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Delve AI Reviews & Product Details

Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver exceptional customer experiences and power growth. Operating at the intersection of marketing, analytics and applied AI, its core technology leverages data from first-party and public sources along with machine learning techniques to automate traditional manual processes and deliver accuracy + speed + performance advantages, thereby driving better outcomes for marketers.

Seller

Delve AI

Discussions

Delve AI Community

Languages Supported

German, English, French, Hindi, Indonesian, Italian, Korean, Dutch, Portuguese, Spanish, Vietnamese

Product Description

With Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes. Operating at the intersection of marketing, analytics and applied AI, Delve AI's core technology leverages machine learning and AI techniques to summarize & humanize digital data, helping move from dimensions and metrics to people. Our offerings include: 1. Live Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behaviour, and leverages advances in machine learning to abstract personas for each segment. No more time-consuming manual analysis! Personas are auto-generated and kept all up to date. Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business! 2. Competitor Delve AI creates competitor personas automatically. Specify one or more competitor domains and Competitor Delve AI will automatically generate persona(s) for those competitors. Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!

Overview by

Sujit Zachariah

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Delve AI Media

Delve AI Demo - Segment your customers automatically and generate data-driven personas

1. Create personas automatically using first-party data (e.g. CRM and website analytics data) , second-party data (e.g. competitor and social intelligence) and public data sources (e.g. voice of customer data such as reviews, blogs, communities and forums). 2. Segment your customers based on psy...

Delve AI Demo - Get detailed persona insights including psychological drivers

Profile: work, household, places, hobbies, products/services - Preferences: communication, news, television, movies, travel - Quote, goals/pains - Likely interactions - Sample user/organizational journeys also provided for each segment

Delve AI Demo - Industry specific insights

- Structured insights specific to your industry - 80+ B2B and B2C industries supported

Delve AI Demo - Understand segment-level distributions

How What Who When Where

Delve AI Demo - Identify sources of influence

1. Understand your audience's online habits and discover best places to influence them. 2. Learn who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

Delve AI Demo - Chat with digital twins of your customers

1. Interact with the personas generated and ask them anything you'd like to know about your customers. 2. Allow your team to make customer-centric decisions by integrating virtual customer twins into your collaboration tools, such as Slack.

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Kaleem U.

Sales And Marketing Specialist

Small-Business (50 or fewer emp.)

5/19/2023

"Marketing"

5/5

What do you like best about Delve AI?

Very good for business audience that need for customer . Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

It's a expensive for new setup and not all our world Review collected by and hosted on G2.com.

Alberto d.

Head Of Marketing

Mid-Market (51-1000 emp.)

2/15/2023

"Amazing Persona Development Tool"

5/5

What do you like best about Delve AI?

It literally takes 2 seconds to start using the tool and reports are generated in record time. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

That social personas have an additional cost. I understand the reasons why but still... Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2022

"Great customer persona resource for B2B & B2C brands"

4/5

What do you like best about Delve AI?

I really like the persona option and the level of analytics attached to it. Both for the brand and the competitors. It's helpful when putting strategies together. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

I'm still early-stage in using the platform. I haven't found anything to dislike. When I have questions support is responsive so I haven't struggled with anything. Review collected by and hosted on G2.com.

Beau M.

President

Small-Business (50 or fewer emp.)

10/14/2022

"My best competitive intelligence tool"

5/5

What do you like best about Delve AI?

Competitive personas are far better than I'd hoped. Their ability to nail the interests of our and our client's competitors provides us insights we otherwise would not have. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Social isn't quite done yet and they're losing access to some data at the end of the year (I don't expect this to be that important). Honestly, I'm delighted, though. Review collected by and hosted on G2.com.

Alden R.

Client Finance Controller & CSR Council member

Enterprise (> 1000 emp.)

7/6/2022

"My experience of using Persona by Delve AI"

5/5

What do you like best about Delve AI?

The personas created by Delve AI are very relatable and representative of the business requirements. It is an added touch that boosts customer acceptance. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

The software is a bit pricey especially for small businesses operating outside the United States. However, it is still worth the money, if used wisely Review collected by and hosted on G2.com.

Recommendations to others considering Delve AI:

Go for it, this is hands down the best option available in the market. The features are world class Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Persona is the initial point of contact for anyone who is just hearing about the company, and arrives on the landing page. It helps answer all the FAQs, in a coherent fashion and explain the ins and outs of the business, before they can proceed. Review collected by and hosted on G2.com.

Menderline M.

Placement Consultant

Mid-Market (51-1000 emp.)

7/7/2022

"My favourite AI software"

5/5

What do you like best about Delve AI?

The best part of this application is the data is linked to your social media. Can also be helpful in business and is an attractive proposition for future clients Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Your personal details are made public - Can be misused if the software is used on a trial basis.

Delve receives important business information which is usually not divulged. Review collected by and hosted on G2.com.

Vivek Kumar Y.

Security Researcher

Mid-Market (51-1000 emp.)

8/9/2022

"Best SaaS Solution Software"

4/5

What do you like best about Delve AI?

I like the best about this software is i can know the specific customers who are looking at my web application. And also it is very handy to setup. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Nothing much to say here, but our personal details are made publically this should not be :) Review collected by and hosted on G2.com.

Deepa K.

Small-Business (50 or fewer emp.)

10/20/2020

"Customer insights with Delve.ai"

4.5/5

What do you like best about Delve AI?

I like to know the specific customers who are looking at our website. It is very helpful to understand specifically what they are interested in while engaging in a conversation with leads from that company Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

It would have been great to get more information about specifically who looked at the site and the personas could be crisper Review collected by and hosted on G2.com.

Recommendations to others considering Delve AI:

If you are looking for more insights about your leads Delve.ai is a great tool to use. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

As a startup, I am looking to understand who is interested in our product and what aspects of our product is of interest to them. Understanding what pages they look at is helpful because it helps our sales team customize our presentations when we actually talk with them Review collected by and hosted on G2.com.

Meredith B.

Loyalty Marketing Manager

Mid-Market (51-1000 emp.)

12/15/2020

"Affordable Persona Development"

4/5

What do you like best about Delve AI?

It has been a very affordable way for us to develop our Personas. As a relatively new company, our data on who our target customers are and information about our website visitors' demographics were limited. Delve AI has given us an inside look into our visitors in a way that is visually appealing and easily understandable. It also helped us in developing a sales deck to share with our sales team in helping them to better understand how potential customers are interacting with us on our website and the information they are searching for. It also has been helpful in understanding which companies are interested in which services we offer. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

The initial integration process was not the most simple one I have encountered and needed to contact an outside vendor for support. It would have been great to do this all on my own with a more direct integration process. Since they are relatively new and growing some of the processes have changed over time and we had to redo how one portion integrated. It did take some convincing to get approval to purchase this tool since they are a relatively new company but we have been pleased with the service provided so far. Review collected by and hosted on G2.com.

Recommendations to others considering Delve AI:

I would consider your overall budget. Persona Delve AI is an affordable tool for developing customer Personas but is not as in-depth as if you were to do a full marketing research persona study. However, if you have a very niche base the cost of doing a full marketing research study is high both in the time it takes to find enough target people to complete the survey and the cost to develop the study with a marketing research firm. Delve AI Persona uses AI in a way that helps use your existing data and display it in a way that provides you with real insights and an understanding of your target demographic. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

We are solving the business problem of developing our customer personas. We have a deeper understanding of our website visitors based on their typical actions and similarities across demographics. We also use the website leads a way to follow-up with companies that may be interested in our services based on the actions they took on our website and can already have an idea of what service they may be interested in. Since we offer a wide variety of services this insight is super helpful to us when dealing with these relatively "cold" leads. Review collected by and hosted on G2.com.