--- title: Flodesk Reviews meta_title: 'Flodesk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 311 reviews by the users' company size, role or industry to find out how Flodesk works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 311 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Flodesk Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Flodesk, enjoying its intuitive interface for effortless email campaign management. (48 mentions)
Users love the beautiful and user-friendly templates of Flodesk, making content creation easy and enjoyable. (24 mentions)
Users rave about the ease of use of Flodesk, appreciating its intuitive design and seamless integration with platforms like Squarespace. (16 mentions)
Users love the intuitive interface of Flodesk, making email creation and automation quick and effortless. (15 mentions)
Users admire Flodesk for its beautiful and intuitive interface, making email management a breeze for their businesses. (15 mentions)
Users desire more missing features in Flodesk, specifically A/B testing and improved reporting capabilities. (5 mentions)
Users find template limitations in Flodesk, desiring more customization options for layouts and elements. (5 mentions)
Users are frustrated by limited email management options, particularly regarding workflow exclusions and API scheduling capabilities. (4 mentions)
Users find customization limitations frustrating in Flodesk, impacting their email design and alignment experience. (4 mentions)
Users express frustration over the lack of integrations, limiting their control and functionality with other CRM software. (4 mentions)

5 Pros or Advantages of Flodesk

5 Cons or Disadvantages of Flodesk

Flodesk Reviews (311)

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Reviews

Flodesk Reviews (311)

View 1 Video Reviews
4.8
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Carrie C.
Creative Director
Small-Business (50 or fewer emp.)
"Beautiful Email Designs, Robust Features, and Excellent Customer Service"
5/5
What do you like best about Flodesk?

Flodesk is hands down the easiest email marketing tool I've ever used, and I've tried a lot of them! It has really robust functionality and capabilities their competitors just don't have. From the ability to add videos, to opt-out workflow forms, they have what I need to build really powerful, impactful emails. The design layouts are the most beautiful, clean and well designed ones out there. I have a really high email retention and open rate thanks to Flodesk. They also have excellent customer service, they are friendly, knowledgeable and responsive. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish it was a bit cheaper, but it's worth the money, you get what you pay for, and with Flodesk, you get a lot! Review collected by and hosted on G2.com.

Pam I.
PI
Pam I.
Producer & Host
Small-Business (50 or fewer emp.)
"Flodesk Makes Email Marketing Simple with Polished, Easy-to-Design Emails"
5/5
What do you like best about Flodesk?

Flodesk makes email marketing feel simple and doable. The design side is easy to use, and the emails look polished without a lot of effort. I can create workflows quickly and stay consistent without getting stuck in tech. The pricing model is straightforward, which makes planning easier as my list grows. Customer service has also been excellent, with fast, helpful responses whenever I have a question or hit a snag. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There are limitations on the automation and segmentation side compared to more advanced platforms. As your strategy gets more complex, you may find yourself working around the system instead of with it. Reporting is also fairly basic, so if you rely on deeper data to guide decisions, you will need additional tools. Review collected by and hosted on G2.com.

Leanne R.
LR
Leanne R.
Operations Manager
Small-Business (50 or fewer emp.)
"Effortless Email Marketing with Stunning Design"
5/5
What do you like best about Flodesk?

I really like the design quality of Flodesk. It lets me create gorgeous, on-brand emails that truly reflect my identity with my fonts, colours, and identity in mind. While many treat branding as an afterthought, Flodesk builds everything around it. Beyond aesthetics, I appreciate the combination of simplicity and capability. The automation, segmentation, and workflow tools are generally very powerful, yet the platform is intuitive enough for my clients to grasp independently after just a one-hour training session. I also love that Flodesk is built with small businesses in mind, and you can feel that consideration in every design decision they've made. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

The native integrations are still growing. There are a few tools I regularly use where I use Zapier rather than connecting directly. It works but a more native integration library would make the workflow even smoother than it already is. I'd also love to see AB testing for campaigns as a standalone feature. Review collected by and hosted on G2.com.

Alexis P.
AP
Alexis P.
Website Designer
Small-Business (50 or fewer emp.)
"Beautiful, user-friendly email marketing platform for small businesses"
5/5
What do you like best about Flodesk?

What I like best about Flodesk is how easy it is to create emails and opt-in forms that look polished and on-brand without needing a complicated setup. As a website designer, visuals matter a lot to me, and Flodesk makes it simple to create a cohesive experience between a client’s website and their email marketing. It’s also very user-friendly, which makes it easier for me to recommend to small business owners who want something effective without feeling overwhelmed. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

One downside is that, depending on what a business needs, some users may want more advanced features or flexibility in certain areas. For business owners who want something very robust or highly customized, there can be a bit of a learning curve in figuring out workarounds. That said, for many small business owners, the ease of use and design experience outweigh that for me. Review collected by and hosted on G2.com.

JR
Jacco R.
Social Media Manager
Small-Business (50 or fewer emp.)
"Flodesk Makes Email Marketing Effortless—Intuitive Builder, Canva Integration, Fast Support"
4.5/5
What do you like best about Flodesk?

Flodesk is the most user-friendly email marketing platform I’ve used. The first time we tried it, we were genuinely and pleasantly surprised by how smooth and intuitive the drag-and-drop builder felt. Recently they launched a integration with Canva which saves us hours per week. The support is a plus, whenever you have a question the reply is speedy and efficient. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

If I had to point out one downside, it would be the lack of organization in the audience groups and the Shopify links. That said, I trust they’ll address this minor issue soon. Either way, it doesn’t outweigh the many positives. Review collected by and hosted on G2.com.

LG
Laura G.
Owner / Wedding Photographer
Small-Business (50 or fewer emp.)
"Flodesk Makes Email, Workflows, and Checkout Effortlessly Seamless"
5/5
What do you like best about Flodesk?

I’ve used Flodesk since the very beginning and it is the only email software I recommend! The ease of use, the layout, the back end workflows and functions… and now the checkout feature have made it to where I have all of my business running through this one platform!

I launched my very first digital product last month and promoted it to a brand new IG audience of less than 200… I’ve had 30 sales so far!! The checkout function has been soooooo smooth and simple and I’ve been able to tweak and change things as needed.

Their university section has made every single question I’ve had solvable in minutes, and the new integrations they keep adding make running my business seamless. I mean, hellllo Manychat! I didn’t even realize I needed that integration!

I could not recommend this platform more - if you want utter simplicity + professional design aspects and customizable workflow features (with absolutely killer customer support) this is for you! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Honestly nothing. I’ve been with them from the beginning and share them with my friends! Review collected by and hosted on G2.com.

LM
Let it Be M.
Communication et marketing
Small-Business (50 or fewer emp.)
"Flodesk: an intuitive interface with powerful automations"
5/5
What do you like best about Flodesk?

I have tried other newsletter sending platforms, but I must say that Flodesk is my favorite. The interface is very smooth, aesthetic, and intuitive. The workflow features are perfect for bringing our online courses to life in small bites, and the available automations, with the plug-in and integrations to other apps such as Thrive Cart, really facilitate our operations and follow-ups. The customer service is quick and attentive. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

We are waiting for the implementation of two-factor authentication (2FA) to strengthen and refine security. Review collected by and hosted on G2.com.

Danae K.
DK
Danae K.
Copywriter
Small-Business (50 or fewer emp.)
"Very easy to use and LOTS of beautiful templates you can customise"
5/5
What do you like best about Flodesk?

I like allll the beautiful designs and templates for literally everything - forms + emails - that you can use as is or customise to be really unique and on brand. And it's so easy customise! I find Flodesk to be really easy to learn and use too, unlike most of the other email platforms. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Not much actually. One thing I'd like is the option to be able to have a template with your own brand elements and structures saved so you can just click on it and use it, instead of having to duplicate a past email (maybe there is this feature and haven't found it? not sure). Also, it'd be really cool if you could just send an email to people who clicked something on a previous email - kinda like the yes/no branch feature in the workflows) Review collected by and hosted on G2.com.

Jane C.
JC
Jane C.
Author and publisher
Small-Business (50 or fewer emp.)
"Easy Newsletter Setup for Subscribers"
5/5
What do you like best about Flodesk?

I love how easy it is to set up newsletter emails to send to my subscribers. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish I could send out emails according to subscribers' time zones. Review collected by and hosted on G2.com.

Aimee M.
AM
Aimee M.
Owner
Small-Business (50 or fewer emp.)
"Beautiful, User-Friendly Emails and High-Converting Checkouts"
5/5
What do you like best about Flodesk?

Flodesk has been the most user-friendly experience for us. Our emails look beautiful, and the whole system has been incredibly easy to learn and use. We also use their checkouts, and they convert more than 3x our other checkouts (SamCart, Thrivecart). The checkout pages are visually simple while still looking gorgeous. On top of that, the checkouts take 1/10th of the time to set up compared to the other platforms we’re on. The analytics are incredibly useful, too. Overall, everything is easy to navigate, and it’s simple to pull the data we need. 10 out of 10 recommend Flodesk for emails, and especially if you’re selling digital products with checkouts. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Right now, it doesn’t natively integrate with our ads tracking system (Hyros) which means that we don't use Flodesk for ads traffic to checkouts (only organic traffic to checkouts & all emails). That said, we’re hopeful Hyros will eventually add Flodesk. Review collected by and hosted on G2.com.