--- title: Deeto Reviews meta\_title: 'Deeto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 21 reviews by the users' company size, role or industry to find out how Deeto works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 21 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration --- ### Deeto Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Deeto, which simplifies customer story management and advocacy efforts seamlessly. [(2 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257282&qs=pros-and-cons#reviews) Users appreciate the **streamlined review management** process in Deeto, enhancing content creation and advocacy efforts effortlessly. [(2 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257469&qs=pros-and-cons#reviews) Users appreciate the **content creation capabilities** of Deeto, effectively generating authentic and engaging materials with ease. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257292&qs=pros-and-cons#reviews) Users love Deeto for its **Q&A feature and video recording options** , enhancing reference and advocacy programs effectively. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257445&qs=pros-and-cons#reviews) Users appreciate the **excellent customer support** from Deeto, enjoying prompt responses to inquiries and assistance. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257311&qs=pros-and-cons#reviews) Users face **adoption difficulties** due to unintuitive features and a steep learning curve for new users. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471863&qs=pros-and-cons#reviews) Users feel the **AI-generated stories lack authenticity** and are not suitable for customer-facing purposes. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257327&qs=pros-and-cons#reviews) Users find the **call features cumbersome** , with a non-intuitive interface complicating usability and accessibility. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471969&qs=pros-and-cons#reviews) Users find the **complex interface** of Deeto challenging, making it difficult to locate features and navigate effectively. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471950&qs=pros-and-cons#reviews) Users feel the **AI-generated stories lack authenticity** , preferring genuine customer quotes and interactions instead. [(1 mentions)](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257320&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Deeto ##### 1. Ease of Use Users appreciate the **ease of use** of Deeto, which simplifies customer story management and advocacy efforts seamlessly. [ See 2 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257282&qs=pros-and-cons#reviews) See Related User Reviews ![Vishal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal D.") VD Vishal D. Small-Business (50 or fewer emp.) 4.0/5 "An Effective Platform Supporting Customer Advocacy and Sales Enablement" What do you like about Deeto? Deeto makes it easy to collect, manage, and reuse authentic customer stories for sales and advocacy. The platform streamlines the process of turning c CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you like about Deeto? Deeto is a great platform for building reference and advocacy programs. I love the Q&A feature that allows us to send curated questions to custom ##### 2. Review Management Users appreciate the **streamlined review management** process in Deeto, enhancing content creation and advocacy efforts effortlessly. [ See 2 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257469&qs=pros-and-cons#reviews) See Related User Reviews ![Vishal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal D.") VD Vishal D. Small-Business (50 or fewer emp.) 4.0/5 "An Effective Platform Supporting Customer Advocacy and Sales Enablement" What do you like about Deeto? Deeto makes it easy to collect, manage, and reuse authentic customer stories for sales and advocacy. The platform streamlines the process of turning c CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you like about Deeto? Deeto is a great platform for building reference and advocacy programs. I love the Q&A feature that allows us to send curated questions to custom ##### 3. Content Creation Users appreciate the **content creation capabilities** of Deeto, effectively generating authentic and engaging materials with ease. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257292&qs=pros-and-cons#reviews) See Related User Reviews CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you like about Deeto? Deeto is a great platform for building reference and advocacy programs. I love the Q&A feature that allows us to send curated questions to custom ##### 4. Customer Reviews Users love Deeto for its **Q&A feature and video recording options** , enhancing reference and advocacy programs effectively. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257445&qs=pros-and-cons#reviews) See Related User Reviews CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you like about Deeto? Deeto is a great platform for building reference and advocacy programs. I love the Q&A feature that allows us to send curated questions to custom ##### 5. Customer Support Users appreciate the **excellent customer support** from Deeto, enjoying prompt responses to inquiries and assistance. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257311&qs=pros-and-cons#reviews) See Related User Reviews CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you like about Deeto? Deeto is a great platform for building reference and advocacy programs. I love the Q&A feature that allows us to send curated questions to custom ### 5 Cons or Disadvantages of Deeto ##### 1. Adoption Difficulty Users face **adoption difficulties** due to unintuitive features and a steep learning curve for new users. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471863&qs=pros-and-cons#reviews) See Related User Reviews ![Vishal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal D.") VD Vishal D. Small-Business (50 or fewer emp.) 4.0/5 "An Effective Platform Supporting Customer Advocacy and Sales Enablement" What do you dislike about Deeto? Some features take a while to find and aren’t as intuitive as they could be. The advanced customization and reporting options also feel somewhat limit ##### 2. AI Quality Users feel the **AI-generated stories lack authenticity** and are not suitable for customer-facing purposes. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257327&qs=pros-and-cons#reviews) See Related User Reviews CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you dislike about Deeto? The AI generated user stories need some work in my opinion. It's useful the platform drafts a story for you, but I don't think it's ready to be custom ##### 3. Call Features Issues Users find the **call features cumbersome** , with a non-intuitive interface complicating usability and accessibility. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471969&qs=pros-and-cons#reviews) See Related User Reviews ![Vishal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal D.") VD Vishal D. Small-Business (50 or fewer emp.) 4.0/5 "An Effective Platform Supporting Customer Advocacy and Sales Enablement" What do you dislike about Deeto? Some features take a while to find and aren’t as intuitive as they could be. The advanced customization and reporting options also feel somewhat limit ##### 4. Complex Interface Users find the **complex interface** of Deeto challenging, making it difficult to locate features and navigate effectively. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2471950&qs=pros-and-cons#reviews) See Related User Reviews ![Vishal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal D.") VD Vishal D. Small-Business (50 or fewer emp.) 4.0/5 "An Effective Platform Supporting Customer Advocacy and Sales Enablement" What do you dislike about Deeto? Some features take a while to find and aren’t as intuitive as they could be. The advanced customization and reporting options also feel somewhat limit ##### 5. Content Quality Users feel the **AI-generated stories lack authenticity** , preferring genuine customer quotes and interactions instead. [ See 1 mentions ](https://www.g2.com/products/deeto/reviews?filters%5Bsentiment_snippet%5D=2257320&qs=pros-and-cons#reviews) See Related User Reviews CJ Craig J. Mid-Market (51-1000 emp.) 5.0/5 "A scalable platform for a complete advocacy program that is user driven." What do you dislike about Deeto? The AI generated user stories need some work in my opinion. It's useful the platform drafts a story for you, but I don't think it's ready to be custom ![Andrew W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew W.") AW Andrew W. Senior Manager, Client Advocacy Mid-Market (51-1000 emp.) 7/25/2025 "An easy way to remove friction in the reference process" 5/5 What do you like best about Deeto? I like how easy Deeto is for references and prospects to use, it helps us remove friction in our reference process. As a company, I like how fast and flexible Deeto has become -- they really listen to their customers. A casual "Wouldn't it be great if?" comment often turns into a product reality, and you can tell they're always evolving and improving. It's cool to be along for the ride. Implementation/integration was easy, and any time we've had the odd issue their support people have been very helpful. We love having content from the pool of references we've had sign up, and feedback from references who have signed up has been good. Review collected by and hosted on G2.com. What do you dislike about Deeto? It's a process change for salespeople, which can be a hurdle. Those using it really like it, though, and are steadily converting their colleagues. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Deeto helps remove friction from (and add tracking to!) our reference process, matching sales prospects with existing clients with ease. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kristen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen S.") KS Kristen S. Head of Customer Marketing Enterprise (\> 1000 emp.) 7/21/2025 "Easiest Way to Scaled Customer Proof Content" 4.5/5 What do you like best about Deeto? Our implementation was super turnkey and we were able to launch within just a few weeks with super quick time to value. I love that the platform is customer facing and gives the customer the autonomy to create their profile, raise their hand and create content inside the platform. Since launching in April we now have so much content it's almost hard to keep up and make sure that we're using what we've collected. We've also been able to quickly create some cool video projects by putting out an ask to our Deeto audience on a specific product, something that would have taken much longer before. Review collected by and hosted on G2.com. What do you dislike about Deeto? I'd love if extracting the content from the platform was a bit easier and less manual, especially as we use the proof as raw inputs to create new types of assets like social posts, videos, sales slides, etc. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Before Deeto, we had a super high touch approach to customer content creation. Now we're able to scale quotes and videos easily and quickly and across lots of different products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CC Clara C. Customer Advocacy Manager Enterprise (\> 1000 emp.) 7/18/2025 "Deeto is changing the customer advocacy game" 4.5/5 What do you like best about Deeto? Before Deeto, we did not have an effective way to scale our advocacy efforts. We can now support our prospects with authentic social proof including references and reviews and help accelerate our sales cycle. Their referral program is also easy to set up and launch to drive new business. Our Account Manager and technical support have been amazing and very helpful to help us optimize our program. Deeto is always listening to customer feedback to improve their offering, and consistently launching new features which are adding value to our EcoVadis Customer Advocacy Program. Review collected by and hosted on G2.com. What do you dislike about Deeto? Existing languages on the platform are limited impacting our ability to scale globally, however Deeto is able to create a separate platform for adding more languages. The tailoring of email communications and notifications outside of their Campaigns module is also a manual process with their technical team. A direct integration with peer review websites to simplify the process for customers would also be helpful, which Deeto is already working on. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Scaling our customer advocacy program with limited resources to support our sales team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amber H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber H.") AH Amber H. Director of Strategic Growth Mid-Market (51-1000 emp.) 7/16/2025 "A True Partner in Building a Thriving Ambassador Program" 5/5 What do you like best about Deeto? Deeto has been an incredible partner in helping us build and scale a successful ambassador program. Their platform offers everything we need—from content curation to sharing, reference meeting coordination, and customizable microsites that beautifully showcase our happiest customers. What truly sets Deeto apart, though, is their approach to partnership: they listen to our feedback, offer proactive suggestions, and continually evolve the product to better meet our needs. The ability for our customers to raise their hands for advocacy opportunities—and earn points for participating—is a game changer. Our customers love it, and we love how seamlessly it drives engagement. Review collected by and hosted on G2.com. What do you dislike about Deeto? There’s very little to dislike. If anything, I’d love to see even more flexibility in customizing activities or campaigns within the platform. That said, the Deeto team is highly receptive to feedback and consistently releases improvements, so we’re confident that enhancements are always on the horizon. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Deeto solves the challenge of scaling customer advocacy in a meaningful, efficient, and engaging way. Before Deeto, it was difficult to consistently identify, activate, and recognize our advocates at scale. Now, we have a centralized platform where customers can easily raise their hands for advocacy opportunities—whether that’s a reference call, testimonial, content contribution, or event participation. It’s also helped us streamline how we collect and share customer stories through microsites and curated content. On top of that, the points-based reward system has been a huge motivator for our customers, driving sustained engagement and making advocacy fun and rewarding for them. As a result, we’ve built a much more visible, active, and empowered ambassador community. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Maria B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria B.") MB Maria B. Director of Client Advocacy Mid-Market (51-1000 emp.) 7/15/2025 "Consistent and True to who they are" 5/5 What do you like best about Deeto? The platform is beyond super simple for not only as a vendor but for our clients to join the program. We have close to 70 clients who have joined us on Deeto and that was just from our first campaign that we sent out. Looking forward to adding many more clients. Review collected by and hosted on G2.com. What do you dislike about Deeto? I am going to be totally honest - there isn't anything that I don't like! Again, when you make it a simple and easy platform and interface - you are doing all the right things. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Deeto took away the use of having a spreadsheet - and a Salesforce report. Just the removal of manual labor is worth every penny! But, the fact that we can generate user stories/ case studies - that is the magic that our sales and marketing teams love. The back and forth of scheduling calls - I mean that is completely gone! The fact that our clients are signing up shows that they see these as opportunities to connect with others in their field vs an ask from their client success manager. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matthew G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew G.") MG Matthew G. Chief Revenue Officer Small-Business (50 or fewer emp.) 7/14/2025 "Great resource for any client-facing team!" 5/5 What do you like best about Deeto? Being a business that has been primarily built off of referrals and relationships, managing (and leveraging) the advocates in our network was traditionally a hassle. We would find ourselves going back to the same 5-10 advocates for introductions or reference requests. Deeto not only helped us expand our pool of advocates by a factor of 10, but has also helped us manage and leverage them to a much greater extent. Review collected by and hosted on G2.com. What do you dislike about Deeto? Not really relevant any longer, but the Hubspot integration was delayed a bit back in 2024. It is, of course, up and running now and works seamlessly! Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Providing references for prospects, while also allowing us to source introductions and referrals from our existing client base. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/16/2025 "A great customer advocacy tool!" 4/5 What do you like best about Deeto? After evaluating multiple platforms, Deeto was the most modern and the only one that could do everything we needed, including: customer reference matching, content generation, and advocate management. We were also impressed by not only the experience for our internal team members but for advocates as well – allowing them to update their preferences at any time. In addition, our Success Manager, Nick, has been incredibly helpful with strategy, rollout, and enablement. Their Support team (specifically Bruna) has also been amazing and answers questions almost immediately. Review collected by and hosted on G2.com. What do you dislike about Deeto? Implementation was a little tough due to lack of documentation (or outdated documentation) but the team was very responsive and helped us get everything sorted out. The platform is also still a bit newer with a few bugs here and there but the team again has fixed things as soon as we bring them up. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Deeto is helping us match prospects with customer references and also helping us generate more customer proof. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jill P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jill P.") JP Jill P. Customer Advocacy Manager Enterprise (\> 1000 emp.) 7/15/2025 "Game-Changer for Customer-Led Growth!" 5/5 What do you like best about Deeto? Deeto has transformed how we streamline customer advocacy and referrals. The platform is intuitive, user friendly and makes it incredibly easy to turn happy customers into powerful growth engines. We saw a noticeable uptick in assets within weeks of implementation. The support from the Deeto team has been top-notch. They've provided quick turn around on implementing feature requests and tailoring the platform to fit our workflow. Highly recommend for any company looking to scale through authentic customer engagement! Review collected by and hosted on G2.com. What do you dislike about Deeto? I honestly have no complaints. Any features that didn't exist when we first started have either already been added or are actively being worked on by the Deeto team. Their responsiveness to feedback has been impressive. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Deeto has helped us elevate our customer advocacy by making it easier to capture and present measurable insights - like KPIs, impact metrics, and success data - in a consistent and compelling way. While we already had strong customer stories, Deeto gave us the structure and tools to highlight them with greater clarity and data-driven impact. It’s also been a huge win for organization and accessibility. Deeto allows us to centralize all of our advocacy assets - testimonials, success stories, historical data, impact slides, and more - in one place that’s easily accessible to both prospects and our sales team. This has streamlined our workflows and made it much easier to deliver the right content at the right time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dor V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dor V.") DV Dor V. Co-Founder & CEO Small-Business (50 or fewer emp.) 7/17/2025 "Deeto.ai Transformed Our Sales Process with Seamless Customer Advocacy" 5/5 What do you like best about Deeto? Deeto.ai has completely transformed how we handle customer referrals. The platform seamlessly connects potential customers with existing ones, creating unbiased and effective referral calls that have helped us close deals faster. It’s also made managing testimonials effortless, allowing us to showcase real, authentic feedback with ease. Review collected by and hosted on G2.com. What do you dislike about Deeto? There’s really not much to dislike. The only minor thing would be that it works best when integrated with a CRM, so teams without one might need some extra setup. But once it’s running, the value is undeniable. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? We use Deeto.ai to streamline and optimize our referral process. It helps us connect potential customers with existing ones for unbiased referral calls, which has significantly contributed to closing deals faster. Additionally, the platform allows us to manage and showcase testimonials more effectively, leveraging authentic customer feedback to build trust and credibility. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ema F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ema F.") EF Ema F. Manager Mid-Market (51-1000 emp.) 7/16/2025 "Deeto boosted our customer engagement significantly" 4.5/5 What do you like best about Deeto? Deeto is very easy to use, I appreciaete we can customize it with our branding. We are able to source significant amount contributions like quotes, user stories and support our campaign with specific customer user stories, and reward users for their activity. Deeto is also great resource for our sales team who can easily share and connect customer references and their assets with prospects. The Salesforce integration is great help. Review collected by and hosted on G2.com. What do you dislike about Deeto? Deeto is still developing and it's interface changes very often, sometimes to worst (UX, design) without any prior announcement or update. Some developments and features are also taking long time. The visibility into rewarding and issuing could be more transparent. Review collected by and hosted on G2.com. What problems is Deeto solving and how is that benefiting you? Customer testimonials, new business influence Review collected by and hosted on G2.com. 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