--- title: Later Influence Reviews meta_title: 'Later Influence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 468 reviews by the users' company size, role or industry to find out how Later Influence works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 468 scale: '5' date_modified: '2026-07-19' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Later Influence Reviews **Vendor:** Later **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 468 ## About Later Influence Later Influence is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable influencer campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible and rapidly growing investments: influencer marketing. Built on a native, AI-powered influencer marketing platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps brands and marketing teams understand what will work before they launch. This powerful combination of artificial intelligence, performance data, and creator insights enables marketers to discover the right social media creators, evaluate influencer partnerships, and plan high-impact influencer campaigns with confidence. Later Influence connects brands with a global network of creators across platforms including Instagram, TikTok, YouTube, and other major social channels. Through data-driven creator discovery, campaign management tools, and advanced influencer marketing analytics, Later helps brands identify authentic creators whose audiences align with their target customers. This ensures influencer partnerships are not only creative and engaging, but also measurable and aligned with broader marketing and business goals. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed influencer campaigns, and drive meaningful growth across brand awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so influencer marketing campaigns don’t just look good—they deliver real business impact. By bringing together advanced technology, industry expertise, and one of the most robust datasets in influencer marketing, Later empowers brands to build authentic creator partnerships that drive measurable performance. Learn more at later.com. ## Later Influence Pros & Cons **What users like:** - Users appreciate the **easy campaign management** of Later Influence, making collaboration and tracking smooth and efficient. (32 reviews) - Users value the **ease of use** of Later Influence, highlighting its simple setup and efficient management of campaigns. (32 reviews) - Users value the **excellent communication** from Later's team, appreciating their support and proactive approach throughout the campaign process. (29 reviews) - Users appreciate the **ease of managing campaigns** with Later Influence and value its extensive influencer network. (24 reviews) - Users appreciate the **exceptional support** from Later Influence, enabling smooth campaign execution and effective content management. (22 reviews) - Users commend the **outstanding customer support** from Later Influence, appreciating their responsiveness and expertise throughout the partnership. (20 reviews) - Success Achievement (15 reviews) - Partnerships (14 reviews) - Response Time (13 reviews) - Setup Ease (13 reviews) **What users dislike:** - Users often face **technical issues** with Later Influence, including a clunky inbox and difficulties with website access. (13 reviews) - Users express concerns over **creator issues** , including poor content quality and low engagement from influencers on Later Influence. (10 reviews) - Users find the **interface complicated** , requiring a learning curve which can make navigating campaigns tedious for newcomers. (8 reviews) - Users report **poor influencer outreach** , with many feeling ignored and campaigns often disregarded, leading to frustration. (7 reviews) - Users experience occasional **software glitches** that disrupt workflow and affect client dashboards, impacting overall usability. (5 reviews) - Campaign Limitations (5 reviews) - Insufficient Information (5 reviews) - Learning Curve (5 reviews) - Users find the platform **not intuitive** and experience bugs and crashes, especially with large campaigns. (5 reviews) - Creator Accessibility (4 reviews) ## Later Influence Reviews ### 1. Marketing and Brand Consultant **Rating:** 4.5/5.0 stars **Reviewed by:** Patrice C. | Owner/Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2023 **What do you like best about Later Influence?** Platform is easy to use and the influencer base is vast and expansive. **What do you dislike about Later Influence?** Contract pricing seems to have gone up over the last few years. **What problems is Later Influence solving and how is that benefiting you?** influencer exposure at scale ### 2. Influencer Contracting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Later Influence?** I love that the tool keeps all the information in one place, including past partnerships. The search functionality is helpful, too. **What do you dislike about Later Influence?** Sometimes the content review process can be challenging and messy, especially when trying to share with colleagues outside of Mavrck. **What problems is Later Influence solving and how is that benefiting you?** Mavrck allows us to find the best influencer partners in our network and easily contract with them, while streamlining all communication in one place. ### 3. Great customer service, great product **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** We love our Program Coordinator, Shea, and our CSM, Noah. They provide attentive customer support and send us industry news and insights. They are active listeners and determined problem solvers. We love our implementation manager, Brian, too. He's always helpful and available to help. **What do you dislike about Later Influence?** We hope Mavrck continues to fill its influencer index so we have access to more and different types of creators! Sometimes it feels like we are seeing some of the same faces in campaign sourcing. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is helping us to scale our influencer and brand ambassador programs. This is key to our product and brand growth initiatives in CPG. ### 4. Easy to use, scale influencer programs, and understand how influencer can impact our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie L. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Later Influence?** Automation, Communication, Reporting Dashboard **What do you dislike about Later Influence?** Influencer Search, Budget Management, Reels/TikTok Support **What problems is Later Influence solving and how is that benefiting you?** Scaling influencer marketing + access to short-form video ### 5. The MAVRCK staff is excellent and a pleasure to work with. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Later Influence?** The support of the staff is second to none. Noah Pothast has been excellent. **What do you dislike about Later Influence?** The product can be a little clunky and setting up a new campaign can be tedious. **What problems is Later Influence solving and how is that benefiting you?** Easy outreach to an array of different influencers as we try and spread the word about our brand. ### 6. Makes ambassador and influencer campaign communication a breeze! **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney K. | Community Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Later Influence?** I really like that Mavrck allows you to keep all campaign comms and content collection in one place. The inbox is a convenient way to keep in touch with our influencers, and the campaign manager is super helpful to see where each of our participants are at any given point of a campaign's timeline. **What do you dislike about Later Influence?** Something that I dislike is I've noticed that some applicants to campaigns encounter issues connecting their social media accounts. This is something that I don't really know how to trouble-shoot, so I have to reach out to our Mavrck reps in order to assist. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is helping us to connect with ambassadors and influencers without having to search social media directly. The platform makes it easy to invite users to apply to our campaigns, and then once they are accepted, we can chat with our participants without having to leave the platform. ### 7. Great tool with end to end abilities to manage influencers, content, ratings and reviews, and more **Rating:** 5.0/5.0 stars **Reviewed by:** Nate P. | Sr. Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Later Influence?** It is hard to find a tool that manages everything well but Mavrck has been the best solution we've found in the market. **What do you dislike about Later Influence?** Would love greater access to data and data customization options **What problems is Later Influence solving and how is that benefiting you?** This tool is helping us solve our recruiting and workflow needs with our influencers ### 8. Review of platform & team **Rating:** 3.5/5.0 stars **Reviewed by:** Max G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2023 **What do you like best about Later Influence?** The platform is intuitive and easy to use. Most information is at your fingertips. Account team Is quick to help fill in any blanks and answer questions. **What do you dislike about Later Influence?** Be firm with creators when not hitting the brief / late / incomplete. **What problems is Later Influence solving and how is that benefiting you?** Brand awareness. Content creation. ### 9. Intuitive platform and great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Later Influence?** Easy to use, large selection of influencers, measurement reports. **What do you dislike about Later Influence?** Platform/licensing fee might be a challenge for smaller brands. **Recommendations to others considering Later Influence:** Although easy to use, take the time to learn the ins and outs of the platform **What problems is Later Influence solving and how is that benefiting you?** Supporting new item launches, increasing social following, repurposing content ### 10. Mavrck Helped Us Streamline **Rating:** 4.0/5.0 stars **Reviewed by:** carson Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Later Influence?** Large influencer database. Framework for campaigns. Automation of campaign emails. **What do you dislike about Later Influence?** Accurate sourcing of complete IG & TT analytics in reporting **What problems is Later Influence solving and how is that benefiting you?** Helping us streamline and create an efficient system for managing many ongoing and overlapping influencer efforts. ### 11. GREAT INFLUENCER PLATFORM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Later Influence?** The Mavrck team is the best in class! The platform is very user-friendly, great for tracking influencer performance and love the new integration of individual deliverables within a campaign! Would highly recommend for any company using an influencer platform, make the switch to Mavrck. **What do you dislike about Later Influence?** There is nothing I dislike about Mavrck. Like any new platform, there are learnings and the team is always eager to escalate any concern we have. **What problems is Later Influence solving and how is that benefiting you?** Our influencer program before Mavrck lacked the capabilities to track and was spread across different agencies and freelancers. With Mavrck, we can house all our influencer data in one place and sourcing creators that fit our brand have been easier than ever! ### 12. Paid Social Media Assistant **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah L. | Paid Social Media Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** Being able to view all influencers engagement rates. **What do you dislike about Later Influence?** Most of the influencers are micro-influencers, so expanding their database. **What problems is Later Influence solving and how is that benefiting you?** Cut down time on our end to find qualified influencers for our clients. ### 13. Great influencer management platform with a hands-on team **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie S. | Social Media Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Later Influence?** The interface of Mavrck keeps our campaigns organized and makes it easy to go through every stage from identifying influencers to approving content to reporting on our influencers activations. **What do you dislike about Later Influence?** The messages can get a little messy sometimes. The interface on the inbox there is not as great as everywhere else. Sometimes not all of the messages that I have sent an influencer will show up all together which can make tracking one-on-way communcation a little messy. **What problems is Later Influence solving and how is that benefiting you?** It makes it simple to run influencer campaigns. Before we started with Mavrck, we used a very slow competitor platform. While we were waiting for our Mavrck contract to start we did one-on-one outreach. Both of which were incredibly time consuming. ### 14. Mavrck is a useful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Later Influence?** Mavrck has made working with influencers effortless. Their platform is very user-friendly, coherent, and offers the ability to work with influencers from all scopes of social media (ie lifestyle, food bloggers, fitness enthusiasts, etc). **What do you dislike about Later Influence?** Mavrck is very helpful. One downside of Mavrck is the sophistication of the final campaign report. We would like to see more in-depth analytics following the completion of a campaign, including total swipe ups, handle clicks, etc, all driven by the individual influencers. **What problems is Later Influence solving and how is that benefiting you?** Mavrck has helped us leverage more extensive and better-performing influencer campaigns. A real benefit is securing an in-depth look at individual influencer metrics. ### 15. A wonderful tool to find creators who match your brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Dairy | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Later Influence?** Mavrck is a great platform to help source influencers that are aligned with your brand. This tool helps us have a streamlined process for working with content creators! **What do you dislike about Later Influence?** Some potential downsides could be the sourcing of influencers not being accurately depicted. They're content they show on Mavrck may not actually be completely what they have on their social channels. **What problems is Later Influence solving and how is that benefiting you?** Mavrck creates an all-in-one place for our influencer team to easily work with content creators, manage relationships, and analyze our performance of campaigns with influencers. ### 16. Top Shelf Service & Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Zoe R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Later Influence?** How simple the platform is to navigate and how we can execute the campaigns with ease & get real time results & data. **What do you dislike about Later Influence?** I haven't been using the platform for long enough to have experienced any downsides... **What problems is Later Influence solving and how is that benefiting you?** Primarily saving time, measuring reults, giving clear & concise data and attribution rates, as well as stocking our content library. ### 17. Our experience has been great, it's allowed us to scale our program and it's user friendly. **Rating:** 5.0/5.0 stars **Reviewed by:** Tracy L. | Director of Product Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2022 **What do you like best about Later Influence?** The ease of use, reporting and ability to search based on key demographics, reach and overall engagement. **What do you dislike about Later Influence?** The inability to integrate with our share a sale was a bit of a disappointment, but we've been able to create a workaround. **What problems is Later Influence solving and how is that benefiting you?** Last year we were handling influencers on our own, it was time-consuming, hard to manage payments and not scalable. In the short amount of time we've been using the platform, we've exceeded our goals, expanded our reach and identified great partners that we can use in the future. ### 18. Mavrck helped us scale our influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Emily P. | Senior Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Later Influence?** The whole customer service team is very professional, solutions-oriented, and knowledgable of the influencer/creator space. Communication is timely and thoughtful, and payment is facilitated to creators quickly. Mavrck has been an excellent, cost effective way for our team to scale our influencer marketing efforts and track performance more easily. **What do you dislike about Later Influence?** Creators must opt-in to the platform, which occassionally limits the creators available within the discovery function. Some creators are also hesitant to opt in, which makes it difficult to gauge their typical content performance prior to working with them. **What problems is Later Influence solving and how is that benefiting you?** Mavrck has been an excellent, cost effective way for our team to scale our influencer marketing efforts and track performance more easily. Facilitating creator payments at scale has been a huge help, as well as serving as a hub for campaign performance. ### 19. Has saved us so much time **Rating:** 3.5/5.0 stars **Reviewed by:** Kaycee C. | Sr. Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** It is SO nice to have everything in one place and a dedicated person to help achieve your partner management goals. **What do you dislike about Later Influence?** The platform isn't always the most user-friendly. **What problems is Later Influence solving and how is that benefiting you?** Prior, all of our influencer communication, contracts, payments, and 1099's were done manually/via email. Mavrck saves so much time and information storage. ### 20. Fairly easy to use and navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Later Influence?** I like the reporting aspect when the campaign is finished. **What do you dislike about Later Influence?** I wish it was easier to navigate through influencer applications **What problems is Later Influence solving and how is that benefiting you?** Mavrck is giving us the opportunity to reach more micro influencers and the ability to reach them faster and have a quicker turn around time. ### 21. Mavrck **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Later Influence?** I like that there's one place to keep track of all your messages and campaigns **What do you dislike about Later Influence?** The interface can be a little confusing but it's not a big hindrance **What problems is Later Influence solving and how is that benefiting you?** tracking ### 22. A great introduction to influencer relationships. **Rating:** 4.0/5.0 stars **Reviewed by:** tori p. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Later Influence?** The ease of flowing through an in-program influencer database. **What do you dislike about Later Influence?** The messaging function is difficult to use. The way messages are grouped in "conversations" is not always chronological and there are multiple per influencer. **What problems is Later Influence solving and how is that benefiting you?** Expanding our influencer outreach in a significant ROI capacity. ### 23. Agency Mavrck User **Rating:** 5.0/5.0 stars **Reviewed by:** Lizzie S. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Later Influence?** Mavrck is an all-in-one platform from sourcing partners, to organizing the campaign, to conducting, and finally analyzing results. It's great that our partners have used or are familiar with the platform already as well! **What do you dislike about Later Influence?** It's hard to mimic the search capabilities on Instagram and finding partners in creative way (i.e. through a current partner's comments/tapping into their community). **What problems is Later Influence solving and how is that benefiting you?** Mavrck is a time saver. We are able to run up to 6 campaigns simulataneously and see all history. We are also able to maintain communication with our brand teams and partners all in one platform. ### 24. Best Influencer Management Platform on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew P. | Music blogger/reviewer, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Later Influence?** Mavrck is an intuitive, balanced, and feature-rich influencer management platform. We love that it's a one-stop shop for managing influencer campaigns, content review, and incentives. It works flawlessly for all! Additionally, Mavrck has a stellar customer success team who are truly experts. **What do you dislike about Later Influence?** I have yet to find any fault with the platform or the support. All resources are available to us when we need them. *UPDATE: No platform is perfect - I think Mavrck can benefit from some elevated filtering capabilities. **What problems is Later Influence solving and how is that benefiting you?** We use Mavrck to help source, manage, review, and incentivize influencers and content creators for campaigns that support our business goals. This allows our team to maximize our budget spend and get the most of our influencers that we partner with. ### 25. Collaborative and creative team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Later Influence?** How easy it is for multiple team members to work together within the platform **What do you dislike about Later Influence?** Creating campaigns is a time-intensive process since you need a separate campaign for each platform **What problems is Later Influence solving and how is that benefiting you?** Streamlining our influencer programs. ### 26. Mavrck is helping to manage our influencer program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Later Influence?** Mavrck is a really great influencer management platform. It's a one-stop shop for managing all of our influencer campaigns and is so helpful to have contracting, campaign management, communications and payment all in one platform. This allows all of our team members to be up to speed on where we are in each campaign at any given time. **What do you dislike about Later Influence?** It has been difficult to get some of our current influencers that we work with signed up on the platform. Some have been hesitant about the switch. Also for influencers who have agents, it is difficult to manage as they don't offer the ability to add additional managers to the influencer account, but this is something they have assured me they are working on. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is really helping our team scale our influencer program. Automated communications and messages really help to keep our campaigns moving, and being able for anyone on our team to stay updated on progress and outstanding needs is super helpful. It will allow us to manage multiple campaigns more effectively. ### 27. Mavrck: Streamlining Influencer Marketing Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Later Influence?** We have established a robust influencer marketing internal agency at our company. Although we've been extremely successful, we desperately needed a platform to help us house all project information and streamline communication with influencers. We assessed multiple options, but Mavrck proved to be the best fit. Mavrck has met all of my expectations. We no longer have to worry about influencers not CC'ing everyone on our team because all communications are cataloged in the platform. We've also started using the vast influencer directory to source influencers and invite them to our campaigns. I'm also eager to get to the reporting stage of our campaign because influencers will connect their social accounts to the platform, and Mavrck will pull live reporting data. Overall, Mavrck eliminates a lot of the tedious work and back and forth we've previously been doing. I also greatly appreciate the individual support and training Mavrck provides. **What do you dislike about Later Influence?** The only thing I dislike about Mavrck is that there is a decent learning curve to getting started on the platform. Although Mavrck provides support and training, we've had to follow up with many specific questions as we've created our first campaign. The quick training meetings don't allow for a ton to be covered, so sometimes experimenting on the platform yourself is necessary. **What problems is Later Influence solving and how is that benefiting you?** Mavrck has helped us consolidate our project management tools, streamline communication with influencers, and in the future, we will be able to collect reporting from the platform versus requiring influencers to send us screenshots. Already Mavrck has elevated our communication. We're able to use prewritten message templates, and since all responses come through the platform, we don't have to rely on influencers CC'ing everyone on our team. The campaign application has allowed us to collect all necessary information up front which has eliminated an extra communication step. It is so helpful to have one platform to use for all influencer marketing efforts. ### 28. Awesome Service & Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Later Influence?** The Mavrck platform holds up as one of the most user-friendly marketing/advertising tools I've used. Although the client team is kind enough to run you through the platform when you begin to use it, it is almost intuitive enough to use without much training at all. If you do have any questions, however, the Mavrck team is always happy to help, friendly, and quick to respond. Their platform makes it easy to both get campaigns up and running, as well as provide a helpful resource to house past activations. Outside using and learning their platform their team is very knowledgeable about their business, and industry, and are extremely willing to partner and solicit feedback to ensure they're doing all they can to assist their clients. **What do you dislike about Later Influence?** Overall, my experience has been a positive one. As with most marketing/advertising, speaking to sales attribution is very important so finding innovative ways to track sales, even if they require partnering together to do so, could certainly help. **What problems is Later Influence solving and how is that benefiting you?** Although as a newer organization it can be challenging to have easy, streamlined, access to past and present camapigns and campaign performance, the Mavrck platform helps serve as a simple and centralized location for all things influencer. Aside from the platform itself, their team acts as a trusted partner for both making recommendations as well as executing plans. Both of these things have helped immensely in planning campaigns as there is a wealth of knowledge to reference when making recommendations and building marketing initiatives. ### 29. Updated: Great product and even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Later Influence?** The team assigned to my company's account are some of the most helpful, kind, and insightful professionals I have worked with. They are incredibly knowledgeable about their product and are always looking for ways to help get you the best experience possible with the platform. I wish we were friends outside of work, that is how much I like them. **Updated as of 8/29/22 I wanted to return to this review after even more time working with the MAVRCK team. It is worth noting that even after years of partnership, their service has not waivered! Everyone who has worked with us on the MAVRCK side has been nothing but helpful, collaborative, and a joy to work with. The platform itself has also improved since we began working with the team, and they listen to our feedback about their product and take our recommendations into account. I could not recommend working with MAVRCK more! **What do you dislike about Later Influence?** There are few things I dislike, and when I have expressed frustrations, the product team has quickly followed up with fixes, or with demos of future implementations that address my complaint. **What problems is Later Influence solving and how is that benefiting you?** MAVRCK has helped my company jump into the influencer space with lightning speed and efficiency. They have helped prove the value of influencers to internal stakeholders and have allowed the Social Media Team to prove ROI in tangible, relevant ways. ### 30. Platform with potential, but has tweaks to work out **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Later Influence?** Mavrck is a great platform to manage all steps of an entire influencer campaign successfully. From sourcing to reporting, everything can be easily completed within the Mavrck platform. It is relatively easy to learn, and they are constantly working to improve any nuances. The team at Mavrck is very easy to work with and help to lend a hand along any step of the way. **What do you dislike about Later Influence?** My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting. The reporting isn't always accurate, and we are often times finding pieces of content that are pulling through incorrectly to the platform. The reporting functionality is not my favorite, as I feel like we are misrepresenting certain metrics to clients. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is our all-in-one solution for most influencer marketing campaigns at our agency. We are able to source influencers, communicate with them, review their content, pay them, and report on their content all within the platform. ### 31. Intuitive platform with constant improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Later Influence?** The constant innovation and improvements that Mavrck makes is impressive. The TikTok API integration has been a game changer. **What do you dislike about Later Influence?** Could be costly to smaller brands with lower budgets, however, there are ways to work with whatever budget you might have. **What problems is Later Influence solving and how is that benefiting you?** TikTok API integration has been crucial. It is now easy to gauge a campaigns success due to the instant reporting. ### 32. The Cadillac of Influencer Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Later Influence?** It's really easy to see a snapshot of where all your campaigns are. I also love that the messages to influencers are automated. **What do you dislike about Later Influence?** I wish the reporting was a little more robust. For example, it would be nice if when you select a time range for reporting, the system could give you the totals (ie: total engagements, total impressions etc.) for the time range not just totals for each week. It kind of creates a hassle when I want to look at numbers for the duration of a campaign or one specific month and I have to add up each week's numbers. I also wish there was a content library function where you could search for pieces of content after a campaign is completed. **Recommendations to others considering Later Influence:** If you're wanting to juggle lots of campaigns and influencers, this is the platform for you! **What problems is Later Influence solving and how is that benefiting you?** Once we get our consumer advocate program going, that will solve lots of gaps we've been having. ### 33. Experts on Your Side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Later Influence?** Mavrck's team is incredibly flexible to fit your business and campaign needs. They act as the expert to guide your decision-making, providing best practices, communication with influencers and performance metrics. The platform is easy to navigate and track campaign progress. **What do you dislike about Later Influence?** If an influencer is not already connected to Mavrck, it can drastically slow down campaign progress. Mavrck's existing pool of influencers seems to have small/medium-sized followings. However, this may be the case for all similar platforms, since many large influencers use private agencies to manage their contracts. **What problems is Later Influence solving and how is that benefiting you?** Our organization had not yet explored using influencers. No one on our team had experience with influencer marketing. Mavrck was able to hold our hand through the steep learning curve and we were able to deploy two campaigns in a matter of weeks. This would have probably taken our organization months without Mavrck's help. ### 34. An influencer management platform that checks all the right boxes **Rating:** 4.5/5.0 stars **Reviewed by:** Romain V. | International Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Later Influence?** Mavrck is an influencer management platform that it both user-friendly and also offers all the key features (and then some). On top of providing the ability to select from a large bank of influencers, accessing in-depth KPIs and helping manage campaigns more efficiently, Mavrck lets you easily embed a dedicated page on your website that you can use to recruit a large number of brand ambassadors who would be interested in sharing brand updates. The Mavrck team is also a pleasure to work with, always willing to go the extra mile for their client. For instance, they found efficient solutions for us when we needed to customize influencer contracts. **What do you dislike about Later Influence?** Mavrck is very user-friendly but there is definitely a learning curve to master the tool, especially for people who may not be tech savvy. However, once you follow their training the platform is easy to use. It would also be good if Mavrck could expand its influencer database, especially for global markets. **What problems is Later Influence solving and how is that benefiting you?** My company did not have an influencer management platform and has greatly benefited from partnering with Mavrck: - better cross-functional visibility for all influencer campaigns - better consistency across the board, as all team can easily use a formated template, see who we worked with in the past, how they performed, etc. - more efficient approval system when submitting influencers for review to key stakeholders - better, automated reporting that provides more meaningful KPIs on influencer campaigns. The fact that you don't have to ask influencers to send their own stats or screenshots is a huge time-saver! ### 35. Very Positive **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah L. | Marketing Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Later Influence?** The team has been helping us set us influencer blog posts, and I have to say I'm quite impressed. I've only been working with them for a short time, and every meeting has been well-utilized and positive. I look forward to an on going partnership **What do you dislike about Later Influence?** I haven't been using them very long myself, so I have no negative feedback. **What problems is Later Influence solving and how is that benefiting you?** I don't have the time to reach out to a potential influencer to write about my company, and it takes a lot of dedication to do so. Mavrck has made it extremely easy to review influencers, get data, and start a campaign. ### 36. Very intuitive platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Later Influence?** I like the fact we can target influencers in different regions which helps with localised content. The support has been excellent also and I know I can reach out to Brian with any queries I have. **What do you dislike about Later Influence?** The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities. I think adding this feature would improve the programme. Of course, this will sometimes be out of Mavrck's control but I often have difficulty seeing influencers at different stages of the workflow. For example, I currently can't view 3 influencers who are at the applied stage and also can't see 60 influencers I moved over to the candidate's stage of a new campaign. Having these bugs communicated to us would be a great help. It would be great if shopify could be integrated so ordering products for influencers could be made simpler. **What problems is Later Influence solving and how is that benefiting you?** Endlessly searching for influencers! I love the similar feature when searching as when you like an influencers theme this helps to view other similar influencers and saves a lot of time. ### 37. Mavrck Review **Rating:** 5.0/5.0 stars **Reviewed by:** Hayden W. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Later Influence?** I really enjoy how easy the Mavrck tool is to use, it's very user-friendly and encompasses everything our business needs for influencer marketing all in one place. What I believe sets them apart is the customer service. We can rely on the Mavrck team to set all of our campaigns up for success and they are always quick to answer our questions and offer their advice. We are very happy to have them as an extension of our team. **What do you dislike about Later Influence?** While everything has been great, we have a unique company where we have to operate over 12 unique brands under one company / one budget so would the ability to have more brand instances in our account. However, Mavrck worked with us to help create a solution that works for us. **Recommendations to others considering Later Influence:** None **What problems is Later Influence solving and how is that benefiting you?** We have been solving so many of our influencer marketing problems with Mavrck, including but not limited to: understanding the value of posts by different influencers so we know appropriate payment, easily pulling together reporting on influencer campaigns, easily finding and vetting influencers to partner with us on campaigns. The benefits are astronomical in saving our team time and resources to do these previously manual tasks. ### 38. A turn key solution for Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Myles B. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about Later Influence?** We loved how it could make ambassador marketing campaigns as automated as possible, without losing personalization / authenticity in the relationship with your creators. **What do you dislike about Later Influence?** The internal reporting tools cover a lot, but we still download the data into excel for different data cuts. **What problems is Later Influence solving and how is that benefiting you?** Mavrck allows us to discover new influencers, host our existing fans, and allows us to communicate with them at scale with personalized messages. Their profile spotlight / insights tools allow you to easily audit someone prior to working with them, and their campaign stages keep campaigns incredibly organized from concept to completion. ### 39. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** brady c. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Later Influence?** The platform allows multiple stakeholders to collaborate and the Mavrck team is quick to provide insights and answer questions **What do you dislike about Later Influence?** I can't think of something that i dislkike **What problems is Later Influence solving and how is that benefiting you?** Sourcing influencers, vetting influencers, managing influencers, measuring the impact of influencer marketing programs ### 40. Simplifying Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah T. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Later Influence?** The Mavrck team has been the best collation for influencer campaigns. They really help you organize and collaborate efficiently with the provided media briefs and training. **What do you dislike about Later Influence?** Unfortunately, there are few options for payments to the influencers via Paypal or AMEX (with a fee). This is a huge concern for my company because we are not able to open a Paypal account. Please offer other payment methods. Thank you! **Recommendations to others considering Later Influence:** I have recommended Mavrck to other teams to help them with their influencer campaigns. **What problems is Later Influence solving and how is that benefiting you?** Mavrck has really helped in training the team members for everyone on the team to be able to run a successful campaign. The training helps us think outside of the box and collect the necessary information for campaigns that management does not have time to teach every employee. Thank you for your organization and patience! ### 41. Mavrck Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** maya w. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Later Influence?** How hard the team works for us and our campaigns! We are very happy with this partnership. We love how much time we are saving when sourcing influencers and pulling content for reporting. **What do you dislike about Later Influence?** We have yet to find what we dislike about Mavrck. The partnership has been nothing but helpful and their team has gone above and beyond for us with each and every campaign. **What problems is Later Influence solving and how is that benefiting you?** We have solved a handful of issues with Mavrck - all within a few months of our partnership! The problems we are solving include being able to save time sourcing influencers who are already interested in working with us, and sourcing influencers from other cities other than where we are based has been very helpful. There are so many benefits including reporting, content, and exposure to influencers. ### 42. The platform is very easy to navigate, I am new to the team and already feel like a pro! **Rating:** 5.0/5.0 stars **Reviewed by:** Jayla M. | Associate Digital Marketing Analyst- Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Later Influence?** The "dashboard", gives a quick snippet of the performance from our active or live campaigns. This is great because it sits on the home page as soon as you log on. **What do you dislike about Later Influence?** Considering that I am new to the team, there isn't much I have come accross on the platform that I do not like. SO FAR SO GOOD! **What problems is Later Influence solving and how is that benefiting you?** Finding influencers for our campaigns, this allows us to find them quickly and see all of their engagements/content all in one place:) ### 43. Intuitive Dashboard, Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Michael G. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Later Influence?** As an agency, having access to a dedicated CSM has helped us quickly learn the ins and outs of the platform and have any questions answered. **What do you dislike about Later Influence?** Not having individual client portals prevents us from allowing clients to access the platform. Would allow us to show them the dashboards and campaigns, but due to privacy concerns between clients we currently cannot. **What problems is Later Influence solving and how is that benefiting you?** As influencer marketing has become a hot request from prospective clients, it has helped us solve the time management and logistics involved in offering influencer campaigns as a service. ### 44. Anonymous **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Later Influence?** I have not used or explored any other influencer marketing platform besides Mavrck. I like how Mavrck provides many filters when sourcing, especially the demographics of the influencers' followers. The convenience of paying influencers through their platform using PayPal. The ability to send a link to others to review content. **What do you dislike about Later Influence?** Reporting: - Their ability to stay relevant with platform changes (For ex. For TikTok there is no option to report on "saves") Not as user-friendly: - Unable to edit or remove influencers' drafts and internal comments - Unable to change the type of draft that was submitted (in case the influencer submitted it under the wrong type) for organizational purposes - Unable to cc someone on a new message or email for Influencers' managers - The layout of the email thread is very confusing and time-consuming when looking for a specific email - Unable to create a contract template to personalize and use to send to influencers for both parties to sign **What problems is Later Influence solving and how is that benefiting you?** Mavrck is currently working through all of our concerns/questions, which can be very helpful at times. ### 45. Mavrck Is Easy to Use and Partner With **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Later Influence?** I do like that I can copy previous campaigns and utilize that as a base for new ones. The team is super helpful at making changes and handling the recruiting of influencers. **What do you dislike about Later Influence?** I will be honest I haven't spent much time in the system to know what is a dislike. I wish that the system was easier to navigate but I feel that with a training session I can navigate it better. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is giving us the ability to connect with social media influencers and work directly with them to promote our brand. I look forward to working more with them on the campaign. ### 46. Time-saving, efficient and easy to navigate influencer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Later Influence?** Mavrck is a valuable influencer marketing management tool that helps our team execute campaigns efficiently and effectively on behalf of our clients. It has also proved to be a beneficial tool for us when it comes to conducting surveys with content creators to learn more about consumer/brand sentiment, awareness, campaign ideas, etc. If we're looking to activate micro-influencers for a campaign or survey quickly and efficiently, we know we can depend on Mavrck's database to assist us with finding the best brand ambassadors -- as it gives us the opportunity to see engagement rate, fraud risks, past partnerships, etc. in the blink of an eye. Mavrck's influencer profiles are also extremely helpful when we're looking for specific types of partners and having all of their information at the tips of our fingertips truly helps maximize our time when looking for the best creators to partner with. Last but not least, Mavrck hasn't stopped evolving with the industry and it's nice to know that we can depend on our Customer Success Manager for helpful insights and expertise when it comes to all things influencer marketing or learning about a new feature on the platform. **What do you dislike about Later Influence?** While I don't think the messaging platform is bad by any means, I think it could be a little more user-friendly (i.e. more like Gmail). Conversations can easily be lost since we have so many campaigns going on and sometimes messages can easily be mixed and/or accidentally read when they haven't yet. I'd love to see more changes as the platforms continues to evolve! **What problems is Later Influence solving and how is that benefiting you?** I always appreciate joining in on webinars and online meetings conducted by leaders at Mavrck who can update us on the latest and greatest in the space. For example, the NFT webinar was extremely helpful for me to learn the basics and think about how our team could incorporate it into future campaigns for brand clients. ### 47. Best in Class Influencer Content **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel C. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Later Influence?** Working with Mavrck has resulted in the highest quality influencer content I have seen on my brand. The platform makes it easy to review potential influencers, see their draft content, and leave internal feedback on drafts. The Mavrck team understands my business priorities and has helped ideate creative campaign ideas to promote my product. **What do you dislike about Later Influence?** I haven't been able to set up notifications to see draft content when it is submitted, but the Mavrck team is great about flagging content when it becomes available so we can prioritize reviewing it in a timely manner. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is helping our brand stand out in an incredibly competitive category and has helped us build product awareness via word-of-mouth advertising in an authentic way. ### 48. Huge improvements in influencer campaign strategy and results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Later Influence?** Since signing with Mavrck in early 2021, we have seen a significant improvement in our influencer campaign strategy and process. Before Mavrck, we worked with a freelancer for influencer sourcing and management, and the process was handled entirely over email, which led to a lot of confusion and things slipping through the cracks. Beyond that, we didn't have an accurate way of validating influencers before contracting with them or reporting on their performance in real-time. Since signing with Mavrck, we have been able to not only expand our presence in the influencer space by increasing the number of campaigns we're able to take on, but we've also improved performance significantly as we can select influencers based on audience, past post performance and authentic interest in the brand. The Mavrck team was extremely helpful in the onboarding process. They are organized, responsive, and professional and have gone above and beyond to make sure they are meeting our needs. **What do you dislike about Later Influence?** We have hit a couple of snags within the campaign setup that have impacted our ability to have as streamlined a process as we hoped. For our ambassador campaign, many of our influencers have a team of managers, etc. that are required to be on all communication. As the platform is currently set up, the managers need to be manually cc'ed on all emails, which limits our ability to automate some of the communication in the platform. We've also learned that many influencers are not in Mavrck or have very limited data available which is completely understandable but has happened more frequently than we originally expected. This has mostly impacted our ability to validate some of our potential ambassadors, as those influencers are still sourced by our freelancer outside of the platform. **What problems is Later Influence solving and how is that benefiting you?** The top two problems Mavrck has solved for us are 1.) Ability to get real-time reporting on all influencer campaigns, allowing us to prove the importance of influencer campaigns regularly with our leadership team, and reward top performers with new opportunities to partner with the brand, and 2.) Having all influencer information housed in one platform, which has allowed us to build lists of interested influencers, ensures that all team members have access to the status of a given creator or campaign so we can cover for each other and make sure nothing slips through the cracks, and so much more. ### 49. A streamlined way to find, brief and manage influencer activity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Later Influence?** The database of content creators, the search parameters and the ability to invite high numbers of creators to campaigns. I like the back end reporting and the dashboard to monitor reach and engagement. **What do you dislike about Later Influence?** Nothing really, BUT a wider global selection of content creators in Europe would be really helpful to the way we use the system. **What problems is Later Influence solving and how is that benefiting you?** Finding content creators beyond our own feeds, and being able to handle mass campaigns with minimal effort compared to handling lots of one on ones. Also the ability to open up the world of mid level and micro influencers to us. The ease to do smaller product for content agreements for a continual stream of brand content. ### 50. Mavrck is TOP Influencer Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mackenzie B. | Assistant Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Later Influence?** As both a Mavrck user from the brand side and influencer side, Mavrck makes it easy to both find top talent and top brand partnerships. As a brand, Mavrck's platform makes it easy to both find and compare talent when creating influencer campaigns. The communication with influencers is easy, and it's easy to find the content they've created. As an influencer, the platform is straightforward and easy for me to find top partnerships. **What do you dislike about Later Influence?** From the brand side, I wouldn't have any critiques. As an influencer, I wished there was an app as I find it more difficult to use the website from the influencer side than the brand side. I find the application form is a bit clunky and sometimes have issues with it loading fully. If there was an app where I could review my collaborations similar to on the brand side where I can review current campaigns, it would be easier to see where I was at in the campaign, if I wasn't moving forward in a campaign, and what was still needed from me. I find it difficult to have to remember to go back in my emails (when I get 20-30 emails a day) to figure out what content was still needed from me and by when. **Recommendations to others considering Later Influence:** If you're a brand or business looking to find quality influencers that will help raise awareness of your products and drive your audience on your social media platforms, Mavrck is the TOP influencer marketing platform! Their platform is straightforward, their consultants are knowledgeable and quick to respond, and the process for completing campaigns is easy and provides critical data to show the value of the campaign. **What problems is Later Influence solving and how is that benefiting you?** As an influencer, Mavrck is helping me vet partnerships and making it easier for me to find ones that provide me with comparable pay. As a brand, Mavrck makes it easy to find talent that perfectly matches our various and diverse campaigns. Mavrck cuts down valuable time that could be wasted having to organically seek out talent and streamlines the process. ## Later Influence Discussions - [What is Mavrck used for?](https://www.g2.com/discussions/what-is-mavrck-used-for) - [View Later Influence pricing details and edition comparison](https://www.g2.com/products/later-influence/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+05%3A56%3A32+-0500&secure%5Bsession_id%5D=ef9a2acb-34f7-463c-bc1d-e0dd0cb94737&secure%5Btoken%5D=c408792e6a085e189762eca872aecc99a41073f63af42ee599abeb5724c1b76a&format=llm_user) ## Later Influence Integrations - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Mavely](https://www.g2.com/products/mavely/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Later Influence Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization ## Top Later Influence Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (556 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)