Goody's free Starter tier offers unlimited gifts, access to 250+ curated brands, basic tracking, and email or text recipient notifications, making it functional for individual or occasional gifting. Goody's Pro plan at $20 unlocks bulk sending to up to 1,000 recipients, CSV uploads, scheduled sends, gift expiry, custom cards, Gmail integration, and branded notifications. G2 reviewers note that features like gift link creation and custom branding require a paid upgrade, which caused some initial confusion during setup. Goody's Team tier adds automated gifting for birthdays and anniversaries, HR integrations with 30-plus platforms, budget management, Salesforce and Calendly integrations, and custom swag stores, targeting larger or more operationally complex teams.