Faraday Reviews & Product Details

Faraday seems to have some powerful data analysis capabilities that could prove insightful if you've got the data, the analysis chops, and the time to really get at those insights. Review collected by and hosted on G2.com.

The platform is difficult to use in my opinion. It could just by marketing manager skillset that's at fault, but in almost every other tool or platform I've used, I can jump in and figure it out pretty quick. I can't say I ever really figured Faraday out. Perhaps the naming schemes of things like recipes, pipelines, payloads, outcomes... were just confusing to me. I understand it's a data/AI platform at it's heart and can only be simplified so much, but I do get the sense it was built by engineers who are comfortable with this level of complexity, and could benefit from making it just a bit simpler or refining UI/UX, Onboarding and naming schemes a bit more. Review collected by and hosted on G2.com.

Faraday has a wealth of demographic details for US household which makes it a great choice for marketers to use for prospecting. They have a easy to navigate plaform and a caring support team that helps out in every way possible. Review collected by and hosted on G2.com.

Faraday does really well with matching 1st party data with their demographic data if full PII is avaialble. Without full PII however, the match rate is a little abysmal. Review collected by and hosted on G2.com.

There is a lot of data available. And getting a sense of coverage in specific areas is very easy from the platform. Furthermore, the speed at which Faraday has been able to delivery on custom requests has been very impressive, especially when my team needs things on a very short notice. Nick, my primary contact, always answers all my questions in a timely manner. Review collected by and hosted on G2.com.

Not specific to Faraday necessarily but we will always want more coverage across the country. As Faraday grows I am sure they'll improve on this. Review collected by and hosted on G2.com.

Faraday is a great tool for discovering new audiences as well as finding relevant audiences. their team is extremely helpful and responsive if there are any issues or roadblocks. once you get in the swing of things, it is super easy to use! Review collected by and hosted on G2.com.

when first exploring faraday it can be a bit confusing. there are a ton of new terms and buckets that I was not familiar with and so it was a lot to take on Review collected by and hosted on G2.com.

Faraday has been a powerful tool in assessing and making smart business decisions based on our customer model. They allow us to identify, target, and avoid customers who do not fit our business well. It is such a great team and a very powerful tool. Review collected by and hosted on G2.com.

Nothing. They have been amazing to work with. Review collected by and hosted on G2.com.

We've been utilizing Faraday to pipe our customer data into their platform then use their audiences for our Facebook and Google campaigns, and the results have been nothing short of transformative. Our CPA dropped 20-25% on some of our top campaigns. Review collected by and hosted on G2.com.

Hoping for more out of the box integrations with Facebook/Google Review collected by and hosted on G2.com.

I like the ability to create many different pipelines to help match different iniatives within your company. Review collected by and hosted on G2.com.

To really take full advantage of Faraday, you need quite a bit of data. So it is probably best for a larger company. Review collected by and hosted on G2.com.

I liked the idea of cohorts, felt there was a broad range of possibilities Review collected by and hosted on G2.com.

The data didnt quite sync up with what we had with our ESP, causing a lot of issues when it came time to build audiences Review collected by and hosted on G2.com.

The amount of features catered to marketing and segmentation, flexibilities in selecting the outputs, and easy integration to our internal platforms. Review collected by and hosted on G2.com.

Learning curve is higher than expected, but also a good thing as you get to learn more about the process too. Review collected by and hosted on G2.com.

It sounds great - more customer data, custom audiences, and customer profiles, especially in IOS-world, awesome, right? When push comes to shove, it's a lot of fluff and very limited-quality performance. What I liked best was when we could finally cancel the contract. Review collected by and hosted on G2.com.

The new audiences did not perform better than our business as usual, and it only cost us an arm and a leg to find that out. The only thing more disappointing than the performance is the account management. Stay far away. Review collected by and hosted on G2.com.