--- title: FreshDirect Reviews meta\_title: 'FreshDirect Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 10 reviews by the users' company size, role or industry to find out how FreshDirect works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 10 scale: '5' date\_modified: '2026-08-07' parent\_category: name: On-Demand Delivery url: https://www.g2.com/categories/on-demand-delivery --- # FreshDirect Reviews & Product Details FreshDirect is a food tech company and the Northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the greater D.C. metropolitan area. * * * Seller [FreshDirect](https://www.g2.com/sellers/freshdirect) Discussions [FreshDirect Community](https://www.g2.com/products/freshdirect/discuss) Show More ## Top-Rated Alternatives [ ![Shipt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shipt") Shipt 3.9/5(17) ](https://www.g2.com/products/shipt/reviews) [ ![Instacart Retailer Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Instacart Retailer Platform") Instacart Retailer Platform 4.2/5(68) ](https://www.g2.com/products/instacart-retailer-platform/reviews) [ ![goPuff](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "goPuff") goPuff 3.9/5(28) ](https://www.g2.com/products/gopuff/reviews) [ View All Alternatives ](https://www.g2.com/products/freshdirect/competitors/alternatives) ## User Insights Average based on 10 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 3/29/2024 "Fresh Direct is Great" 4/5 What do you like best about FreshDirect? Fresh Direct is very convenient. The customer service is fabulous and the delivery people are professional. The app is easy to use, and the website is well designed for shopping and for leisurely browsing. You may not find the variety of staple brands that you can find at a physical grocery store, but Fresh Direct's house brands are just as wonderful as the brands that you are familiar with. I use it weekly. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? It needs a better way to track when a delivery is coming they have no map they will just say in transit and then give you a two hour window which means having to wait. It would be nice if fresh driect had a live map and regular updates to show how far away your delivery is but other than that it's a great app Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Convenience and time savings are the key benefits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/26/2024 "It's Fresh and Direct!" 4/5 What do you like best about FreshDirect? FreshDirecdt makes getting groceries easy. If I can't make it to the grocery store, I always know FD is an option. They also offer a lot of really delicious options that are their own brand, and unique choices. They also categorize items in a useful way, with sections that can help you discover something new and delicious. The app is easy to use and I rarely have issues using the app or with my orders. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? The app is sometimes slow, and the search isn't always the best (but what search is). Prices are on the higher side, but you pay for convenience. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? I'm able to quickly and easily order my groceries for delivery without interrupting my day! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MW Michael W. Small-Business (50 or fewer emp.) 5/14/2024 "Used in NYC for Years" 5/5 What do you like best about FreshDirect? Fresh Direct was, at least in the 2000s and 2010s, very prompt, direct as the name implies, and usually had the same few delivery people who I developed a nice rapport with in Harlem and Washington Heights. The system was easy to use, and I shoped frequently. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? No real issues. They were always quite helpful in my opinion. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Saves me several hours per week avoiding going to the grocery. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sarah R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah R.") SR Sarah R. designer Small-Business (50 or fewer emp.) 3/26/2024 "Convenient food service ordering service" 4.5/5 What do you like best about FreshDirect? FreshDirect does a great job with it's ordering interface. Communication with client is excellent Review collected by and hosted on G2.com. What do you dislike about FreshDirect? It's not for bargain shoppers. Food is expensive. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? We don't have to go to the grocery store to buy supplies to stock the office fridge. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite HB Hare B. Small-Business (50 or fewer emp.) 3/28/2024 "Order somthing fresh" 3.5/5 What do you like best about FreshDirect? Get your Fresh fruit to door step with just click and also supply daily need grocery. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? Some order delivered next day which need to improve. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Budget and get benifit reward and discount when I order . Get your order to home. Which save time Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Wholesale](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wholesale") UW Verified User in Wholesale Small-Business (50 or fewer emp.) 3/28/2024 "The Best Time to Join is NOW!" 4.5/5 What do you like best about FreshDirect? The offer $50 off a $99 purchase, along with 60 days of delivery fees covered on them. This is a win-win for the customer. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? I feel like there should be even more options online. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Saving me time from needing to run to the store. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jenneka H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenneka H.") JH Jenneka H. Sales liaison / billing / admin Small-Business (50 or fewer emp.) 12/2/2022 "Convenience at its best" 5/5 What do you like best about FreshDirect? Simple and easy way to have your necessities delivered without a trip to the supermarket! Extremely user friendly and great variety of produce. We love it! Review collected by and hosted on G2.com. What do you dislike about FreshDirect? Sometimes peak delivery fees are higher than others, but that is most likely due to demand. There really isn't any other improvements I can see at this time.... Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Benefits are having groceries delivered to my door, ordering in advanced and if I forget an item I can order and quickly have it brought to me. Don't have to spend time shopping in person. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ashlee M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashlee M.") AM Ashlee M. Lead Keyholder Small-Business (50 or fewer emp.) 12/13/2019 "FreshDirect Use For a Busy Lifestyle" 4.5/5 What do you like best about FreshDirect? FreshDirect has helped me throughout times that it is difficult to get to the grocery store. Through their simple platform and wide range of products, I am easily able to purchase mass groceries in a simplistic click and add process. The food is mostly always arriving as expected and deals can be easily accessible through tabs clearly labeled. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? FreshDirect does not always have the best times available and typically cannot order food for same day delivery. Sometimes hesitant to order food that is made by FreshDirect as I am unsure of its origins. Review collected by and hosted on G2.com. Recommendations to others considering FreshDirect: FreshDirect is a great option if you are prepared to trust others to pick out your grocery items. Ease of use is a great benefit and quickness of delivery is ok, if you have planned in advance! Especially easy if you are ordering for a company as there is no limit on amount you can order and fabulous for events. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? FreshDirect does not always provide the freshest options. Many times, I have ordered a dairy product that had been molded. Contacting customer service with a photo of the food that had issues is quick and easy and they always provide a refund and typically a few extra dollars added to the account for the problem at hand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite YH Yasmin H. Undergraduate Student/Chapter Director Small-Business (50 or fewer emp.) 3/23/2019 "I enjoy Fresh Direct and plan to use it in the future." 4/5 What do you like best about FreshDirect? I like how there are images on the fresh direct page for all of the food. Images are typically helpful because if someone wishes to purchase something, seeing how it looks aids the shopper. I also like how there are different categories on the site, one of which being health eats, which allows for me to find the healthiest options to purchase for club events that my internship chapter hosts. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? Something I dislike is how the site sometimes is down for me-I am not sure if this is a personal phone/computer issue. Other than that, there aren't many issues with the site/things that I dislike. I do wish that there was a halal option though for the lifestyle section, given there generally a good portion of Muslims/halal eaters in our group. I also think that there should be other types of life style food categories aside from just the one's listened, such as maybe more cultural types of food. Review collected by and hosted on G2.com. Recommendations to others considering FreshDirect: I would use fresh direct if you want easy access to fresh and healthy food. Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? Fresh Direct provides healthy options which allow for the food that we wish to provide during our events and/or meetings to be of better/higher quality. One benefit I've realized is that the ways in which the site is set up allows for us to explore the variety of options present for different types of food categories and will allow for my fellow colleagues to more easily figure out/discuss what we should purchase for our meetings and/or events. Review collected by and hosted on G2.com. Show More 4/3/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") GL Verified User in Legal Services Mid-Market (51-1000 emp.) 11/5/2018 "Fresh Direct Great Deals" 3.5/5 What do you like best about FreshDirect? Fresh Direct offers a 2 month free trial which is great, because it gave us the opportunity to test it out before knowing if we wanted to purchase. Review collected by and hosted on G2.com. What do you dislike about FreshDirect? It's a bit expensive, but understandable for the type of items being offered Review collected by and hosted on G2.com. What problems is FreshDirect solving and how is that benefiting you? It saves us a lot of time being able to order online, time that we can instead use towards getting work done. That's the best benefit - big time saver. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/freshdirect/pricing) FreshDirect Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_126f1a37d8ccf21dfc6295d8b469379d/shipt.png "Product Avatar Image") Shipt 3.9/5(17) [ Compare Now ](https://www.g2.com/compare/freshdirect-vs-shipt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33c76e5848d70d747db508ecd83e837d/instacart-retailer-platform.jpg "Product Avatar Image") Instacart Retailer Platform 4.2/5(68) [ Compare Now ](https://www.g2.com/compare/freshdirect-vs-instacart-retailer-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8c7b1f03a94f1c1fa49d8d6b7a3f6089/gopuff.jpg "Product Avatar Image") goPuff 3.9/5(28) [ Compare Now ](https://www.g2.com/compare/freshdirect-vs-gopuff) ## Work at FreshDirect? Claim this profile to respond to reviews, update product info, and reach in-market buyers. [ Claim this profile ](https://www.g2.com/products/freshdirect/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Grocery Delivery](https://www.g2.com/categories/grocery-delivery) ##### Explore More [What's the top sales engagement tool for my team](https://www.g2.com/discussions/what-s-the-top-sales-engagement-tool-for-my-team)[Best DXP for enhancing digital interfaces for startups](https://www.g2.com/discussions/best-dxp-for-enhancing-digital-interfaces-for-startups)[Best operational risk management software you've used](https://www.g2.com/discussions/what-s-the-best-operational-risk-management-software-you-ve-used-and-why) [What idea management software do innovation managers and strategy leaders actually trust for running structured ideation programs rather than just collecting feedback?](https://www.g2.com/discussions/what-idea-management-software-do-innovation-managers-and-strategy-leaders-actually-trust-for-running-structured-ideation-programs-rather-than-just-collecting-feedback)[What is the most affordable network management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-network-management-software-for-smbs)[AnnounceKit vs LaunchNotes vs Beamer for a SaaS product team comparing release notes management platforms: which makes it easiest to communicate product updates in a way that actually drives customer engagement?](https://www.g2.com/discussions/announcekit-vs-launchnotes-vs-beamer-for-a-saas-product-team-comparing-release-notes-management-platforms-which-makes-it-easiest-to-communicate-product-updates-in-a-way-that-actually-drives-customer-engagement%20) [Show MoreShow Less](javascript:void(0);)