In the past, managing my social media accounts required opening each individual platform to check messages etc., in addition to posting updates. Using Hootsuite allows me to publish updates across all my platforms, check messages, view engagement levels across platforms and compare performance across platforms without spending hours doing the same task. Review collected by and hosted on G2.com.

I dislike certain areas of the dashboard taking too long to locate. I also dislike the process of creating reports being too many clicks away. The fact that some design elements seem set (even though there are options) really bothers me. A small annoyance however it isn’t something I will go crazy over. Review collected by and hosted on G2.com.

Hootsuite allows us to efficiently centralize the management of multiple social networks within a single interface. The scheduling of posts, coordination among team members, and visibility on the editorial calendar make daily management simpler and smoother. The performance tracking and monitoring tools also help us adjust our content, measure results, and save time in organizing and monitoring campaigns. Review collected by and hosted on G2.com.

The main area for improvement concerns the complexity of certain settings, as well as the time required to master all the features. The reporting tools would also benefit from offering more customization and better readability. Finally, some limitations related to social networks or synchronizations can, at times, slow down the work. Despite these points, Hootsuite remains an effective solution for centralizing and managing our activity on social networks. Review collected by and hosted on G2.com.

I work in Jaipur, India based marketing agency Drops. We provide copywriting, design, and social media management services, so handling many client accounts is part of my daily work. Hootsuite keeps everything in one place. It made easy to schedule posts and manage different social channels. Approval workflow is my favorite feature because clients can review content before it goes live, which saves a lot of back and forth. Review collected by and hosted on G2.com.

My biggest frustration is that Hootsuite keeps changing names of its products and features. New names are confusing, especially when I'm already used to the platform. I wish they kept things more consistent. Review collected by and hosted on G2.com.

How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze!

Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow. Review collected by and hosted on G2.com.

The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for.

I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue.

The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. Review collected by and hosted on G2.com.

I like the ease of use of Hootsuite; it's very user-friendly and easy to navigate. The convenience of having a snapshot of everything social in one spot is great. Scheduling social posts for multiple platforms in one place is really handy, and I appreciate having all our social analytics combined in one spot. The initial setup was very easy, and it's simple to link our social channels and pull all of our data in. Review collected by and hosted on G2.com.

I think that Hootsuite is missing a couple of opportunities and functions that these social platforms have natively, like posting both a photo and a video together on Facebook or adding platform audios on TikTok. Each social platform has a couple of unique helpful features that aren't integrated yet into Hootsuite. It would be beneficial if we were able to post both a photo and a video together in one post on Hootsuite, but this isn't a capability yet despite it being a function on both Facebook and X. Review collected by and hosted on G2.com.

I am so far down in my couch i think i might be able to grow roots, but i still needed to finish this. Hootsuite keeps all of our social media platforms in one place. It saves me from logging into each of the 5 apps daily. The posting tool works as expected. I am happy that it did not crash while i was creating the batch of posts for the week. You simply toggle the account on/off. Review collected by and hosted on G2.com.

The monthly view with the calendar is very frustrating. In the monthly calendar view you can only see the little platform logos (i.e. Twitter logo) instead of the actual picture or text that will appear in your post. Occasionally when the site lags, some of the text disappears without warning and i cannot click an "undo" button to recover it, which causes me extreme frustration. Sometimes i lose connection to the accounts for no apparent reason either. Review collected by and hosted on G2.com.

We're a small team at Supria Munjal Atelier, which is premium fashion brand with our own manufacturing unit. Hootsuite helps to grow on social media. I mostly use it's social listening feature to find trending topics and understand what our audience is interested in. It gives us better content ideas for Instagram. We've grown our Instagram to 73K+ followers organically, and Hootsuite helped us stay consistent with our content. Review collected by and hosted on G2.com.

I don't have any complaints right now. It works well for me and my team. It fits our current workflow. If anything changes in the future, I'll update my review. Review collected by and hosted on G2.com.

I use Hootsuite every day as a social media manager at Averill, small insurance agency. I work remotely, having everything in one place makes my job much easier. I manage multiple social media accounts. Scheduling feature saves me a lot of time because I plan posts in advance. I also rely on analytics reports to see which content performs well and improve our social media strategy. It made my job easier. Review collected by and hosted on G2.com.

The biggest dislike part is pricing. As I add more social media profiles, the subscription cost increases, which can be difficult for me as a small freelancer(side hustle) to manage. Review collected by and hosted on G2.com.

I run social media for Washmen which provide laundry service with tech and Hootsuite is part of my daily routine now. The thing I use most is all in one inbox. I reply to comments and messages from all our platforms in one spot instead of jumping between apps. Replies go out faster and nothing gets lost. It keeps our brand voice consistent too. Basically it saves time and makes my job easier. Review collected by and hosted on G2.com.

Not much really. They keep adding new features and AI tools. I'm still figuring out some of newer AI stuff but excited to use it more soon. Nice to see them keep improving things. Review collected by and hosted on G2.com.

How much time it saves me. I manage a lot of social content across multiple platforms, so having everything in one place makes my life so much easier. I can plan out campaigns, schedule posts, make quick edits, and see what's coming up without bouncing between a bunch of different apps. I also like being able to check performance in one dashboard so I can see what's working and adjust our strategy without digging through each platform individually. Review collected by and hosted on G2.com.

Honestly, my biggest complaint is that tagging people or companies across different platforms doesn't always work consistently, so I usually end up double-checking everything before it goes live. I'd also love to see better reporting. The analytics are good for a quick overview, but I wish they were more customizable and made it easier to pull the exact data I need without extra work. Review collected by and hosted on G2.com.