# Cross-Media Planner Reviews
**Vendor:** Arima  
**Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
## About Cross-Media Planner
Cross-Media Planner helps you allocate budget across platforms for maximum ROI, using real-time performance simulations powered by MMM results. Use it to plan and adjust your campaign mix, create what-if scenarios and iterate on the fly.






- [View Cross-Media Planner pricing details and edition comparison](https://www.g2.com/products/cross-media-planner/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+22%3A10%3A48+-0500&secure%5Bsession_id%5D=2256f371-794b-4d57-9391-41ff7ff7b79e&secure%5Btoken%5D=6b3603d8f771f77611c39f7460066a4a0353010a643054894474ab26da62b674&format=llm_user)

## Cross-Media Planner Features
**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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