# Which email tracking tools do sales teams actually use daily for outreach insights?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 folks, the word actually is carrying this whole question: which email tracking tools do sales teams actually use daily for outreach insights, not just the ones that demo well? Adoption is the honest test, so I am reading G2's review volume and ratings as evidence of daily habits. Four tools from the<a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking">email tracking</a> category keep showing up:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a> (4.4, 13,915+ reviews): the largest review base in this comparison, with tracking analytics living beside the CRM record, so team-level engagement reporting comes free with the daily workflow.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a> (4.7, 9,810+): a sales platform where tracking is one layer of a bigger prospecting stack, and engagement data lands in the same place reps already find their contacts.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesloft/reviews"><strong>Salesloft</strong></a> (4.5, 4,285+): built around daily cadences, so tracking is not a report someone remembers to check, it is the queue reps work from every morning.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixmax/reviews"><strong>Mixmax</strong></a> (4.6, 1,460+): Gmail-native tracking with open rates rated 92% on G2's analytics feature data, for teams whose whole day happens in the inbox rather than in a platform.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For the teams a year in: which tracking habit actually stuck, which dashboard quietly stopped getting opened, and what separated the two?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 3 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Salesloft and Mixmax highlight something important here: tracking is more likely to become a habit when the insight appears where reps already work. Whether that’s inside a cadence or directly in Gmail may matter more for adoption than another analytics dashboard. I’d be interested to hear which signals reps actually use to decide who deserves a follow-up that day.&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 days ago
- Author title: Writer





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