Tribe provides the tools to objectively analyse PR data, which enables us to measure growth and guide areas to improve. The team at tribe are constantly evaluating the software to ensure its evolving with changing business priorities, reporting metrics and social media platforms/algorithms/software Review collected by and hosted on G2.com.

That the software doesnt currenly pick up TikTok coverage if a brand is not mentioned in the captions (but is featured in the video content) Review collected by and hosted on G2.com.

I have been using Tribe Dynamics for over five years at multiple companies. I can say that this platform cares about user input and is adaptable.

I enjoy the ease of tracking talent and data

The competitive set and data are top-notch when building out strategy!

Very user friendly! Review collected by and hosted on G2.com.

Data does take 24+ hours to populate in some cases Review collected by and hosted on G2.com.

I love how easy it is to search creators and get access to a variety of helpful information in the first 30 seconds of looking. I appreciate the engagement rate graph that shows where each creator lies compared to others. I also love the audience breakdown, which has been super helpful when targeting certain sports teams. Review collected by and hosted on G2.com.

It can be overwhelming when there are so many different tabs/features/steps. I think the possibilities are great, but I'd love to have tutorial videos for each function or other resources to access. This may exist already, but I am currently unaware. Review collected by and hosted on G2.com.

Love that it is so easy to use and can be referenced by the entire marketing department as our one stop shop source of truth for all things influencer Review collected by and hosted on G2.com.

wish it could integrate placing orders for gratis similar to GRIN Review collected by and hosted on G2.com.

For me, the Discovery tab is a great resource for marketers—real low-hanging fruit. I also find the reporting clear and concise, and it’s in a great format and place to present to execs. Review collected by and hosted on G2.com.

You are unable to track against set brand KPIs directly in the platform, so we are unable to see a sliding scale of how close we are to hitting KPIs etc. That evolution would be great. I also find the campaigns a little difficult to manage, given they pull in other content outside of what we are trying t track. Review collected by and hosted on G2.com.

Every part of the influencer partnership journey is well thought out and can be executed within CreatorIQ. It makes every stage, from discovery and planning to execution, a breeze. Something usually as daunting as building out a campaign and receiving metrics is made seamless and effortless. Review collected by and hosted on G2.com.

What I dislike is also what I like about CreatorIQ. It has so many different ways of inputting information that I wish I had more time to input all the information for more detailed data. Review collected by and hosted on G2.com.

Tribe is an amazing platform for efficiently tracking return on influencer marketing campaigns, which my brand was previously doing manually - resulting in a lot of missed or lost opportunities. Review collected by and hosted on G2.com.

I wish that the platform didn't limit the data in your competitive set to only "tribe approved" creators as this has seemed to significantly shrink the perceived size of our community when measured up against other brands! Review collected by and hosted on G2.com.

The fact it saves down all coverage in one place is it's biggest time saver, but it also means we can easily benchmark success year after year with multiple KPIs - EMV, Impressions and Reach. Review collected by and hosted on G2.com.

The fact at the moment that we can't differentiate EMV between posts that have had paid media spend put behind them and those that have not. It makes it very difficult to benchmarch against competitors when we don't know what they're pushing paid media behind / the level of spending they're utilising. Review collected by and hosted on G2.com.

I really like CreatorIQ's influencer search tool and reporting capabilities. The creator one-sheets are very visual and easy for clients to look at. Review collected by and hosted on G2.com.

Nothing currently, they are often working on adding new features to the tool that improves its capabilities in areas I felt were lacking. Review collected by and hosted on G2.com.

The campaign and tracking functions within CreatorIQ are incredible. It makes setting up influencer campaigns so seamless and for those less experienced in influencer work, the built in templates are so helpful. I also find the insights and metrics incredibly useful when vetting and identifying influencers to collaborate with. Review collected by and hosted on G2.com.

I've yet to find a complaint about the platform. Review collected by and hosted on G2.com.