# Julius Reviews **Vendor:** Julius Works **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 96 ## About Julius Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and accurately measuring and gaining the best value on their campaigns. The company has attracted global clients including Allergan, NARS, Mediacom, and Club Med. With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Jared Augustine, Tiki Barber and Marc Gerson. Julius acquired HYPR in 2020, and collectively the company possesses the most influencer marketing expertise and data analytics in the market. Julius was named on the Inc. 5000 list of fastest-growing private companies in 2021. Headquartered in New York City, Julius has additional offices in San Francisco, London and Krakow. ## Julius Reviews ### 1. Excellent platform for all data relating to influencer marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan D. | Associate Director of Influencer Talent, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Julius?** The audience data analytics are the most helpful for us as it relates to influencer marketing and helping sell through creators on campaigns. Secondly, the search functionalities to allow us to discover talent who hit key interests or verticals is equally as important for us to source new talent for different campaigns. **What do you dislike about Julius?** I wish the platform pulled creators that haven't been inputted manually into the system as profiles that pop up in the search function. Also, the campaign management feature could be improved to make it easier for creators. **What problems is Julius solving and how is that benefiting you?** Julius solves our need to pull data analytics as well as search capabilities to source talent needed for the right campaigns. This helps us sell more opportunities and find talent that might be out of our personal wheelhouse. ### 2. Great so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Julius?** Keeping myself organized and easily finding new influencers **What do you dislike about Julius?** The profiles aren't updated regularly so locations for influencers are sometimes outdated **What problems is Julius solving and how is that benefiting you?** Providing direct contact information and sourcing for influencers ### 3. A Great Partner to Agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Doug B. | Director of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Julius?** The ability to utilize audience information like demographics, geography, interests, and brand affinities is the most valuable to our agency. This data allows us to take an audience-driven approach to our influencer campaigns as oppose to simply choosing creators based on their content and persona. **What do you dislike about Julius?** Being unable to share logins can be limiting in terms of collaboration across teams. Multiple logins are an option but they come at an additional cost that isn't necessarily a small one. **What problems is Julius solving and how is that benefiting you?** Julius helps us identify audience segments for both new business opportunities and existing clients. The fact that the platform is home to a wealth of audience data allowed us to discontinue the use of a separate audience analysis tool which freed up budget to utilize elsewhere across our business. **Official Response from Nrupa Mehta:** > Thank you for your positive review of Julius! We appreciate your business. ### 4. Consolidated and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel H. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Julius?** I like that now Hypr and Julius are both in the same place. Before, I had to separately use each of them and it was very time consuming. **What do you dislike about Julius?** I don't see a lot of the HYPR stats from before, like Engagement Rate and mini-biographies for each influencer. **What problems is Julius solving and how is that benefiting you?** I have saved a lot of time on my influencer search! **Official Response from Nrupa Mehta:** > Thank you for your positive review of Julius! We appreciate your business. ### 5. Good product features but not enough UK data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Julius?** The search filters and user experience are good **What do you dislike about Julius?** There is a lack of UK data there, so often smaller UK influencers aren't readily available on the platform **What problems is Julius solving and how is that benefiting you?** Problems are the lack of UK data, benefits are storing people in lists **Official Response from Nrupa Mehta:** > Thank you for your review of Julius! Our team is constantly adding the new creators to our platform, so we welcome your feedback on additional UK influencer options. ### 6. Easy to use and detailed **Rating:** 5.0/5.0 stars **Reviewed by:** Jack C. | Senior Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Julius?** All the information I need in one place. **What do you dislike about Julius?** No customisable export options, would save a lot of time if I could customise a talent template. **What problems is Julius solving and how is that benefiting you?** Helping clients choose talent who have audiences they need to reach. **Official Response from Nrupa Mehta:** > Thank you for your positive review of Julius! We look forward to connecting with you when our additional export customizations launch later this year. ### 7. Best influencer platform in the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Christian P. | chief intel officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Julius?** the tool provides actionable insights and is very easy to navigate. Customer service is awesome!! **What do you dislike about Julius?** nothing. The influencers they dont have are included in less than 24hs. **What problems is Julius solving and how is that benefiting you?** social strategies, content decisions, influencers programs **Official Response from Nrupa Mehta:** > Thank you for your positive review of Julius! We appreciate your business. ### 8. One of the best influencer marketing SaaS products on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Jason F. | EVP of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Julius?** The ease of use and powerful search filters stand out, as does the ability to assign value to each post, influencer, or campaign, which enables granular tracking of ROI. **What do you dislike about Julius?** For SaaS in this category, Julius is on the higher end of the pricing spectrum. For medium to small businesses or agencies, it's not likely affordable. **What problems is Julius solving and how is that benefiting you?** It offered complete influencer discovery and campaign management, plus reporting in a strong user-experience, self-serve platform. It saved us hours of time managing campaigns manually. ### 9. Easy Experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Julius?** All the insights that are provided are beneficial. **What do you dislike about Julius?** At the moment, I wish there was a more extensive option of influencers, but the swiftness that the Julius team adds new influencers that are missing is fantastic. **What problems is Julius solving and how is that benefiting you?** Getting easy insight on what brands and what engagement each influencer has been helpful. **Official Response from Nrupa Mehta:** > Thank you for your positive review of Julius! We appreciate your business. ### 10. Great Program for Brands Working Heavily in the Influencer Space **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** HYPR has been very helpful in vetting influencers. When deciding which influencers are the right ones to work with, based on company goals, HYPR allows us to really dive into their analytics. We also like the organizational flow and tracking of metrics on each campaign. **What do you dislike about Julius?** While the database is large, HYPR is missing many micro-influencers. Fortunately their team is typically quick to add requests. Now they just need to add TikTok influencers/analytics! **Recommendations to others considering Julius:** HYPR can be a great resource to any brand or company that relies heavily on influencer marketing on a large scale. Be aware that some functionality like TikTok analytics is missing but overall it is a good program. **What problems is Julius solving and how is that benefiting you?** We have been able to more quickly evaluate influencers and track their performance easily without all the manual work. Time is money and HYPR helps save us time. ### 11. It is a fab influencer tool and would highly reccomend **Rating:** 5.0/5.0 stars **Reviewed by:** Gemma G. | influencer manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** I loved the audience insight and the report it provides, our clients love it **What do you dislike about Julius?** We often find the audience and engagement can sometimes be a little off, and it takes a while to upload influencers **Recommendations to others considering Julius:** i would highly recommend HYPR to any agency, it is a tool that we cannot live without and it hugely benefits our client as well, i love working with the team at Hypr and they are always there to answer any questions **What problems is Julius solving and how is that benefiting you?** The engagement rate and working with micro influencers who perform much better than the top tier influencers. Hypr has opened our eyes up to so many news influencers we didn't know existed and it saves us alot of time ### 12. HYPR **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Julius?** Love the team working and helping us. They are amazing, quick and super helpful! **What do you dislike about Julius?** Some of the info is inconsistent and inaccurate. Would love to have better consistency across the profiles and ensure links to talent's account is right. Sometimes, numbers are not accurate and when linking out it is not the right profile for the specific talent. **What problems is Julius solving and how is that benefiting you?** Love audience insights. They are super beneficial for clients! Searching and vetting talent has become much easier for us internally, and ultimately creates better solutions for our clients. ### 13. I believe HYPR is a very useful tool to monitor IG influencer campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Julius?** I like the transparency on the campaign's main page, so ER, the number of posts, and SMV. It also helps that there is so much data which makes it easier to create reports. **What do you dislike about Julius?** I don't particularly appreciate that HYPR counts ER with potential reach instead of actual reach, which we do in our local reports. I would also prefer the possibility of adding YouTube influencers to the campaign. **What problems is Julius solving and how is that benefiting you?** I am solving the problem of counting SMV. ### 14. Super useful resource for influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Julius?** Easy access to robust audience data and easy to discover sponsored content relating to influencers, brands, and topics. **What do you dislike about Julius?** Fraud detection could be stronger, but this is a fairly new feature and still in beta. **Recommendations to others considering Julius:** Lean on your HYPR rep for strategic and technical support. They provide great insight and love to get stuck into briefs. **What problems is Julius solving and how is that benefiting you?** Ensuring influencers are clients leverage are relevant and credible. ### 15. Great service for all things talent **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** There are so many influencers and talent on the system, and it's a super easy tool to use when it comes to finding out stats on influencers before committing to working with them on a campaign **What do you dislike about Julius?** Sometimes the website can be glitchy/authentications take a little while to set up **What problems is Julius solving and how is that benefiting you?** A lot of the time, we will choose to work with an influencer on a paid basis based on their stats and ER, which is something HYPR is able to provide info for quickly and efficiently ### 16. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Julius?** I like how you can see audience demo breakdowns. It is also a great tool for finding new influencers for programming. **What do you dislike about Julius?** I don't like how you can't just view audience numbers that are 21+. **What problems is Julius solving and how is that benefiting you?** I am solving the problems of influencers having audiences under 21 and finding new ones. ### 17. Great platform - especially for influencer demos **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** The ability to see influencer demographics **What do you dislike about Julius?** Not being able to pull in blog metrics/demos. **What problems is Julius solving and how is that benefiting you?** HYPR has been hugely helpful for ensuring our influencer recommendations meet our client's target audiences and demographics, as well as getting their engagement rates. ### 18. We use HYPR daily and find it one of the best influencer platforms out there. **Rating:** 5.0/5.0 stars **Reviewed by:** ellen m. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** Search functions and audience analytics. **What do you dislike about Julius?** Not being able to monitor / social listen without having influencers opt in. **What problems is Julius solving and how is that benefiting you?** Social listening. They are very good at providing contact info in a timely manner. ### 19. I'd recommend HYPR to anyone planning a campaign with influencer talent. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** Seeing a digestible overview that can be exported and shared with other team members outside of the Social Media Team. **What do you dislike about Julius?** From time to time I'll come across a bio that is slightly outdated. **What problems is Julius solving and how is that benefiting you?** Optimizing the ROI for our influencer campaigns and ensuring that their audience aligns with our target audience. ### 20. Good support but tricky loging phase **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Julius?** Our support team, how they're fast and kind **What do you dislike about Julius?** The login phase isn't that simple. We had some problems with many influencers **What problems is Julius solving and how is that benefiting you?** We can check our campaign as they're live. So we can control underpacing. ### 21. Best Influencer Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Julius?** I love the search tool and lists option. I can easily categorize influencers by lists before adding them to campaigns. **What do you dislike about Julius?** Occasionally there are influencers who are not on the platform. But I will say our rep is super easy to work with and always adds them if they meet the qualifications. So not a big deal at all. **What problems is Julius solving and how is that benefiting you?** Our influencer research process and the outreach is much more streamlined. I've saved a lot of time than I typically would have if I had not used Hypr. ### 22. Account Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Julius?** influencer data and specific age group demos **What do you dislike about Julius?** need to be able to sort by country (USA) only for North America campaigns **What problems is Julius solving and how is that benefiting you?** some well known artists are not in the system - more targeted for influencers and less so entertainers ### 23. Scores high for volume of influencers and content discovery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2020 **What do you like best about Julius?** HYPR's volume is a big advantage for us, especially when searching for niche influencers. **What do you dislike about Julius?** Data-handling is not as flexible as other platforms, but the user experience continues to improve. **Recommendations to others considering Julius:** Explore broader search functions outside of keywords/handles **What problems is Julius solving and how is that benefiting you?** We use HYPR to vet clients' existing influencer partners, identify overlapping audiences and missed opportunities. ### 24. Use of HyPR system in a direct response advertising agency **Rating:** 5.0/5.0 stars **Reviewed by:** Rafi M. | CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Julius?** The analysis we do is very useful for targeting in digital campaigns. We also use it to advice our customers when they need to choose influencers for their new products. **What do you dislike about Julius?** The cost is recurring, so it is relevant only if you keep on using influencers, and not for a one-time thing... **Recommendations to others considering Julius:** Before choosing a solution, I asked the team to conduct a comprehensive review, and their answer was HyPR. It's very easy to use and provides everything we need. **What problems is Julius solving and how is that benefiting you?** When building a new offer, choosing the right influencer prevents huge mistakes. For the digital campaigns, we are able to scale very efficiently which creates an edge. ### 25. HYPR is a phenomenal tool to help brand's measure influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Julius?** Allowing us to add more rigor and analytics to our influencer selection process **What do you dislike about Julius?** Not every brand or influencer is currently in their database **What problems is Julius solving and how is that benefiting you?** Understanding engagement rate and brand health of certain influencers and brands to determine if they are the right partners for our brand ### 26. An Essential Digital Tool for Any Targeted Influencer Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Matt A. | Board of Directors- Chairman Public Safety Committee, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** The ability to search via demographic data creates a unique tool used to visually aggregate one’s following, define a message, and implement a strategy. HYPR influencer profiles provide guidance in both micro-targeting and engaging with an organization. For me, utilizing HYPR ensures a client’s message is being heard by the target audience and decision makers who can affect change and impact an issue. **What do you dislike about Julius?** There is nothing to dislike with HYPR and our use case. **Recommendations to others considering Julius:** When considering HYPR over other solutions consider the robustness of the database and the customer service. I believe that no one out there has as many accessible profiles nor the attention to detail or customer service responsiveness as HYPR. **What problems is Julius solving and how is that benefiting you?** I can leverage data and analytics to identify, qualify, and engage influencers to help generate results for my social outreach campaigns. The ability to get detailed analytics on gender, race, household income etc is a primo benefit as well as the ability to search and cull influencers by location and keyword/area of interest. HYPR reports and platform help clients' boost their message, gain visibility, and represent them through a trusted, authentic source. Such a powerful solution! ### 27. Perfect tool for searches and displays of influencers. **Rating:** 4.5/5.0 stars **Reviewed by:** paige c. | Especialista en ventas y marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Julius?** The inventories studied on influencers help me negotiate packages of influencers to my users. The preferred points according to the users is the documentation on the followers of influencers, such as their initial marks and purposes. Julius apt schemes also perform amazing demonstrations. **What do you dislike about Julius?** I have really little luck looking for influential members through the Julius chat site. Normally, I have to make my own inquiry to find excellent contact for these subjects. **Recommendations to others considering Julius:** Perfect for any influencer company or someone who wants to develop an influencer unit internally. **What problems is Julius solving and how is that benefiting you?** The magnitude of the information that Julius generates about the influencers helps my users to be totally sure and confident of who they choose to lead their company. ### 28. Comprehensive platform with fantastic customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah S. | Sales Executive , Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** HYPR has the most comprehensive features and is extremely easy to use. Onboarding is a breeze and I am getting tons of value. It's enabled me to get insights that were previously unobtainable and I am making a great impression on my management by enhancing our decision making processes. **What do you dislike about Julius?** I wish they had an influencer outreach tool but I heard that it is in the pipeline...bring it to production soon!! **What problems is Julius solving and how is that benefiting you?** I have been able to discover influencers easily and run impactful and smooth campaigns easily. ### 29. HYPR - An amazing influencer profiling platform **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin C. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Julius?** The best part about HYPR is the thoughfulness of the design. Both in terms of the functionality of the tool, and the forward thinking way which they gather data Also the customer service aspect of HYPR is amazing. **What do you dislike about Julius?** For more narrowly focused searches, the ability to drill down into topics can be not very specific. But this is almost certainly a function of a lack of data, rather than an issue in the platform. **Recommendations to others considering Julius:** The user experience and unparalleled focus on clients and getting you what you need makes this an incredible tool. **What problems is Julius solving and how is that benefiting you?** We use HYPR to profile microinfluencers, and to assist us in network analysis by curating initial lists of influencers ### 30. Phenomenal experience! Changed my outlook on influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal H. | Enterprise Account Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** Hypr gives me access to information and insights that I wasn't even aware existed! With its creative development and ease of use, I am understanding the influencer community so much better. **What do you dislike about Julius?** Can't think of any. Although some features I would like to be more catered towards my particular needs - and the team works closely with me to make it happen... NOT A DISLIKE :) **What problems is Julius solving and how is that benefiting you?** I was never fully able to understand the influencer community up until now. While Instagram and other platforms can show you a certain amount of user statistics, HYPR enables you to go even deeper and make better decisions based on fully represented insights. ### 31. Great Experience, Would like to see more Metrics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Julius?** What I like most about Hypr is that it's not a network of influencers, who you can only see select people who opt into the platform. My team loves the ability to see anyone from nano to macro influencer's analytics. They have very detailed audience analytics (top cities, HHI, etc.) that allow us to look very deeply into an influencer and determine if they are a fit for a program. **What do you dislike about Julius?** I wish there was a piece of the platform that showcased influencer's previous partnerships with brands and retailers - somewhere that just quickly outlines who they've worked with to help us determine if they would be a fit for our program. I would also like the ability to input IG stories, Pinterest and Facebook posts into a campaign. **What problems is Julius solving and how is that benefiting you?** It has made my team more intelligent and experts within our industry. Being able to easily see if an influencer has fake followers, what their average engagement rate is, etc. helps us create the best programs for our clients and continue to win us new business. ### 32. Best audience data I've found **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** Amazing level of detail on audience demographics, very useful for marketing team to segment our customers. I tested a few different options and HYPR was by far the best in terms of depth and breadth of data. I can't see our marketing department operating without this ever again. **What do you dislike about Julius?** The mobile friendly dashboard could be a little better but may be an issue w my phone. **Recommendations to others considering Julius:** Spend the time up front working with Accounts team to make sure you understand all the tools. There were many tools I didn't know we could use that actually add a ton of value. **What problems is Julius solving and how is that benefiting you?** Audience demographics and deep data analysis ### 33. Social media data sliced properly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about Julius?** The way the data is analyzed and presented is comprehensive and easy to digest **What do you dislike about Julius?** id Love if they had an execution arm - to actually launch campaigns based on the info they provide **Recommendations to others considering Julius:** Look at their info and the way it’s presented. It’s so easy to make decisions based on the presentation **What problems is Julius solving and how is that benefiting you?** It helps us decide what consumer products and IP should be manufacturing and who the target audience would be ### 34. Great Company...Team + Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Julius?** HYPR has turned themselves into one of the most complete social influencer platforms on the market. Along with the platform, HYPR's support team is knowledgeable and happy to help which is a huge plus. HYPR's team is proactive and always available when we have questions or concerns. The easy user experience their platform provides is a huge plus. **What do you dislike about Julius?** HYPR was lacking in some areas when we first began using them. Since then they have addressed our needs of becoming a more complete platform. We wanted a one stop platform for everything influencers and they did this. Now that HYPR has added features that allows you do to EVERYTHING from the platform, my only dislike is that I'd like them to add more brands to the platform. **What problems is Julius solving and how is that benefiting you?** Influencer identification, influencer outreach, influencer campaign organization, influencer campaign activation, campaign and influencer analytics. ### 35. One of the best & most transparent analytics platforms available **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Julius?** We tried a number of platforms prior to using Hypr, and tested the integrity of their anonymous data and found it to be the most accurate (we tested it on accounts that we owned and thus knew the demographics etc for). We also tested the API and found it to be stable, and easy to use with great support available. The account management has always been fantastic. **What do you dislike about Julius?** Demographic data is unavailable unless said person/account has at least two social media platforms listed in the platform (e.g Facebook & Twitter). With only one linked platform, no such data is available. **Recommendations to others considering Julius:** If you try other platforms, ask them how they verify their anonymous data. **What problems is Julius solving and how is that benefiting you?** We're able to utilise them as a trusted data source & partner to provide greater transparency to our clients through our social media campaigns. ### 36. The most comprehensive platform for influencer identification and marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Hamutal S. | Founder & CEO, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** This platform lets you identify a vast variety of helpful parameters other than your go-to hashtags, including keywords and stats regarding the posts’ engagement that we didn’t see in other platforms. It is easy to use, well designed, and it seems like the user’s journey is well thought of. Also, it goes way beyond your regular mega-influencers and covers a huge number of posts and influencers. **What do you dislike about Julius?** I can’t think of anything that bothered me. **What problems is Julius solving and how is that benefiting you?** We are using the platform for research, and have completed a hugely successful trend research using the HYPR platform. ### 37. The best around! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** The platform is super easy to use and it's so sleek! Great influencers and easy to segment to figure out which ones would be best for me. **What do you dislike about Julius?** Nothing at all. Best site out there! So many influencers to choose from. Wouldn't change a thing! **Recommendations to others considering Julius:** Choose HYPR!!! **What problems is Julius solving and how is that benefiting you?** Finding the right influencer for me was always a challenge but HYPR has solved that problem. I've wasted so much money on influencers that were just a waste of time. I thought the more followers the better. But HYPR helped me realize it's all about the micro-influencers. It's not about the size of the following, it's about the quality - Are their followers potential customers of mine? Even if the following may be smaller than usual? If so, it doesn't matter. All about ROI. ### 38. Why didn't anyone tell me about this earlier?? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** Haven't used anything remotely as good till now. Quick, headache-free, this turned my decision making to be so much easier - there's actual data to base decisions on **What do you dislike about Julius?** Haven't found one yet but planning on using it enough to find out **Recommendations to others considering Julius:** Haven't used anything remotely as good till now - we loved the Custom Influencer Properties, made our lives easier **What problems is Julius solving and how is that benefiting you?** HYPR helps us evaluate influencers based on actual, meaningful data as opposed to just looking at their posts. There's also a much larger group to select from which is an added bonus.. ### 39. User friendly platform surfaces influencers easily **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan W. | Programme Manager, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Julius?** HYPR is great for quickly discovering influencers that will be relevant for upcoming campaigns. I particularly like the fact that you can search by both influencer AND by audience, and even combine the two, increasing the likelihood that the most relevant influencers are returned. **What do you dislike about Julius?** Sometimes searches do not return enough influencers which can be a problem, though this is likely down to how niche the search parameters are. I would also love to be able to choose exactly what is exported to a template, rather than having to just use the default template **Recommendations to others considering Julius:** Lean on the account team - they are excellent and always very willing to help. **What problems is Julius solving and how is that benefiting you?** It has allowed us to quickly identify relevant influencers for upcoming campaigns and pitch work. I am also really excited to start using the 'Instagram stories' functionality. ### 40. Had a wonderful experience finding inessentials **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** I liked the search features. the ability to choose the field of business and the location **What do you dislike about Julius?** hardly no dislikes. i had some conversations with the tech help and the were extremely helpful **Recommendations to others considering Julius:** USE HYPR **What problems is Julius solving and how is that benefiting you?** We had a few campaigns were we needed to evaluate quality and eligibility of inessentials in myriad of fields. HYPR solved all research objectives. the benefits for us and for our national level customer were ease of transaction decisions, ease of research and ease of mind for an extremely reasonable price ### 41. The best platform i've ever used to find influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Guy P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** This was the only platform that gave me the answer to the question that bothered me the most "which influencers should I work with", The data i got there is beautiful and made it so easy to make a decision. **What do you dislike about Julius?** not much to dislike. pricing of working with influencers could be more helpful **What problems is Julius solving and how is that benefiting you?** The biggest problem it solved for our team is which influencers our target audience really cares about. who should we work with and which micro influencers complete the bigger influencers. ### 42. Amazing and professional experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** Big fan of the design in terms of functionality and intuitiveness. Love the amount of data they provide on influencers, especially considering have data on influencers both large and small. Hyper target campaigns were very important for my team, so seeing things like top cities was super helpful. **What do you dislike about Julius?** Would like to get a bit more granular with some searches, but think it could be more about access to the data. **Recommendations to others considering Julius:** If you're considering any form of influencer marketing, I STRONGLY suggest checking out this tool before executing anything. **What problems is Julius solving and how is that benefiting you?** Has helped my team be significantly more informed about influencer space as a whole, while also being significantly more efficient while doing research for and setting up campaigns. ### 43. Great company! **Rating:** 5.0/5.0 stars **Reviewed by:** Adi R. | CEO & Co-Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2019 **What do you like best about Julius?** The tech, the people, the responsivity and the reliability of the analysis! **What do you dislike about Julius?** Nothing :) We love to use Hyper! The premium features are great. **What problems is Julius solving and how is that benefiting you?** looking for influencers that meet our cretiria ### 44. Agency Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle S. | Sr. Director, Content And Channel Strategy, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Julius?** The ease and transparency of the tool. Plus, our account team is so supportive and willing to pitch in at anytime. (GO HENRY!) **What do you dislike about Julius?** Sometimes the total follower count is not true or the links to the social profile is broken. **Recommendations to others considering Julius:** I highly recommend using HYPR. They are true partners and leaders in the influencer space. **What problems is Julius solving and how is that benefiting you?** The ability to send more information on influencers than following count. Love the influencer health, audience information, etc. ### 45. Great Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Julius?** The platform allows us to automate influencer activities that we otherwise have to do manually. It saves me a lot of time searching for influencers, leveraging data and analytics to generate real value. Plus, the customer success team is fantastic. Henry is always there for us. **What do you dislike about Julius?** Not much really. The product seems to work well, it saves time and the team is super professional and responsive. Having said that, I have not tried any of their competitors so I don't have a benchmark to compare. **What problems is Julius solving and how is that benefiting you?** The challenge of identifying the right influencers for our products ### 46. Best Influencer Marketing Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Julius?** Beautiful platform with great filtering options. Servers nearly all of my company's needs. Data is accurate and updated. Stable API, ease of use, great support. **What do you dislike about Julius?** Can't extract emails of influencers. For me, this is a big deal. **What problems is Julius solving and how is that benefiting you?** HPYR saves my sales team so much time in making our lead generation much more efficient. ### 47. Hypr is the perfect influencer research tool **Rating:** 5.0/5.0 stars **Reviewed by:** Connor G. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Julius?** It's just easy to use. There isn't any confusion about what the numbers are on the influencers it lays it all out **What do you dislike about Julius?** It has some bugs every once in a while when they roll out brand new features **What problems is Julius solving and how is that benefiting you?** Gone are the days of guessing whether an influencer will work for my clients target audience. ### 48. The best platform for anyone that is doing influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Julius?** In influencer marketing can be tricky. Performance marketing can tell you the exact ROI for your campaign, but with influencers, without analytics tools like HYPR, it's a lot harder. I can get the most bang for my buck if I have data to look at. **What do you dislike about Julius?** It's not a cheap product but then again it's worth it. **What problems is Julius solving and how is that benefiting you?** Marketing with influencers is not as measurable as PPC marketing. HYPR solves that. ### 49. Good but can be better **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Julius?** The ability to see an in influencers audiences and the ability to give details on their contact.Also the ability to see influencers that fit into a vertical. The ability to find influencers abroad eg china, USA. **What do you dislike about Julius?** Sometimes does not differentiate in terms of verticals. E.g similar influencers come up for different verticals. Does not mean they can work in that vertical. I do not like the layout. Sometimes you cannot find the influencer you are looking . **Recommendations to others considering Julius:** Use Hyper when looking for influencers **What problems is Julius solving and how is that benefiting you?** This has helped us find influencers to an extent. Help find influencers abroad very easy and great product with good features. Helps clients also ### 50. A required tool for any company who is serious about their influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Julius?** Finally, a real look about the influencers you'd be working with. It's like X-ray that when used wisely doesn't leave room for chance. **What do you dislike about Julius?** It's a bit pricy, but when working with it the ROI worth it. **What problems is Julius solving and how is that benefiting you?** It's a data-driven approach for influencer marketing, with the required data not just about the influencer, but about his audience ## Julius Discussions - [How does HYPR determine which influencers are in the platform?](https://www.g2.com/discussions/how-does-hypr-determine-which-influencers-are-in-the-platform) - 1 comment, 1 upvote - [How does HYPR detect fake followers?](https://www.g2.com/discussions/how-does-hypr-detect-fake-followers) - 1 comment, 1 upvote - [For which social platforms can HYPR provide audience data?](https://www.g2.com/discussions/for-which-social-platforms-can-hypr-provide-audience-data) - 1 comment, 1 upvote - [How does HYPR get its data?](https://www.g2.com/discussions/how-does-hypr-get-its-data) - 1 comment, 1 upvote - [What does HYPR?](https://www.g2.com/discussions/what-does-hypr) - 1 comment - [View Julius pricing details and edition comparison](https://www.g2.com/products/julius-works-julius/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+06%3A01%3A49+-0500&secure%5Bsession_id%5D=c128586a-eaec-4825-88e5-fe819316b0af&secure%5Btoken%5D=ef921ca380fea25c8dd35d0d35bb00d12908605bcd901031d390c85374fbb8bb&format=llm_user) ## Julius Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Julius Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (550 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (140 reviews)