Link copied to clipboard # FreshDirect vs Shipt Comparison - What are their main differences? Share [ Export ](/compare/freshdirect/shipt/export.csv) FreshDirectShipt[+ Add Product](#) Reviews **FreshDirect** [ 4.3/5(10) ](https://www.g2.com/products/freshdirect/reviews#reviews) **Shipt** [ 3.9/5(17) ](https://www.g2.com/products/shipt/reviews#reviews) Pricing **FreshDirect** No pricing available **Shipt** No pricing available **Pricing Insights** from reviews Time to Implement **FreshDirect** Not enough reviews yet **Shipt** Not enough reviews yet Return on Investment **FreshDirect** Not enough reviews yet **Shipt** Not enough reviews yet Perceived Cost **FreshDirect** Not enough reviews yet **Shipt** $$$$$ Average Discount **FreshDirect** Not enough reviews yet **Shipt** Not enough reviews yet Pros & Cons **FreshDirect** Not enough data **Shipt** Not enough data Ratings Meets Requirements **FreshDirect** 9.0 9.08 **Shipt** 9.4 9.412 Ease of Use **FreshDirect** 9.1 9.19 **Shipt** 8.6 8.614 Ease of Setup **FreshDirect** Not enough data **Shipt** 8.6 8.67 Ease of Admin **FreshDirect** Not enough data **Shipt** 9.2 9.26 Quality of Support **FreshDirect** 9.0 9.07 **Shipt** 8.8 8.812 Has the product been a good partner in doing business? **FreshDirect** Not enough data **Shipt** 9.5 9.57 Product Direction (% positive) **FreshDirect** 10.0 10.08 **Shipt** 9.1 9.113 User Insights Reviewers' Company Size [![FreshDirect](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf9038c423b66428cffef3a29c0ebde0/freshdirect.jpg "FreshDirect")](https://www.g2.com/products/freshdirect/reviews) FreshDirect Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 20.0% Enterprise(\> 1000 emp.) 0% [![Shipt](https://images.g2crowd.com/uploads/product/hd_favicon/96f6b974349d4f3342dcd59337ae99f0/shipt.svg "Shipt")](https://www.g2.com/products/shipt/reviews) Shipt Small-Business(50 or fewer emp.) 43.8% Mid-Market(51-1000 emp.) 25.0% Enterprise(\> 1000 emp.) 31.3% Small-Business (50 or fewer emp.) 80.0% 43.8% Mid-Market (51-1000 emp.) 20.0% 25.0% Enterprise (\> 1000 emp.) 0% 31.3% Reviewers' Industry [![FreshDirect](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf9038c423b66428cffef3a29c0ebde0/freshdirect.jpg "FreshDirect")](https://www.g2.com/products/freshdirect/reviews) FreshDirect Consulting 10.0% Wholesale 10.0% Retail 10.0% Real Estate 10.0% Mining & Metals 10.0% Other 50.0% [![Shipt](https://images.g2crowd.com/uploads/product/hd_favicon/96f6b974349d4f3342dcd59337ae99f0/shipt.svg "Shipt")](https://www.g2.com/products/shipt/reviews) Shipt Retail 12.5% Food & Beverages 12.5% Writing and Editing 6.3% Telecommunications 6.3% Photography 6.3% Other 56.3% FAQs ## FreshDirect vs Shipt FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between FreshDirect vs Shipt? FreshDirect stands out for its higher overall rating and ease of use, while Shipt is noted for its flexibility and broader store selection. | [FreshDirect](https://www.g2.com/products/freshdirect/reviews) | [Shipt](https://www.g2.com/products/shipt/reviews) | | --- | --- | | 4.3/5 (10 reviews) | 3.9/5 (17 reviews) | | — | — | | — | 8.6 | | 9.0 | 8.8 | | Easy to use, prompt delivery, strong customer service | Flexible scheduling, ability to add custom items, wide store selection | ### How do the pricing models of FreshDirect and Shipt compare? FreshDirect is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Shipt. - **FreshDirect:** In recent reviews, several reviewers mention that while prices are on the higher side, the convenience and time savings justify the cost. - **Shipt:** Recent reviewers note that the subscription fee can be expensive, and some feel the cost eliminates savings from coupons. - **Switching reasons:** In the last year, reviewers have switched from Shipt to alternatives like Instacart due to dissatisfaction with value and customer service. ### What are the best alternatives to FreshDirect and Shipt? The top 3 alternatives to FreshDirect and Shipt are Instacart Retailer Platform, goPuff, and Amazon Fresh. | Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | | [FreshDirect](https://www.g2.com/products/freshdirect/reviews) | 4.3/5 (10) | Prices are higher but justified by convenience | Easy to use, prompt delivery, strong customer service | | [Shipt](https://www.g2.com/products/shipt/reviews) | 3.9/5 (17) | Subscription fee can be expensive | Flexible scheduling, ability to add custom items, wide store selection | | [Instacart Retailer Platform](https://www.g2.com/products/instacart-retailer-platform/reviews) | 4.2/5 (68) | — | Broad retailer network, fast delivery | | [goPuff](https://www.g2.com/products/gopuff/reviews) | 3.9/5 (28) | — | Quick delivery of convenience items | ### Which Grocery Delivery features should I prioritize when comparing FreshDirect and Shipt? Buyers comparing FreshDirect and Shipt should prioritize ease of use, delivery reliability, product selection, and customer support. - **Ease of Use:** FreshDirect scores 9.1, Shipt scores 8.6. - **Delivery Reliability:** Recent FreshDirect reviews highlight prompt and professional delivery, while Shipt reviewers note flexibility but occasional unreliability on weekends. - **Product Selection:** FreshDirect is praised for unique house brands and categorized browsing; Shipt is noted for allowing custom items and access to multiple stores. - **Customer Support:** FreshDirect scores 9.0, Shipt scores 8.8. ### What are the pros and cons of FreshDirect vs Shipt? FreshDirect's headline strength is ease of use and customer service, while Shipt's is flexibility and store variety. - **FreshDirect strengths:** Reviewers highlight the easy-to-use interface, prompt delivery, and helpful customer service. - **FreshDirect trade-offs:** Several reviewers mention higher prices and limited real-time delivery tracking. - **Shipt strengths:** Reviewers praise the ability to add custom items, flexible scheduling, and access to a wide variety of stores. - **Shipt trade-offs:** Reviewers note that the subscription fee can be expensive, and some report inconsistent delivery reliability and customer service experiences. ### Is FreshDirect or Shipt better for small businesses? Instacart Retailer Platform is the top alternative for small businesses, but between FreshDirect and Shipt, both serve small-business needs with no clear segment leader. - **FreshDirect:** Recent reviews describe benefits for office supply stocking and event planning, with no segment share data available. - **Shipt:** Recent reviews cite time savings for workplace grocery and supply delivery, with no segment share data available. ### Which Grocery Delivery platform has better integrations? FreshDirect and Shipt are at parity for integrations, with no reviewer-cited integrations for either product. - **FreshDirect:** No integrations are mentioned in recent reviews. - **Shipt:** No integrations are mentioned in recent reviews. ### How do FreshDirect and Shipt compare on customer support? FreshDirect and Shipt are at near-parity on Quality of Support, with FreshDirect at 9.0 and Shipt at 8.8. - **FreshDirect:** Reviewers consistently describe customer service as helpful and responsive, with prompt issue resolution and refunds. - **Shipt:** Reviewers report mixed experiences, with some praising communication and others citing challenges with customer service responsiveness. ### Which is easier to implement, FreshDirect or Shipt? Shipt is rated higher for Ease of Setup with a score of 8.6, while FreshDirect does not have a published score. - **FreshDirect:** Reviewers describe setup as straightforward and easy, with scores of 6.0–7.0 in individual reviews. - **Shipt:** Reviewers rate setup highly, with a published score of 8.6 and multiple reviews citing a simple onboarding process. Alternatives **FreshDirect Alternatives** ![Instacart Retailer Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33c76e5848d70d747db508ecd83e837d/instacart-retailer-platform.jpg "Instacart Retailer Platform") [ Instacart Retailer Platform ](/products/instacart-retailer-platform/reviews) ![goPuff](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b1f03a94f1c1fa49d8d6b7a3f6089/gopuff.jpg "goPuff") [ goPuff ](/products/gopuff/reviews) ![Burpy](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cbd67081810ac41891a036c46040c3ff/burpy.png "Burpy") [ Burpy ](/products/burpy/reviews) ![Uber Eats for Merchants](https://images.g2crowd.com/uploads/product/hd_favicon/5c4a205f3d2885c3be1d8c3c9306e01d/uber-eats-for-merchants.svg "Uber Eats for Merchants") [ Uber Eats for Merchants ](/products/uber-eats-for-merchants/reviews) **Shipt Alternatives** ![Instacart Retailer Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33c76e5848d70d747db508ecd83e837d/instacart-retailer-platform.jpg "Instacart Retailer Platform") [ Instacart Retailer Platform ](/products/instacart-retailer-platform/reviews) ![goPuff](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b1f03a94f1c1fa49d8d6b7a3f6089/gopuff.jpg "goPuff") [ goPuff ](/products/gopuff/reviews) ![Burpy](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cbd67081810ac41891a036c46040c3ff/burpy.png "Burpy") [ Burpy ](/products/burpy/reviews) ![Rappi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_97d9d87fe575126dfaee94ca101c042a/rappi.jpg "Rappi") [ Rappi ](/products/rappi/reviews) ## FreshDirect vs Shipt - Reviewers felt that Shipt meets the needs of their business better than FreshDirect. - When comparing quality of ongoing product support, reviewers felt that FreshDirect is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of FreshDirect over Shipt.