--- title: Faraday Reviews meta\_title: 'Faraday Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Faraday works for a business like yours. aggregate\_rating: rating\_value: 3.4 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Faraday Reviews & Product Details Through both an intuitive, no-code UI and a robust API, Faraday enables the modern marketer to easily describe and deploy predictions for virtually any customer behavior–no PhD required. Make your marketing strategies proactive by using proven machine learning techniques to predict for propensity to buy, convert, churn, and more. With hundreds of integrations, Faraday lets you embed AI in workflows throughout your stack to make your favorite tools perform even better. Try it for free. * * * Seller [Faraday](https://www.g2.com/sellers/faraday) Discussions [Faraday Community](https://www.g2.com/products/faraday/discuss) Languages Supported English Overview by Andy Rossmeissl (CEO of Faraday) Show More ## Top-Rated Alternatives [ ![Altair AI Studio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Altair AI Studio") Altair AI Studio 4.6/5(532) ](https://www.g2.com/products/rapidminer-studio/reviews) [ ![SAP HANA Cloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAP HANA Cloud") SAP HANA Cloud 4.3/5(620) ](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) [ ![Clari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clari") Clari 4.6/5(5,610) ](https://www.g2.com/products/clari/reviews) [ View All Alternatives ](https://www.g2.com/products/faraday/competitors/alternatives) ## User Insights Average based on 14 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") UC Verified User in Consumer Electronics Small-Business (50 or fewer emp.) 12/7/2023 "Definitely built by engineers" 2.5/5 What do you like best about Faraday? Faraday seems to have some powerful data analysis capabilities that could prove insightful if you've got the data, the analysis chops, and the time to really get at those insights. Review collected by and hosted on G2.com. What do you dislike about Faraday? The platform is difficult to use in my opinion. It could just by marketing manager skillset that's at fault, but in almost every other tool or platform I've used, I can jump in and figure it out pretty quick. I can't say I ever really figured Faraday out. Perhaps the naming schemes of things like recipes, pipelines, payloads, outcomes... were just confusing to me. I understand it's a data/AI platform at it's heart and can only be simplified so much, but I do get the sense it was built by engineers who are comfortable with this level of complexity, and could benefit from making it just a bit simpler or refining UI/UX, Onboarding and naming schemes a bit more. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Faraday was set to solve two problems for us. First was to find audiences we could deploy to facebook that would find better/cheaper customers for us. Second, we wanted to look at usage data from existing users to help predict churn scores. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite SB Suvranil B. Mid-Market (51-1000 emp.) 9/25/2023 "Easy to use modeling tool!" 4/5 What do you like best about Faraday? Faraday has a wealth of demographic details for US household which makes it a great choice for marketers to use for prospecting. They have a easy to navigate plaform and a caring support team that helps out in every way possible. Review collected by and hosted on G2.com. What do you dislike about Faraday? Faraday does really well with matching 1st party data with their demographic data if full PII is avaialble. Without full PII however, the match rate is a little abysmal. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Faraday is helping bring a lot of efficiency and time saving for the team Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 9/21/2023 "Fast Follow-ups and Lots of Features" 4/5 What do you like best about Faraday? There is a lot of data available. And getting a sense of coverage in specific areas is very easy from the platform. Furthermore, the speed at which Faraday has been able to delivery on custom requests has been very impressive, especially when my team needs things on a very short notice. Nick, my primary contact, always answers all my questions in a timely manner. Review collected by and hosted on G2.com. What do you dislike about Faraday? Not specific to Faraday necessarily but we will always want more coverage across the country. As Faraday grows I am sure they'll improve on this. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Faraday provides us with consumer data that we use to feed models and predict a wide array of outcomes for our clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 9/21/2023 "Useful tool for audience discovery" 4/5 What do you like best about Faraday? Faraday is a great tool for discovering new audiences as well as finding relevant audiences. their team is extremely helpful and responsive if there are any issues or roadblocks. once you get in the swing of things, it is super easy to use! Review collected by and hosted on G2.com. What do you dislike about Faraday? when first exploring faraday it can be a bit confusing. there are a ton of new terms and buckets that I was not familiar with and so it was a lot to take on Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Faraday is giving us additional audiences to test across our paid channels. both high quality and intent audiences but also low quality and low intent audiences to add to our block lists Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AO amy o. Enterprise (\> 1000 emp.) 9/21/2023 "Fabulous Faraday!" 4.5/5 What do you like best about Faraday? Faraday has been a powerful tool in assessing and making smart business decisions based on our customer model. They allow us to identify, target, and avoid customers who do not fit our business well. It is such a great team and a very powerful tool. Review collected by and hosted on G2.com. What do you dislike about Faraday? Nothing. They have been amazing to work with. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Mostly lead rejection, but also zip code analysis and rejection scoring. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Felix Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felix Y.") FY Felix Y. Founding Partner Small-Business (50 or fewer emp.) 9/21/2023 "Harnessing Faraday's Power for Voiply - A Game Changer!" 4.5/5 What do you like best about Faraday? We've been utilizing Faraday to pipe our customer data into their platform then use their audiences for our Facebook and Google campaigns, and the results have been nothing short of transformative. Our CPA dropped 20-25% on some of our top campaigns. Review collected by and hosted on G2.com. What do you dislike about Faraday? Hoping for more out of the box integrations with Facebook/Google Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Targeting new customers with our campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 9/21/2023 "Great product for larger businesses" 4/5 What do you like best about Faraday? I like the ability to create many different pipelines to help match different iniatives within your company. Review collected by and hosted on G2.com. What do you dislike about Faraday? To really take full advantage of Faraday, you need quite a bit of data. So it is probably best for a larger company. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? It is helping to identify characteristics between customers that have purchased from my company, and predict what type of people are most likely to convert. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Maggie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maggie H.") MH Maggie H. Associate, CRM Mid-Market (51-1000 emp.) 9/21/2023 "Great possibilities, long way to go" 3/5 What do you like best about Faraday? I liked the idea of cohorts, felt there was a broad range of possibilities Review collected by and hosted on G2.com. What do you dislike about Faraday? The data didnt quite sync up with what we had with our ESP, causing a lot of issues when it came time to build audiences Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Helping to find potential audiences that fit robust segmentation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 9/21/2023 "It just works!" 4/5 What do you like best about Faraday? The amount of features catered to marketing and segmentation, flexibilities in selecting the outputs, and easy integration to our internal platforms. Review collected by and hosted on G2.com. What do you dislike about Faraday? Learning curve is higher than expected, but also a good thing as you get to learn more about the process too. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? Helping the company understand our users. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Colby M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Colby M.") CM Colby M. Marketing Growth Small-Business (50 or fewer emp.) 10/27/2022 "Sounds really great, until you use it" 0/5 What do you like best about Faraday? It sounds great - more customer data, custom audiences, and customer profiles, especially in IOS-world, awesome, right? When push comes to shove, it's a lot of fluff and very limited-quality performance. What I liked best was when we could finally cancel the contract. Review collected by and hosted on G2.com. What do you dislike about Faraday? The new audiences did not perform better than our business as usual, and it only cost us an arm and a leg to find that out. The only thing more disappointing than the performance is the account management. Stay far away. Review collected by and hosted on G2.com. What problems is Faraday solving and how is that benefiting you? We no longer work with Faraday but had hoped their custom audiences would improve our Facebook and Google performance. For whatever reason, they didn't outperform our business-as-usual performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Faraday? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Faraday ](https://www.g2.com/products/faraday/discussions/new) GU Guest User What is Faraday used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-faraday-used-for) [ View all Discussions ](https://www.g2.com/products/faraday/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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