Last updated on May 13, 2026
GoTo Webinar offers 3 pricing editions, starting from $59 to $199. GoTo Webinar pricing tiers are designed to support different usage levels and team sizes. GoTo Webinar also offers a free trial. Compare the GoTo Webinar pricing table below to figure out the best fit for your needs. Some plans may require you to contact GoTo for custom pricing.
*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.
GoTo Webinar does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.
According to G2 data, GoTo Webinar pricing in 2026 starts at $59.00 and can reach $199.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the GoTo's official pricing page for the most current details.
According to G2 reviews, GoTo Webinar's pricing is best suited for mid-market and enterprise organizations that host webinars regularly and need reliable CRM integrations, analytics, and automated workflows. G2 reviewers from industries including computer software, financial services, healthcare, and education management consistently highlight strong value at the Standard and Pro tiers. The Lite tier at $49.00/year suits small nonprofits or small businesses running occasional webinars with modest audiences. The Enterprise tier at $399.00/year fits large organizations needing up to 3,000 participants and advanced features. G2 reviewers note GoTo Webinar's pricing feels steep for freelancers or infrequent users, who may find free alternatives more practical.
GoTo Webinar does not offer a permanent free plan, though a free trial is available for evaluation. G2 reviewers note the absence of a free tier as a drawback, with some requesting a free plan to allow users to assess before committing. GoTo Webinar's paid plans start at $49.00/year for the Lite tier, covering 250 participants with basic features like polls, automated emails, and registration tools. Higher tiers unlock recording, custom branding, integrations, live streaming, source tracking, unlimited cloud storage, and up to 3,000 participants at the Enterprise level at $399.00/year. G2 reviewers frequently highlight integrations with Marketo, Salesforce, HubSpot, and Pardot as key paid-tier advantages.
G2 reviews of GoTo Webinar present a mixed but generally positive value assessment. Many reviewers, particularly from mid-market and enterprise segments, praise GoTo Webinar's pricing as competitive versus alternatives, with one enterprise reviewer in telecommunications calling it 'very reasonable price vs competitors.' However, cost concerns are among the most frequently cited drawbacks, especially from small businesses and freelancers. G2 reviewers note comparisons to Zoom as a cheaper or free alternative, and some switched away citing excessive cost. High-rating reviewers consistently highlight reliability, CRM integrations, analytics, and automated emails as justifying the price, making GoTo Webinar a strong value for organizations running regular webinars but potentially cost-prohibitive for infrequent or solo users.
The following is a quick overview of editions offered by other Webinar Platforms
| Product | Price | Features |
|---|---|---|
 Basic |
Contact Us |
For small- and medium-sized businesses starting to host webinars & virtual events.
|
 Webinars Plus |
$95.831 Host Per Month |
Access both our standard and modern webinar platforms with AI, on-demand video, and pro production tools. Includes Workplace Pro.
|
 Free |
Free30 attendee credits Per Year |
A free plan to try Livestorm.
|
Various alternatives pricing & plans
We(presenters) are able to share contents with large audiences. Presentation at real-time from anywhere(globally). Review collected by and hosted on G2.com.
The platform is perfect according to my experience. Review collected by and hosted on G2.com.
We have used GotoWebinar for 15 years. There is some intertia in switching to another platform, because it basically does what we wanted.
It is somewhat dependable, in the sense that it doesnt lose recording. It is not dependable when it comes to making changes to dates and times in a webinar series. A large perecentage of the time, changes don't take and registrants get emails for webinars that are not scheduled. You can work around this by emailing your attendees from another platform, like Constant Contact.
As for Integrations we, there is a bare bones integration with Hubspot, which suits our needs.
The pricing is VERY steep for what you get. At the $70 level you don't get cloud recordings, you can not import registrants from a spreadsheet, and if you have a multi-session webinar (like one that meets every Tuesday), your registrants need to sign up for each individual session... unless you upgrade to a higher tier. For anything serious, your going to need a $400 plan..
The UI/UX is OK if you spend about an hour practicing before you do your first session. But common features, like finding the registraion link to share are layers deep, and distracting to use if you are a sole presenter.
Support is plain bad. Once you finaly get through, it always takes several minutes for a human to "look up" your account once you provide your email address. The answers they give an incomplete. And basic questions like "how much is the next tier up" are not answered unless call a different number (though these seem prices they are right on the website - they aren't available to support personal. It's a silo.). The AI Bot is much worse. I have a collection of screenshots telling me about hallucinated features in my plan. When pushed, they admit they made them up.
Like I said, it's been 15 years - but very likely to switch in a few weeks. This was the bees knees years ago. Review collected by and hosted on G2.com.
This would now be a very long list. From poor support, to high prices, to bare bones features, to a very high price tag for average features. They are way behind when it comes to AI features, compared to Zoom. Review collected by and hosted on G2.com.
