--- title: LiftIQ Reviews meta_title: 'LiftIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how LiftIQ works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 11 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # LiftIQ Reviews **Vendor:** LiftIQ **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 11 ## About LiftIQ LiftIQ has created the most effective Go-To-Market execution platform. LiftIQ helps you define your Ideal Customer Profile and align sales and marketing on the accounts that are the best fit for your offering so you can actually execute on your GTM strategy. LiftIQ's Engagement tab keeps Sales and Sales Development reps focused on the right accounts and shows them the exact details of why each account should be targeted. This is a completely different way to visualize and target your territory. Once you start using LiftIQ you won't want to prospect in any other way! Reach out to us to see a live demo today. ## LiftIQ Reviews ### 1. One of the most simple and insightful GTM platform available **Rating:** 4.0/5.0 stars **Reviewed by:** Ashish S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2020 **What do you like best about LiftIQ?** LiftIQ integrates smoothly with other sales application to track favorable customers and focus on the strategies of the market. It makes it easy to track the characteristic of each customer of various segments. **What do you dislike about LiftIQ?** The platform is smooth and easy to learn. However, it takes some time to understand the platform. Once it is understood, the platform is very easy to operate. The support team helps to understand the platform and various queries **Recommendations to others considering LiftIQ:** I recommend this platform to users and managers who are looking to utilize machine learning and drive revenue growth. The account development and synchronization is used perfectly to focus on deal platforms. **What problems is LiftIQ solving and how is that benefiting you?** LiftIQ helps to track various customer segments. it also helps the sales team to focus on the task and ideal customers. GTM strategy is supported by the app. The integration with Salesforce is also a plus. Thus this tool is support for companies looking for sales force platofrm. ### 2. Great way to unify sales and marketing around ICP and workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Shane S. | Advisory Board Member, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2020 **What do you like best about LiftIQ?** Keeps everyone marching in the same direction and in step around engagement to the ICP **What do you dislike about LiftIQ?** It will fail if you don't have the right data and CLEAN data. But that's the case with everything, right? **What problems is LiftIQ solving and how is that benefiting you?** ICP rollout and GTM for sales and marketing. ### 3. Smartest way to do Account based selling **Rating:** 5.0/5.0 stars **Reviewed by:** Shay F. | Manager - Enterprise Account Development, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about LiftIQ?** LiftIQ is phenomenal. It helps us prioritize what accounts we need to be going after from a seller's perspective. The best part of it all (it sounds super simple), is that it lives in our Salesforce instance. It bubbles up the best accounts to target based off of our own Salesforce data. **What do you dislike about LiftIQ?** There honestly isn't much to dislike. I think if you are a company that is primarily partner driven and there isn't a lot of accounts to go after, you may not find a ton of value in LiftIQ. This isn't our case, but I could see that being the case if our situation was different. **Recommendations to others considering LiftIQ:** It's great. The LiftIQ team is great. If you have an ABM strategy in place you definitely will want this software. **What problems is LiftIQ solving and how is that benefiting you?** What accounts to prioritize and how to have a more account based approach. We have also had a ton of opportunities surfaced up that weren't even on our radar. ### 4. Flexible ICP and ABM Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Bradley G. | Manager, Revenue Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2019 **What do you like best about LiftIQ?** I really liked the idea of LiftIQ for ICP account scoring, but it has turned into so much more for us. With the inclusion of intent, technographic data, and additional intelligence sources, we have been able to create a dynamic account scoring system that is surfacing the right accounts at the right time. Leadership has also been extremely responsive to adding features and functionality in order to use their product more effectively. Not one to gush, but LiftIQ will be supporting my entire ABM strategy for the next year; from identifying accounts, and the best topics to bring up with them, to measuring our coverage and engagement. **What do you dislike about LiftIQ?** As a newer product, there are bugs from time to time as with anything; they've been extremely fast in fixing them though (usually same day fixes or updates). **What problems is LiftIQ solving and how is that benefiting you?** I am using LiftIQ to score accounts, surface accounts and hot topics, and to measure engagement and coverage across our target accounts. With the new Salesloft integration, adding contacts to cadences is also easier than ever for our reps. ### 5. Love LiftIQ **Rating:** 5.0/5.0 stars **Reviewed by:** Matt L. M. | Senior Regional Director, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2019 **What do you like best about LiftIQ?** LiftIQ helps me identify and organize the ideal customer profile for my accounts. It also is a great way to quickly and efficiently create lists for my ADM and me to attack. **What do you dislike about LiftIQ?** Take too long to load at times. That is understandable with the amount of data that is being brought in. Quicker upload would be huge for LiftIQ. **Recommendations to others considering LiftIQ:** If you want your sales reps to be able to easily create and monitor lists of your top ICPs than LiftIQ is a great tool that make everything easier. It also integrates with Outreach to help reps quickly put prospects in to sequences. **What problems is LiftIQ solving and how is that benefiting you?** Helps me identify the ideal customer profile (ICP), create and organize account lists to manage territories, and it helps me with my weekly 1on1s with my ADM and manager. ### 6. I like LiftIQ. **Rating:** 3.0/5.0 stars **Reviewed by:** John B. | MM Account Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about LiftIQ?** I like that it takes the hard work out of targeting and prospecting **What do you dislike about LiftIQ?** I do not like that titles are often not updated, and the ICP score is based off of titles, so when the titles are wrong the ICP score is wrong **Recommendations to others considering LiftIQ:** It is really easy to use and can eliminate wasted time searching for quality accounts to target--expanding your normal reach within a day 2x at least. **What problems is LiftIQ solving and how is that benefiting you?** I have realized that LiftIQ is a simpler way to prospect and is helping us target a greater audience faster. ### 7. describing using LIFTQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2019 **What do you like best about LiftIQ?** The thing I really like about LIFTIQ is, it helps my team to recognize out focus area in a steam-line and help us to generate revenue in the simplest form. **What do you dislike about LiftIQ?** Its was a bit difficult to understand the configuration of the platform. But once I have hands on it. It is like a piece of cake. **What problems is LiftIQ solving and how is that benefiting you?** Most of the time, I tried to simulate my Marketing and account management problems with it. As marketing is considered as a crucial part of a company and will help to generate huge projects. Managing marketing is my task and I am a proud user of LIFTIQ for the benefits of my company. ### 8. Great concept - still need more time to reap the value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about LiftIQ?** Helps filter out all the noise of accounts in Salesforce. Gives clarity on which accounts our company will excel in when closing business. Hard to see the value yet, yet looking forward to when we do. **What do you dislike about LiftIQ?** Slightly confusing to use when building lists. Not as streamlined as I would have hoped. Hard to know what's accurate since it pulls from Salesforce and Salesforce does not always have the most accurate information. **Recommendations to others considering LiftIQ:** Definitely something that helps any team looking to source accounts. Difficult to say whether it has changed the game since it has been an early use. **What problems is LiftIQ solving and how is that benefiting you?** Which companies have the hottest need for our services. ### 9. Sold Solution to Connect AE's, SDR's and Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Doug J. | Vice President Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about LiftIQ?** Flexible user based account and lead scoring to unite different roles, for us: AE's, SDR's and Marketing. Let's me as a VP of Sales ensure we're spending prospecting times on the highest value accounts. **What do you dislike about LiftIQ?** Not much. I'm really looking forward to digging into the machine learning side of things. **Recommendations to others considering LiftIQ:** Get sales and marketing aligned. **What problems is LiftIQ solving and how is that benefiting you?** Go-to-market strategy and execution. Easy to prioritize and make sure my team stays on top of things in weekly 1:1's. ### 10. Account Development Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about LiftIQ?** I like the ease of having all my pertinent account information in one place. **What do you dislike about LiftIQ?** It has been an adjustment to learn where to look for everything. **What problems is LiftIQ solving and how is that benefiting you?** It helps me to focus my attention and efforts to accounts where we have a greater probability to win. ### 11. Useful and Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about LiftIQ?** I like the customizing abilities to see what's most important to me. **What do you dislike about LiftIQ?** It's a little clunky when clicking in and out of reports, tabs, etc. **What problems is LiftIQ solving and how is that benefiting you?** It's helping to provide the most useful/purposeful leads that can lead to conversion. ## LiftIQ Discussions - [What is LiftIQ used for?](https://www.g2.com/discussions/what-is-liftiq-used-for) - [View LiftIQ pricing details and edition comparison](https://www.g2.com/products/liftiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-14+08%3A16%3A35+-0500&secure%5Bsession_id%5D=3d5bb26e-669a-4e46-9a45-7bac8549feb4&secure%5Btoken%5D=758bbc946ef46f34afb8b849b613c5ae5d2deb424afa836d0d098e5874952b3d&format=llm_user) ## LiftIQ Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Basics** - Website Personalization - Content Creation and Distribution **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Email Campaigns - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Reporting** - Measurement - Dashboards **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Customization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Revenue Planning **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Integrations** - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting - Messaging ## Top LiftIQ Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,196 reviews)