--- title: Doofinder Reviews meta_title: 'Doofinder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 511 reviews by the users' company size, role or industry to find out how Doofinder works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 511 scale: '5' date_modified: '2026-07-25' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Doofinder Reviews **Vendor:** Doofinder **Category:** [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search) **Average Rating:** 4.7/5.0 **Total Reviews:** 511 ## About Doofinder Doofinder is the AI Search & Discovery platform for eCommerce that helps every customer quickly find and buy exactly what they need — whether they’re searching, browsing categories or chatting with the store. Its technology understands real purchase intent and turns every interaction into a sales opportunity. Beyond boosting conversion, it also serves as a layer of commercial intelligence, revealing what customers want, what they can’t find, and where the biggest growth opportunities lie. Plug-and-play, no development required, with results from day one. It includes: AI Search with intent understanding, synonyms and real-time personalisation AI Assistant, a conversational assistant that guides customers through to purchase Category Merchandising, categories that reorder by margin, stock or user behaviour Recommendations based on behaviour and context AI Visual Tagging to enrich the catalogue automatically AI Synonyms and Search Merchandising rules Search Stats and AI Alerts with actionable business insights Quiz Maker for lead capture and personalisation ## Doofinder Pros & Cons **What users like:** - Users commend the **quick and helpful customer support** of Doofinder, enhancing their overall experience and satisfaction. (26 reviews) - Users love the **ease of use** of Doofinder, highlighting its seamless integration and user-friendly interface. (25 reviews) - Users rave about the **powerful search functionality** of Doofinder, boosting conversions and enhancing user experience significantly. (22 reviews) - Users find Doofinder's **helpful customer support** invaluable, ensuring smooth operations and quick resolutions to any issues. (21 reviews) - Users praise the **easy integrations** of Doofinder, highlighting its quick setup and seamless user experience improvements. (18 reviews) - Customization (16 reviews) - Features (16 reviews) - Recommendation Systems (14 reviews) - User Experience (14 reviews) - Fast Search (13 reviews) **What users dislike:** - Users find Doofinder to have **high monthly costs** , which may be challenging without implementing a solution via API. (15 reviews) - Users find the **pricing structure confusing** , but support from reps helps clarify the costs involved. (7 reviews) - Users experience **poor customer support** , often receiving slow or inconclusive responses from the team, affecting overall satisfaction. (4 reviews) - Users find Doofinder's **feature deficiency** notable, desiring additional widgets, analytics, SEO enhancements, and multi-currency support. (3 reviews) - Users feel that improvements are needed, particularly with **costly updates, lack of notifications, and product identification issues**. (3 reviews) - Learning Difficulty (3 reviews) - Users find the **setup difficult** , particularly for integration with Shopify and sorting features, yet improvements were made swiftly. (3 reviews) - Small Business Challenges (3 reviews) - Difficult Configuration (2 reviews) - Difficult Implementation (2 reviews) ## Doofinder Reviews ### 1. Great search tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nigel M. | E-Commerce Infrastructure Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Doofinder?** The doofinder module was easy to install, and simple to configure. The team at doofinder are easy to speak to and have very good technical knowledge of their product. Very easy and simple to integrate and their API has good documentation. **What do you dislike about Doofinder?** The features and customisation of the front end and feed/sort is very helpful. The AI tool seems to work very effectively as well. **What problems is Doofinder solving and how is that benefiting you?** Having multiple stores in different languages, doofinder allows us to use the same account and manage various sites within the web GUI. ### 2. Multiple possibilities and quick, efficient customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Doofinder?** We are very happy with all the possibilities that Doofinder offers, it works correctly and customer service is almost immediate and very efficient. The statistics it produces are very useful and help achieve better results. **What do you dislike about Doofinder?** Perhaps what we like the least is that there are some aspects that require technical support to be carried out, but even so, it is resolved quickly. **What problems is Doofinder solving and how is that benefiting you?** Customers can more accurately find the products they are looking for, which facilitates the final purchase. ### 3. Great dynamic and very flexibel Search tool for your Shop! **Rating:** 5.0/5.0 stars **Reviewed by:** Adnan Ahmad S. | Founder & Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Doofinder?** Amazing flexibility and customizing options. I was really suprised, how much you can do and how easy it actually is. Create new filters, highlight products, define keywords. You get a very good report to follow-up on your conversion and see what you need to do to improve. Very helpful and fast! Also the support team is very fast! **What do you dislike about Doofinder?** A bit of a challenge are the 3rd party connectors, but the support is really helpful in solving the issues fast. **What problems is Doofinder solving and how is that benefiting you?** Making sure the right product is being found for each search term ### 4. Powerful Search Solution for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Mantas K. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Doofinder?** Doofinder significantly improved our site search, leading to better user engagement and conversions. Doofinder’s AI-driven search is incredibly fast and accurate, helping customers find products quickly. The easy integration and customization options make it a great tool for improving search relevance. The real-time search suggestions and advanced filtering options are game changers. It enhances the shopping experience and directly impacts conversion rates. Plus, the analytics provide valuable insights into customer behavior. **What do you dislike about Doofinder?** The pricing can be a bit high for smaller businesses, and there’s a learning curve when fine-tuning search settings for optimal results. A more intuitive onboarding process for custom UI would be beneficial. **What problems is Doofinder solving and how is that benefiting you?** The real-time search suggestions and advanced filtering options ### 5. A massive improvement over basic site search capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Zach H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Doofinder?** How easy it is to install on your site and pull your products through. The recommendations it gives to users and then the reporting and statistics you get. **What do you dislike about Doofinder?** The requests based pricing can be confusing at times. **What problems is Doofinder solving and how is that benefiting you?** Elevating the site search feature of many eCommerce sites ### 6. My experience with Doofinder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Doofinder?** The support team has been extremely helpful, quick to respond, and very approachable whenever questions arose. The platform's features are comprehensive yet intuitive, which means we frequently find ourselves making good use of its capabilities. Overall, the simplicity and practicality of Doofinder have made a noticeable difference in enhancing our site's search experience. I also appreciate how people are now able to find pages and categories just by using the search bar. **What do you dislike about Doofinder?** There's not much I dislike about Doofinder. If I had to suggest an improvement, perhaps providing phone support could be beneficial, especially for more urgent or complex issues. Nonetheless, the existing customer support channels have been effective so far. **What problems is Doofinder solving and how is that benefiting you?** Doofinder has made a big difference in how people use our site. Visitors can now easily find pages, categories, and products just by typing into the search bar, which makes the whole experience feel faster and more intuitive. The platform itself is really easy to work with, and the support team has been quick, helpful, and super approachable whenever we’ve needed them. It's a solid tool that fits right into our workflow. ### 7. Reccomend **Rating:** 5.0/5.0 stars **Reviewed by:** Kamil N. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Doofinder?** Much better than the built in woocommerce search. As search is happening out of the platform it's not overloading or slowing down the system. Pretty easy to set up boosting/order of search results. **What do you dislike about Doofinder?** Calculation of requests. It's hard to predict how numer of searches/sales refers to amount of requests. I had to turn off few features to limit the requests and not exceed lower plan. **What problems is Doofinder solving and how is that benefiting you?** Optimization of Ecommerce products search. I can affect what results are appearing to user. It's working much better than built in woocommerce search. ### 8. Doofinder Discovery **Rating:** 4.5/5.0 stars **Reviewed by:** Louis G. | Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Doofinder?** I appreciated the service and support that took place during the launch of my site, it allowed me to discover all the different features. **What do you dislike about Doofinder?** I find only one negative point at the moment, which is that the control interface is not in French... **What problems is Doofinder solving and how is that benefiting you?** Greatly facilitates the search despite the different names of the products in my sales field, thanks to synonyms. ### 9. Great solution, easy to implement, simple to use, and it increases your conversion immediately. **Rating:** 5.0/5.0 stars **Reviewed by:** Rolando L. | Director Ecommerce & Omnichannel, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Doofinder?** The user interface for making adjustments, its simple KPIs, and the ability to monetize. Very easy to implement, test, and move to production. A large number of functions, which motivates you to use it frequently. **What do you dislike about Doofinder?** In customer support, the time difference to cover the needs in Latin America during business hours. **What problems is Doofinder solving and how is that benefiting you?** Align the customer service hours with the time windows in Latin America (Mexico) ### 10. Great tool, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Andy D. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2024 **What do you like best about Doofinder?** Really helpful to get up and running. A few glitches but they were smoothly sorted and they were very quick to respond Great tool and good value with an immediate impact. Meaningful guidance from the Doofinder team to ensure we were getting the best value for money **What do you dislike about Doofinder?** Nothing really. Easy to install. Easy set up and any issues were resolved **What problems is Doofinder solving and how is that benefiting you?** Improves search results and aids conversion ### 11. Doofinder: Easy to Integrate, User-Friendly, and Powerful for Boosting Conversions and CTR **Rating:** 5.0/5.0 stars **Reviewed by:** Pierpaolo P. | Chief Marketing & Head of Digital (CMO/CDO), Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Doofinder?** I’ve been using Doofinder with Ninja.it, and I’m extremely satisfied with this platform. It was incredibly easy to integrate and just as simple to use. Searches have increased, CTRs are higher than ever, and the conversion rate has improved significantly. Another major advantage is the search analytics feature: I use Doofinder extensively to understand what people are looking for on my site. This helps me gain valuable insights into my users and improve their experience. **What do you dislike about Doofinder?** There’s absolutely nothing I dislike about it. The support team has been fantastic, helping me optimize the tool during the free trial month. I highly recommend it to anyone looking to optimize their e-commerce and enhance user experience! **What problems is Doofinder solving and how is that benefiting you?** Doofinder has completely transformed the search functionality on my website. It ensures users can find what they are looking for quickly and efficiently, even if their search terms are incomplete or contain errors. The advanced search algorithms and filtering options help eliminate the frustration of ineffective searches, which is a common issue for many e-commerce platforms. With Doofinder, searches on my site have increased significantly, CTRs are at an all-time high, and conversion rates have improved as a direct result of better user engagement. The detailed search analytics provide insights into what users are looking for, helping me better understand their needs and adapt my offerings. Additionally, the ease of integration and user-friendly interface saved time and effort during setup and ongoing use. The platform has also freed up resources by reducing the need for manual analysis and improvements to my site’s search functionality. In short, Doofinder has streamlined my website’s search process, boosted sales, and improved overall customer satisfaction. ### 12. Using Doofinder has been a positive and smooth experience so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Dominik D. | Starszy Specjalista ds. E commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Doofinder?** Doofinder is easy to use and really improves the search on our website. It helps customers find products quickly and offers useful analytics. Overall, I’m very satisfied and would recommend it. **What do you dislike about Doofinder?** So far, I haven’t noticed any major drawbacks. Everything works smoothly and meets my expectations. **What problems is Doofinder solving and how is that benefiting you?** Doofinder makes it much easier for customers to find products on our website, which improves user experience and increases conversions. It also saves us time by handling search queries efficiently and providing valuable insights through analytics. ### 13. Awesome product - great performance! **Rating:** 5.0/5.0 stars **Reviewed by:** Petar M. | Executive Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Doofinder?** The speed and intuitiveness of the product are incredible! It's plug and play, so it's easy to install, and the support is really great! A lot of features and they keep adding more - the integration with the site is flawless. **What do you dislike about Doofinder?** There are none so far - we've been using it for 3 years now. **What problems is Doofinder solving and how is that benefiting you?** The customer behavior has changed due to the speed of getting the result thanks to Doofinder. ### 14. I recommend the application for its easy usability and its metrics. **Rating:** 5.0/5.0 stars **Reviewed by:** Gómez Linares G. | CRM Senior, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Doofinder?** What can I do to increase the conversion rate from the search engine? **What do you dislike about Doofinder?** I have to index manually when there are price changes, as sometimes it takes time to do it automatically. **What problems is Doofinder solving and how is that benefiting you?** Provide the user from the search engine with the ideal SKU for them. It has benefited us in increasing the conversion rate since we started using it. ### 15. Great tool and good support **Rating:** 4.0/5.0 stars **Reviewed by:** Karolin F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Doofinder?** stats dashboard is userfriedly and down to the point, synonym functionality, results are very good, filters in search are easy to use, banner functionality, customer support is very good, knowledgable and a nice person on top! **What do you dislike about Doofinder?** It's a bit pricey, functionality to add synonyms to all stores at the same time would be handy **What problems is Doofinder solving and how is that benefiting you?** We always had issues configuring the search in our webshop, doofinder is providing great results ### 16. Game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Miriana T. | Fullstack software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Doofinder?** It helps your business have a better user experience since it's a great search engine **What do you dislike about Doofinder?** At this moment I don't dislike anything, they're alway open to help when not understanding something **What problems is Doofinder solving and how is that benefiting you?** We used to use Odoo native search engine, and it's really bad, so we started searching for advise for fixing that problem, and since we started everything went really great, it helps a lot for searching what youre looking for really quickly ### 17. The best search engine I have tried **Rating:** 5.0/5.0 stars **Reviewed by:** Toni I. | Gerente, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2025 **What do you like best about Doofinder?** How fast it goes and all the features it offers **What do you dislike about Doofinder?** Just to make a point, that the prices of the products in the option should be displayed in units or meters **What problems is Doofinder solving and how is that benefiting you?** It benefits us in how effective it is for users to search for products. ### 18. Powerful search tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Doofinder?** I have been using and recommending Doofinder for several years for multiple clients and am fully satisfied. The search engine is powerful, highly configurable, fast, and clearly improves the user experience on our site. The relevance of the results has a direct impact on our conversion rate. Special mention for the technical support: responsive, competent, and always attentive. Additionally, the ability to interface with my tools via the API is very helpful. A reliable tool that I recommend! **What do you dislike about Doofinder?** Doofinder is paid and therefore requires a budget, but it quickly pays for itself. **What problems is Doofinder solving and how is that benefiting you?** He avoids putting faceted navigation on Prestashop sites. ### 19. Our website search algorithm has been boost to a superior level! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Ecommerce manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Doofinder?** Really fast and easy tool to find products among a pool of +24k items is our website. It's pretty easy to be configured with a super customer support for customizations. Surely recommended! **What do you dislike about Doofinder?** Monthy cost is higher, but the results in terms of sales shall be evaluated in the next 2/3 months **What problems is Doofinder solving and how is that benefiting you?** We have a big pool of items in different sectors so Doofinder can support our team and visitors in better finding the products they need ### 20. Quick and Efficient Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Doofinder?** We had some issues with our installation along the way but DooFinder was consistently transparent and supportive throughout. They always kept us up to date with resolving the issue and really quick to respond to emails and tickets. **What do you dislike about Doofinder?** Installation could be easier to integrate into the Shopify store **What problems is Doofinder solving and how is that benefiting you?** Making products a lot more easier to search for on Shopify ### 21. I recommend for use with PrestaShop. Doesn't burden the store! **Rating:** 5.0/5.0 stars **Reviewed by:** Piotr S. | IT Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Doofinder?** Quick and seamless integration with PrestaShop, fast performance and configurability. Statistics are also very cool, they help redirect customers to the products they are looking for. **What do you dislike about Doofinder?** Search sometimes prompts too much, but I know this can be improved with better configuration. **What problems is Doofinder solving and how is that benefiting you?** With Doofinder, we detected errors resulting in customers being unable to find products. In addition, we learned that customers often try to find information about shipping or returns, and we were able to direct them to the appropriate information subpages. ### 22. Excellent search service **Rating:** 5.0/5.0 stars **Reviewed by:** Maydelid Nataly G. | Diseñadora digital, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Doofinder?** The ease of the platform, it can connect to our ecommerce and gives us weekly recommendations. **What do you dislike about Doofinder?** It would be an added value to be able to see the out-of-stock products from the search and still add them directly. **What problems is Doofinder solving and how is that benefiting you?** I help the customer find the products quickly by correcting the names. ### 23. Cutting Edge AI Search Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Josh D. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Doofinder?** This tool instantly upgraded our ecommerce store's internal search functionality, and gave us the ability to display AI-driven You May Also Like product carousels on our product pages. Highly effective and super efficient. Above and beyond customer support. **What do you dislike about Doofinder?** There is some necessary time investment upfront to configure it to do exactly what you want, but it is well worth it. **What problems is Doofinder solving and how is that benefiting you?** It is using AI to serve up comprehensive search results. ### 24. Excellent stats and easy to set-up tool **Rating:** 5.0/5.0 stars **Reviewed by:** Łukasz F. | E-commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Doofinder?** Super easy to find data I need at the moment Helpful Customer Support -quick answer **What do you dislike about Doofinder?** Nothing, its perfect from the first moment **What problems is Doofinder solving and how is that benefiting you?** We are changing a lot on our website on daily basis, its very important to be able react fast to customer search ### 25. ESSENTIAL ON A WEBSITE **Rating:** 5.0/5.0 stars **Reviewed by:** Noemi D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Doofinder?** The best thing about Doofinder is how easy it is to install and use for consumers. It is simple, intuitive, and fast. **What do you dislike about Doofinder?** At the moment, we have not found them and it meets our expectations. **What problems is Doofinder solving and how is that benefiting you?** Help to have a more agile website for the consumer who browses ### 26. Took our website up a level, with great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Jack T. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Doofinder?** Doofinder gave our search bar another dimension at a competitive price. The customer services team were quick to respond to emails and were always on hand to help. Software was easy to apply to our website too, which we were worried it might not be. Customisable to how we like it and sure we havent seen the best of it yet **What do you dislike about Doofinder?** All working good so far, no issues at all **What problems is Doofinder solving and how is that benefiting you?** It makes our website search bar better, it can find multiple products form on term, whereas before more generic terms customers would use would result in no results. It keeps people on the website for longer and therefore more likely to make a purchase ### 27. Advisors available and attentive **Rating:** 5.0/5.0 stars **Reviewed by:** Julie S. | Chargée de projets, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Doofinder?** I appreciate the support, help, and responsiveness of the advisor. **What do you dislike about Doofinder?** Many parameters, not always easy to remember everything. **What problems is Doofinder solving and how is that benefiting you?** We are in the process of updating our site to develop this sales channel. Doofinder will allow us to measure the benefit of our changes. ### 28. It is a great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos R. | WebMaster, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Doofinder?** I really like how easy it is to use and the customer service I received. **What do you dislike about Doofinder?** Explain in more detail what "requests" means, which not only includes searches but also the number of products in your catalog. **What problems is Doofinder solving and how is that benefiting you?** I have no problem, everything was perfect. ### 29. Perfect search system **Rating:** 5.0/5.0 stars **Reviewed by:** Carmine D. | E-commerce specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Doofinder?** Doofinder helps customers find what they are looking for quickly and efficiently. Also, for anything, you can refer to their customer care. **What do you dislike about Doofinder?** Possibility to choose the color combination of PrestaShop. **What problems is Doofinder solving and how is that benefiting you?** More relevant search results thanks to filters. Thanks to this, we can monitor conversions through search and improve results thanks to their tools. ### 30. I have been using Doofinder for my clients' websites for a long time and it always satisfies **Rating:** 5.0/5.0 stars **Reviewed by:** George E. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2024 **What do you like best about Doofinder?** Doofinder is easy to use and incorporate into anyone's website, especially when you have a dashboard that is easy to navigate. The settings are not hard to find and everything is adjusted with ease. The AI powered search results and search correction features make it easy for consumers to find the right product or service suited to them. Furthermore, there is so much in terms of customisation, you can create anything you want, from applying your own logo to adding banners and adjusting the product score (where you want products showing in a list) to adding in carousels to specific pages, the possibilities are endless. Lastly, the team at Doofinder are always there to help, so if you get stuck, give them an email or call, they are always there to help. **What do you dislike about Doofinder?** To be honest there is nothing to dislike about Doofinder if you are a experienced web designer. However, if you are new to web designing, don't worry, you will get an induction from the team to help you understand how everything works. It is all easily implemented via plugin and API. **What problems is Doofinder solving and how is that benefiting you?** Doofinder aids my clients in making their existing and potential customers' purchasing journey so much easier. If a product or service is mispelt when a customer is trying to find something, the most relevant search results are always shown. The added benefit of voice to text search is a bonus, especially for those customers who like to be handsfree. Lastly, being able to tailor 'new' and 'sale' products to be show first via product score, makes my clients' lives easier when carrying out their campaigns and promotions. ### 31. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Krzysztof P. | e-commerce specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Doofinder?** Very innovative and useful product in good price! I have found it as the best e-commerce product for my website in Poland! **What do you dislike about Doofinder?** All is great! It is hard to find disadvantages **What problems is Doofinder solving and how is that benefiting you?** The search engine totally renewed my somehow old website ### 32. Great Search Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Callum B. | Digital Marketing & Website Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Doofinder?** It's really easy to use, with great results and a helpful team. **What do you dislike about Doofinder?** The stats are great, but I would like more information about click transactions. **What problems is Doofinder solving and how is that benefiting you?** Our SERPs have improved incredibly, we can now place what we want into the customer searches and we are seeing improved conversions already. ### 33. Positive experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alongi D. | IT, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Doofinder?** The tool is undeniably efficient and the consultant assigned to me guided me through all the steps up to the publication of my project. **What do you dislike about Doofinder?** I found nothing negative in the various steps. **What problems is Doofinder solving and how is that benefiting you?** Streamline the process of customizing processes by reporting any visibility exceptions in the administration panel without having to act through code, read manuals, or request dedicated assistance. ### 34. So far the best tool for Shopware for non tech users. Excellent guidance from the team! **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Doofinder?** Easy to use even if you don't have dev experience. **What do you dislike about Doofinder?** I would like to see additional plans as well. **What problems is Doofinder solving and how is that benefiting you?** We had been receiving feedback from our buyers about the search. The KPIs before and after Doofinder talk but itself! ### 35. Doofinder is easy to use for having data on the dashboard and for put banners in the search. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Doofinder?** I like the dashboard, they are easy to read and understand. I like use the banners option. **What do you dislike about Doofinder?** The dimension of the banners is difficult to correspond. We need to have a special banner for the application and we cannot use the others (meta, website dimensions). **What problems is Doofinder solving and how is that benefiting you?** It allow to have a great search on the web site. The search is more relevant and shows products even if they aren't categorised. ### 36. Very good regarding the integration and configuration/customization **Rating:** 4.5/5.0 stars **Reviewed by:** Pablo G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Doofinder?** They were very attentive to the integration and configuration/customization of the service, allowing us to fine-tune the filters and the overall user experience driven by their search engine. **What do you dislike about Doofinder?** They had a very poor sorting setup. However, they listened to our recommendations for improvements and implemented them in record time. So they turned a weakness into a strength point! **What problems is Doofinder solving and how is that benefiting you?** Powerful search engine to improve the quality of our extensive catalog and allow users to find what they're looking for more quickly. ### 37. Great search tool **Rating:** 4.0/5.0 stars **Reviewed by:** Gianluca G. | Business manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Doofinder?** We used Doofinder in many sites and THE results are Great in particular in Ecommerce sites **What do you dislike about Doofinder?** Relationship with sell team are not good **What problems is Doofinder solving and how is that benefiting you?** Increase the CTR ### 38. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Will T. | Projektant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2025 **What do you like best about Doofinder?** Easy installation and help with introduce **What do you dislike about Doofinder?** price, and for my project they dont have good plan, becuase i have season bussines and i use only 20% in winter and pay for 100% :( **What problems is Doofinder solving and how is that benefiting you?** better finding product ### 39. Powerful and user-friendly search engine **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin J. | Digital Marketing project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Doofinder?** Get detailed statistics of searches on our website is really useful to understand and adapt ourself to our customers habits. Many options to better guide searches. Voice search is also a good feature. Responsive support from support teams. Looking forward to using its full potential. **What do you dislike about Doofinder?** Nothing for now. Everything seems good and quit easy to use. **What problems is Doofinder solving and how is that benefiting you?** A relevant and targeted search among our large catalog of 20,000 references. Easy statistics too. And some technical features like AI or voice search ### 40. The Best Search Tool for eCommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Doofinder?** The best thing about DooFinder is its ease of use and advanced search capabilities. It’s incredibly user-friendly and integrates seamlessly with our eCommerce site. The autocomplete feature is fast and intuitive, delivering relevant results as soon as the customer starts typing. This has significantly improved the customer experience, reducing frustration and helping users find what they need with minimal effort. I also appreciate the ability to customize search filters and the way results are ranked based on relevance. The analytics dashboard is another standout, providing valuable insights into what customers are searching for, helping us fine-tune our product offerings. **What do you dislike about Doofinder?** While DooFinder is excellent overall, one thing that could be improved is the price structure. It’s a bit on the higher side, especially for smaller businesses or those just starting out. Also, while the system is generally easy to integrate, it would be helpful to have more out-of-the-box templates or preset configurations to get up and running even faster. Some of the more advanced features may require a learning curve for those unfamiliar with search tools, though the customer support team is always responsive and ready to help. **What problems is Doofinder solving and how is that benefiting you?** DooFinder solves several critical problems for our eCommerce site, most notably the issue of poor search functionality that often leads to frustrated customers and lost sales. Before DooFinder, our search tool was slow, inaccurate, and couldn't handle misspellings or vague search terms effectively. This led to higher bounce rates and lower conversion rates, as customers struggled to find the products they were looking for. With DooFinder, these issues are virtually eliminated. It provides a fast, accurate search experience, even for incomplete or misspelled queries, ensuring that customers are more likely to find exactly what they need. Additionally, DooFinder’s relevance-based ranking system ensures that the most relevant products are displayed at the top of search results, which leads to higher conversion rates and increased customer satisfaction. The tool also helps us better understand our customers' needs through advanced analytics, which track popular search terms, product demand, and customer behavior. This data helps us make informed decisions about inventory management and product offerings, ultimately improving our overall business strategy. In summary, DooFinder has streamlined the search experience, reduced friction in the customer journey, and provided valuable insights that directly benefit our sales and growth. ### 41. A real breakthrough for product research **Rating:** 5.0/5.0 stars **Reviewed by:** Alvaro C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Doofinder?** I think the strength of Doofinder lies in the ability to see what users have searched for. This can help in optimizing the terms used in product listings and provide insights into products that customers expect to find but are not available. The plugin is easily installable without the need for a web designer and integrates perfectly with WooCommerce. Finally, the customer service is very present, available to explain, and attentive to the final satisfaction in using the tool. **What do you dislike about Doofinder?** If you have a multi-level site, it is not possible to link external URLs to the site where Doofinder is installed. **What problems is Doofinder solving and how is that benefiting you?** The WooCommerce search engine was really inefficient. Doofinder solved the problem and made purchasing in the ecommerce easier. ### 42. Great Product that came along at the perfect time. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Doofinder?** We redesigned our website in 2023 and as a smaller company we are not very tech savy so the whole process was pretty daunting for us. Doofinder reached out and introduced us to the "search and recommendations" product. After a 1 month test trail we loved the results and look forward to continuing to use it to boost our business. We were mostly shocked at how quick implementation was compared to other plug-ins we explored. I would recommend doofinder to anyone looking to design or re-design there site. **What do you dislike about Doofinder?** It was a little confusing at first understanding the pricing structure but our rep was very helpful and transparent about everything. **What problems is Doofinder solving and how is that benefiting you?** It offers a great looking and simple search function for our e-commerce site that took almost no time to install. Other search products require alot of leg work to set-up and at a small business we just don't have much time to spare. Analytics are detailed and very helpful when it comes to improving our stores conversion rate. ### 43. Quick and easy to implement, and noticed the benefits within a couple of days tracking. **Rating:** 5.0/5.0 stars **Reviewed by:** James G. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Doofinder?** Quick WordPress integration and ease of applying custom styles for both desktop and mobile devices. The support is also great. **What do you dislike about Doofinder?** No e-commerce revenue metrics in the dashboard. **What problems is Doofinder solving and how is that benefiting you?** Helping our customers navigate a complex product catalogue. ### 44. Best Search engine Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Marco M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Doofinder?** Simple, Easy, Proficient. Very good product. **What do you dislike about Doofinder?** Nothing to tell about it. It's a good product. **What problems is Doofinder solving and how is that benefiting you?** Facilitate searchs in the website. ### 45. It was easy to use and very efective. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Doofinder?** It is a veery good way to implement the search in your web page. Ease to use and very informative data. I tis also very easy to implement in your code. **What do you dislike about Doofinder?** I think the difficult part if you have a small business the service is a little expensive. **What problems is Doofinder solving and how is that benefiting you?** Well is a bit difficult to do the search part of the web page. So this benefits a lot to implemented easier and with a lot of features. ### 46. Really amazing results, speed and can handle huge datasets with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Torlock C. | Marketing & Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Doofinder?** I've tried multiple integrations like ElasticSearch, Algolia etc but nothing has been as easy to implement as DooFinder, also, the analytics are great. We have an account manager that has made the process very smooth. **What do you dislike about Doofinder?** Nothing so far, experience is all good as of yet. **What problems is Doofinder solving and how is that benefiting you?** Default WooCommerce search is sluggish and inaccurate - Doofinder takes all of our data, makes it relevant and very quick as well. ### 47. Best software with wonderful features for ecommerce product search **Rating:** 5.0/5.0 stars **Reviewed by:** Madan P. | Marketing and Developer Role, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2025 **What do you like best about Doofinder?** There are lots of features in it some of them are.. 1- Product searching is best 2- Show custom results 3- Banners during search **What do you dislike about Doofinder?** There is nothing bad in Doofinder software. **What problems is Doofinder solving and how is that benefiting you?** Full filling product search problem on the website ### 48. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** ankit B. | Technical Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2025 **What do you like best about Doofinder?** I would like to get recommendation do finder for seach engine. **What do you dislike about Doofinder?** There is no cons. I am not seeing any disadvantage of using it. **What problems is Doofinder solving and how is that benefiting you?** It should be supportive for Bigcommerce catalyst. ### 49. A Fast, Intuitive, and Highly Customizable Search Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Doofinder?** Doofinder is a very good solution for those looking for a powerful search engine. From the beginning, the experience has been positive, thanks to the support team that was always available. The interface is easy to use, allowing quick implementation with Adobe Commerce. The platform is very fast, significantly improving the user search experience. Another strength is the level of customisation. **What do you dislike about Doofinder?** I haven’t found any downsides to using Doofinder. **What problems is Doofinder solving and how is that benefiting you?** Doofinder provides a flexible search solution with a lot of rule-setting options. This allows for greater control over search results, boosting conversions. ### 50. Easy and practice **Rating:** 4.5/5.0 stars **Reviewed by:** chiara i. | Ecommerce manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Doofinder?** great. Doofinder allows you to increase performance and control what customers are looking for **What do you dislike about Doofinder?** There’s nothing I don’t like about doofinder **What problems is Doofinder solving and how is that benefiting you?** doofinder allows me to govern the search and facilitate its use for my clients ## Doofinder Discussions - [What is dofinder?](https://www.g2.com/discussions/what-is-dofinder) - 2 comments, 1 upvote - [What does Doofinder do?](https://www.g2.com/discussions/what-does-doofinder-do) - 3 comments - [How does Doofinder work?](https://www.g2.com/discussions/how-does-doofinder-work) - 2 comments - [Is Doofinder any good?](https://www.g2.com/discussions/is-doofinder-any-good) - 1 comment - [View Doofinder pricing details and edition comparison](https://www.g2.com/products/doofinder/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-26+14%3A25%3A04+-0500&secure%5Bsession_id%5D=b0e4493d-c4ac-4cef-abe7-da304de0c11c&secure%5Btoken%5D=39af08bc1ea328941a1c40368925e1b169b187d70957d6e45a3adeac1a78aebe&format=llm_user) ## Doofinder Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [ShopWired](https://www.g2.com/products/shopwired/reviews) - [Tilroy](https://www.g2.com/products/tilroy/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Doofinder Features **Compatibility** - Federated Search - File Types - Global Language Support **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Agentic AI - Enterprise Search Software** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Search Queries** - Typo Tolerance - Faceted Search - Synonyms - Highlighting - Natural Language **Product Discovery** - Recommendations - Conversion - Personalization - Faceted Search - Ranking and Relevancy **AI powered search - Enterprise Search Software** - Generative RAG (Retrieval augmented generation) - Relevance Tuning - NLP & Semantic search **Functionality** - Personalization - Search Analytics - Integrations **Integration** - E-Commerce - PIM - Merchadising **Compatibility - Enterprise Search Software** - File Types - Federated Search - Global Language Support **Functionality - Enterprise Search Software** - Personalization - Search Analytics - Integrations **Search Queries - Enterprise Search Software** - Highlighting - Faceted Search - Typo Tolerance - Synonyms ## Top Doofinder Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (430 reviews) - [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) - 4.8/5.0 (427 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)