Imagify is the easiest WordPress image optimizer to make your images lighter without losing quality, speed up your website, and improve your PageSpeed performance score and Core Web Vitals grades. Imagify automatically compresses your images while balancing image quality and performance thanks to Smart Compression. Plus, Imagify easily converts images to WebP and AVIF – the next-gen formats recommended by Google to improve performance. You can optimize single images or go for the async bulk optimization: Imagify will get the job done in the background. You don't need to worry about anything: Imagify takes care of every image optimization step and helps you save time. Imagify is developed by the same people behind WP Rocket – the #1 WordPress performance plugin.