[ Magnite... Reviews ](https://www.g2.com/products/magnite-for-sellers/reviews) [ Magnite... Reviews ](https://www.g2.com/products/magnite-for-sellers/reviews) # Magnite, for Sellers Features ##### ## SSP Functionality (1) SSP Functionality Product functionality for real-time advertising. Show More ##### ## SSP (5) Ad Unit Availability Allows publisher to select which ad units to be bid on in real time. Impression Targeting Ability to set which impressions to make available to bidders Floor Price Ability to set a minimum price at which an ad unit can sell in an ad exchange. Advertiser Restrictions Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website. Bid Reporting Ability to see which advertisers are bidding on and buying ad units. Show More ##### ## Ad Serving & Management - Publisher Ad Server (5) Real-Time Bidding (RTB) Support Enables real-time participation in programmatic ad auctions. Ad Delivery Optimization & Management Ensures ads are delivered efficiently based on targeting, pacing, and performance goals. Ad Inventory Management Allows publishers to manage and organize ad spaces across multiple properties. Dynamic Ad Placement Supports automatically adjusting ad placements based on user behavior and content. Ad Tag Management Provides tools to generate and manage ad tags for easy ad placement. Show More ##### ## Targeting & Personalization - Publisher Ad Server (6) Geo-Targeting Allows ads to be displayed to users based on their geographic location. A/B Testing for Ads Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization. Multi-Device & Cross-Platform Delivery Ensures seamless ad serving across web, mobile, CTV, and other digital channels. Audience Targeting Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type. Frequency Capping Limits the number of times a user sees the same ad to prevent fatigue. Contextual Targeting Matches ads to relevant content using keyword analysis and machine learning. Show More ##### ## Monetization & Reporting - Publisher Ad Server (4) Header Bidding Support Enables multiple demand sources to bid on ad inventory simultaneously. Ad Revenue Share & Payout Management Facilitates revenue sharing and payments to partners or publishers. Revenue Forecasting Estimates potential revenue based on current performance and market trends. Performance & Engagement Analytics Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness. Show More ##### ## Agentic AI - Publisher Ad Server (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Supply Side Platform (SSP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![altaFlow](https://images.g2crowd.com/uploads/product/hd_favicon/4cff2b561ed27e624e3ca0e11d8ef895/altaflow.svg "altaFlow") Sponsored altaFlow 4.5/5 (56) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager") Google Ad Manager 4.2/5 (232) ](https://www.g2.com/products/google-ad-manager/reviews) [ ![OpenX](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX") OpenX 3.2/5 (18) ](https://www.g2.com/products/openx/reviews) [ ![PubMatic](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic") PubMatic 3.2/5 (11) ](https://www.g2.com/products/pubmatic/reviews) [ View All Alternatives ](https://www.g2.com/products/magnite-for-sellers/competitors/alternatives) Magnite, for Sellers Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image") Google Ad Manager 4.2/5 (236) [ Compare Now ](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "Product Avatar Image") PubMatic 3.2/5 (11) [ Compare Now ](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f44caa80110cc9c9729b7b327be6991f/openx.png "Product Avatar Image") OpenX 3.2/5 (18) [ Compare Now ](https://www.g2.com/compare/magnite-for-sellers-vs-openx) ##### Categories on G2 [ Publisher Ad Server ](https://www.g2.com/categories/publisher-ad-server)[ Supply Side Platform (SSP) ](https://www.g2.com/categories/supply-side-platform-ssp) ##### Explore More [ Which field sales software hiring software comes with strong integration to Indeed and other major job boards for a broader reach? ](https://www.g2.com/discussions/which-field-sales-software-hiring-software-comes-with-strong-integration-to-indeed-and-other-major-job-boards-for-a-broader-reach)[ Best AI Writing Assistants ](https://www.g2.com/discussions/best-ai-writing-assistants)[ Top-rated tools for multi-factor biometric authentication ](https://www.g2.com/discussions/top-rated-tools-for-multi-factor-biometric-authentication) [ Best software for academic testing and reporting ](https://www.g2.com/discussions/best-software-for-academic-testing-and-reporting)[ What is the best mobile app optimization tool for e-commerce apps? ](https://www.g2.com/discussions/what-is-the-best-mobile-app-optimization-tool-for-e-commerce-apps)[ Best Anti Money Laundering Software ](https://www.g2.com/discussions/best-anti-money-laundering-software-tools) Show More [ Which field sales software hiring software comes with strong integration to Indeed and other major job boards for a broader reach? ](https://www.g2.com/discussions/which-field-sales-software-hiring-software-comes-with-strong-integration-to-indeed-and-other-major-job-boards-for-a-broader-reach)[ Best AI Writing Assistants ](https://www.g2.com/discussions/best-ai-writing-assistants)[ Top-rated tools for multi-factor biometric authentication ](https://www.g2.com/discussions/top-rated-tools-for-multi-factor-biometric-authentication) [ Best software for academic testing and reporting ](https://www.g2.com/discussions/best-software-for-academic-testing-and-reporting)[ What is the best mobile app optimization tool for e-commerce apps? ](https://www.g2.com/discussions/what-is-the-best-mobile-app-optimization-tool-for-e-commerce-apps)[ Best Anti Money Laundering Software ](https://www.g2.com/discussions/best-anti-money-laundering-software-tools)