---
title: Ipsos Public Affairs Reviews
meta_title: 'Ipsos Public Affairs Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Ipsos Public Affairs works for a business like yours.
aggregate_rating:
  rating_value: 3.8
  review_count: 2
  scale: '5'
date_modified: '2026-05-17'
parent_category:
  name: Other Services
  url: https://www.g2.com/categories/other-services-a3556bb7-df48-4d51-af00-82ad0505f4c5
---

# Ipsos Public Affairs Reviews
**Vendor:** Ipsos  
**Category:** [Other B2B Services Providers](https://www.g2.com/categories/other-b2b-services)  
**Average Rating:** 3.8/5.0  
**Total Reviews:** 2
## About Ipsos Public Affairs
Ipsos Public Affairs specialises in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.




## Ipsos Public Affairs Reviews
  ### 1. Rich data and insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 12, 2021

**Describe the project or task Ipsos Public Affairs helped with:**

I use Ipsos to learn about the behavior of target audiences that I want to reach with paid media. This data impacts where, when and how I plan advertising budgets, as it is more directly aligned with the target audiences that I've learned about through Ipsos.

**What do you like best about Ipsos Public Affairs?**

Exhaustive data on a large population of consumers. Using Ipsos data allows for my media strategies to be more complete and compelling, as the data backups the strategy and justifies the approach.

**What do you dislike about Ipsos Public Affairs?**

It can sometimes be difficult to sort through the data and understand all of the information that's available.

**Recommendations to others considering Ipsos Public Affairs:**

It is worth the investment, as the data provides guidance on decision making.

**What problems is Ipsos Public Affairs solving and how is that benefiting you?**

The data allows for me to plan and buy media more efficiently, as Ipsos provides insights into the audiences, which is then used to shape my advertising strategy.

  ### 2. ipsos kaka

**Rating:** 2.5/5.0 stars

**Reviewed by:** Karine Albenize dos S. | Consultor de SEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2018

**Describe the project or task Ipsos Public Affairs helped with:**

Research related to digital marketing

**What do you like best about Ipsos Public Affairs?**

Ipsos is reliable and is a good company but does not work with small entrepreneurs.

**What do you dislike about Ipsos Public Affairs?**

What I didn't like is that she doesn't work with small entrepreneurs and that's very bad.

**Recommendations to others considering Ipsos Public Affairs:**

as I said before, Ipsos needs to embrace the small ones to be able to help us too. Today it works with large groups, but there is an increasingly larger minority that needs its services.


## Ipsos Public Affairs Discussions
  - [What is Ipsos Public Affairs used for?](https://www.g2.com/discussions/what-is-ipsos-public-affairs-used-for)

- [View Ipsos Public Affairs pricing details and edition comparison](https://www.g2.com/products/ipsos-public-affairs/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-12+19%3A55%3A31+-0500&secure%5Bsession_id%5D=936b099a-7116-4120-99ee-06dc27d33dd5&secure%5Btoken%5D=6e59b09d6bbc5fa07cdcf068e62d298eb26e91d52da21d0c822953280bb65efb&format=llm_user)

## Ipsos Public Affairs Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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