--- title: Faraday Reviews meta_title: 'Faraday Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Faraday works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 14 scale: '5' date_modified: '2026-05-05' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Faraday Reviews **Vendor:** Faraday **Category:** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) **Average Rating:** 3.4/5.0 **Total Reviews:** 14 ## About Faraday Through both an intuitive, no-code UI and a robust API, Faraday enables the modern marketer to easily describe and deploy predictions for virtually any customer behavior–no PhD required. Make your marketing strategies proactive by using proven machine learning techniques to predict for propensity to buy, convert, churn, and more. With hundreds of integrations, Faraday lets you embed AI in workflows throughout your stack to make your favorite tools perform even better. Try it for free. ## Faraday Reviews ### 1. Definitely built by engineers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Faraday?** Faraday seems to have some powerful data analysis capabilities that could prove insightful if you've got the data, the analysis chops, and the time to really get at those insights. **What do you dislike about Faraday?** The platform is difficult to use in my opinion. It could just by marketing manager skillset that's at fault, but in almost every other tool or platform I've used, I can jump in and figure it out pretty quick. I can't say I ever really figured Faraday out. Perhaps the naming schemes of things like recipes, pipelines, payloads, outcomes... were just confusing to me. I understand it's a data/AI platform at it's heart and can only be simplified so much, but I do get the sense it was built by engineers who are comfortable with this level of complexity, and could benefit from making it just a bit simpler or refining UI/UX, Onboarding and naming schemes a bit more. **What problems is Faraday solving and how is that benefiting you?** Faraday was set to solve two problems for us. First was to find audiences we could deploy to facebook that would find better/cheaper customers for us. Second, we wanted to look at usage data from existing users to help predict churn scores. ### 2. Easy to use modeling tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Suvranil B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Faraday?** Faraday has a wealth of demographic details for US household which makes it a great choice for marketers to use for prospecting. They have a easy to navigate plaform and a caring support team that helps out in every way possible. **What do you dislike about Faraday?** Faraday does really well with matching 1st party data with their demographic data if full PII is avaialble. Without full PII however, the match rate is a little abysmal. **What problems is Faraday solving and how is that benefiting you?** Faraday is helping bring a lot of efficiency and time saving for the team ### 3. Fast Follow-ups and Lots of Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** There is a lot of data available. And getting a sense of coverage in specific areas is very easy from the platform. Furthermore, the speed at which Faraday has been able to delivery on custom requests has been very impressive, especially when my team needs things on a very short notice. Nick, my primary contact, always answers all my questions in a timely manner. **What do you dislike about Faraday?** Not specific to Faraday necessarily but we will always want more coverage across the country. As Faraday grows I am sure they'll improve on this. **What problems is Faraday solving and how is that benefiting you?** Faraday provides us with consumer data that we use to feed models and predict a wide array of outcomes for our clients ### 4. Useful tool for audience discovery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** Faraday is a great tool for discovering new audiences as well as finding relevant audiences. their team is extremely helpful and responsive if there are any issues or roadblocks. once you get in the swing of things, it is super easy to use! **What do you dislike about Faraday?** when first exploring faraday it can be a bit confusing. there are a ton of new terms and buckets that I was not familiar with and so it was a lot to take on **What problems is Faraday solving and how is that benefiting you?** Faraday is giving us additional audiences to test across our paid channels. both high quality and intent audiences but also low quality and low intent audiences to add to our block lists ### 5. Fabulous Faraday! **Rating:** 4.5/5.0 stars **Reviewed by:** amy o. | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** Faraday has been a powerful tool in assessing and making smart business decisions based on our customer model. They allow us to identify, target, and avoid customers who do not fit our business well. It is such a great team and a very powerful tool. **What do you dislike about Faraday?** Nothing. They have been amazing to work with. **What problems is Faraday solving and how is that benefiting you?** Mostly lead rejection, but also zip code analysis and rejection scoring. ### 6. Harnessing Faraday's Power for Voiply - A Game Changer! **Rating:** 4.5/5.0 stars **Reviewed by:** Felix Y. | Founding Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** We've been utilizing Faraday to pipe our customer data into their platform then use their audiences for our Facebook and Google campaigns, and the results have been nothing short of transformative. Our CPA dropped 20-25% on some of our top campaigns. **What do you dislike about Faraday?** Hoping for more out of the box integrations with Facebook/Google **What problems is Faraday solving and how is that benefiting you?** Targeting new customers with our campaigns. ### 7. Great product for larger businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** I like the ability to create many different pipelines to help match different iniatives within your company. **What do you dislike about Faraday?** To really take full advantage of Faraday, you need quite a bit of data. So it is probably best for a larger company. **What problems is Faraday solving and how is that benefiting you?** It is helping to identify characteristics between customers that have purchased from my company, and predict what type of people are most likely to convert. ### 8. Great possibilities, long way to go **Rating:** 3.0/5.0 stars **Reviewed by:** Maggie H. | Associate, CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** I liked the idea of cohorts, felt there was a broad range of possibilities **What do you dislike about Faraday?** The data didnt quite sync up with what we had with our ESP, causing a lot of issues when it came time to build audiences **What problems is Faraday solving and how is that benefiting you?** Helping to find potential audiences that fit robust segmentation ### 9. It just works! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Faraday?** The amount of features catered to marketing and segmentation, flexibilities in selecting the outputs, and easy integration to our internal platforms. **What do you dislike about Faraday?** Learning curve is higher than expected, but also a good thing as you get to learn more about the process too. **What problems is Faraday solving and how is that benefiting you?** Helping the company understand our users. ### 10. Sounds really great, until you use it **Rating:** 0.0/5.0 stars **Reviewed by:** Colby M. | Marketing Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Faraday?** It sounds great - more customer data, custom audiences, and customer profiles, especially in IOS-world, awesome, right? When push comes to shove, it's a lot of fluff and very limited-quality performance. What I liked best was when we could finally cancel the contract. **What do you dislike about Faraday?** The new audiences did not perform better than our business as usual, and it only cost us an arm and a leg to find that out. The only thing more disappointing than the performance is the account management. Stay far away. **What problems is Faraday solving and how is that benefiting you?** We no longer work with Faraday but had hoped their custom audiences would improve our Facebook and Google performance. For whatever reason, they didn't outperform our business-as-usual performance. ### 11. Overpromised, Underdelivered and Poor Account Management **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Faraday?** Data engineering/ technical implementation team was easy to work with when we were getting set up. **What do you dislike about Faraday?** Difficult to read campaign/ segment performances; Age and HHI enrichment data is inaccurate. We've compared their data to other sources to validate and noticed the Faraday data was terribly overstating age and HHI. Account management is underwhelming and unproductive. The UI is not intutitive. The latest company changes to the tool and personnel seem chaotic and poorly managed. **What problems is Faraday solving and how is that benefiting you?** We were hoping to build additional segments and find new audiences on reliable models and enrichment data, but they are performing WORSE than non-Faraday segmentation. Waste of time, money and effort. **Official Response from Andrew Rossmeissl:** > Hi there, Thank you for taking the time to leave a review. Feedback, both positive and negative, is always valuable. I'm sorry we couldn't meet your brand's needs. With your review being anonymous, I'm only able to dig into some of the issues you describe. Regarding campaign performance being difficult to read, we don't provide in-app analytics for performance, which is why we encourage clients to create separate campaigns–and let them run for an appropriate amount of time–so that they can be compared side-by-side in the platform that a client uses. Our data is our pride and joy, so I would love to look into these discrepancies for you if you contact me at andy AT faraday DOT ai. I'd also like to apologize that your Account Manager wasn't helpful to you, and I've made the appropriate people aware of this feedback. We've heard similar feedback regarding the UI being unintuitive in the past, which is why the team has been working hard this year to make our in-app experience more accessible, intuitive, and streamlined, with the end-goal of making consumer predictions and AI accessible for all. ### 12. I've been working with Nick Haggerty and Faraday for several months and it's been a great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Faraday?** Faraday has helped us guide our marketing efforts and understand the existing data we have on hand. **What do you dislike about Faraday?** There isn't really anything I dislike about Faraday but sometimes it's difficult to describe the models/outputs to new users within my company **What problems is Faraday solving and how is that benefiting you?** We are trying to fully understand and utilize our data. I think we will realize benefits once we begin our marketing campaign. ### 13. Great tool for audience modeling **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Faraday?** It is a useful tool when working with highly segmented audiences in various groups-targeted markets. User friendly interface and easy to use. **What do you dislike about Faraday?** The internal reporting on the effectiveness of campaigns using the audiences is sometimes difficult to get to. **What problems is Faraday solving and how is that benefiting you?** It's a great tool to build interest-based audiences as several ad platforms have started to limit the ability to do so. ### 14. Faraday excellence **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Faraday?** I love its exceptionally friendly user interface **What do you dislike about Faraday?** I don’t have anything I dislike about this. **What problems is Faraday solving and how is that benefiting you?** I’ve been able to easier identify my niche markets. ## Faraday Discussions - [What is Faraday used for?](https://www.g2.com/discussions/what-is-faraday-used-for) - [View Faraday pricing details and edition comparison](https://www.g2.com/products/faraday/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+09%3A15%3A05+-0500&secure%5Bsession_id%5D=6ac2d28d-3dca-4df6-ae0d-086402b001fb&secure%5Btoken%5D=42378f3617b065694f44ec0c3515a302cb639c2818eb534a919d5aa242b85c49&format=llm_user) ## Faraday Features **Statistical Tool** - Scripting - Data Mining - Algorithms **Data Analysis** - Analysis - Data Interaction **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Generative AI** - AI Text Generation - AI Text Summarization ## Top Faraday Alternatives - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) - 4.6/5.0 (494 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - 4.3/5.0 (522 reviews) - [Clari](https://www.g2.com/products/clari/reviews) - 4.6/5.0 (5,501 reviews)