---
title: Freemius Reviews
meta_title: 'Freemius Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 68 reviews by the users' company size, role or industry to
  find out how Freemius works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 68
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Freemius Reviews
**Vendor:** Freemius  
**Category:** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 68
## About Freemius
A merchant of record for selling software, with focus on CRO and marketing automation. Freemius is more than just a tool—we are invested in makers success through their entire journey, from launch through scale, and see it all the way until the exit.



## Freemius Pros & Cons
**What users like:**

- Users praise the **quick and helpful customer support** of Freemius, enhancing their plugin business experience significantly. (11 reviews)
- Users admire the **easy integrations** in Freemius, simplifying payments and allowing focus on product development. (8 reviews)
- Users love the **easy integrations** with Freemius, making license management a hassle-free experience. (6 reviews)
- Users love the **easy subscription management** of Freemius, allowing them to focus on their product development. (5 reviews)
- Users praise the **easy payment processing** with Freemius, allowing them to focus on development without distractions. (4 reviews)
- Product Functionality (4 reviews)
- Data Management (3 reviews)
- Ease of Learning (3 reviews)
- Easy Setup (3 reviews)
- Sales Performance (3 reviews)

**What users dislike:**

- Users note the **outdated design** of Freemius, especially in the WordPress dashboard and checkout pages. (4 reviews)
- Users report **access limitations** due to interface issues, such as inconvenient login button placement and outdated dashboard design. (3 reviews)
- Users find the **poor interface design** of Freemius, such as cumbersome navigation and outdated checkouts, inconvenient. (3 reviews)
- Users express concerns over **poor product quality** , particularly regarding outdated designs in the user dashboard and checkout screens. (2 reviews)
- Users find the **dashboard outdated** and documentation lacking, which can hinder the overall user experience. (1 reviews)
- High Fees (1 reviews)
- Login Issues (1 reviews)
- Navigation Issues (1 reviews)
- Unclear Documentation (1 reviews)
- Unclear Processes (1 reviews)

## Freemius Reviews
  ### 1. Best Platform for WordPress Monetization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 26, 2022

**What do you like best about Freemius?**

I like the easy integration of freemius. It is great that users can checkout from WP dashboards itself. I love the variety of SDK methods of freemius. It is way better than competitors.

**What do you dislike about Freemius?**

I think there should be api to validate license keys. I miss this feature alot. I need to implement this by myself. Also I would like love if I can send some notification inside WP dashboard to my plugin users

**Recommendations to others considering Freemius:**

I will recommend Freemius to everyone who want to Monetize WordPress products

**What problems is Freemius solving and how is that benefiting you?**

I am solving all payment processing and monetization needs of my plugin. I don't need to worry about payment processing and invoices. Payment failure and licensing is managed well with Freemius.

  ### 2. Best way to sell WordPress plugins or themes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike N. | Django Web Developer and Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2021

**What do you like best about Freemius?**

Personal and prompt support, pricing advice from CEO, very helpful features like automatic updates, handling payments snd subscriptions, adding users to my email list (my list skyrocketed since integrating.)

**What do you dislike about Freemius?**

Freemius' analytics are helpful, but I'd like to customize what stats are sent (eg which of my plugins features are used and by whom). Freemius doesn't currently support that.

**What problems is Freemius solving and how is that benefiting you?**

Selling a WordPress plugin for creating documents and books. So far I've made about $1000 in sales since integrating about a month ago.

  ### 3. Freedom for WordPress Plugin driven Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sven L. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2022

**What do you like best about Freemius?**

They take care of all the API requests needed by a plug-in developer. From the license registration and updates to the support.

They also take over the payment process and make sure that you are following the laws in the different countries all over the planet.

**What do you dislike about Freemius?**

All good, nothing to complain. In the global dashboard and affiliate system is already coming. That was the only missing

**What problems is Freemius solving and how is that benefiting you?**

Selling WordPress Plugins

  ### 4. A Great platform for Plugin customers as well as a Plugin authors

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prashant B. | P, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Freemius?**

Great support and a great platform.  Innivative idea!

**What do you dislike about Freemius?**

nothing! I like everything about Freemius.

**What problems is Freemius solving and how is that benefiting you?**

Easy to sell plugin and manage plugin license and great content and videos!

  ### 5. Freemius saves us time and money

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacob S. | Co-Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2022

**What do you like best about Freemius?**

Freemius makes monetizing wordpress plugins super easy. The community in Slack makes business easy.

**What do you dislike about Freemius?**

Its a small team, and they can be slow on integrations and advanced features

**What problems is Freemius solving and how is that benefiting you?**

Freemius makes it easy to onboard/license our customers, enabling them to have the best experience with our plugin.

  ### 6. Great platform to grow for WP developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amran H. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Freemius?**

Easy to integrate.
No need to worry about tax and payment methods.
Get users list.
Easy to upgrade link in the admin panel.

**What do you dislike about Freemius?**

Everything is fine till now. I am happy with their service.

**What problems is Freemius solving and how is that benefiting you?**

I am living in a country where international payments gateways are unavailable. but Freemius solved this problem.

  ### 7. Much need service for WordPress Theme and Plugin companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amit B. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Freemius?**

I have been looking for this kind of service for quite a long time. It was great struggle for WordPress Theme and Plugin developer to have all the service in one single basket. Freemius made it possible for me. I have using 5 different product with Freemius service and it has been helping me a lot.

**What do you dislike about Freemius?**

Few UI/UX issues, the design of popup when user opt-in. It can be made simple so that the users don't get scared of them.

**Recommendations to others considering Freemius:**

I highly recommend all the WordPress theme and plugin developers to user Freemius. If you are selling themes and plugins through Wordpress.org then this is must have service.

**What problems is Freemius solving and how is that benefiting you?**

No problem yet, sometimes their dashboard loading takes time.

  ### 8. Highly recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron B. | Freelance WordPress / WooCommerce payment gateway developer , Small-Business (50 or fewer emp.)

**Reviewed Date:** July 22, 2020

**What do you like best about Freemius?**

Moving to Freemius was one of the best business decisions I have made in the almost six years of selling plugins. I moved over to Freemius back in 2018 and since then I have grown from a single person to a small team, my plugin catalogue has grown and I have became partners with some payment providers.

Using Freemius has enabled me to get on with what is important, our customers, my team and building relationships with some of the biggest payment providers.

The Freemius architecture is invaluable and I would highly recommend to any plugins/theme developers unsure about making the jump to do so!

I now have the confidence to grow and take it to the next level!

**What do you dislike about Freemius?**

Nothing to dislike!
Some minor improvements can be done to the dashboard to have a global view of all plugins

**What problems is Freemius solving and how is that benefiting you?**

I had my own licence system and it was taking too much of my time keeping that working

  ### 9. Using Freemius is the best choice I made in the past 12 months.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksandar V. | CEO of a performance marketing agency, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2021

**What do you like best about Freemius?**

It simplifies developing a free and pro version of a WordPress plugin and manages all purchases and licensing.

**What do you dislike about Freemius?**

There is nothing that annoys me so much that would be worth mentioning.

**What problems is Freemius solving and how is that benefiting you?**

It simplifies my app development and accounting a lot. 
Also, Freemius has a wonderful and very helpful community.

  ### 10. Really changed my life

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mohamed S. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 30, 2020

**What do you like best about Freemius?**

all of it 
api-dashboard-analytics - managing licenses - mailing system(everything)

**What do you dislike about Freemius?**

it needs more fast support to issues but its not bad right now

**Recommendations to others considering Freemius:**

don't hesitate using it 
its a great choice

**What problems is Freemius solving and how is that benefiting you?**

api-dashboard-analytics - managing licenses - mailing system(everything)

  ### 11. Brilliant Platform and Even Better Community and Support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mohsin Z. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2020

**What do you like best about Freemius?**

The functionality that lets customers checkout from within the WP admin dashboard is brilliant. They have a buzzing community on Slack.

**What do you dislike about Freemius?**

Nothing really. Everything works for us superbly.

**What problems is Freemius solving and how is that benefiting you?**

Selling freemium software with ease! No platform can help you do it better than Freemius!

  ### 12. As a buyer I had a horrible experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2020

**What do you like best about Freemius?**

Good solution for lazy developers who just wanna sell something without having a proper infrastructure.

**What do you dislike about Freemius?**

The system login is very buggy.. sometimes I have to re-login time and time again to see my downloads and license keys.

So I changed an account username and password so that one of our agency team members can have direct access. 
I just now tried to login to  a product vendor account that uses this same system but I can't sign in! It seems this freemi thingy make unified account changes for vendor accounts (that sells products that has nothing to do with each other). This is ridiculous. Why can't I make changes to one account without affecting to another?
and by the way none of the "Forgot your password? Never received your password?" account recovery options work! Once submitted its just say "We sent a recovery link to your email address" but the email never arrives!

I now have to verify my purchases with the vendor and try to get my accounts back.
As principal I have now stopped buying products form vendors that uses this system. I prefer to deal directly with the vendor for account related matters, not some third party commission grabber.

**Recommendations to others considering Freemius:**

Build up your own system! or else don't use buggy third party solutions like this. Its not good for your brand.

**What problems is Freemius solving and how is that benefiting you?**

It gave me the joy of losing all my paid product access accounts.

  ### 13. Most recommended for WP Developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abu H. | Web Programmer, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Freemius?**

Everything about freemius. Its provide all the required tools for selling wp products.

**What do you dislike about Freemius?**

It should reduce its charges. Must unlock some pro features for Free users.

**What problems is Freemius solving and how is that benefiting you?**

Its solved my licensing problems of our wp plugins

  ### 14. Impressive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christoph A. | Mr., Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2019

**What do you like best about Freemius?**

Freemius was very easy to integrate into our own software and offers everything we need out of the box. Many features are simply not available from other providers, and the share of the earnings for the author is excellent compared to competitors. Everything is optimized into tiny details, and the people at Freemius are quick and efficient in their support.

**What do you dislike about Freemius?**

Not much to dislike. It would be great to have an easy option (maybe where you call the SDK) to turn off advertising for the premium/trial appearing on parts of the admin back end that are not related to our software.

**What problems is Freemius solving and how is that benefiting you?**

We are selling a WordPress plugin in a freemium model. Freemius is providing the infrastructure.

  ### 15. Easy-to-use platform, very responsive support, some minor bugs/issues

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 05, 2019

**What do you like best about Freemius?**

Freemius operates on a percentage model, so you don't pay them until you have revenue. The integration process is very straightforward, and can be integrated easily into any plugin's codebase.

**What do you dislike about Freemius?**

There were a few corner-cases I ran into while using the product - a customer was sent an erroneous email, a version number breaking a feature. To their credit, I contacted support and they were on it. Each issue was fixed quickly!

**What problems is Freemius solving and how is that benefiting you?**

It would have taken much too long to create a custom WordPress plugin billing system. Freemius made it possible to sell our plugin using their turnkey solution, without a large initial outlay.

  ### 16. Freemius is Fantastic!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2019

**What do you like best about Freemius?**

I'm brand new to the premium WordPress plugin game, and Freemius has been great and providing advice on pricing strategies, etc. Also, one thing I wasn't looking forward to was managing a plugin store and dealing with payments and refunds and auto upgrades, etc, and Freemius has taken the headache out of all that, which allows me to focus on building my plugins.

**What do you dislike about Freemius?**

I haven't really come across any downsides quite yet. I'm sure, like with anything, I will find something I don't like over time, but I'm very pleased with Freemius right now.

**Recommendations to others considering Freemius:**

If you are selling WordPress plugins or themes, I cannot recommend Freemius enough. They've really eased the process of becoming a premium plugin developer.

**What problems is Freemius solving and how is that benefiting you?**

Freemius takes care of the sales side of things, handling payments, dealing with refunds, tracking plugin activations, collecting user feedback upon deactivation, etc. A lot of things I don't think I would have been able to easily accomplish on my own. Freemius frees up a lot of my time to work on my plugin and not worry about the logistics of selling and delivering the assets.

  ### 17. Best way to sell freemium wordpress plugins!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Georges H. | Founder / Web Developer, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 29, 2019

**What do you like best about Freemius?**

Ability to upgrade directly from the free plugin.

Only have to code 1 version of my plugin, freemius takes care of generating a free and premium version based on licensing logic.

Customer data and cart abandonment recovery.

Less headaches related to billing and licensing and less stress on our server

Takes care of VAT tax for European customers

Ability to offer free trials

**What do you dislike about Freemius?**

Nothing important to dislike!

Some minor improvements can be done to the dashboard to have a global view of all plugins stats which is already on their to do list!

**What problems is Freemius solving and how is that benefiting you?**

Waste less time on deployments

Less headaches related to billing and licensing.

Increase sales and upgrades

  ### 18. The best tool for managing and monetizing your plug-in - We as Buttonizer are really happy with it 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeroen B. | Co Founder, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Freemius?**

Everything. Freemius gives you important usage data of your plug-in users but lets users also check-out within Wordpress. This is perfect for our freemium model. Almost 90% of our premium acquisitions is within Wordpress thanks to Freemius! And the support is amazing, almost always a response within two hours!

**What do you dislike about Freemius?**

Nothing:). We have worked great with Freemius so far. We are working with a lot of software and we have to say that it has a great usability

**Recommendations to others considering Freemius:**

If you are a Wordpress plug-in developer and you use the Freemium model then I would certainly recommend Freemius!

**What problems is Freemius solving and how is that benefiting you?**

Collecting user data for you plug-in, increasing your conversion ratio from your free users, managing licenses. We only have to focus on development and marketing. Al the administrative proces is fully automated thanks to Freemius


## Freemius Discussions
  - [What does Freemius do?](https://www.g2.com/discussions/what-does-freemius-do) - 1 comment

- [View Freemius pricing details and edition comparison](https://www.g2.com/products/freemius/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-20+22%3A26%3A20+-0500&secure%5Bsession_id%5D=1a7e57b1-7b96-4cf4-9b3d-0356dcd9a4b7&secure%5Btoken%5D=54b562419972354cec2ef2c02fc7754c76317022aa23b227f3f9db42b349f489&format=llm_user)
## Freemius Integrations
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Help Scout](https://www.g2.com/products/help-scout/reviews)
  - [Lovable](https://www.g2.com/products/lovable/reviews)
  - [Next.js](https://www.g2.com/products/next-js/reviews)
  - [Node.js](https://www.g2.com/products/node-js/reviews)
  - [PayPal Checkout](https://www.g2.com/products/paypal-checkout/reviews)
  - [Stripe](https://www.g2.com/products/stripe-agentic-workflow-stripe/reviews)
  - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews)
  - [Supabase](https://www.g2.com/products/supabase-supabase/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)

## Freemius Features
**Billing and Payments**
- Payment Terms
- Personalized Billing
- Custom Pricing

**Billing**
- Automation
- Consolidation
- Adjustments
- Blacklisting

**Data Sources**
- Internal
- External
- Consolidation

**Order Management**
- Opportunities
- Order History
- Upsell & Cross-sell
- Renewals

**Tracking**
- Sales Tax
- VAT
- GST
- Exemptions
- Adjustments
- Localization

**Data Management**
- Updating
- Data cleansing
- Integration

**Payment processing - Merchant of Record**
- Automation
- Cross Border

- Payment Options
- Multi-Currency
- Reconciliation
- Chargeback

**Revenue Recognition**
- Usage Tracking
- Deferred Revenue

**Dunning**
- Collections
- Dispute Management
- Escalation

**Analysis**
- KPIs
- Compliance
- Dashboards

**Products & Plans**
- Packages
- Multi-part Deals
- Plan Changes
- Bundles

**Integrations**
- Integrations

**Analysis**
- KPIs
- Dashboards
- Segmentation
- Revenue Optimization 

**Tax management - Merchant of Record**
- Automated tax calculation
- Standard compliance
- Tax reporting

**Revenue Optimization**
- At-Risk Customers
- Offer Optimization
- Customer Churn
- Revenue Forecasting

**Performance**
- Packages
- Discounts
- Plan Changes

**Pricing**
- Standard Price
- Discounts
- Optimization

**Remittance**
- Returns
- Notifications
- Global/Cross Borders
- Analytics

**Security and Compliance - Merchant of Record**
- AML-KYC
- Secure SLC
- PCI-DSS
- Encryption and tokenization

**Agentic AI - Subscription Analytics**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Reporting**
- Dimensions
- Deferred Revenue
- Revenue Recognition

**Revenue Management**
- Automation
- Consolidation
- Adjustments
- Billing Types

**Administration - Merchant of Record**
- E-commerce Integration
- Reporting & Analytics
- Customer support

**Agentic AI - Sales Tax and VAT Compliance**
- Autonomous Task Execution
- Natural Language Interaction

**Integration**
- Payments
- Accounting
- CRM & Sales

**Agentic AI - Subscription Billing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning

**Agentic AI - Subscription Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

## Top Freemius Alternatives
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