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Later Influence Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Later Influence Reviews (469)

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Reviews

Later Influence Reviews (469)

View 1 Video Reviews
4.5
469 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and responsive support, which streamline the influencer marketing process. Many appreciate how it simplifies campaign management and enhances communication between brands and creators, making collaborations more efficient. However, some users note that the platform can be glitchy at times, which may hinder the overall experience.

Pros & Cons

Generated from real user reviews
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Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Excellent team, fantastic data & an overall win of an experience!"
5/5
What do you like best about Later Influence?

The depth and attention to detail. My Later team is thorough in all regards, and goes above and beyond for accuracy, customer service, and reporting. They take the brunt of all communications with each creator and influencer, making it much easier for my team to manage client expectations. Anytime anything was late or delayed, they were quick to communicate. The dashboard in reviewing content is seamless an easy. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

I don't dislike anything about Later. I think an opportunity for growth is an automated notification when influencer content is uploaded into the dashboard and is ready for review. This was something Influential had that clients always liked. Live dashboards of real-time data is also very helpful :) Review collected by and hosted on G2.com.

KF
Kayla F.
Social Media Marketing Coordinator
Mid-Market (51-1000 emp.)
"The Software I Never Knew I Needed"
4.5/5
What do you like best about Later Influence?

I have been using the Later platform for over two years now and am pleased to say that it is helping me navigate influencer management better than I ever intended. Gone are the days of spreadsheets full of information, data on campaigns, and tracking numbers. Later has made everything easy, user-friendly, and accessible. I love the layout of the software and the responsiveness of our representatives. Campaign management has never been more simple. They continue to make improvements and take what their customers say to heart. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

The only dislike that I have so far is the number of folks that we have been able to source for campaigns. I'm going to chalk it up to our product being a bit niche as well as our budget being on the lower end. If you have a large budget to work with and are selling an easily marketable product, I doubt you will encounter this issue. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"What a great platform!"
5/5
What do you like best about Later Influence?

LATER has been an exceptionally great value to our team. From onboarding, to training, daily workflow and service hours, the LATER team has been such a great pleasure to work with. Special shout-outs to Hannah, Melissa and Brian. Hannah has shown great interest in wanting our brands to be successful always being engaged and involved. We couldn't have asked for a better account manager. Melissa has been instumental in being able to pivot when working with our brands that are very different from one another. She is heavily involved in our daily workflow. She knows how to get things done. Brian is a top notch trainer who is great at what he does allowing you to leave each training feeling empowered. They are a great powerhouse team! Super grateful to have them as partners. Can't imagine LATER without them - they have made it a pleasure to use. LATER has become a daily part of my workflow and for good reason. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

As with any system, the first month of onboarding is always considered a wash. It's really not a LATER issue but more of a way to figure out what will work, what doesn't work etc. Review collected by and hosted on G2.com.

Chelsea H.
CH
Chelsea H.
Content creator, influencer
Small-Business (50 or fewer emp.)
"Partnerships made easy with Later Influence"
5/5
What do you like best about Later Influence?

I love that Later Influence sends emails with opportunities allowing for a handful of opportunities to work with companies you love! Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

I truly don’t have anything bad to say about them! It’s been a very easy process everytime working on campaigns through them! Review collected by and hosted on G2.com.

Caitlyn H.
CH
Caitlyn H.
Senior Brand Manager
Small-Business (50 or fewer emp.)
"An incredible partner to work with!"
5/5
What do you like best about Later Influence?

Later influencer has completely streamlined our influencer work. I love how we can take traditional influencer partnership and flip them around (have candidates come to us and say whether or not they work with us). The platform has been versatile enough to work for multiple of our influencer programs. Whenever we have questions or new ideas, the team is always so supportive to make them work. We use it nearly everyday! Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Sometimes the interface is a little clunky - when working with large campaigns and many influencers, it will often crash or not load all candidates. I also would love to see more creator analytics incorporated. Review collected by and hosted on G2.com.

HM
Hannah M.
Marketing Assistant
Small-Business (50 or fewer emp.)
"Highly recommend Later Influence!"
5/5
What do you like best about Later Influence?

Later Influence is a great way to keep up with all of your running influencer marketing campaigns. There are many options that support your influencer marketing management, making it super easy to keep up with and stay organized. I love the features that allow messaging between talent and campaign manager, as well as how easy it is to review influencer content and know the stage of each influencer in a campaign. Later's account managers are fantastic, very informative and friendly. I always look forward to connecting with them! Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

I am excited about a potential integration between Later Social and Later Influence. Would love to be able to seamlessly go back and forth between the two to schedule influencer content to our social media pages. Review collected by and hosted on G2.com.

Shelby B.
SB
Shelby B.
Content creator/ influencer
Enterprise (> 1000 emp.)
"Favorite platform for content creators"
5/5
What do you like best about Later Influence?

I love that there are a huge selection of quality brands with paid and gifted campaigns. Most of my paid campaigns come from Later. The brands that are on Later are incredible and reputable. It’s my favorite platform. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

I have a hard time getting into the website sometimes, it can be temperamental. Review collected by and hosted on G2.com.

Karen K.
KK
Karen K.
Content Creator
Small-Business (50 or fewer emp.)
"Amazing to work with as a content creator!"
5/5
What do you like best about Later Influence?

I love how easy and amazing it has been to work Later influence. I am so grateful for all the opportunities I have had access to and been given. I recommend them to my content creators friends all the time. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Honestly there isn’t anything I don’t like about Later influence. They’re amazing. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Such a great platform for creators and influencer marketing"
5/5
What do you like best about Later Influence?

I love how seamless everything is from applying for campaigns to getting paid. The platform is super user-friendly, and I’ve had great opportunities to work with high-quality brands. Uploading drafts and tracking final deliverables is easy, and the whole process feels really organized. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

It would be nice to have more control over how I present myself to potential partners. Review collected by and hosted on G2.com.

Weronika P.
WP
Weronika P.
Social Media Coordinator
Mid-Market (51-1000 emp.)
"Great platform that simplifies Influencer Marketing initiatives"
5/5
What do you like best about Later Influence?

Later Influence is a great platform that helps simplify all of my influencer campaigns. The platform has an easy to follow workflow for reviewing campaign applicants, their content drafts and every step in between. Aside from this, the Later team is wonderful, responsive, on top of all moving parts of any campaign, and extremely helpful with taking a huge chunk of the work load off of our internal team. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

At times, the platform can be a bit buggy, but their team is quick to respond to any bug reports. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

9%

Later Influence Comparisons
Later Influence Features
Influencer Recruitment
Influencer Scoring
Audience Analysis
Adaptive Learning
Proactive Assistance