Loom Pricing Overview

Yes. According to G2 data, Loom offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Loom pricing in 2026 starts at $15.00 and can reach $20.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Atlassian's official pricing page for the most current details.

According to G2 reviews of Loom, the free Starter plan works well for individual freelancers, educators, and very small teams with light usage needs. G2 reviewers from small businesses across consulting, marketing, IT, and financial services represent the most active user base and frequently praise Loom's Business or Business plus AI tiers as well-suited for teams of up to 50 people doing regular async communication, client walkthroughs, and training videos. Mid-market companies in software, consulting, and financial services also appear prominently in G2 data on Loom's pricing, gravitating toward Business plus AI for its productivity-enhancing features. Loom's Enterprise tier suits larger organizations needing security controls, SSO, and centralized video management.

Loom's free Starter plan supports up to 10 users with a 25-video cap and a 5-minute recording limit per video, along with transcriptions and basic screen and camera recording. G2 reviewers of Loom frequently cite the 5-minute cap and 25-video limit as the primary frustrations driving upgrades. Loom's paid Business plan at $15/month removes all these caps, adds editing tools, custom branding, and video uploads and downloads. The Business plus AI tier at $20/month adds auto-enhancement, advanced editing, filler-word removal, and meeting recap automation. Loom's Enterprise tier adds SSO, SCIM, Salesforce integration, and admin controls for larger organizations requiring security and compliance features.

G2 reviewers of Loom are largely positive about its value, with the majority giving high ratings despite recurring mentions of pricing concerns. Many small business and freelance users describe the paid plans as slightly expensive for what is essentially a screen recording tool, with several noting they wish pricing were lower or more flexible. However, a significant number of G2 users across small business and mid-market segments explicitly call Loom affordable and worth the cost, citing time savings, reduced meetings, and productivity gains. The consensus is that Loom delivers strong value for teams using it regularly, but casual or budget-constrained individual users may find the jump from free to paid harder to justify.