--- title: GRIN Reviews meta\_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 483 reviews by the users' company size, role or industry to find out how GRIN works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 483 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

### GRIN Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development. [(42 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487308&qs=pros-and-cons#reviews)

Users find GRIN's platform to be **easy to navigate** , enhancing their overall experience and efficiency. [(31 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487420&qs=pros-and-cons#reviews)

Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience. [(25 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487655&qs=pros-and-cons#reviews)

Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators. [(22 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488115&qs=pros-and-cons#reviews)

Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness. [(21 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487500&qs=pros-and-cons#reviews)

Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency. [(19 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487531&qs=pros-and-cons#reviews)

Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management. [(13 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487442&qs=pros-and-cons#reviews)

Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options. [(11 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488071&qs=pros-and-cons#reviews)

Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews. [(11 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488004&qs=pros-and-cons#reviews)

Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate initially. [(9 mentions)](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487562&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of GRIN

##### 1. Influencer Management

Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development.
[
See 42 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487308&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Valerie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie P.")
VP

Valerie P.

Small-Business (50 or fewer emp.)

4.0/5

"Great CRM for outreach"

What do you like about GRIN?

Love the ability to manage campaigns end to end, from identifying influencers to payment. The search feature, campaign setup, payment, and email is al

 ![Josh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh B.")
JB

Josh B.

Small-Business (50 or fewer emp.)

4.0/5

"Fast, easy and customizable."

What do you like about GRIN?

Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integr

##### 2. Ease of Use

Users find GRIN's platform to be **easy to navigate** , enhancing their overall experience and efficiency.
[
See 31 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487420&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Valerie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie P.")
VP

Valerie P.

Small-Business (50 or fewer emp.)

4.0/5

"Great CRM for outreach"

What do you like about GRIN?

Love the ability to manage campaigns end to end, from identifying influencers to payment. The search feature, campaign setup, payment, and email is al

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"We love GRIN!"

What do you like about GRIN?

It has all the features we need and is easy to navigate!

##### 3. Customer Support

Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience.
[
See 25 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487655&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Josh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh B.")
JB

Josh B.

Small-Business (50 or fewer emp.)

4.0/5

"Fast, easy and customizable."

What do you like about GRIN?

Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integr

 ![Samantha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha C.")
SC

Samantha C.

Small-Business (50 or fewer emp.)

5.0/5

"My experience using GRIN"

What do you like about GRIN?

I really appreciate how easy and straightforward the platform is to navigate. The support from our reps has also been incredible; they respond quickly

##### 4. Helpful

Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators.
[
See 22 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488115&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Josh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh B.")
JB

Josh B.

Small-Business (50 or fewer emp.)

4.0/5

"Fast, easy and customizable."

What do you like about GRIN?

Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integr

 ![Samantha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha C.")
SC

Samantha C.

Small-Business (50 or fewer emp.)

5.0/5

"My experience using GRIN"

What do you like about GRIN?

I really appreciate how easy and straightforward the platform is to navigate. The support from our reps has also been incredible; they respond quickly

##### 5. UGC Management

Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness.
[
See 21 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487500&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Love this platform and it's insights"

What do you like about GRIN?

Grin has allowed us to analyze which influencers are our most profitable and those who increase our top of funnel the most. Both are valuable KPIs tha

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Grin has it all!"

What do you like about GRIN?

I love that it's a one-stop-shop for everything you might need for an influencer activation.

### 5 Cons or Disadvantages of GRIN

##### 1. Technical Issues

Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency.
[
See 19 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487531&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Valerie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie P.")
VP

Valerie P.

Small-Business (50 or fewer emp.)

4.0/5

"Great CRM for outreach"

What do you dislike about GRIN?

As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is res

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use for brand content"

What do you dislike about GRIN?

Sometimes it doesn't load correctly and I have to reach out to the brand that I'm working with to make sure my post was accepted.

##### 2. Poor Customer Support

Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management.
[
See 13 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487442&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Valerie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie P.")
VP

Valerie P.

Small-Business (50 or fewer emp.)

4.0/5

"Great CRM for outreach"

What do you dislike about GRIN?

As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is res

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Impressive software - finance team friendly"

What do you dislike about GRIN?

Unfortunately, there have been a few instances of being misguided by the customer service team. In most of these cases the incorrect guidance resulted

##### 3. Poor Reporting

Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options.
[
See 11 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488071&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Good for Growing Brands"

What do you dislike about GRIN?

The platform is a little difficult to navigate and the reporting could use some upgrading.

MA

Margi A.

Small-Business (50 or fewer emp.)

5.0/5

"Grin has truly elevated our community marketing initiatives!"

What do you dislike about GRIN?

We found it difficult to use the activations tool for paid influencer campaign management because influencers (especially those with agents) are reluc

##### 4. Slow Loading

Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews.
[
See 11 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1488004&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Valerie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie P.")
VP

Valerie P.

Small-Business (50 or fewer emp.)

4.0/5

"Great CRM for outreach"

What do you dislike about GRIN?

As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is res

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use for brand content"

What do you dislike about GRIN?

Sometimes it doesn't load correctly and I have to reach out to the brand that I'm working with to make sure my post was accepted.

##### 5. Complexity

Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate initially.
[
See 9 mentions
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487562&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Game-Changer for Influencer Marketing Management"

What do you dislike about GRIN?

I still feel like I'm learning the platform and I go in loops sometimes trying to find what I need, so the UX could improve a bit. That being said, wh

 ![Tamara L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamara L.")
TL

Tamara L.

Small-Business (50 or fewer emp.)

4.0/5

"Easy Influencer Management with GRIN"

What do you dislike about GRIN?

The platform is a bit complicated to navigate in terms of sorting influencers by the amount of interaction you’ve had with them. It’s a manually proce

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 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
UH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

2/17/2025

"Great program to streamline your affiliate and influencer marketing program!"

2.5/5

What do you like best about GRIN?

Pros -

- Streamlined reporting, ability to easily track conversions and link clicks

- Program management - no longer need to track outreach, status, giftings, etc. in spreadsheets. Everything is in one place.

- I love the Google Chrome widget that allows you to automatically import creators to Grin - saves me a ton of time!

- I like that Grin has a profile for each creator, allowing you to see the "history" of the realtionship Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Cons -

- The lack of customer service is extremtly frustrating. When I run into issues, it can be days before I hear a response, sometimes weeks.

- The platform can be VERY slow sometimes, especially when doing large data pulls. It can take HOURS to load. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

If you are coming from managing your Influnecer/Affiliate Marketing programs via spreadsheets, I think Grin would be a blessing. However, they do have some competition with newer softwares that are hitting the market. Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10850795/official_response/edit)

We're glad to hear that GRIN has been beneficial in streamlining your influencer and affiliate marketing programs. We appreciate your feedback and are constantly working to improve our customer service response times and platform speed. Thank you for sharing your experience!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

2/17/2025

"Streamlined Influencer Management & Payments—A Game Changer!"

5/5

What do you like best about GRIN?

We've been using GRIN across our portfolio of brands, and it has completely transformed the way we manage influencer relationships. From contracts to payments, the platform makes everything seamless and efficient, saving us hours of manual work.

One of the biggest advantages is the ability to centralize all our partnerships in one place. We can easily track influencer performance, automate payments, and ensure contracts are managed properly—eliminating the headaches of chasing invoices or lost paperwork. The transparency and organization GRIN provides have allowed us to scale our influencer programs effortlessly across multiple brands.

The platform’s user-friendly interface and automation features have also been a huge plus. Whether onboarding new creators, tracking campaign performance, or ensuring timely payouts, GRIN keeps everything running smoothly. Their customer support team is also incredibly responsive and helpful whenever we need assistance.

If you're looking for a robust influencer marketing solution that simplifies operations while maximizing efficiency, GRIN is hands down the best choice. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

However, one challenge we’ve encountered is that the creator database isn’t pre-vetted. Instead of a curated list of vetted influencers, it’s essentially an extensive directory of social users, which means we have to do a lot of our own filtering and research to find the right partners. While this isn’t a dealbreaker, it does add an extra step to our workflow. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Our conglomerate of brands has been using GRIN to manage influencer relationships, and it has been a game-changer in streamlining contracts, payments, and overall campaign organization. The platform saves us countless hours by centralizing everything in one place, allowing us to easily track influencer performance and automate payouts—eliminating the usual back-and-forth of manual processes. Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10849512/official_response/edit)

Thank you for sharing your positive experience with GRIN! We're happy to hear that our platform has transformed the way you manage influencer relationships and has allowed you to effortlessly scale your influencer programs.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Maria B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria B.")
MB

Maria B.

Assistant Marketing Manager - Social Media &amp; Influence

Small-Business (50 or fewer emp.)

1/22/2025

"Grin has been able to help me reach 100's of creators quickly and efficiently for each project."

5/5

What do you like best about GRIN?

What i love about grin is that it is easy to navigate and communicate with each creator on this platform. Super organized and quickest way to work with talent. The custome support team is always great and there to help you if you ever do get stuck. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I wish that you are able to find creators based on location, however i know this is something that grin is working on creating for their users. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Grin is helping me communicate better and more effiently with each creator. It notifies me when creators are accepting campaigns, it allows me to ship out products easier, it allows me to generate codes. It does a lot and it's definetly helping me as a one person show get things done. Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10757702/official_response/edit)

We're happy to hear that GRIN is helping you communicate more efficiently with creators and streamline your campaign processes! Our goal is to provide a platform that simplifies collaboration and enhances productivity. We appreciate your feedback and are committed to continuously improving GRIN to meet the needs of our users.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

2/16/2025

"Streamlined our influencer program"

5/5

What do you like best about GRIN?

Grin is an end-to-end influencer management platform that has made our program scalable and measurable. Before Grin, everything from sourcing, emailing, noting deliverables and following up to see if deliverables had been shared was manual and time-consuming. Grin has streamlined this; the saved email templates, activations where you can easily adjust the deliverables (tasks) and products, quickly see who has shared what and follow up on outstanding deliverables is SO easy. Also, being able to see and download shared content to reuse on our channels is great. One of the best parts is seeing the insights from the shared content and being able to report on the best content and metrics in our monthly social report. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It's quite expensive. Not having an onboarding session (due to our budget restraints) caused a few errors when setting up our activations as we didn't fully understand how they worked. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Scaling our influencer program - makes working with influencers faster and easier

Reporting on how successful our program is - we can easily see metrics from shared content Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10847232/official_response/edit)

It's fantastic to hear that GRIN is helping you scale your program and give valuable insights for reporting. We're committed to providing a valuable and efficient platform for our customers, and we appreciate your feedback.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Kelly O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly O.")
KO

Kelly O.

Partnerships Manager

Small-Business (50 or fewer emp.)

3/12/2025

"Efficient All-in-One Influencer Partnership Platform"

4/5

What do you like best about GRIN?

After using the platform for over two years, the most helpful aspect of GRIN continues to be its ability to meet all of our essential partnership needs on one platform. We've yet to find an equivalent that can manage creator info, campaign management, monthly product shipments, payouts, deliverable tracking, etc. under one roof. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Our influencer marketing program is multi-faceted and we typically run campaigns for multiple months. GRIN doesn't support long-term partnerships as much as short-term campaigns. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

GRIN is allowing us to manage our long-term partners with ease and consistency that our creators can easily navigate on their custom dashboard. Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10936011/official_response/edit)

It's fantastic to hear that GRIN is allowing you to manage long-term partnerships with ease and consistency. We're glad to provide a platform that benefits both you and your creators.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Samantha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha C.")
SC

Samantha C.

Associate Marketing Manager, Influencer

Small-Business (50 or fewer emp.)

5/14/2025

"My experience using GRIN"

5/5

What do you like best about GRIN?

I really appreciate how easy and straightforward the platform is to navigate. The support from our reps has also been incredible; they respond quickly and always have a solution ready for me. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

No complaints at all! I’m still fairly new to GRIN, having started using it in March, but everything has been running smoothly so far." Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

It helping with our organic seeding. Which a major priority for us. Review collected by and hosted on G2.com.

Show More

Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-11169615/official_response/edit)

Thank you for your feedback! We're glad to hear that you're finding GRIN easy to navigate and that our support team has been responsive and helpful for you.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jamie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie C.")
JC

Jamie C.

Education and Brand Activation Manager

Small-Business (50 or fewer emp.)

4/15/2025

"Makes our influencer management much more efficient"

5/5

What do you like best about GRIN?

I love how streamline GRIN makes all areas of influencer management. From recruiting to shipping product to making payments. It makes it so we can manage a lot of influencers without putting a strain on company resources. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

This isn’t really GRIN’s fault but I wish some of the influencer data was more abundant and accurate. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Managing a large number of influencers efficiently so that one team member can handle the process without having to involve our accounting or web teams Review collected by and hosted on G2.com.

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Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-11051742/official_response/edit)

Thank you for your feedback! We're glad to hear that GRIN has made your influencer management more efficient.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

NM

Nooria M.

Senior IM Manager

Small-Business (50 or fewer emp.)

1/15/2025

"Useful influencer marketing tool with room for improvement"

3.5/5

What do you like best about GRIN?

- Decent sourcing feature with various filters to help narrow down results

- Curated lists feature is helpful for extra support with sourcing from the Grin team

- Platform is intuitive and easy to learn for both brand and creators

- Activations and individual collaborations are easily customizable

- Straightforward contracting process with creators

- Allows us to easily deposit funds and issue payments to creators Review collected by and hosted on G2.com.

What do you dislike about GRIN?

- Some discrepancies with creator metrics

- Bugs that need to be flagged to support team

- Support team is helpful but resolutions can be delayed at times Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Grin is helpful in streamlining the collaboration process with creators. Many of their features have helped us execute our work more efficiently especially with contracting, tracking content and issuing payments. Review collected by and hosted on G2.com.

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Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10736053/official_response/edit)

We're glad to hear that you find GRIN's discovery features and Curated Lists helpful for your influencer marketing efforts. We appreciate your feedback on the discrepancies with metrics and bugs, and will work to address these issues.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Clara J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clara J.")
CJ

Clara J.

Social Media Manager

Small-Business (50 or fewer emp.)

4/15/2025

"GRIN Q2 Review for Eyewear Brand"

3.5/5

What do you like best about GRIN?

What's most helpful about GRIN is that its a one stop shop for all of my influencer and affiliate needs. Before, it was difficult to have all creator and ambassador documents and verbiage in one place. Now, I can hop into view and view it all while building the brand. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The downside is getting your response rate up from creators and finding the right fits for your brand Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Organzation, creator search, program management and creation, content reporting Review collected by and hosted on G2.com.

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Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-11050386/official_response/edit)

We appreciate your review! It's great to hear that GRIN is helping you with organization, creator search, program management, and content reporting.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Sara K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara K.")
SK

Sara K.

Brand Marketing Assistant

Mid-Market (51-1000 emp.)

1/16/2025

"Great influencer management platform!"

4/5

What do you like best about GRIN?

Grin has been great for growing our ambassador program. From recruiting to managing creators, GRIN has been such a great help. The platform allows me to create campaigns with ease, manage creators, download their content, and report back to internal teams in a very user friendly fashion. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I love the content approval feature in GRIN but would love to be notified when content is submitted so I can go in and. approve in a timely manner. Right now, I have been having to go in manually and sometimes dont approve content as fast as I would like. Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

It is helping me track and report on content with ease. I dont need to track performance of content manually. Review collected by and hosted on G2.com.

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Response from Mackenzie Mesford of GRIN

[Editedit](https://www.g2.com/survey_responses/grin-review-10740086/official_response/edit)

We're glad to hear that GRIN has been a great help in managing your ambassador program and providing user-friendly campaign management. We appreciate your input about the content approval notification, and we'll take that into account for future enhancements. We're here to support you every step of the way!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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