Imagify Reviews & Product Details

Imagify is the easiest WordPress image optimizer to make your images lighter without losing quality, speed up your website, and improve your PageSpeed performance score and Core Web Vitals grades. Imagify automatically compresses your images while balancing image quality and performance thanks to Smart Compression. Plus, Imagify easily converts images to WebP and AVIF – the next-gen formats recommended by Google to improve performance. You can optimize single images or go for the async bulk optimization: Imagify will get the job done in the background. You don't need to worry about anything: Imagify takes care of every image optimization step and helps you save time. Imagify is developed by the same people behind WP Rocket – the #1 WordPress performance plugin.

Seller

Imagify

Discussions

Imagify Community

Languages Supported

English

Overview by

Agathe Medvedieff

Pricing

Pricing provided by Imagify.

STARTER

Free

INFINITE

$9.99

Per Month

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Imagify Integrations

(1)

Integration information sourced from real user reviews.

Imagify Media

Don’t get lost in dozens of settings You don’t need to look into settings to pick the best compression level. Thanks to Smart Compression, Imagify automatically optimizes every single image balancing quality and performance. You get perfectly optimized images while saving time.

Take advantage of the async bulk optimization Optimize tons of images in the background all at once without worrying about the compression process.When you upload an image to your Media Library, Imagify will automatically optimize all image sizes created by WordPress, from thumbnails to the lar...

When you upload an image to your Media Library, Imagify will automatically optimize all image sizes created by WordPress, from thumbnails to the largest formats, and convert them to WebP. Plus, you’ll have the option to convert each image to Avif.

Look at the image size before/after Imagify. Check how much space you saved and how lighter your images are.

Imagify Reviews (49)

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Aaron W.

Strategy Director &

Financial Services

Small-Business (50 or fewer emp.)

1/6/2026

"Highly Recommend for Affordable Image Optimization"

5/5

What do you like best about Imagify?

I use Imagify for my WordPress site to optimize images and reduce file size, which helps with technical SEO. It does a great job at optimizing images and reducing file size, and the price is actually very affordable. I use and value the image reducer optimizer the most because it automatically shrinks the file size when I upload an image into WordPress. The initial setup was very easy, especially since I had help. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

I think mostly it works really well. The only small thing to improve is that sometimes the bulk optimizer tool says there are errors when it's trying to optimize a PDF, but it can't optimize a PDF. That's mainly it. Review collected by and hosted on G2.com.

Mark M.

CEO

Small-Business (50 or fewer emp.)

8/8/2025

"They Hide Their Cancel Button in Billing Area"

1.5/5

What do you like best about Imagify?

Product works fine and bulk optimization is good. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

Cancelling is the worst experience ever. Review collected by and hosted on G2.com.

Verified User in Publishing

Small-Business (50 or fewer emp.)

1/3/2024

"WORSE PLUGIN EVER, NOTHING IS FREE ALL FAKE PROMISES"

1/5

What do you like best about Imagify?

NOTHING MUCH ABOUT THE PLUGINS, EVERYTHING FALSE Review collected by and hosted on G2.com.

What do you dislike about Imagify?

EVERYTHING IS WORSE PLUGINS EVER, ALL FALSE PROMISES Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

10/12/2023

"Works a bit...but poor controls/UI and poor UX"

2/5

What do you like best about Imagify?

It does the job of crunching image sizes. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

The controls are insuffiencient and there are many bugs. I contracted support once as appeared to not be working and they said it was indeed working but the dashboard did not reflect the changes..why? What poor UX Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/2/2023

"Lightning Fast Optimization"

4.5/5

What do you like best about Imagify?

I really love how friendly the interface is, and the optimization results summary is also a nice touch, I believe you can now (as of 2023) leave the optimization running in the background (an awesome addition) Review collected by and hosted on G2.com.

What do you dislike about Imagify?

Not a big issue, but deleting the API key when you're transferring to another license code is a hit or miss. Might be good to have another look and generate a dedicated tab for that. Review collected by and hosted on G2.com.

Jason Z.

Digital marketing manager

Small-Business (50 or fewer emp.)

12/28/2021

"A must for all websites"

5/5

What do you like best about Imagify?

The image compression from Imagify is a must for all of our WordPress websites. These days having a fast-loading site is an important metric, and Imagify helps us achieve that goal and keep websites optimized properly. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

The only thing that I dislike is when an image file size doesn't get compressed as low as I would like. That tends to be the result of having image dimensions that are way too big and not entirely the fault of Imagify though. Review collected by and hosted on G2.com.

What problems is Imagify solving and how is that benefiting you?

Imagify helps us ensure that client websites meet the Google core web vitals standard. When Google rolled that out we needed a solution to help ensure that page performance was optimal and Imagify helped us achieve that. Having a WordPress plugin is a huge benefit for ease of use and makes our job a lot easier. Review collected by and hosted on G2.com.

Pankaj K.

Marketing Assistant

Small-Business (50 or fewer emp.)

11/26/2021

"Optimize Images From Drive and Direct From Website Also - Loving It! Time Saving."

4.5/5

What do you like best about Imagify?

the most feature i like its to compressing the complete images of a particukar web page and even i can also select the mode of compression. Apart from that it allows me to resize images and combine all files into one zip and download easily. It saved my time to upload multiple images at a time for a complete web page and also I can just share a link of webpage - and the system if imagify automatically compress all images on this page - i like it very much. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

If there are any images that I don't want to compress, I can't make it stop; either i have to download the image with all images or not share that page URL. I didn't find the history option is useful. Review collected by and hosted on G2.com.

Recommendations to others considering Imagify:

I would definitely say if you are worried about uploading multiple images at a time from drive/computer then you must use imagify to just direct fetch images from website page and rest of the work will be done by imagify. Review collected by and hosted on G2.com.

What problems is Imagify solving and how is that benefiting you?

Imagify solving my problem related to image optimizing for my websites and I must say it saves my time 90% (for uploading the file from drive). Also, Imagify has an option to convert image file type from one to another like PNG to JPG, so it also add some extra features for the files I compress as needed. Review collected by and hosted on G2.com.

Deepika A.

Digital Marketer

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/22/2022

"Optimizing images made easy with Imagify"

4.5/5

What do you like best about Imagify?

Compressing images regularly is one of the tasks that took maximum of my time. But Imagify made this easy and quick by offering a solution to compress different types of image formats. Not only this, but it also offers to resize images. I can use this directly on my WordPress & Shopify websites which is very convenient to manage the image sizes. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

Uploading image size limit for a free trial is just 2 MB. Review collected by and hosted on G2.com.

Eben L.

Founder

Small-Business (50 or fewer emp.)

11/2/2021

"Excellent value for money"

4.5/5

What do you like best about Imagify?

Imagify makes it super easy to optimizes images for the Wordpress websites we build for our clients. We just make sure images are the right dimensions, upload to Wordpress and let Imagify do its thing. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

The aggressive optimization can often lead to big loss in quality, and we very rarely use it. Even though site speed is always a major concern, and aggressive gives us super small images, the quality just isn't usable. Review collected by and hosted on G2.com.

Recommendations to others considering Imagify:

Give some of the other tools a shot, but for the $4.99 plan we use, it is incredibly powerful and it has become an integral part of our workflow when building websites for our clients. Review collected by and hosted on G2.com.

What problems is Imagify solving and how is that benefiting you?

Our sites load so much faster because of Imagify. In fact, when we do site speed optimization on a client site, Imagify is often one of the first steps to improve site load time. Review collected by and hosted on G2.com.

Israel R.

Principal Chief Executive Officer

Small-Business (50 or fewer emp.)

11/23/2021

"Best image optimizer"

5/5

What do you like best about Imagify?

Because it has helped me to compress correctly the images that I use in my web site, as well as it helps me to show the images in webp format without any problem. Review collected by and hosted on G2.com.

What do you dislike about Imagify?

Nothing, actually I have worked very well with this tool for the optimization of my images and I like it very much because it is very easy to understand. Review collected by and hosted on G2.com.

Recommendations to others considering Imagify:

If you are looking for a powerful yet easy to use tool to optimize your images, imagify is definitely the best choice. Review collected by and hosted on G2.com.

What problems is Imagify solving and how is that benefiting you?

We have improved the optimization of our images and therefore we have improved our score in page speed insights metrics, as well as we have been able to integrate the option to serve images in WebP format in the compatible browsers. Review collected by and hosted on G2.com.