# Cross-Media Planner Reviews
**Vendor:** Arima  
**Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
## About Cross-Media Planner
Cross-Media Planner helps you allocate budget across platforms for maximum ROI, using real-time performance simulations powered by MMM results. Use it to plan and adjust your campaign mix, create what-if scenarios and iterate on the fly.






- [View Cross-Media Planner pricing details and edition comparison](https://www.g2.com/products/cross-media-planner/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+05%3A52%3A48+-0500&secure%5Bsession_id%5D=030cd1c2-6943-4a63-bd49-09d2d2c545ed&secure%5Btoken%5D=97592bf0dd456cc2d67941dfbc52985673c880904f0b3ff2a28428b62499d820&format=llm_user)

## Cross-Media Planner Features
**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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