly the views from Google Discover and detects them as organic search Review collected by and hosted on G2.com.

If you are looking for a powerful and easy-to-use analytics tool for your newsroom, I cannot recommend Marfeel enough.

The real-time insights from Compass allow our editorial team to get instant feedback on what we've published, helping us make decisions quickly intraday.

The new Co-Pilot feature is an absolute game-changer. It leverages A.I. in a manner that empowers our editorial team.

The comprehensive data in the Explore and Optimizer tools allow us to make informed decisions for longer-term initiatives.

Everything is incredibly easy to use, but not dumbed down.

Most importantly, I would also like to add that the Marfeel team has been incredibly helpful and supportive. They are always quick to respond to our questions and help us get the most out of their platform. So many partners say they want feedback; Marfeel's team means it. Review collected by and hosted on G2.com.

I don't dislike anything about Marfeel; it's an excellent product managed by an outstanding group of people. Review collected by and hosted on G2.com.

Marfeel Compass is a powerful and user-friendly tool that has greatly improved our newsroom's ability to make data-driven decisions. The real-time analytics and insights provided by the platform have helped us optimize our website and increase revenue through features such as A/B testing and personalized recommendations.

The platform is also very easy to use and integrate with our existing content management system. The customer support team is also knowledgeable and responsive, which made the implementation process smooth.

Overall, we highly recommend Marfeel Compass to any newsroom looking to improve their data-driven decision making and increase revenue. It is a valuable tool that has helped us to better understand and engage our audience, and drive more revenue through our website. Review collected by and hosted on G2.com.

I couldn't find any information about downsides of using Marfeel. However, it is important to note that as with any software or tool, there may be limitations and potential drawbacks depending on the specific needs and use case of a newsroom. It may not be a perfect fit for every organization, and it is always recommended to thoroughly research and evaluate any software before making a decision to implement it. Additionally, it is also important to keep in mind that Marfeel is a paid service and it may not fit within the budget of some newsrooms. Review collected by and hosted on G2.com.

The tool adapts to market needs and listens to the requirements of those involved. Review collected by and hosted on G2.com.

The price is high (mainly for not so large media) Review collected by and hosted on G2.com.

Marfeel provides a range of traffic and audience engagement analysis tools to help you better understand your audience and make informed decisions about the content you create. As a result, Marfeel allows you to increase the number of page views on web portals in a short period of time.

Marfeel is a very powerful platform and has a lot of useful features. I find several of them particularly useful for journalists and publishers. These include:

Intuitive and user-friendly interface for easy content creation and publishing

Very clear interface that shows real-time user engagement,

You can see exactly which content users are reading in full, and in which articles they are reading only the headlines

If there are any technical problems within the site then on Marfeel it is immediately visible and can be quickly resolved.

Better understanding of audience through data and analytics.

Helps grow the business and reach the target audience more effectively.

Optimized for fast and responsive mobile experiences.

Supports multiple languages and internationalization.

I highly recommend this platform to anyone who wants to streamline their content creation and distribution processes. Review collected by and hosted on G2.com.

Marfeel may seem difficult to use at first; training from the platform's staff is essential. Review collected by and hosted on G2.com.

Ease of technical implementations

Use of Artificial Intelligence Review collected by and hosted on G2.com.

Not so intuitive to the editorial team.

Price is not so accessible. Review collected by and hosted on G2.com.

Marfeel offers an excellent overview of visitors. It has a great categorization of all types of sources and mediums. It has helped us consolidate our utm tags. The other significant part is Audits. Through audits, we can get an excellent overview of technical SEO data. We can detect when articles have improper SEO data, missing images etc. Review collected by and hosted on G2.com.

The platform is very mature, but some areas need a little polishing. But the team is very responsive and fixes issues when we report them. Review collected by and hosted on G2.com.

I like that it is easy to navigate and the speed of the data Review collected by and hosted on G2.com.

There is nothing I dislike about the tool, but I would prefer not to have to expand more articles downwards ("see more") Review collected by and hosted on G2.com.

Using Marfeel helped us reduce bounce rates and improve our clients' website designs, particularly the mobile version. Review collected by and hosted on G2.com.

I found this plugin to be not the most user-friendly software, and some people might find it challenging to set it up. Also, they give the most basic stuff in the free version, like traffic medium, traffic source and device type. Almost all features (99%) are in the premium plan; you can't even get monthly traffic data in the free plan; the free plan includes only real-time data. Review collected by and hosted on G2.com.