Really useful for being able to check on businesses outside of TAL which we might not get visibility of without the platform Review collected by and hosted on G2.com.
Nothing that I can think of off the top of my head Review collected by and hosted on G2.com.
Easy to use/understand data visualisation and user interface and good integrations into other systems (i.e. SFDC) - as a sales/business leader who has sold myriad technologies over several decades, the key to adoption of any technology in an organisation is ease of use. If you can't bring the sales and marketing teams on the journey with you, the whole initiative falls over. Insight without action is pointless. What the team at Cyance have done here is get the UX right. That doesn't mean your team don't need training on it, or how it fits into the overall MarTech/SalesTech stack or process, but making it easy to adopt and use means you have a greater chance at getting it right. Review collected by and hosted on G2.com.
TBH it's a great tool and where I've rolled it out there haven't been any issues. I guess for Cyance, the big thing will be developing out more integrations for complementary technologies - the integrations with SFDC, HubSpot and now LinkedIn are already a great start. Review collected by and hosted on G2.com.
Nexus is a very bespoke buyer intent platform that enables a hyper-targeted, data-driven account based approach. It enables you to identify the accounts that are currently in an active buying journey and researching highly around your products, solutions and services.
What I like is how you can really tailor the keywords that the platform is using to pick up the behavioural signals across the web using ML and AI so rather than it being based on topics, it's extremely personalised to the problems and challenges that your products solve. This enables you to be super intelligent with the type of activity going on within that account so you can understand what they care about and then target them with the right message.
The fact also that Nexus enables you to integrate with CRM, Demand-Side Platforms for ultra targeted programmatic and display advertising and LinkedIn for targeted social advertising is also a real game-changer and allows you to activate quickly on the activity going on within accounts in an always on approach.
Cyance also have a fantastic Customer Success team which has really helped to maximise results and advise how we can bake the platform into the overall GTM strategy. Review collected by and hosted on G2.com.
Nothing really to dislike, but due to the nature of intent platforms your company needs to be set up appropriately and ready to fully embrace making the switch from traditional marketing to behavioural based marketing. There is some planning and thought that needs to go around making sure sales and marketing teams are fully aligned to get the most out of the platform. However the Cyance team are very knowledgeable about helping teams through the transition. Review collected by and hosted on G2.com.
The easy to use dashboard and automated reports Review collected by and hosted on G2.com.
Unclear how all of the data is calculated and the sources so when clients ask its difficult to answer Review collected by and hosted on G2.com.
You can quickly gain buyer insights to your tracked accounts, as well as accounts you were not aware of. Review collected by and hosted on G2.com.
Keyword setup (you should be able to run keyword tests, edit keywords etc yourself). Review collected by and hosted on G2.com.
Cyance helps us to identify our customers' active target market Review collected by and hosted on G2.com.
It takes time & effort to get the most out of the platform. Review collected by and hosted on G2.com.
Cyance's data is the best around, and it is the only solution we could find that covers European geographies in their native languages. The customer support team is great, too. Review collected by and hosted on G2.com.
No issues so far! There is a learning curve to the platform, but this is to be expected. Review collected by and hosted on G2.com.
The quality of the intent signals are perfectly relevant to your industry. You decide what represents an intent or not for your prospect. I love how you can be surprised sometimes to see some accounts which are surging intent and you were not expected to. I also really like how they've progressively made it available and understandable to the sales team so they can action the leads straight from the platform. Review collected by and hosted on G2.com.
Can be a bit pricey but when you see the data you're getting from it, it's more of an investment which you will see the return. Review collected by and hosted on G2.com.
Seeing which accounts are surging on intent Review collected by and hosted on G2.com.
Not being able to identify which contact for certain is showing intent Review collected by and hosted on G2.com.
Strong European coverage and quality of the intent data including native language tracking. Review collected by and hosted on G2.com.
It is an additional cost but the ROI has proven it worthwhile. Review collected by and hosted on G2.com.
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