--- title: Identity verification Reviews meta\_title: 'Identity verification Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Identity verification works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 4 scale: '5' date\_modified: '2026-07-17' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- ### Identity verification Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **easy integration with Salesforce** , simplifying identity verification and enhancing configuration options. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955959&qs=pros-and-cons#reviews) Users find the **ease of use** of identity verification beneficial due to its seamless integration with Salesforce. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955951&qs=pros-and-cons#reviews) Users find the **easy setup** of identity verification with Salesforce integration to be highly beneficial and user-friendly. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955948&qs=pros-and-cons#reviews) Users find **implementation easy** with Identity verification, especially when integrated with Salesforce Flows for efficient customer identification. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955955&qs=pros-and-cons#reviews) Users value the **two-step authentication** for its enhanced security, preventing unauthorized access to their accounts. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1633936&qs=pros-and-cons#reviews) Users note that while Salesforce is improving, there are still **user interface issues** that need to be addressed. [(1 mentions)](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=2104938&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Identity verification ##### 1. API Usability Users appreciate the **easy integration with Salesforce** , simplifying identity verification and enhancing configuration options. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955959&qs=pros-and-cons#reviews) See Related User Reviews MJ Mohit J. Enterprise (\> 1000 emp.) 4.0/5 "Good inbuilt tool of Salesforce to identify genuine customers" What do you like about Identity verification? It is integrated with the Salesforce Flows which makes it easy to use. You can also configure search & verifying questions. It is easier to implem ##### 2. Ease of Use Users find the **ease of use** of identity verification beneficial due to its seamless integration with Salesforce. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955951&qs=pros-and-cons#reviews) See Related User Reviews MJ Mohit J. Enterprise (\> 1000 emp.) 4.0/5 "Good inbuilt tool of Salesforce to identify genuine customers" What do you like about Identity verification? It is integrated with the Salesforce Flows which makes it easy to use. You can also configure search & verifying questions. It is easier to implem ##### 3. Easy Setup Users find the **easy setup** of identity verification with Salesforce integration to be highly beneficial and user-friendly. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955948&qs=pros-and-cons#reviews) See Related User Reviews MJ Mohit J. Enterprise (\> 1000 emp.) 4.0/5 "Good inbuilt tool of Salesforce to identify genuine customers" What do you like about Identity verification? It is integrated with the Salesforce Flows which makes it easy to use. You can also configure search & verifying questions. It is easier to implem ##### 4. Implementation Ease Users find **implementation easy** with Identity verification, especially when integrated with Salesforce Flows for efficient customer identification. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1955955&qs=pros-and-cons#reviews) See Related User Reviews MJ Mohit J. Enterprise (\> 1000 emp.) 4.0/5 "Good inbuilt tool of Salesforce to identify genuine customers" What do you like about Identity verification? It is integrated with the Salesforce Flows which makes it easy to use. You can also configure search & verifying questions. It is easier to implem ##### 5. Security Users value the **two-step authentication** for its enhanced security, preventing unauthorized access to their accounts. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=1633936&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great Verification Software" What do you like about Identity verification? It requires 2 step authentication which helps with others not being able to log into your account. ### Top Cons or Disadvantages of Identity verification ##### 1. UX Improvement Users note that while Salesforce is improving, there are still **user interface issues** that need to be addressed. [ See 1 mentions ](https://www.g2.com/products/experian-identity-verification/reviews?filters%5Bsentiment_snippet%5D=2104938&qs=pros-and-cons#reviews) See Related User Reviews MJ Mohit J. Enterprise (\> 1000 emp.) 4.0/5 "Good inbuilt tool of Salesforce to identify genuine customers" What do you dislike about Identity verification? I am positive that Salesfroce Team is working continuously to improve the functionality of this tool however, Salesforce can work on improving the Use ## Top-Rated Alternatives [ ![Lightico](https://images.g2crowd.com/uploads/product/hd_favicon/54566e7073be7499d2618ba1ff6cb656/lightico.svg "Lightico") Lightico 4.8/5(369) ](https://www.g2.com/products/lightico/reviews) [ ![FullCircl](https://images.g2crowd.com/uploads/product/hd_favicon/85145c604fe7cb8518f85d4912f0aafd/fullcircl.svg "FullCircl") FullCircl 4.5/5(243) ](https://www.g2.com/products/fullcircl/reviews) [ ![iDenfy](https://images.g2crowd.com/uploads/product/hd_favicon/9d7e038bdbe873d238a616d26550ea8e/idenfy.svg "iDenfy") iDenfy 4.9/5(236) ](https://www.g2.com/products/idenfy/reviews) [ View All Alternatives ](https://www.g2.com/products/experian-identity-verification/competitors/alternatives) MJ Mohit J. Sales Ops Engineer Information Technology and Services Enterprise (\> 1000 emp.) 11/14/2024 "Good inbuilt tool of Salesforce to identify genuine customers" 4/5 What do you like best about Identity verification? It is integrated with the Salesforce Flows which makes it easy to use. You can also configure search & verifying questions. It is easier to implement this tool. Salesforce User can easily identify the customers identify using this tool. Review collected by and hosted on G2.com. What do you dislike about Identity verification? I am positive that Salesfroce Team is working continuously to improve the functionality of this tool however, Salesforce can work on improving the User Interface of this tool. Review collected by and hosted on G2.com. What problems is Identity verification solving and how is that benefiting you? Leaking the sensitive information to a bad actor can damage the reputation of a company. Salesforce is solving this problem by proving the inbuilt tool to validate the identity of customers with Salesforce Flows. It is easier to setup and use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rahul s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul s.") RS Rahul s. Assistant Manager OTC Enterprise (\> 1000 emp.) 10/9/2024 "Solution for Identify verification dataset with accurate reporting" 4.5/5 What do you like best about Identity verification? Pre-build dataset of individuals, busines and charities along with details to make sure the person in contact is genuine Review collected by and hosted on G2.com. What do you dislike about Identity verification? A bit more work on identity proofing could be done. Review collected by and hosted on G2.com. What problems is Identity verification solving and how is that benefiting you? Background verification and identity confirmation of employee and charity partners Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 10/3/2024 "Great Verification Software" 5/5 What do you like best about Identity verification? It requires 2 step authentication which helps with others not being able to log into your account. Review collected by and hosted on G2.com. What do you dislike about Identity verification? I love the software, no complaints. More people should use it. Review collected by and hosted on G2.com. What problems is Identity verification solving and how is that benefiting you? It helps eliminate hackers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rahul P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul P.") RP Rahul P. Assistant Manager Consulting Mid-Market (51-1000 emp.) 10/24/2023 "best portal for global market to analyze CR Report" 5/5 What do you like best about Identity verification? I used the Experian portal in my last company where we used it to identify the CR of people who applied for a business loan, we parallelly pulled CR from another portal as well but the final decision was taken on behalf of Experian only as it provides more accurate data. Review collected by and hosted on G2.com. What do you dislike about Identity verification? No negative things, I found experience as best among the others Review collected by and hosted on G2.com. What problems is Identity verification solving and how is that benefiting you? as we were working for a business loan-providing company we used to analyze the CR of the person who applied for a loan, his reports, loans past dues, active loans and all are get checked via Experian before providing loan. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ### There are not enough reviews of Identity verification for G2 to provide buying insight. 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