--- title: Later Influence Reviews meta_title: 'Later Influence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 468 reviews by the users' company size, role or industry to find out how Later Influence works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 468 scale: '5' date_modified: '2026-07-19' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Later Influence Reviews **Vendor:** Later **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 468 ## About Later Influence Later Influence is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable influencer campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible and rapidly growing investments: influencer marketing. Built on a native, AI-powered influencer marketing platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps brands and marketing teams understand what will work before they launch. This powerful combination of artificial intelligence, performance data, and creator insights enables marketers to discover the right social media creators, evaluate influencer partnerships, and plan high-impact influencer campaigns with confidence. Later Influence connects brands with a global network of creators across platforms including Instagram, TikTok, YouTube, and other major social channels. Through data-driven creator discovery, campaign management tools, and advanced influencer marketing analytics, Later helps brands identify authentic creators whose audiences align with their target customers. This ensures influencer partnerships are not only creative and engaging, but also measurable and aligned with broader marketing and business goals. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed influencer campaigns, and drive meaningful growth across brand awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so influencer marketing campaigns don’t just look good—they deliver real business impact. By bringing together advanced technology, industry expertise, and one of the most robust datasets in influencer marketing, Later empowers brands to build authentic creator partnerships that drive measurable performance. Learn more at later.com. ## Later Influence Pros & Cons **What users like:** - Users appreciate the **easy campaign management** of Later Influence, making collaboration and tracking smooth and efficient. (32 reviews) - Users value the **ease of use** of Later Influence, highlighting its simple setup and efficient management of campaigns. (32 reviews) - Users value the **excellent communication** from Later's team, appreciating their support and proactive approach throughout the campaign process. (29 reviews) - Users appreciate the **ease of managing campaigns** with Later Influence and value its extensive influencer network. (24 reviews) - Users appreciate the **exceptional support** from Later Influence, enabling smooth campaign execution and effective content management. (22 reviews) - Users commend the **outstanding customer support** from Later Influence, appreciating their responsiveness and expertise throughout the partnership. (20 reviews) - Success Achievement (15 reviews) - Partnerships (14 reviews) - Response Time (13 reviews) - Setup Ease (13 reviews) **What users dislike:** - Users often face **technical issues** with Later Influence, including a clunky inbox and difficulties with website access. (13 reviews) - Users express concerns over **creator issues** , including poor content quality and low engagement from influencers on Later Influence. (10 reviews) - Users find the **interface complicated** , requiring a learning curve which can make navigating campaigns tedious for newcomers. (8 reviews) - Users report **poor influencer outreach** , with many feeling ignored and campaigns often disregarded, leading to frustration. (7 reviews) - Users experience occasional **software glitches** that disrupt workflow and affect client dashboards, impacting overall usability. (5 reviews) - Campaign Limitations (5 reviews) - Insufficient Information (5 reviews) - Learning Curve (5 reviews) - Users find the platform **not intuitive** and experience bugs and crashes, especially with large campaigns. (5 reviews) - Creator Accessibility (4 reviews) ## Later Influence Reviews ### 1. Only positive things to say about the Later team **Rating:** 4.0/5.0 stars **Reviewed by:** Zoey D. | Social Media Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** Later employees are knowledgeable about influencer marketing best practices and provide valuable reseach while being professional but personable. **What do you dislike about Later Influence?** Platform software can have bugs or be glitchy, in my experience **What problems is Later Influence solving and how is that benefiting you?** Later is helping us find talent who can show their audience our product while creating useful and creative video content/photography. We wouldn't receive this type of product awareness to a new audience otherwise. ### 2. Easy to use platform for ambassador programs **Rating:** 5.0/5.0 stars **Reviewed by:** Genesis R. | Adjunct Professor, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Later Influence?** Very user-friendly platform that allows us to find new creators to join our Ambassador Program. **What do you dislike about Later Influence?** Having to manually remove creators who aren't interested in gifted-only programs/campaigns. **What problems is Later Influence solving and how is that benefiting you?** Some creators are having trouble connecting their profiles and Later is quick on troubleshooting this. Additionally, it makes it easy for us to create gifted campaigns for our large-scale marketing campaigns to push awareness on our products. ### 3. I have loved using later influencer, it has made feedback and collaboration a lot more streamlined! **Rating:** 3.5/5.0 stars **Reviewed by:** Carlie R. | Social Media Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Later Influence?** I love how easy it is to see insights and send feedback to creators. Makes it easy to stay organized **What do you dislike about Later Influence?** I wish that there were more creators on the platform as well as a Shopify integration to handle the sending of the products **What problems is Later Influence solving and how is that benefiting you?** It’s been instrumental in helping me and my team streamline the management of multiple influencer campaigns, from coordinating content creation and approvals to tracking performance metrics. This tool allows us to efficiently organize all campaign assets and communications, making it easier to oversee each step of the process, ensure timely deliverables, and measure campaign impact in real-time. ### 4. later review **Rating:** 5.0/5.0 stars **Reviewed by:** Heidi D. | Social media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Later Influence?** I love getting to work very closely with the later reps on campaigns. The weekly check ins keep everything organized and on track. **What do you dislike about Later Influence?** I can't think of anything I dislike! Later has been super helpful to work with! **What problems is Later Influence solving and how is that benefiting you?** Later is helping our brands reach new customers and win over low loyalty customers from competitors. ### 5. A tool with great potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Later Influence?** There is a lot of love about Later in simplifying our influencer outreach and campaigns. It allows us to version briefs, source influencers we may have never considered and manage conversations seamlessly. It has taken a lot of manual labor off of my team and made us more efficient and effective. **What do you dislike about Later Influence?** We have struggled with using the platform to find top tier influencers. Twice we've asked for help in identfying influencers with targeted large audiences for larger engagements. Twice the results have been lackluster and essentially unusable. This part of influencer work is not well-fit to the platform and is still better through an agency or handling separately. We have been disappointed by the concierge service for sure. **What problems is Later Influence solving and how is that benefiting you?** Scale and efficiency are the primary benefits for a small team like ours. ### 6. Easy to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Justine L. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Later Influence?** The team is super on top of it and easy to work with. The platform is simple and intuative to use as well. **What do you dislike about Later Influence?** Nothing that I can think of off the top of my head. **What problems is Later Influence solving and how is that benefiting you?** Sourcing influencers in our key demographics ### 7. Supportive Team and Willing to Go The Extra Mile **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Later Influence?** Later Influencer is a great tool for finding influencers in a short period of time when you have limited resources. **What do you dislike about Later Influence?** There is not much that I dislike about Later Influence. I would maybe say that when looking at influencers profiles, i would like to see their reels within the platform instead of having to exit out to their instagram page. **What problems is Later Influence solving and how is that benefiting you?** Later Influence is helping us to source influencers at a faster pace and being that extra resource that we need when our internal team is limited. ### 8. Great for briefing and connecting with partners **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Later Influence?** I really like that Later is a one stop shop for all things influencer – related. Our Company enjoys relationships with external and internal influencers, and makes it easy to connect with them and inform them about important campaign details. **What do you dislike about Later Influence?** Some of the mechanisms seem a bit clunky, but it's not enough to determine from using the platform as a whole. **What problems is Later Influence solving and how is that benefiting you?** All campaign communiques, logistics, metrics are in one place rather than me having to manage multiple applications to execute a project. ### 9. Ok, but could be better. **Rating:** 2.5/5.0 stars **Reviewed by:** Taylor W. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Later Influence?** Direct links to content submission for influencer are nice. **What do you dislike about Later Influence?** Bugs, clunky UX, could be more intuitive. **What problems is Later Influence solving and how is that benefiting you?** Later Influence provides a platform for us to have multiple stakeholders review content and give feedback. ### 10. Later is a great tool for influencer management but growth can happen **Rating:** 3.5/5.0 stars **Reviewed by:** Kelly L. | Influencer & PR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Later Influence?** The platform is very easy to manage when it comes to reviewing influencers, reviewing content, messaging influencers, sourcing content etc. **What do you dislike about Later Influence?** i think there's growth with analytics and metrics, and concept reviews. We have to use additional documents outside of the platform to manage those things and it would be great for it to all be in one place (within the platform) **What problems is Later Influence solving and how is that benefiting you?** consolidating influencer content, managing influencers, sourcing content that is used across our entire organization ### 11. Later Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Later Influence?** I like that Later allows communication with influencers to be stored all in one place. It also has great vetting tools to invite influencers to apply for campaigns **What do you dislike about Later Influence?** Content can be glitchy when binding in content through the binding hashtag. Doesn't collect all stories (even when binding hashtag is used) **What problems is Later Influence solving and how is that benefiting you?** Mavrck makes it easy for communication to be streamlined in one place, within each campaign. It also makes the draft review process easy with clients ### 12. Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Annie C. | Sr. Content Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Later Influence?** Later Influence made scaling our program efficient and organized. **What do you dislike about Later Influence?** The interface can be tricky at times but there isn't much I dislike. **What problems is Later Influence solving and how is that benefiting you?** Streamlining campaigns has been made so much easier with Later's features. ### 13. Content Creator Programs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Later Influence?** The account team is reacts quickly to questions and feedback. Feel confident they are representing our brand well. **What do you dislike about Later Influence?** The platform used for reviewing content submitted by creators is a bit challenging at times and requires the downloading of each image to review closely. Could see potential improvements there that would improve effeciencies. **What problems is Later Influence solving and how is that benefiting you?** Building our library of user generated content ### 14. Great Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2024 **What do you like best about Later Influence?** It's a pleasure to work with the LATER team! I'm impressed with their professionalism and effective collaboration. They're a high energy, responsive group. **What do you dislike about Later Influence?** I can't think of any area of improvement. There is nothing to dislike. **What problems is Later Influence solving and how is that benefiting you?** Later has access to a large network of influencers across various platforms and can identify those who best aligh with our brand values and target audience demographics. ### 15. Great partner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Later Influence?** We appreciate the support the Later team has given us throughout the partnerhsip. They're easy to communicate with, regualary check in, and look for ways to improve the user experience. **What do you dislike about Later Influence?** There is a bit of a learning curve when it comes to getting familiar with the platform. **What problems is Later Influence solving and how is that benefiting you?** Having all Ambassador commmunicaiton in one place + sourcing new talent. ### 16. Fantastic customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Later Influence?** Continuous updates and meetings to ensure we are hitting all the marks. The dashboard is easy to understand and our rep is very quick to answer our quetions. **What do you dislike about Later Influence?** Nothing so far. It has been a very smooth experience **What problems is Later Influence solving and how is that benefiting you?** Helping to get our brand name out into the social media world. ### 17. Love working with Later! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Later Influence?** I love the ease of use of the Later platform and the support we receive from our customer success team. Working on influencer campaigns from start to finish is so effortless plus they have large and diverse network of influencers to work with. **What do you dislike about Later Influence?** There's genuinely nothing I dislike. They're my favorite vendor to work with. **Recommendations to others considering Later Influence:** Worth considering and using. **What problems is Later Influence solving and how is that benefiting you?** We work with Later on our influencer marketing program. They help us with strategy and ensure we partner with influencers that fit with our brand persona and budgets. ### 18. First Time Influencer Marketer **Rating:** 3.5/5.0 stars **Reviewed by:** Jen M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Later Influence?** Ease of use of the platform - moving people from phase to phase is very easy. **What do you dislike about Later Influence?** Most of my account team is amazing, however my technical set up was very robotic and moved too quickly. **What problems is Later Influence solving and how is that benefiting you?** Driving word of mouth and creating strong UGC. ### 19. We have had a great experience with Later **Rating:** 4.5/5.0 stars **Reviewed by:** Alana C. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Later Influence?** We especially enjoyed weorking with Heidi, but we have always enjoyed the team members we have worked with. Great communication! The platform is very easy to use. **What do you dislike about Later Influence?** There are often changes with the people on our team **What problems is Later Influence solving and how is that benefiting you?** Later helps us set up campaigns and gain traction on social media **Official Response from Hope Kerby:** > Thanks for your review, Alana! We'll be sure to pass your kind review over to Heidi and the team. ### 20. Great partner, innovative team, fit for purpose software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Later Influence?** There were many reasons I chose and loved about Mavrck. After evaluating 15 pieces of software, I choose Mavrck as the software of choice because of their highly automated workflow management and customization ability to drive unique campaigns. The user experience seemed simple to learn for the team, and the product roadmap was strong. As I worked with them I realized that they are an amazing partner who engaged with me to as an extension of their new product development team. They listened and solutioned with us to make sure their software was meeting new market opportunities. **What do you dislike about Later Influence?** Given how active we were in using the tool, we sometimes ran across into oddities. This was expected given the scale of our process and the team was a partner and handled well. **What problems is Later Influence solving and how is that benefiting you?** Campaign Management, review generation, social influence ### 21. Great solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Later Influence?** We have an amazing team to assist us in sourcing for creators and executing the campaigns, including payment. We have been able to seamlessly run multiple campaigns and programs concurrently. They have been a great partner and value our feedback. **What do you dislike about Later Influence?** The new interface is not as user friendly as their previous. **What problems is Later Influence solving and how is that benefiting you?** Later Influence solves the issue of scaling campaigns, campaign management, negoitiating and hanlding creators and their reps, payment, reporting, and content creation. ### 22. Influencer Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Later Influence?** Mass outreach and reporting capabilities **What do you dislike about Later Influence?** There are a few glitches here and there within the system **Recommendations to others considering Later Influence:** It's a great product with great customer service! **What problems is Later Influence solving and how is that benefiting you?** Mass outreach and tracking ### 23. Mavrck is very user friendly for influencers, clients and agencies! **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren L. | Client Services Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Later Influence?** Mavrck makes executing programs from an agency side seamless. Both clients and influencers love the user friendly platform as well! **What do you dislike about Later Influence?** The white labeling for agencies could be done more extensively. **What problems is Later Influence solving and how is that benefiting you?** Our execution has become much faster and we have more capacity to sell in more programs as an agency. ### 24. Strong Influencer Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Later Influence?** Strong, diverse range of content creators and relatively easy to find creators that meet descriptions you are looking for. **What do you dislike about Later Influence?** The team at Later is outstanding, but sometimes we feel like they try to overpromise in campaign proposals and try to position reporting to make performance look better than it is. This is not "inaccurate" information - but we prefer honest reporting, even if underperforming than what was planned so we can learn and improve. **What problems is Later Influence solving and how is that benefiting you?** Ability to target specific demographics and strong content creators that match our target audience per campaign. ### 25. Later - Insights that matter **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Later Influence?** The level of insight that we get about the influencer's audience. **What do you dislike about Later Influence?** In certain instances the influencers don't read the brief and then this requires additional communication that is needed? **What problems is Later Influence solving and how is that benefiting you?** Managing multiple influencer campaigns for multiple brands concurrently. ### 26. Mavrck Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jillian R. | Senior Social Media Supervisor , Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Later Influence?** Mavrck allows my company to localize our influencer marketing. We love working with the Mavrck team and love how easy the platform is to use. We've used a lot of different influencer services and this by far has been the best user experience and overall experience with influencer marketing. The nice part is we run multiple campaigns at once and everything is all in one place to have an overarching 360 view. **What do you dislike about Later Influence?** Not all influencers are on Mavrck, just like any other platform, but with a simple link share you can easily add your off platform contacts into Mavrck! I'd recommend Mavrck simplifies the platform a bit more from the influencer side of things, from feedback we have received, but I also heard there was an update and it has improved their experience already. **What problems is Later Influence solving and how is that benefiting you?** We are currently working to resolve the inbound messages within Mavrck and how each user sees them in platform. There has already been improvements in a very short time! It is really important to me to work with a company that cares about their clients needs and their willingness to make upgrades and hear user feedback is truly an invaluable service. ### 27. Mavrck is a good platform that helps connect our brand with influencers. **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** Mavrck makes organizing influencer campaigns easier. It is broken down into a user-friendly workflow. I love how the team is able to manage campaigns on different platforms to reach different audiences. **What do you dislike about Later Influence?** I don't like how story metrics from Instagram are manually uploaded and Tik Tok and a few other metrics. It would be much more reliable on the reporting side if everything were automated. It would be nice to see different formats available for campaigns, i.e., lives, story takeovers, etc. I don't like - on the influencer side - how many influencers do not abide by the brief guidelines. Getting influencers to produce content more aligned with our guidelines right off the bat, which are disclosed at the start of the campaigns, would expedite the draft review process for more efficiency. Finding ways on the Mavrck side to communicate and make expectations as clear as possible would be appreciated. **What problems is Later Influence solving and how is that benefiting you?** Mavrck solves issues like influencer sourcing, campaign workflows and influencer compensation. Working in the past with other brands on Infleuncer marketing, this was all completed manually. Mavrck helps to streamline processes to provide more efficiency and timeliness. ### 28. Great Influencer Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah H. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** I love that Mavrck has a lot of technical detail, without being overwhelming. I use it to review potential influencers and execute campaigns. The review process is easy and Mavrck provides helpful data on followers, accounts, and allows you to see answers to custom questions easily. **What do you dislike about Later Influence?** I do wish the platform included some type of software like social blade, that shows you changes in followers and other helpful data to test the authenticity of influencers. **What problems is Later Influence solving and how is that benefiting you?** It makes it very easy to create and execute campaigns efficiently. We also love our account reps who help us make the process even easier. ### 29. Great for Influencer campaigns of all sizes **Rating:** 5.0/5.0 stars **Reviewed by:** Emma H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Later Influence?** I love that running multiple campaigns at once is really easy. Also, having our Mavrck team synced with a fulfillment team to get products or merch to influencers is helpful. The best part of our Mavrck experience is definitely our team. **What do you dislike about Later Influence?** There's really not much to dislike about Mavrck! They usually make updates based on users' wants, so it's always getting better. I do wish that the reporting was a little easier to read. Sometimes when you look at a long date range, you have to scroll for a while, and it's easy to lose your place. Also, it would be good to sum these totals on the sheets without having to export to an xl sheet. **What problems is Later Influence solving and how is that benefiting you?** We have lots of different uses for Mavrck, including content creators and UGC for our social channels and content for paid media usage. We also really like it to manage influencers, both big and small, to drive engagement and awareness around our brand. ### 30. TRBC Sparkling Ice - Mavrck Review **Rating:** 5.0/5.0 stars **Reviewed by:** Marriah M. | Content Specialist II, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Later Influence?** Mavrck has been beneficial in initiating campaigns to help our brand acquire influencer and content creator content that can help our brand grow amongst our target and untapped audience. It has an easy-to-use interface that lays out campaigns in an efficient way and can also help to track analytics and much more. **What do you dislike about Later Influence?** One con is the content feature on the side panel; it makes it hard to find specific content in a pinch. However, when time is allotted, it is nice to have all campaign content in a specific area outside its designated campaign. Additionally, when sorting through influencers at the beginning of a campaign, it is hard to go back and see which influencers you green-lighted to help finalize your decisions. If there was a filter option for the green vs the red marked influencers, that would be amazing! **What problems is Later Influence solving and how is that benefiting you?** Our Mavrck rep is always quick to ping our influencers who are late on submitting drafts or final edits by a set deadline. Additionally, they help us in trouble shooting any tech or glitch issues we might have. Laslty, from a content management perspective is helping us to improve our search for influencer and content creators that best fit our brand. ### 31. Mavrck Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Later Influence?** I love how it allows me to scale our influencer efforts thoughtfully and more efficiently. The contracting process and payment process have historically been the two most challenging (and time-consuming) parts of working with influencers, and Mavrck alleviates both of these pain points. I also love that I still get to pick the partners we work with after the Mavrck team creates a recommended partner list. **What do you dislike about Later Influence?** I wish the outreach emails and posting instruction emails were a bit more personalized. We've had a few influencers reach out to us to see if the email they had received was real or spam. **What problems is Later Influence solving and how is that benefiting you?** We are scaling our influencer marketing efforts, and are also able to repurpose influencer generated content, which is a large part of our social media content strategy. ### 32. Super easy and convenient to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe H. | Insights Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Later Influence?** I enjoy using Mavrck because it is so easy and convenient to use! All of the tabs are super organized which makes navigating the software a breeze. Mavrck conveniently pulls in all metrics from each piece of content added to the campaign I am working in which speeds up the time spent working in each campaign! **What do you dislike about Later Influence?** The only downside would be sometimes Mavrck does not pull in all posts that are linked to each campaign, but this does not happen often and when it does I am able to manually add a post! **What problems is Later Influence solving and how is that benefiting you?** Mavrck is solving my time management problems by allowing me to work faster in each campaign since the software conveniently records all metrics linked to each post. ### 33. Influencer Marketing Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Later Influence?** Mavrck is intuitive to use, so even someone new to influencer marketing can pick up the system quickly and easily. Honestly, just by exploring the platform, you can learn some best practices for how to approach your organization's influencer marketing plans. When you do run into a question or concern, the support team is responsive and great at explaining anything you might need. **What do you dislike about Later Influence?** I think the messaging functionality of the platform could be improved a bit. It's not bad, but there were times when it was frustrating that I could not use templated emails set up in one campaign in another campaign without manually copying it over. That's really my only complaint. **What problems is Later Influence solving and how is that benefiting you?** We needed an easy-to-use, full-service platform to launch our influencer marketing efforts because we have a small staff and limited experience in that type of marketing. Mavrck helped us get our program rolling, and we've enjoyed how easy it's been to start testing how our company can do more with influencers. ### 34. Amazing Customer Success Manager, but need to improve glitches to system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Later Influence?** Mavrck is really great with organizing all of the creators through the workflow stages and makes my job a lot easier. I really enjoy the ways that campaigns are organized and the ease of sending out messages to creators. Whether is automatic or templated the massages are easier to follow. **What do you dislike about Later Influence?** There are a lot of glitches with Mavrck and it definitely needs to be updated to make sure they don't happen anymore. These include creators not showing up in the workflows they need to be in, messages getting lost, drafts not uploading properly, live videos not connecting, etc. These things get fixed for small periods of time but they are consistent issues. **What problems is Later Influence solving and how is that benefiting you?** The issues of draft videos uploading and live videos connecting were causing a big issue for a while but with the new Tiktok 2.0 update has helped with everything connecting the way they should. This makes my job a lot easier so I don't have to find the videos or upload them myself without getting the data from them live. ### 35. Mavrck Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Later Influence?** I have been using Mavrck for just over a year now and have really enjoyed the ease of the platform and the quick & friendly customer service! Our team works closely with Noah who's been such a huge help with any troubleshooting or relaying new information and updates. **What do you dislike about Later Influence?** I would love to see more metrics available for influencers and creators. This would be very helpful when sharing profiles with clients. It would be great to have the option of what to share from the influencers profile when sending the link to clients. **What problems is Later Influence solving and how is that benefiting you?** I'm able to hire a large group of influencers quickly and effectively. Mavrck also allows me to communicate with those influencers in different ways, i.e. in a group or separately. Most recently, Mavrck added the option to delete old drafts for influencers. Ths has been a huge help when sharing draft content with clients! ### 36. Have worked with Mavrck for 4 years and continue to be delighted by the team and product **Rating:** 5.0/5.0 stars **Reviewed by:** Scarlett W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Later Influence?** Having monthly service hours to help my team with sourcing and contracting partners has allowed us to grow our program at scale. I Feel like our partners at Mavrck are essentially teammates embedded into our Marketing team. **What do you dislike about Later Influence?** Sometimes the platform can be a bit buggy, but our partners always work to keep us updated and the fixes are usually quick. Also, we've scaled our spend on the channel quite a bit recently, so more influencers available in-platform would be great. **What problems is Later Influence solving and how is that benefiting you?** We're able to activate influencers at scale and remove a lot of the manual work that went into contracting and sourcing before starting to work with Mavrck. ### 37. Helps my campaign workflow and makes organizing easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine D. | Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Later Influence?** Managing multiple campaigns and curating he right people to work with has never been easier. I am able to filter through their enormous database with a lot of criteria. I can get as granular as I need to find the right collaborators for each campaign. I would not be able to balance this with other tasks at the scale that I do without this app! **What do you dislike about Later Influence?** Love all the improvements over the past couple years! Still would love the follower count to show up in the campaigns itself and not just the influencer database. **Recommendations to others considering Later Influence:** This tool is worth the investment. Highly recommend for you to look into it and see if it works for you. **What problems is Later Influence solving and how is that benefiting you?** It is just me who manages the campaigns currently, so Mavrck has helped our workflow and campaign management so much. We can balance multiple campaigns and really get our brand out there in a more organized and effective way. ### 38. Need to Find Content? Mavrck Makes it Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Charlotte B. | Senior Public Relations Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Later Influence?** In my role as Mavrck I always find myself needing to find content from programs. Mavrck makes it super easy to search and find content from all the programs and to filter by what I am looking for! **What do you dislike about Later Influence?** The only problem I have found with Mavrck is that it sometimes is down and has some technical issues, so there is just a little bit of clunkiness. Not enough to effect me and my role. **What problems is Later Influence solving and how is that benefiting you?** Mavrck has helped our project team tremendously in efficiency with recruiting and content gathering. I have found it most beneficial in always being able to find past programs! ### 39. Great capabilities + streamlined processes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Later Influence?** Mavrck provides an overall streamlined and easy to use platform for our influencers campaigns. The in-depth insights and analytics provided help ensure we’re vetting and hiring appropriate influencers, and the campaign dashboards help ensure we’re tracking for our goals and give our clients a sense of ease & control in the campaign. We’ve seen awesome success and content creation from campaigns since using Mavrck and I’m excited to see what else is in store! They also are really great about taking our feedback and implementing new things based on feedback. **What do you dislike about Later Influence?** I think their reporting could get a little more accurate, but other than that I have no complaints! **What problems is Later Influence solving and how is that benefiting you?** Ease of vetting and hiring a diversity of influencers, as well as a seamless client approval process. The new draft review process has been super helpful as wekk! ### 40. A great experience with Mavrck **Rating:** 5.0/5.0 stars **Reviewed by:** Monica C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Later Influence?** I love the amount of flexibility we have to run as many campaigns as we would like. **What do you dislike about Later Influence?** No dislikes here! It is very user friendly and when I do get confused, our reps are quick to respond with guidance **Recommendations to others considering Later Influence:** If you have a lot of campaigns you want to run, are a business who has multiple brands, this is the best tool to use. **What problems is Later Influence solving and how is that benefiting you?** We used to struggle on getting to test our influencer campaigns which now we can with all of the flexibility it provides. ### 41. The people that work there are great **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Later Influence?** THE PEOPLE - we have had the best experience with the individuals who work there. Anytime I need something fixed or help fixing an issue they get back to me very quickly and are on top of it immediately. **What do you dislike about Later Influence?** When it is "down." My whole job is around Mavrck so when the sight is not working it is very difficult. I would also ensure that all links are up and running at all times. **What problems is Later Influence solving and how is that benefiting you?** Uploading content, vetting and recruiting influencers, applications for campaigns ### 42. Great help through process **Rating:** 5.0/5.0 stars **Reviewed by:** Mairead D. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Later Influence?** The hands on support and help especially while new to platform **What do you dislike about Later Influence?** Not much!! Maybe make address collection better **What problems is Later Influence solving and how is that benefiting you?** Working with a ton of influencers at once! ### 43. Robust platform, solid onboarding and continuous support. **Rating:** 4.0/5.0 stars **Reviewed by:** Kimberly W. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Later Influence?** Depth of platform features, staying up on the API integrations, ease of aggregating measurement KPIs, ease of contracting, communicating with, and paying out influencers. **What do you dislike about Later Influence?** There is a learning curve for the tool. Some modular reporting features are now surcharged. Sometimes quality issues downloading original content. Sometimes upload issues for influencers. **What problems is Later Influence solving and how is that benefiting you?** Engaging with all shapes and sizes of influencers, from one-off bespoke collabs to campaigns at scale. Ensuring pay equity and representation among influencers. ### 44. Digital Marketer for CPG **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Later Influence?** Mavrck helps simplify the process to source and reach influencers and allows marketers to hone in on target geographies and interests. **What do you dislike about Later Influence?** Communication within the Mavrck team could be better to ensure a more seamless onboarding experience. It felt a bit disjointed with setup on the more technical aspects, and it seemed the client-facing team didn't understand the IT aspect very well. Feature in the platform itself seem to be a bit clunky, and incomplete in comparison to some of the competitor's platforms. Also, the fact that Mavrck does not have a creator marketplace is big drawback. **What problems is Later Influence solving and how is that benefiting you?** We are building our online community of brand supporters and brand awareness from UGC. ### 45. Easy to Use Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Emma Kate B. | Operational Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Later Influence?** The easy workflows are super helpful to work with internally with our team but also externally with our influencers. **What do you dislike about Later Influence?** The metrics Mav pulls aren't always the most accurate. Most of the time it is but not all the time. **What problems is Later Influence solving and how is that benefiting you?** Mavrck helps us to be able to create campaigns and hire inluencers for that campaign. It makes it easy to keep things streamlined and easy to communicate with everyone who is involed in the campaigns. ### 46. Best Customer Service of any platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria S. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Later Influence?** We've been using Mavrck for over three years now, and I can't begin to explain how it has totally changed and improved our influencer marketing results. The platform is easy to use and offers so many insights along with a large network of micro to macro creators. It truly is the best platform we have used to date. Outside of the great platform, their customer service is unmatched! Every team member we have worked with over the years has gone above and beyond to accommodate our asks. This is truly what sets Mavrck apart from other platforms. We grew our campaigns, activations, reach, and engagement to higher rates than imaginable. Mavrck made that possible. We've been able to use the content in so many ways to build and grow our company. I can't imagine doing my job without Mavrck. They are also constantly listening to feedback and adding new capabilities. They stay ontop of all of the creative marketplace insights including TikTok. **What do you dislike about Later Influence?** There are a few parts of the platform that can be clunky. Downloading content from the platform can be time consuming. Mavrck has always been great at taking feedback and improving the app, so I appreciate that! **What problems is Later Influence solving and how is that benefiting you?** How to run large campaigns and scale. We would not have the bandwidth to do so without the platform. Getting in enough content to back our creative and marketing needs. Keep track of our creators and their success. We would simply not be able to activate the same amount of creators manually. ### 47. Mavrck Makes Everything Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Charlotte B. | Senior PR Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Later Influence?** Their team was always there to help out with any question we had, and hold our hand through the whole process to ensure our transition to Mavrck was seamless. **What do you dislike about Later Influence?** We were told at the beginning that we could change page with fonts, colors, and our Soapbox branding when white labeling it, but the only thing were able to add was our logo. **What problems is Later Influence solving and how is that benefiting you?** We look super buttoned up to our clients with a real-time dashboard of our programs. We have always prided ourselves on great customer service + now that has been taken to the next level. ### 48. Mavrck is great for in house influencer campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Later Influence?** Mavrck is very organized and is constatly making updates to improve the platform. If you're new to influencer marketing they have a great team of people to assist you in setting up campaigns and getting started. **What do you dislike about Later Influence?** There's a lot of glitches. For example, buttons not working, payment processing systems glitching, and other minor issues. Thankfully they're usually resolved in a timely manner. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is great for sorcing and contacting influencers. Having all your email threads in the same places is great for staying organized. This platform is very helpful in keeping things together and organized. ### 49. Mavrck is our lifeline in Influencer Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Darcey O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Later Influence?** Mavrck is a tool that is user friendly and helps keep our information, programs, content an emails organized by literally a click of a button. I couldn't do my job without the systems Mavrck has in place! **What do you dislike about Later Influence?** Mavrck can tend to be a bit slow when doing batch projects and pull in past campaign insights for influencers on a different campaign. **What problems is Later Influence solving and how is that benefiting you?** Mavrck is helping us effectively recruit and communicate with our influencers without losing their messages. It keeps us up-to-date with live content by automatically pulling it into our campaigns. ### 50. Mavrck helps efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Later Influence?** Great success management team and good organizational platform **What do you dislike about Later Influence?** Influencer search capabilitites could improve, but it is in line with industry. **What problems is Later Influence solving and how is that benefiting you?** Mavrck helps us to streamline our influencer marketing and make efficiencies with influencer outreach and payment. ## Later Influence Discussions - [What is Mavrck used for?](https://www.g2.com/discussions/what-is-mavrck-used-for) - [View Later Influence pricing details and edition comparison](https://www.g2.com/products/later-influence/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+07%3A13%3A41+-0500&secure%5Bsession_id%5D=1aba99ab-0cea-454b-8193-64e63c663fd5&secure%5Btoken%5D=c44d6fb80b8ea53ab9075bf95edb0c9dc0d9abdbedf2e16e47dc00eeeb532e7d&format=llm_user) ## Later Influence Integrations - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Mavely](https://www.g2.com/products/mavely/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Later Influence Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization ## Top Later Influence Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (557 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)