--- title: Hubble Reviews meta\_title: 'Hubble Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 54 reviews by the users' company size, role or industry to find out how Hubble works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 54 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Hubble Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Hubble, appreciating its intuitive interface and seamless navigation for quick onboarding. [(16 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216048&qs=pros-and-cons#reviews) Users praise Hubble's **responsive and supportive customer support** , enhancing their research experience with efficient communication and setup assistance. [(14 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216281&qs=pros-and-cons#reviews) Users praise Hubble's **intuitive and supportive features** , which streamline user research and enhance collaboration effectively. [(9 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216271&qs=pros-and-cons#reviews) Users commend Hubble for its **responsiveness and support** , enhancing their research experience and participant quality. [(9 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1992761&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Hubble, making study setup and audience creation seamlessly efficient. [(7 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216214&qs=pros-and-cons#reviews) Users experience **software bugs** with Hubble due to its newness, but support is prompt and improving. [(3 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=2016622&qs=pros-and-cons#reviews) Users note the **lack of features** in Hubble, though improvements are being made regularly to enhance functionality. [(2 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216153&qs=pros-and-cons#reviews) Users experience **slow performance** during prototype testing, hindering completion and impacting overall motivation and satisfaction. [(2 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=2016621&qs=pros-and-cons#reviews) Users notice that the **data exporting limitations** slow down complex studies, impacting overall efficiency and usability. [(1 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1215968&qs=pros-and-cons#reviews) Users find the **difficult setup** of Hubble can slow down complex study processes and limit data export options. [(1 mentions)](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216197&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Hubble ##### 1. Ease of Use Users value the **ease of use** of Hubble, appreciating its intuitive interface and seamless navigation for quick onboarding. [ See 16 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216048&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 3.0/5 "User-Friendly and Efficient, But Pricey" What do you like about Hubble? I like how user-friendly and beautiful Hubble's interface is. It really cuts down time synthesizing user research and helps send surveys and run unmod ![Courtney L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Courtney L.") CL Courtney L. 4.0/5 "Streamlined Participant Management and Responsive Support" What do you like about Hubble? Hubble has been a huge help for me as the only researcher at a startup. Their team is responsive and easy to work with, and having access to a researc ##### 2. Customer Support Users praise Hubble's **responsive and supportive customer support** , enhancing their research experience with efficient communication and setup assistance. [ See 14 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216281&qs=pros-and-cons#reviews) See Related User Reviews ![Courtney L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Courtney L.") CL Courtney L. 4.0/5 "Streamlined Participant Management and Responsive Support" What do you like about Hubble? Hubble has been a huge help for me as the only researcher at a startup. Their team is responsive and easy to work with, and having access to a researc ZC Zach C. Enterprise (\> 1000 emp.) 5.0/5 "Great Research Product for a Smaller UX Team" What do you like about Hubble? Hubble has been very responsive and helpful in setting up studies with us, educating us on their platform, and finding the best participants for our r ##### 3. Features Users praise Hubble's **intuitive and supportive features** , which streamline user research and enhance collaboration effectively. [ See 9 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216271&qs=pros-and-cons#reviews) See Related User Reviews ![Helen K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Helen K.") HK Helen K. Enterprise (\> 1000 emp.) 5.0/5 "Powerful Tool for User Research" What do you like about Hubble? Hubble’s unmoderated research tool is extremely easy to use and made our transition from another platform seamless. What stood out most were their new ![Alexis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis S.") AS Alexis S. Small-Business (50 or fewer emp.) 5.0/5 "Exceptional UI and Support—A UX Researcher's Dream Tool" What do you like about Hubble? I love how clean and clear the UI is. Its so user friendly and easy to implement. Their customer support is amazing as well. Above all, it has all the ##### 4. Product Improvement Users commend Hubble for its **responsiveness and support** , enhancing their research experience and participant quality. [ See 9 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1992761&qs=pros-and-cons#reviews) See Related User Reviews ZC Zach C. Enterprise (\> 1000 emp.) 5.0/5 "Great Research Product for a Smaller UX Team" What do you like about Hubble? Hubble has been very responsive and helpful in setting up studies with us, educating us on their platform, and finding the best participants for our r EH Elizabeth H. Enterprise (\> 1000 emp.) 5.0/5 "Exceptional Support and Seamless Usability for Small Teams" What do you like about Hubble? The Hubble team has been a pleasure to work with. They are very supportive and responsive, making communication—usually through Slack—quick and straig ##### 5. User Interface Users appreciate the **intuitive user interface** of Hubble, making study setup and audience creation seamlessly efficient. [ See 7 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216214&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 3.0/5 "User-Friendly and Efficient, But Pricey" What do you like about Hubble? I like how user-friendly and beautiful Hubble's interface is. It really cuts down time synthesizing user research and helps send surveys and run unmod ![Alexis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis S.") AS Alexis S. Small-Business (50 or fewer emp.) 5.0/5 "Exceptional UI and Support—A UX Researcher's Dream Tool" What do you like about Hubble? I love how clean and clear the UI is. Its so user friendly and easy to implement. Their customer support is amazing as well. Above all, it has all the ### 5 Cons or Disadvantages of Hubble ##### 1. Software Bugs Users experience **software bugs** with Hubble due to its newness, but support is prompt and improving. [ See 3 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=2016622&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan A.") RA Ryan A. Mid-Market (51-1000 emp.) 4.5/5 "I pretty solid research tool that is user friendly and great for unmoderated research." What do you dislike about Hubble? No major dislikes honestly. It's relatively new so the bugs are expected somewhat and the suite is a bit limited. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Solid up and coming unmoderated user testing" What do you dislike about Hubble? Hubble is still a relatively new player in the market of user testing tools, so whilst it delivers on all the basics you'd expect from such a tool, th ##### 2. Missing Features Users note the **lack of features** in Hubble, though improvements are being made regularly to enhance functionality. [ See 2 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216153&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Solid platform and exceptional customer service" What do you dislike about Hubble? We've had some glitches when participants are logging in for interviews, but not often. There are some features lacking, but they're actively improvin ![Ryan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan A.") RA Ryan A. Mid-Market (51-1000 emp.) 4.5/5 "I pretty solid research tool that is user friendly and great for unmoderated research." What do you dislike about Hubble? No major dislikes honestly. It's relatively new so the bugs are expected somewhat and the suite is a bit limited. ##### 3. Slow Performance Users experience **slow performance** during prototype testing, hindering completion and impacting overall motivation and satisfaction. [ See 2 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=2016621&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "An intuitive and flexible tool for unmoderated testing" What do you dislike about Hubble? We've had users report that prototype testing can be slow, which makes it difficult for them to complete the entire flow. While some of this may stem ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Hubble has helped our team validate our design decisions" What do you dislike about Hubble? Figma doesn't always play nice with Hubble - we've had some laggy prototypes and have had to create prototypes separate from our main design files in ##### 4. Data Management Users notice that the **data exporting limitations** slow down complex studies, impacting overall efficiency and usability. [ See 1 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1215968&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Robust tools for creating unmoderated studies" What do you dislike about Hubble? There are some quirks in setup of unmoderated studies that could use some polish to make it more efficient. They're not show-stoppers by any means but ##### 5. Difficult Setup Users find the **difficult setup** of Hubble can slow down complex study processes and limit data export options. [ See 1 mentions ](https://www.g2.com/products/hubbleux/reviews?filters%5Bsentiment_snippet%5D=1216197&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Robust tools for creating unmoderated studies" What do you dislike about Hubble? There are some quirks in setup of unmoderated studies that could use some polish to make it more efficient. They're not show-stoppers by any means but ![Jeni J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeni J.") JJ Jeni J. Software Dev , Ai Agents Builder Information Technology and Services Mid-Market (51-1000 emp.) 7/29/2026 "User Research That Fits Seamlessly Into Product Development" 4/5 What do you like best about Hubble? I use Hubble to conduct user research throughout the product development lifecycle, and it's especially useful for running unmoderated usability tests, prototype testing, in-product surveys, and AI-assisted interview analysis without needing to manage multiple research tools. I love how Hubble streamlines the entire user research process, offering everything in one platform with a clean, intuitive interface. It makes it easier to validate ideas, identify usability issues, and understand user interactions. Setting up Hubble was very easy, which is another aspect I appreciate. the pricing was good. Review collected by and hosted on G2.com. What do you dislike about Hubble? Overall, Hubble has been a solid platform, but there are a few areas where I'd like to see improvements. The AI-generated summaries are helpful for speeding up analysis, but I still find myself reviewing recordings to verify important insights. Giving users more control over how themes are grouped and how AI-generated findings are explained would make the results easier to trust. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? I use Hubble to conduct user research efficiently without juggling multiple tools. It solves the problem of getting quick, high-quality feedback, helping us validate ideas and identify usability issues based on real user interactions. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 7/31/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ranjith N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ranjith N.") RN Ranjith N. Director, Product Research & Analytics Mid-Market (51-1000 emp.) 6/4/2026 "Easy, Intuitive User Research with Meaningful Insights" 4.5/5 What do you like best about Hubble? Hubble is very easy to use and makes it simple to set up user research studies without a lot of overhead. I like that the platform supports different research needs, including surveys, usability testing, and prototype feedback, all in one place. The interface feels clean and intuitive, and the team has been very responsive whenever we have questions. Overall, it helps us move faster while still collecting meaningful user insights. Review collected by and hosted on G2.com. What do you dislike about Hubble? There is not much to dislike. Some advanced reporting or analysis workflows could always be expanded further, but the core experience is strong and the team seems open to feedback and product improvements. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble helps us collect user feedback earlier and more consistently during the product development process. Instead of waiting until after launch, we can validate ideas, test prototypes, and understand user pain points before investing more engineering time. This has helped us make better product decisions, reduce guesswork, and build experiences that are more aligned with customer needs. Their AI moderated Interviews is a big win for my team as we expand conducting moderating interviews at scale. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sabrina V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sabrina V.") SV Sabrina V. Product Designer Small-Business (50 or fewer emp.) 5/20/2026 "Fast, Streamlined Research with Responsive Support" 5/5 What do you like best about Hubble? What I like best about Hubble is how quickly it allows our team to run research and turn feedback into actionable product decisions. We’ve primarily used it for concept testing, prototype testing, and surveys, and it has helped streamline validation during multiple stages of the design process. We have been able to identify bias very quickly by running internal and external tests simultaneously, this was fun and easy to set up. Another thing I’ve appreciated is that the Hubble team has been very responsive and helpful whenever questions come up, which made onboarding and continued usage smoother for our team. Review collected by and hosted on G2.com. What do you dislike about Hubble? One limitation I’ve run into is when setting up more complex or multi-part usability studies. For example, when testing A, B, and C design variants, I’d like more flexibility in how study sections and related questions are grouped and organized within the setup flow. Right now, when clicking through the entire study, it can become harder to quickly scan and understand which questions belong to which variant, especially as studies grow in size or complexity. Having clearer grouping, labeling, or collapsible sections for each variant would make study setup and review much more efficient and easier to manage. That said, the platform is still very valuable for fast validation and usability feedback. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble helps us validate product and design decisions earlier and more consistently throughout the UX process. Instead of relying primarily on internal assumptions or waiting until development to gather feedback, we’re able to test concepts, prototypes, and surveys directly with users and use those insights to guide decisions. One of the biggest benefits has been speed of validation. Rather than treating research as a large standalone initiative, we’re able to run smaller validation studies throughout the design cycle, which helps us refine experiences incrementally and build more confidence in design direction over time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![LOKESH G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LOKESH G.") LG LOKESH G. Engineer.SGB TCS-FS CORE BANKING,Production Information Technology and Services Enterprise (\> 1000 emp.) 7/30/2026 Guest users or non-business users of the software, not included in G2 scores. "Easy, All-in-One User Feedback and Usability Insights" 4.5/5 What do you like best about Hubble? I like how easy it is to collect user feedback and usability insights all in one place. The interface is straightforward to navigate, and it helps me understand what users think without having to spend a lot of time on setup. Review collected by and hosted on G2.com. What do you dislike about Hubble? Some features took me a little time to figure out, and I think the reporting could be more customizable. It can also feel a bit expensive, depending on how much you use it. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble makes it easier to gather user feedback and usability insights in one place. It helps me understand what users like, spot issues sooner, and make better product decisions without spending a lot of time on manual research. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Muhammed A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed A.") MA Muhammed A. Technical Project Manager Information Technology and Services Small-Business (50 or fewer emp.) 8/3/2026 "Intuitive Dashboards and Actionable Delivery Metrics with Hubble.team" 4.5/5 What do you like best about Hubble? Hubble.team provides clear visibility into engineering workflows and delivery metrics without adding unnecessary complexity. The dashboards are intuitive, the insights are actionable, and it becomes much easier to understand team performance, identify bottlenecks, and support data-driven project decisions. Review collected by and hosted on G2.com. What do you dislike about Hubble? Some advanced reporting and customization options could be more flexible, especially for organizations with unique workflows. Additional integrations and more configurable dashboards would make the platform even more valuable for larger engineering teams. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble.team centralizes engineering metrics and project insights, making it easier to monitor delivery performance, track team health, and identify process improvements. This improves planning, supports more informed decision-making, and helps engineering teams deliver work more efficiently. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Eric S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric S.") ES Eric S. Head of Product Design and Experience Mid-Market (51-1000 emp.) 4/30/2026 "Responsive Team, Easy Platform, and High-Value AI Features" 5/5 What do you like best about Hubble? The team is very responsive. At times, it genuinely feels like they’re part of our own team. The platform is easy to use. We’re also getting a lot of value from their AI features, like the AI moderator and their MCP server, which we use to quickly and easily create reports from the studies we run. Review collected by and hosted on G2.com. What do you dislike about Hubble? Because the UX is different from usertesting.com, which we previously used, there’s a bit of a learning curve when it comes to setting up tests. Fortunately, the Hubble team is very helpful with enablement and makes it easy to get up to speed. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble is our user testing platform. We’re constantly testing our solutions to ensure we’re bringing the most helpful and usable product to market. Since we work in the home electrification industry, our products can be complex for homeowners, so being able to quickly test with actual users, assess what’s working, and iterate before building and bringing things to market is a huge boon. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SB Sara B. Product Designer/UX Consultant Small-Business (50 or fewer emp.) 4/27/2026 "A seamless and powerful research tool for any team" 4/5 What do you like best about Hubble? I appreciate how intuitive and robust Hubble is. When I used it for the first time, I found myself building my concept test without wondering where or how to accomplish what I needed for the study. Everything is straightforward and looks really clean when sending out to participants, creating a professional and polished experience. I particularly love how Hubble allows you to group questions and tasks, providing the ability to design, duplicate, and organize questions more efficiently and consistently. Review collected by and hosted on G2.com. What do you dislike about Hubble? There are some features I would find helpful on the analysis side, such as filtering summary content based on a participant's answer to a certain question (i.e., only showing respondent answers if they selected "A" for question 1). Occasionally, screen sharing recordings didn't work or participants shared the wrong screen. That said, the Hubble team was very proactive and supportive in expanding recruiting to replace those responses and providing extra credits, which I greatly appreciated. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? It allows my (very small) team to conduct research and test designs with users in order to gain meaningful insights and build better products. It unlocks our ability to make sure user research remains a part of the development process and validates our assumptions and ideas. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Moxie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moxie W.") MW Moxie W. Head of Design Mid-Market (51-1000 emp.) 6/9/2026 "Flexible Research Tools for Modern Product Teams" 5/5 What do you like best about Hubble? Hubble makes it easy to run lightweight research and validation activities at speed. Surveys, unmoderated tests, and preference testing allow us to gather actionable feedback quickly, helping our team validate ideas, reduce risk, and make more informed product decisions without the overhead of larger research studies. Review collected by and hosted on G2.com. What do you dislike about Hubble? Our primary challenge isn’t with the product itself, but with fully maximizing everything Hubble offers. Different workstreams require different research approaches, so we tend to concentrate on a subset of capabilities that deliver the most immediate value, while other features are used less frequently. Despite that, Hubble has consistently adapted to our needs through flexible support, integrations, and scaling options such as seat and credit expansion. Continued investment in helping teams discover and operationalize more of the platform’s capabilities would make it even more valuable over time. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Hubble helps us de-risk product decisions by creating a scalable way to incorporate customer feedback into our product development process. We use it across experience research, workflow evaluation, product validation, concept testing, and feature exploration to better understand user needs and preferences before committing significant design and engineering resources. The platform's greatest value for our team comes from enabling fast, lightweight research at key decision points. Surveys, unmoderated testing, and preference studies help us validate assumptions, identify friction, and gather evidence that informs prioritization and design decisions. This has improved both the speed and quality of our decision-making by ensuring product conversations are grounded in customer insights rather than assumptions alone. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/3/2026 "Powerful In-Product Research and Recruitment, but Integrations and UI Need Refinement" 3.5/5 What do you like best about Hubble? Hubble has been a really useful addition to our research toolkit because it brings together functionality that would otherwise require multiple tools. One of the biggest differentiators for us is its in-product research capabilities, which we haven't found in many comparable platforms. Their pricing was much less than others we looked into too. I've also enjoyed the participant recruitment experience. One thing that was new to me compared to other research platforms is that you can review participant applications and decide who to accept into a study. That extra level of control has been valuable and helps us feel more confident that we're recruiting the right participants for our research. The AI moderator has also been useful, and we've seen noticeable improvements over the past year. It's become much easier to provide prompting instructions, define interview questions, and set probing guidelines, which has improved the quality of the sessions and insights we receive. The best part of working with Hubble, though, has been the product team. They've been very receptive to feedback and feature requests. We've shared ideas for improvements and have often seen updates rolled out in a relatively short amount of time. As a customer, it's refreshing to feel like your feedback is genuinely heard and can have an impact on the product roadmap. Review collected by and hosted on G2.com. What do you dislike about Hubble? There are a few areas where I'd like to see Hubble continue to improve. The biggest gap for our team is integrations. For example, Hubble currently integrates with Slack, but not Microsoft Teams, and it doesn't have a direct integration with Dovetail. Because of that, moving research data into our repository still requires some manual work. There are also parts of the UI that can feel a bit confusing at times. For example, there are many different question types available within the 'questions' tab of the study builder, and it can take some time to understand where to adjust that within the UI.  One smaller usability issue is how participants are automatically assigned random animal-and-color names. While I understand the privacy rationale, I would appreciate the ability to rename or customize participant labels within the platform, as the autogenerated names can sometimes be distracting when reviewing research. Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? We adopted Hubble because we wanted to add in-product research and AI-moderated interviews to our research stack (capabilities that our existing tools didn't provide). Hubble has enabled us to expand our research methods without needing to add multiple new platforms. It's also helping us meet a broader organizational push to incorporate more AI into our research processes. Features like AI-moderated interviews and the AI study generator have made it easier to experiment with and scale AI-assisted research in a practical way. One of the biggest benefits has been the ability to collect more research data asynchronously. By allowing participants to complete studies on their own time and leveraging AI-supported workflows, our team can gather insights more efficiently while freeing up researcher time for activities that require deeper analysis, synthesis, and strategic thinking. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Camila F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Camila F.") CF Camila F. Sr. Director Product Management Mid-Market (51-1000 emp.) 6/29/2026 "Easy Setup, Doubled Research Throughput with Hubble" 5/5 What do you like best about Hubble? We really enjoy how easy is to setup and run a research with Hubble. We have doubled our throughput since adopting this product Review collected by and hosted on G2.com. What do you dislike about Hubble? Not much to dislike, so far the team and the product have delivered great outcomes for us Review collected by and hosted on G2.com. What problems is Hubble solving and how is that benefiting you? Historically, we didn't have an unmoderated test mode, which ended up limiting the types of UXR we could run and increasing our costs. We were also looking for a partner that would allow us to recruit non-users when needed, and Hubble makes that process super simple and so far, cost efficient. Review collected by and hosted on G2.com. 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