---
title: Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews
meta_title: 'Google Analytics / AdWords Integration By Outleads (Contact Centers)
  Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Google Analytics / AdWords Integration By Outleads (Contact Centers) works
  for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 9
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketplace Apps
  url: https://www.g2.com/categories/marketplace-apps
---

# Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews
**Vendor:** Outleads  
**Category:** [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 9
## About Google Analytics / AdWords Integration By Outleads (Contact Centers)
Outleads is the only call analytics solution that integrates seamlessly with any Genesys inbound solution, including GME, GVP, all cloud products, as well as chat and e-mail. The integration delivers web session data captured by Google Analytics and AdWords to contact center agents, enhancing the customer experience.



## Google Analytics / AdWords Integration By Outleads (Contact Centers) Pros & Cons
**What users like:**

- Users appreciate the **easy navigation and detailed analysis** of Google Analytics with Outleads integration for enhanced insights. (3 reviews)
- Users appreciate the **excellent customer support** of Google Analytics / AdWords Integration, enhancing their experience and satisfaction. (2 reviews)
- Users find the **ease of use** of Google Analytics / AdWords Integration By Outleads invaluable for website data analysis. (2 reviews)
- Users value the **free access and easy website data analysis** , along with excellent customer support provided by Outleads. (1 reviews)
- Users value the **enhanced data visibility** from integration, leading to improved audience understanding and optimized conversions. (1 reviews)
- Users find the **offline sales data integration** with Google Analytics invaluable for enhancing marketing strategies and retargeting. (1 reviews)
- Navigation Ease (1 reviews)
- Organization (1 reviews)
- Reporting (1 reviews)
- Understanding (1 reviews)

**What users dislike:**

- Users report **inaccurate data analysis** from Google Analytics, leading to confusion and concerns about reliability. (2 reviews)
- Users report challenges with **importing certain types of Google Ads** , leading to functionality issues and frustration. (1 reviews)

## Google Analytics / AdWords Integration By Outleads (Contact Centers) Reviews
  ### 1. Best for CRM Integration with Google Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** AMER K. | Assistant Vice President Information Technology, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2026

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

The feature in which we can integrate our CRM directly with Google Analytics

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Needs a little bit of time to get used to the complexity of the system

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

It helps in optimising the live campaigns and make the best out of the money spent

  ### 2. Easy integration of sales data with GA

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ijas A. | Communication and Digital Executive, Hospital & Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 25, 2025

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

GA already has a lot of data to help make data-driven decisions for marketing strategy.  But with Outleads, we were able to integrate offline sales data with Google Analytics, which helped us gain detailed information on the customer journey and retarget in Google Ads.

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

We used it during the Universal Analytics era. Recently, when I checked Outleads, I didn't see many upgrades.

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

With Outleads, we could integrate offline sales into GA, which in turn will help us retarget the converted audience in Google Ads. That was the biggest benefit.

  ### 3. Best Tool in website analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Akshay T. | Digital Marketing Interm, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2025

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Very easy tool for analysis of website, good customer support and this tool is free.

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Google analytics tool shows some incorrect data.

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

Google analytics helps in providing data from website traffic. and also it helpful in maintaining conversion record.

  ### 4. Best tool in Market to Reach your Prospects & Customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** SHUBHAM B. | Sr. US IT Recruiter, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2024

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

I like the Detailed Analysis and Reports provided by Google Analytics . I can Analyse my Ads webpages and pattern . Best tool and very Easy to Navigate by Outleads.

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

There is Nothing to dislike . It is just Very Userfriendly . Accuracy is the Key of GA integration by Outleads.

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

It helps me understand my Prospects behavioural Patterns. Which product line is getting more traffic and so on we accordingly boost the keyword Adwords for the particular region and this has solved a big problem for me.

  ### 5. Google Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Estefany V. | Business Data Analyst, Global Sourcing and Procure-to-Pay, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2024

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

You can better understand the behavior of users attracted to your site through paid media. It also gives you necessary data to help you optimize audiences and conversion goals, and improves audience retention on your website. Keep all your data in one place and you can get a more accurate analysis of paid traffic

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

The inability to import certain types of Google Ads

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

Pulls visitor-level data directly from Google Analytics and AdWords, providing the most detailed information available.

  ### 6. Very Good Web Analytics tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ravishankar S. | Freelance Digital Marketing Consultant, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 10, 2025

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Its free of cost and easily analysis your website data. good customer support

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

some time data is not correct and inaccurate.

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

Website Event Tracking issues

  ### 7. Great resource

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tarushi G. | Assistant Manager - Performance Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 07, 2022

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Google Analytics is a great resource everyone should atleast be aware of. Great for conversion and website visitor tracking.

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want

**Recommendations to others considering Google Analytics / AdWords Integration By Outleads (Contact Centers):**

Analytics is very good and a must use tool for any marketer, but it certainly has some drawbacks

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

I am using analytics for tracking website visitors and conversions

  ### 8. Using Adwords/GoogleAnalytics by Outleads - some improvements needed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vijay K. | Architect, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

not applicable as of this case but want to ptovide some details on improvements in next

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

Its able to get every data but on an outset should provide connected auto provision to re-establish followup based on sentiments.
1) Say the user pressed a given key multiple times and that is not an option or tried to reach the usual predicted option of 9 ... like looking desperately to connect to customer center / for more info right away! so a quick callback calendly should help schedule and be there! prepared for interviewing the customer on their wants

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

A mix of frequently not getting interested or leaving the channel abruptly, thus it gives opportunity to re-connect with other medium customer is familiar or comfortable like chat.

  ### 9. Creating a perfect marriage of analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stefan G. | Personal Branding Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 01, 2021

**What do you like best about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

It was easy to set up and easy to use.  That in and of itself is fantastic.

**What do you dislike about Google Analytics / AdWords Integration By Outleads (Contact Centers)?**

The biggest downside is that, though it was easy to use if people didn't have any experience with the Google suite, there was a little of a learning curve, but just about everyone did, and those that didn't have the resources to use it.

**What problems is Google Analytics / AdWords Integration By Outleads (Contact Centers) solving and how is that benefiting you?**

The biggest problem we were having is tracking all the information we had coming in and out of our center. We knew a basic overview of information but couldn't drill down.


## Google Analytics / AdWords Integration By Outleads (Contact Centers) Discussions
  - [What is Google Analytics / AdWords Integration By Outleads (Contact Centers) used for?](https://www.g2.com/discussions/what-is-google-analytics-adwords-integration-by-outleads-contact-centers-used-for)

- [View Google Analytics / AdWords Integration By Outleads (Contact Centers) pricing details and edition comparison](https://www.g2.com/products/google-analytics-adwords-integration-by-outleads-contact-centers/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-02+02%3A42%3A32+-0500&secure%5Bsession_id%5D=c78aef3f-b2f4-4b84-aab0-f09a849d1bc5&secure%5Btoken%5D=6e8f3d859630eefc80dc70c3682ce9c95cc6478e9d1a302e2af3be2fb764ca54&format=llm_user)

## Google Analytics / AdWords Integration By Outleads (Contact Centers) Features
**Agentic AI - Genesys AppFoundry Marketplace**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making


