--- title: Flodesk Reviews meta_title: 'Flodesk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 311 reviews by the users' company size, role or industry to find out how Flodesk works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 311 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Flodesk Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Flodesk, enjoying its intuitive interface for effortless email campaign management. (48 mentions)
Users love the beautiful and user-friendly templates of Flodesk, making content creation easy and enjoyable. (24 mentions)
Users rave about the ease of use of Flodesk, appreciating its intuitive design and seamless integration with platforms like Squarespace. (16 mentions)
Users love the intuitive interface of Flodesk, making email creation and automation quick and effortless. (15 mentions)
Users admire Flodesk for its beautiful and intuitive interface, making email management a breeze for their businesses. (15 mentions)
Users desire more missing features in Flodesk, specifically A/B testing and improved reporting capabilities. (5 mentions)
Users find template limitations in Flodesk, desiring more customization options for layouts and elements. (5 mentions)
Users are frustrated by limited email management options, particularly regarding workflow exclusions and API scheduling capabilities. (4 mentions)
Users find customization limitations frustrating in Flodesk, impacting their email design and alignment experience. (4 mentions)
Users express frustration over the lack of integrations, limiting their control and functionality with other CRM software. (4 mentions)

5 Pros or Advantages of Flodesk

5 Cons or Disadvantages of Flodesk

Flodesk Reviews (311)

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Flodesk Reviews (311)

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4.8
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TR
Tania R.
Owner/Artist
Small-Business (50 or fewer emp.)
"Flodesk Makes Email Marketing Easy and Beautiful, with Powerful Automations"
5/5
What do you like best about Flodesk?

I've used Flodesk for almost 6 years now. It was not the first email marketing tool I tried, but it's been the best for me and I don't anticipate changing again. Flodesk is easy to implement and use, and so I actually use it. Hence it's been easy to actually grow my list. There was no steep learning curve to master, I was able to start sending effective emails right away.

It has become increasingly full featured over the time that I've been a user. First with the introduction of the e-commerce functionality which allows me to sell directly from email without setting up an additional platform (super easy to set up and start selling!). And now many of the automations I use regularly are integrated with Flodesk without the need of using a third party app. This again makes it easier to use and also makes the user experience more seamless for both myself and my community who read my emails.

I send different newsletters to different segments of my list (did I mention there's audience segmentation?) at different times so I send emails several times per month. This keeps my audience engaged with what I have to offer, without bombarding them with emails they don't want or need.

Most importantly for me - however - as a professional makeup artist is Flodesk is visually based and I can send *beautiful * emails that allow me to express my creativity as an artist, and that fully represent my brand as a creative entrepreneur. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Personally I'm not experiencing any difficulties with Flodesk as my list isn't super large. I would like to see A/B testing added at some point down the line. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Since 2019, Our Clients and Teams Have Always Experienced Fast Support"
5/5
What do you like best about Flodesk?

As a digital marketing agency, we've used Flodesk since 2019, and it has been instrumental in our growth. The platform's standout features are its unparalleled ease of use and stunning templates.

We can create visually captivating email campaigns in a fraction of the time it takes on other platforms with ease of implementation. This is crucial for us as we manage campaigns for a diverse portfolio of clients and need to maintain a high standard of visual branding.

This has increased our open rates between 40% - 60% and click rates between 35% - 50%.

The intuitive drag-and-drop editor allows our teams and clients to design beautiful emails without needing any coding knowledge. The templates are not only aesthetically pleasing but also mobile-responsive, ensuring a seamless experience for subscribers on any device for SEO purposes.

I love how Flodesk is easy to use, easy to integrate apps, especially when you need to segment, automate, and schedule emails and workflows.

The customer support is quick to respond and the frequency of use within the platform is user-friendly for professional use. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I don't see any issues at all honestly. Being with Flodesk in 2019, it's always been growth and new integrations. Review collected by and hosted on G2.com.

AC
Alyce C.
Photographer
Small-Business (50 or fewer emp.)
"Flodesk Makes Email Design Beautiful, Intuitive, and Motivating"
5/5
What do you like best about Flodesk?

I LOVE Flodesk! So many business tools I interact with are, well, fugly. Flodesk makes using their product easy, intuitive, and a wonderful experience because they make it BEAUTIFUL! And they listen to real people who ask for features and add stuff we want, not some garbage that we're not asking for (I'm coming for you, everyone adding dumb AI features!!) I'm so much more motivated to design emails and workflows when they are enjoyable to use and support my brand by being delectable eye candy. This is a company run by woman and IT SHOWS in the best ways possible. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish I could just add like ONE more checkout without having to pay for limitless checkouts. Review collected by and hosted on G2.com.

Ellie B.
EB
Ellie B.
Artist, Designer, Business Owner
Small-Business (50 or fewer emp.)
"Perfect for small creative businesses. Intuitive powerful platform, with real-person tech support."
5/5
What do you like best about Flodesk?

I've been using Flodesk since 2019 and loved it since day one! It's super easy to use, very intuitive. The learning curve is so shallow - you'll be able to dive in and start creating newsletters and forms within the day.

While there's so many templates, I love that I can easily design my own, and save them for regular use. For newsletters and sign-up forms.

The analytics pages offer heaps of insight that helps me gain better insights into my newsletters.

The customer support is basically the best I've ever seen from any brand - listening to the community (customers) and offering very real practical help. As well as ongoing training about email marketing.

Basically I could talk and talk about how excellent Flodesk is - for new and established businesses. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I can't say there's anything really.

I'm sure there's some features missing that the giant brands offer, but after more than 5 years of using Flodesk, for my two businesses and multiple clients, I've never found it lacking in anything that I actually use or need.

The transparency of their roadmap, and openness to suggestions for new features, is a good place to look if you're curious about anything. Review collected by and hosted on G2.com.

Luciana G.
LG
Luciana G.
Owner
Small-Business (50 or fewer emp.)
"Best platform ever!"
5/5
What do you like best about Flodesk?

Other than the most gorgeous designs that make our life so much easier, I love that flodesk doesn't have different tiered packages/prices for the number of contacts in your account. No matter how big your grow your contact list, you can always count on flodesk to deliver! Also, they have the most amazing customer service, when I had an issue on a Saturday they got back to me right away to resolve it. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There honestly isn't anything I don't like about Flodesk. Review collected by and hosted on G2.com.

AH
Amy H.
CEO
Small-Business (50 or fewer emp.)
"The Solution for Small Business Email Needs {at a Price that Won't Eat Up Your Profits}"
5/5
What do you like best about Flodesk?

Flodesk makes managing an email list for my business incredibly easy. The platform is very user-friendly and easy to use. I love that I can quickly manage my emails, subscriber lead generation, and automations in one place. So many email service providers feel unnecessarily complicated, but not Flodesk. The Flodesk platform is intuitive and feels like a natural extension of my business. I use Flodesk weekly, if not more often, to communicate with subscribers and market my business.

In this day and age, email is a must for any business. This feels supportive and empowering at a price point that my small business can afford. And. . . that doesn't mean I have to use the lowest plan or sacrifice quality. Plus, the Flodesk team is always adding new features to make the platform even more amazing than it already is.

I'm so happy that I found Flodesk and made the switch! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

As a solo entrepreneur, it is very important that I work efficiently. There are a couple of features that Flodesk does not yet offer that would help me save time and improve my email marketing. One would be the ability to automatically schedule a resend to unopeners at the time I write and schedule the email. This would allow me to get the most out of my time without having to come back into the platform at a later date to schedule that resend.

My dislikes are truly small things that would improve overall efficiency, but don't take away from my overall satisfaction with Flodesk. Review collected by and hosted on G2.com.

Madelaine R.
MR
Madelaine R.
Marketing Manager
Small-Business (50 or fewer emp.)
"Effortless Communication, Stunning Design"
5/5
What do you like best about Flodesk?

I really like the design aspect of Flodesk, and the fonts are really beautiful. I appreciate its capabilities, especially considering my past experience with Mailchimp and Constant Contact when I was in marketing. I find Flodesk to be the 'Apple' among these, rather than the 'Microsoft'. The initial setup was very easy for me, even though I'm still in the beginning stages of using the product. Overall, I'm very happy with it. I'm really enjoying using Flodesk and find it very likely that I'd recommend it to a friend or colleague. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I had a challenge with Flodesk when it came to troubleshooting a problem related to a block. The section of an email that I could update text in wasn't allowing me to link any of my documents. There was nothing available on their website's forum to help fix it, so I had to use ChatGPT or cloud solutions to see why I couldn't link my text. It turned out the block I was using was outdated and didn't have the linking capabilities. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Beautiful, Intuitive Email Design and Workflows with Responsive Support"
5/5
What do you like best about Flodesk?

I have been using Flodesk for several years. I like how easy it is to design my emails and insert modules, especially with the option to create favorites that can easily be inserted again and again. I have found it intuitive to set up and use the workflows and segmentation and had no problem with integration set up with Facebook instant forms. I use the free version of Make, to great success. In addition, I have only recently had a single technical issues in almost 5 years of use. When I reached out to support, they were immediately responsive and helped me fix the issue which was due to my own failure to clear my browser cache 🫣. While they could have been snotty, they were very. kind and even sent me a video to explain how to make sure I was setting my code up properly. Since I've been a long time customer, I am locked in at the early adopter price but I would recommend the lite plan for anyone just getting started. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I haven't really found something to dislike about Flodesk. It's beautiful, easy to use, and I've been happily using it for 5 years. Review collected by and hosted on G2.com.

Allyn M.
AM
Allyn M.
Owner
Small-Business (50 or fewer emp.)
"Flodesk wins across the board for ease, integration, and customization"
5/5
What do you like best about Flodesk?

Flodesk is so user-friendly. They have a variety of gorgeous templates without being overwhelming, and I love how easy it is to customize the templates and reuse branded sections. The analytics make it super quick to see engagement statistics on emails and form & workflow performance. I highly recommend Flodesk to anyone getting started with email marketing because the initial setup is streamlined and the whole platform is robust without being overwhelming. Their recent addition of seamless integration with Canva was a feature I didn't even know I wanted, and I love it! I send email newsletters weekly and I create new forms for online events monthly. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

The only feature I wish Flodesk had was using custom HTML code for a widget I learned about called List Gadget. Please trust your tech-savvy users to utilize custom HTML with intentionality. Review collected by and hosted on G2.com.

Kevin K.
KK
Kevin K.
Owner LLC
Small-Business (50 or fewer emp.)
"Extremely User-Friendly Templates That Are Easy to Work With"
5/5
What do you like best about Flodesk?

The templates are extremely user-friendly and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish there were more template options. Review collected by and hosted on G2.com.