# The Brief Reviews **Vendor:** The Brief **Category:** [Display Ad Design Software](https://www.g2.com/categories/display-ad-design) **Average Rating:** 4.6/5.0 **Total Reviews:** 37 ## About The Brief The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration. Break creative ruts, spark new ideas, and plan with confidence. 2. Create standout ads at scale - Turn a single concept into hundreds of high-performing assets. - Design static or animated ads, localize in a click, and generate full sets of personalized variations using AI. - Collaborate in real time and keep your brand consistent across every platform and language. This is creativity without compromise—or burnout. 3. Launch everywhere, instantly - Go live in record time. - Publish directly to Meta, Google, TikTok, and Pinterest without handoffs or extra tools. - Control targeting, budgets, and localization from one place, and update campaigns in real time. 4. Optimize and get smarter every cycle - See what worked—and make it work harder. - The Optimize agent connects to your ad accounts, surfaces what’s performing, and recommends new creative directions. - Every insight feeds the next campaign, turning results into momentum. Why teams choose The Brief 1. Continuous improvement: Each campaign cycle fuels the next. 2. Time saved: Customers cut campaign timelines by up to 90%. 3. Lower costs: Average savings of 35% through automation and optimization. 4. All-in-one system: Replace tool sprawl with one intelligent loop. 5. Start your smarter campaign cycle today. Reclaim your agency with The Brief — where campaigns begin, optimize, and begin again, smarter than before. ## The Brief Pros & Cons **What users like:** - Users appreciate the **clear and concise delivery** of The Brief, making it easy to stay informed and aligned. (1 reviews) - Branding Consistency (1 reviews) - Content Creation (1 reviews) - Users appreciate the **ease of use** of The Brief, finding updates clear and straightforward without unnecessary clutter. (1 reviews) - Insights (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) - Speed (1 reviews) - Template Design (1 reviews) - Useful (1 reviews) **What users dislike:** - Users note the **insufficient information** in The Brief, expressing a need for more thorough explanations and depth. (1 reviews) - Integration Issues (1 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) - Missing Features (1 reviews) - Steep Learning Curve (1 reviews) ## The Brief Reviews ### 1. Easy Ad Generation at Scale with Fast Translations—Smooth Implementation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about The Brief?** It’s easy to use for generating ads at scale, and translating ads is also very fast. The system was straightforward to implement, and we’ve been using it regularly. I can’t share any experience with customer service yet, since we haven’t needed help so far. A plus is that it also integrates with Shopify **What do you dislike about The Brief?** So far we haven't faced any issues, in case some neg points come up I will update here **What problems is The Brief solving and how is that benefiting you?** Easier ad creation in bulk ### 2. A Very Good Creative Tool for Non-Designers **Rating:** 4.0/5.0 stars **Reviewed by:** Max P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2024 **What do you like best about The Brief?** Creatopy makes it easy for non-designers to create ads and other creative pieces. As a Marketer who is not great with Photoshop and doesn't have a great creative eye, i'm able to use their easy to use templates to create ads that look great. **What do you dislike about The Brief?** Honestly, really just nitpicking here, but things like when you work on a creative asset it reorders the main page, you also can't save versions which would be great. The UX is ok and can cause some headaches when there are too many cooks in the kitchen. **What problems is The Brief solving and how is that benefiting you?** We have a single designer who is always swamped, but we have a need for creative ads. This allows us to create templates and then easily create new ads and assets using the previously approved templates. **Official Response from Customer Support:** > Hello Max, Thank you for your lovely review! We're very excited to hear about your delightful experience with Creatopy and we wanted to let you know that our team is diligently working to improve the UX & UI, so that you can enjoy the smoothest possible designing flow. We have some fantastic new features coming out in the future that we think you’ll be thrilled to try out! ### 3. Creating animated html ads made easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Dušan J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2024 **What do you like best about The Brief?** I love multiple options for exporting design, from animated to static. After creating few campaigns, you get familiar with the UX. After working with google designer, this feels much easier and faster. And loving the new beta editor. **What do you dislike about The Brief?** There are a lot of diference beetween all the plans, and for basic ads, basic is more than enough. It is confusing at first to know the diference, and what you need. **What problems is The Brief solving and how is that benefiting you?** Making html ads easy. **Official Response from Customer Support:** > Hi Dušan, We are truly thankful for your review and we're thrilled to hear that you're enjoying Creatopy, especially after transitioning from another platform. Our goal is to simplify the creation of HTML ads, and your feedback helps us in that endeavor. If you have any further suggestions or questions, please don't hesitate to reach out, we're here for you! ### 4. Fast and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about The Brief?** It saves you a ton of time and is very intuitive to use. **What do you dislike about The Brief?** Needs to add more templates every month to keep designs fresh. **What problems is The Brief solving and how is that benefiting you?** I can adapt any ad to any size very fast now and generate test A/B with no effort. **Official Response from Customer Support:** > Hi Sergio, Our team is unbelievably grateful for your support! We strongly believe we can help you increase the efficiency and quality of your designs with our AI features. As for the template and composition variety, we plan on releasing this soon! ### 5. Very easy tool to use for work projects. **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about The Brief?** Very user friendly and the creations look super professional. **What do you dislike about The Brief?** There is not much that I dont like about this tool. **What problems is The Brief solving and how is that benefiting you?** We create banners a lot faster than building it from scratch using Adobe. **Official Response from Customer Support:** > Hello Liz, Thank you kindly for choosing us! We are happy to hear that you appreciate our editor, especially since we put a lot of work into the Smart Resize and Feed Ad Builder, which greatly help expedite the design generation process. If you have any suggestions or feedback for further enhancements, feel free to let us know. ### 6. Creatopy has made making digital ads in different formats easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy K. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about The Brief?** Creatopy has an intuitive user interface. It's very easy to streamline graphic work. **What do you dislike about The Brief?** Maybe Creatopy will more features in the future. **What problems is The Brief solving and how is that benefiting you?** Creatopy lets me create multiple ads in different sizes and formats. **Official Response from Customer Support:** > Hi Timothy, We're glad that you are enjoying Creatopy! We plan on releasing even more awe-inspiring features, please stay tuned for our upcoming releases! ### 7. Intuitive Interface and Extensive Tools for HTML-5 Banners and Video Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about The Brief?** As a video editor, I find Creatopy incredibly easy to use. Its intuitive interface makes navigation a breeze, allowing me to focus on the creative aspect of creating html-5 banners or Video Ads. The platform offers a wide range of tools for basic editing needs, and its extensive library of templates and stock assets provides endless inspiration. **What do you dislike about The Brief?** Sometimes the interface crashes and you have to Meta-Refresh your browser. **What problems is The Brief solving and how is that benefiting you?** Making html-5 Banners accessible for anybody. The support by a chat window is amazing. **Official Response from Customer Support:** > Hello, Thank you for your incredibly kind words! We always strive to create the fastest and most reliable designing experience for all our users. We wholeheartedly invite you to try out the improved version of Creatopy, which is gaining a lot of popularity among our users! Our colleagues have put their hearts and souls into the new Creatopy AdStudio, in order to give you the chance to create even more amazing designs. And of course, if you need help making the most out of it, our lovely Support team will gladly assist you. ### 8. Easy learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Christine G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about The Brief?** We started using Bannersnack several years ago and seemlessly transititioned to Creatopy. It's been an easy learning curve for the design team. **What do you dislike about The Brief?** More control over size of files would be great **What problems is The Brief solving and how is that benefiting you?** Quick animations **Official Response from Customer Support:** > Hello Christine, We sincerely appreciate your continuous support and trust in us! Your feedback greatly motivates us to continue creating amazing tools for both designers and aspiring creators alike. Regarding the file sizes, please make sure to check out our newly-added Minify HTML option! This new feature is designed to optimize your experience further, and we hope it will prove useful to you. ### 9. Easy to use and to jointly work on designs with colleagues **Rating:** 4.5/5.0 stars **Reviewed by:** Sheila B. | Regional Marketing Manager (BNL & International), Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about The Brief?** Love the amount of design sets that are available and it makes it so much easier to design my online ad series in various formats just in once. From there it's easy to tweak and go into each size to customize. **What do you dislike about The Brief?** To get started with Creatopy I missed video tutorials. Creatopy only provides articles in text. So in the end I went to YouTube and found a few useful recordings. **What problems is The Brief solving and how is that benefiting you?** Creatopy solves a long and lengthy process of designing display ads. Now with the brand kit uploaded, we can easily create our own sets and have it checked by the designteam before we go live. ### 10. the ideal tool to create advertising designs quickly and easily. **Rating:** 4.0/5.0 stars **Reviewed by:** Mike T. | VP, Senior Creative Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about The Brief?** I have used Creatopy to create ads for several projects and have been very happy with the product. The platform is intuitive and easy to use and has many tools to help users create engaging and effective ads. These tools include a number of pre-configured templates to save time, while the editing tools allow users to modify their ads to make them unique. Ads can also be uploaded in a variety of formats, including JPG, PNG, HTML5, GIF and MP4, and shared across platforms. **What do you dislike about The Brief?** There are several aspects that could be improved. For example, the platform does not yet support all file formats, which limits its flexibility when working with other design programmes. In addition, there are few free design materials, which means that users must purchase additional materials to use in their projects. **What problems is The Brief solving and how is that benefiting you?** Creatopy is a tool that solves the problem of creating graphic designs for advertising and digital marketing. It is ideal for anyone who needs to create attractive designs in a short time without investing a lot of money in hiring a graphic designer. ### 11. Awesome Platform, Especially for Beginners **Rating:** 4.5/5.0 stars **Reviewed by:** Michael C. | Solutions Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about The Brief?** I'm a marketing strategist, and there have been times in my career I haven't been able to work closely with a graphic designer. Creatopy allows me to create professional images quickly, even though I haven't been trained as a graphic designer. The platform makes it very easy for me to create images that work well on our website, promotional emails, banner ads, social media images, etc. I'd strongly encourage anyone with a need for graphics to try Creatopy. **What do you dislike about The Brief?** I haven't run into anything egregious. I suppose it'd be nice to have more stock images at my disposal, but unless I'm looking for something incredibly niche there's usually several options for me to select from. **What problems is The Brief solving and how is that benefiting you?** Whenever I need an image created and I don't want to pay a graphic designer, I can create it myself using Creatopy. It's easy to use, and I'm able to produce work quickly despite not being a graphic designer. It's a great platform! **Official Response from Customer Support:** > Hi Michael, Thank you for your time sharing your thoughts about our platform along with the suggestions regarding the stock library! Glad to hear that our tool is suitable for your needs! ### 12. A pleasant Creatopy experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about The Brief?** Creatopy is a tool that I, as a Graphic Designer, use almost daily. It has a very intuitive interface, offers multiple templates, and allows for quick banner creation thanks to automation. Most importantly, animating and exporting HTML5 banners is made easy in comparison to After Effects or Google Web Designer. **What do you dislike about The Brief?** When exporting banners as PNGs, the image quality is usually subpar, even with high-resolution images. This is easily resolved by exporting as HTML5, but still disappointing. Some HTML5 banners after exported differ from the preview, seeming bugged regarding mainly the typeface (sentences become incomplete). Having different coloured or sized text sections inside only one headline would be helpful, as any needed change to the copy resets the changes done manually. **What problems is The Brief solving and how is that benefiting you?** Banner creation in my company used to be time-consuming and frustrating. Not only our output has increased greatly since using Creatopy, but also the quality of our banners, since animating them is now almost effortless. **Official Response from Customer Support:** > Hi there, We appreciate you sharing your thoughts and the experience you had on our platform so far! If you are still having issues with the fonts and the image quality, please let us know on the chat so we can take a look at the designs! ### 13. Easy to use and great for creative ads! **Rating:** 4.5/5.0 stars **Reviewed by:** Lina P. | Design Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about The Brief?** The most helpful about creatopy is that you can easily create multiple ads in different dimensions at the same time. Second best thing is the video creation. You can use tools to animate and if you have little or some video editing knowledge you can still have a great professional outce that you can use for your advertising. I also love that you can go to the preview mode and share your design while people can leave a comment on it so that you can improve your final design. **What do you dislike about The Brief?** I would only say that there is still room for improvements, for example on the range of effects that you can use for an animated design or on the range of file types that you can export. **What problems is The Brief solving and how is that benefiting you?** Creatopy has solved the time problem for sure. I can create videos and ads in half of the time I would need while using another video/animation/design tool. A problem might also be that there is no mobile view for the users. I understand that editing will not be optimal by mobile but some features like viewing your designs could be reachable by mobile devices as well. **Official Response from Customer Support:** > Hello Lina! Thank you for taking the time for this detailed review, we very much appreciate it! We are happy to hear that you’ve found the generator feature to your liking! We are of course constantly adding improvements to our platform and extra effects are on our feature request list as well. ### 14. The Best Program Out There! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine M. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about The Brief?** Creatopy allows more creativity and free range without the overly complicated stuff in other programs. I can make advanced animated ads very quickly. I love the content bank where I can pull videos and images, and that I can save my preset brands. Perfect for my needs! **What do you dislike about The Brief?** I'm used to some of the more advanced abilities in other programs, so I miss some of those, but Creatopy has started adding that stuff in, like blend modes and other transitions. I also wish we could have multiple users for the price. **What problems is The Brief solving and how is that benefiting you?** Blend modes were a huge add, those allow me to mimic my brands in Creatopy without exporting assets from another program. I also love the new transition modes that are being added, would love even more, and ones that are more "action" movements. So instead of a transition, where the assets disappears, it can just move to a different location and stay on screen. **Official Response from Customer Support:** > Hello Katherine! Thank you kindly for your review! We very much appreciate the input received! We are glad to read that you have found the platform intuitive! In the future we will add advanced features as well, since we are constantly adding updates to our platform. At any point you require assistance, please do contact us on our live chat support. ### 15. User-friendly software that allows us to create impactful graphics we didn't think were possible! **Rating:** 5.0/5.0 stars **Reviewed by:** Nick C. | Senior designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about The Brief?** The fact it allows us to easily create banners and videos that were previously out of our skillset. **What do you dislike about The Brief?** In an ideal world we would be able to create even longer animated videos. **What problems is The Brief solving and how is that benefiting you?** Creatopy brings our marketing campaigns and web graphics to life. **Official Response from Customer Support:** > Hello Nick, Thank you for taking time to review Creatopy! We are glad to hear that Creatopy helps you in your business! Unfortunately, the maximum duration of a design is 180 seconds at the moment. If you have any questions, don’t hesitate to contact us. ### 16. Great tool for the beginner designer... **Rating:** 4.5/5.0 stars **Reviewed by:** Shannon R. | Visual Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about The Brief?** Creatopy is quick and easy to use, especially for those that are not traditional designers or animators. **What do you dislike about The Brief?** It would be awesome to see the audio track within a video as a preview on the timeline so that you could fine audio cues easier. **What problems is The Brief solving and how is that benefiting you?** We are looking for an easy tool for the non-designers on our team to learn to use for the more simple graphics that we are creating. As the lead designer, this is helping me to focus on the more creative work. **Official Response from Customer Support:** > Hello Shannon! Thank you for your kind words! Happy to hear that you’ve found Creatopy easy to use. Your suggestion is also very helpful and we have added it to our feature requests list. Thank you! At any point we can be of assistance, please do contact us via our live chat! ### 17. Using it for a year and have left Adobe behind **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about The Brief?** Ease of use is fantastic. I'm not a power user with creative products, and Creatopy makes it so easy to create ads and marketing materials for our startup. **What do you dislike about The Brief?** PDF downloads could be a bit better, especially when downloading. It tends to download a file that is huge, in terms of pixels (not file size), but there's no option to change page size on download. Also, PDFs are not editable after download. Each letter of text is in its own cell, so we can't use this for PDFs for clients who may need editing capabilities. **What problems is The Brief solving and how is that benefiting you?** Making it super easy to create/edit ads, collaborate, and avoid hiring an expensive marketing agency. **Official Response from Customer Support:** > Hello there, Thank you for taking the time to review Creatopy and we are very glad that you enjoy using our platform. All of our departments are constantly working on improving Creatopy day by day, and as such we appreciate your feedback! Unfortunately, for PDFs, you will have to use the Resize feature in order to resize your design before download. If you’re facing any other difficulties, please let us know! ### 18. Easy to Use Digital Signage Content Production Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Angelo K. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about The Brief?** Simple to use interface, cost effective, fast production turnaround. **What do you dislike about The Brief?** Sometimes takes a long time to download finished product. **What problems is The Brief solving and how is that benefiting you?** I used to use Flash because it was fast and easy to use. When it was discontinued, I was without a good, fast and easy-to-use tool. Creatopy filled the void. **Official Response from Customer Support:** > Hello Angelo, We appreciate your review! We are pleased to hear you enjoy using Creatopy! The download time depends on the size and the assets used on the designs, the higher the dimension and the more elements you have on them the longer it will take. Especially if you have audio/video elements on the canvas as those need more time to render for the final download. If you're still having issues with the download, don’t hesitate to contact us on the chat! ### 19. Very intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about The Brief?** Creatopy is a very intuitive platform that allows commoners to create great content! **What do you dislike about The Brief?** The image crop feature is lacking and insufficient. **What problems is The Brief solving and how is that benefiting you?** Quick digital ads and images on the fly. **Official Response from Customer Support:** > Hello there! Thank you for taking the time to review our platform! Happy to hear that you’ve found Creatopy easy to use. Please do let us know what we could improve on the image crop section. We welcome any suggestions! If we may be of further assistance, please do not hesitate to contact us via our live chat! ### 20. Very fast, top quality and diversity in designs and tools that help us produce lot of content **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmed K. | Head of design, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about The Brief?** Design templates & The animation (timeline) feature **What do you dislike about The Brief?** Custom fonts sometimes make issues while exporting **What problems is The Brief solving and how is that benefiting you?** Inspirations and producing lots of designs without relying on or learning other heavy, expensive design tools **Official Response from Customer Support:** > Hello Ahmed! We are very glad to read that you have found our platform to your liking! Custom fonts can have various properties and we are working on optimizing this section. Whenever you encounter any difficulties with uploaded fonts please do contact us via our live chat. Thank you! ### 21. Best ad creative platform I've used. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2022 **What do you like best about The Brief?** This is an instinctive and easy-to-use platform. I like the background remover, ad set creator, and templates. I don't use any other tools with it, it's enough to use by itself. **What do you dislike about The Brief?** The CSV upload function isn't as instinctive and easy as I thought it would be. It's possible to set up a lot of different version, but in the end you have to manually customize each one. **Recommendations to others considering The Brief:** They're a really great company. Very quick to reply and give me good ideas. **What problems is The Brief solving and how is that benefiting you?** Ad creation for PPC advertising. I've created several hundred ads with it and deployed them online. I get a good CPA cost and ROI and it makes the creative process faster. **Official Response from Customer Support:** > Hi there! Thank you for taking time to review our platform! We are very glad to see that you enjoy using our Creatopy and that it helped you optimizing your workflow and increasing your productivity! With the CSV file it's more easier to load your images, texts, etc. into the design, so you don't have to manually replace them for every change. We are constantly working on upgrades and fine tuning, but at the moment the Feed ad builder still requires manual adjusting to place every asset in the desired position. If you have any questions, you can always contact us on our live chat anytime and let us know! ### 22. Design HTML5 ads like a pro! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2021 **What do you like best about The Brief?** This program is very easy to use, from novices to pros. There are many templates to choose from that are already great looking and ready to customize, or you can build your own using their ad builder. **What do you dislike about The Brief?** Sometimes global changes are not necessary. Unfortunately, if you started building out your ads and have this feature enabled, you cannot add a component to only one of the ads. It adds this component to all sizes whether you like it or not. You will have to go back and delete the component from all the other sizes manually. **What problems is The Brief solving and how is that benefiting you?** I am not proficient enough to custom code HTML5 ads, this program allows me to do all the design (which I am proficient at) and takes care of all the backend coding. This is a tremendous time and money saver as I no longer need to farm this work out to freelancers. **Official Response:** > Hi there! Thank you for taking the time to review our platform! I’m happy to hear that Bannersnack has helped you in your business. You can add an image to one of the sizes from the set if you enter in Individual edit mode on the size, and you can simply drag and drop the image from your computer into the canvas. If you're facing any difficulties at any point, feel free to contact our support team. They will be more than happy to assist you! ### 23. Super Simple - Fun Results **Rating:** 4.5/5.0 stars **Reviewed by:** Patty R. | Co-founder/Creative, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about The Brief?** The most valuable part of this platform is its ease of use. I can generate a quick ad in under 15 minutes, download it in a few seconds, and have it up and running flawlessly in under 1/2 hour. It lets me upload all of my brand credentials (fonts/colors/logos) — time-saving when creating a new ad. **What do you dislike about The Brief?** Downside: Using "embed code" for HTML5 (non-ad) designs on my website. Creatopy inserts ad code somewhere; thus, ad-blocking software hides them. **What problems is The Brief solving and how is that benefiting you?** We can create motion graphic style ads on a small budget, making our brand image on-trend with a polished, pro-agency look. **Official Response:** > Hello Patty! We appreciate you taking the time to share your experience with us! We are happy to see that our design platform has helped you increase your productivity and optimize your workflow! The ad-blocking software usually verifies the HTML scripts on a web-page and filters them, if the source appears in a filtering list the embed loading will unfortunately get blocked. If you ever have any questions, you can always contact us! ### 24. Saves a lot of time with creative assets **Rating:** 4.5/5.0 stars **Reviewed by:** Eric J. | Demand Generation Strategist, Higher Ed, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about The Brief?** I like the ability to have our team members all in one space where we can collaborate on creative assets. We are able to place our brand assets into the platform so we can easily add logos, text and colours to our pieces. **What do you dislike about The Brief?** We had some issues with our brand font not loading properly in the platform after an update. It required us to select a different font and then select our font again each time we made assets. This went on for a few weeks. **What problems is The Brief solving and how is that benefiting you?** We have saved a great amount of time in our creative process. We no longer have to bog down our creative team with every little piece we need. We create things using templates provided by our creative team and are able to get things launched much quicker. **Official Response:** > Hello Eric, Thank you for your review! We are delighted to see that Creatopy is an amazing help for you, especially since we are aiming to fulfill the user's needs. We are really sorry that you've experienced such a situation but no worries! The support team is always available for you when you're in need and they will be more than happy to help! If there's a bug they will be able to identify it and report it for you. Thank you for choosing Creatopy, Have a glowing day! ### 25. Simple and Powerful **Rating:** 5.0/5.0 stars **Reviewed by:** John T. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2021 **What do you like best about The Brief?** Bannersnack makes it extremely easy to create banner ads and other marketing images. Intuitive editing tools, lots of templates to start with, automatic saving and collaborative editing, makes this tool a must for our agency. **What do you dislike about The Brief?** Cropping and resizing an image, instead of changing the canvas, would be very helpful **What problems is The Brief solving and how is that benefiting you?** Simple editing and proofing of image editing for marketing purposes. **Official Response:** > Hello John! We are happy to hear that you enjoy using our app and it’s of great use to you! As I understand from your message, you are unable to resize or crop an image. That should not happen, as Bannersnack offers the possibility to crop/resize the image as you would like. Maybe you added the image on your background layer. That is the only time when you will not be able to resize it. Other than that, if you add a new layer, and insert the image there, you will be able to edit it properly. We hope that this info helps! Have a great day! ### 26. Creatopy is the perfect tool for anybody who need to create graphics for its business **Rating:** 5.0/5.0 stars **Reviewed by:** Giorgio R. | owner and cto, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about The Brief?** It is simple, fast, perfect even for those who are not graphic designers. The ability to create banners in different formats in the blink of wings simply by changing the resolution and repositioning objects is extraordinary. Available templates are also modern and fascinating. **What do you dislike about The Brief?** There are currently no things I didn't like. Sometimes asking to save might be helpful. **What problems is The Brief solving and how is that benefiting you?** I'm not a graphic designer, and I created banners and images in different formats for my sites, for my products, or social networks in a single day, starting from new and captivating templates. Usually, it would take days. **Official Response:** > Hello Giorgio! Thank you kindly for taking the time to write this review! We’re very glad to hear that our platform helped in easing your workload. The suggestion is also very much appreciated! Please do not hesitate to contact us via our live chat if at any point you have questions! ### 27. good **Rating:** 4.0/5.0 stars **Reviewed by:** Yannis B. | Consultant SEO/SEA, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about The Brief?** display set are pretty nice and tool is easy to use **What do you dislike about The Brief?** had some trouble with cancelation of free-trial but is has been resolved **Recommendations to others considering The Brief:** Use the free trial **What problems is The Brief solving and how is that benefiting you?** Bulk editing of ad copies ### 28. Great for Display Ad Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about The Brief?** Love the customizable templates. Just love this way of doing display ads -- opposed to Adobe Animator (ughh!!!). And love the responsive design feature for sets of sizes **What do you dislike about The Brief?** I wish the templates had multiple slides -- opposed to single frame with animations **Recommendations to others considering The Brief:** Multi slide templates for display ad sizes **What problems is The Brief solving and how is that benefiting you?** Using for Google display ad creatives -- exporting to send to marketing team for uplaod for our campaigns **Official Response:** > Hello there! Thank you for taking the time to write this review! We are really happy to see our platform has helped you in your business! We are working on adding new templates including multi slides templates. However, If you want to add multiple slides to your design, you can duplicate the first slide from the template and edit it. Please don't hesitate to contact us if you have any other questions! ### 29. Making my job a lot easier and my work a lot faster **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about The Brief?** My favorite features are the design sets and the brand kits because I work with marketing on multiple platforms for multiple companies. Also, the HTML banners are a game changer if you don't know how to code **What do you dislike about The Brief?** I would love a feature to change backgrounds on products in Dynamic Product Ads on Facebook. I know it's out there :) **Recommendations to others considering The Brief:** We have the automation plan, and it's worth every penny. Both because of the HTML feature, the design sets, and the brand kits. The free plan is also lovely, because of the free design and animation options **What problems is The Brief solving and how is that benefiting you?** I am making animated banners for Google Ads and creating ads in multiple formats ten times faster! **Official Response:** > Hello! Thank you so much for your kind words! It means a lot to us to see that Creatopy has helped you in accomplishing your tasks. Our team is constantly developing new features in order to make the time spent on our platform more enjoyable. If you ever have any questions, you can always contact us via our live chat! ### 30. Bannersnack for the Win **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about The Brief?** It's easy to create and copy banners, ads, and other things you make for standardization! The tools are supported and updated regularly – this makes them a joy to use! **What do you dislike about The Brief?** The new branding – Creatopy – I can never remember this brand name. The old name was clearer. **What problems is The Brief solving and how is that benefiting you?** Bringing display ad designing to scale – this one was a big one for us when we were doing PPC in-house. The other great thing is the folder structure for our products – Bannersnack has helped us stay organized. **Official Response:** > Hello there! We appreciate your review! We are pleased to hear that you enjoy using Creatopy! We chose this name because it has, at its root, two essential words that perfectly encapsulate the whole purpose of our graphic design tool: - Create. The platform is for all kinds of content creators: marketers, designers, advertisers, or any other professional that needs a platform to create professional designs without necessarily having advanced design skills. - Utopia. We wish for this platform to have the best features that allow people to be productive and creative at their fullest potential and get rid of repetitive and disruptive tasks. This is the place where your creativity can glow, always aspiring for the perfect design. Hope you have a great day! ### 31. Did exactly what I needed **Rating:** 5.0/5.0 stars **Reviewed by:** Parker B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about The Brief?** I needed to create display ads at scale, and creating them in all different sizes was going to be a pain. A quick google led me to this tool, and within 15 minutes I had tons of nice-looking display ads ready to go in tons of sizes. It just always great when you have a problem and a tool solves it almost instantly **What do you dislike about The Brief?** Some of the changes I made in the editor didn't take effect when I downloaded the ads, but it was a quick fix. **What problems is The Brief solving and how is that benefiting you?** Creating consistent Display Ads at various sizes **Official Response:** > Hello Parker, Thank you for taking the time to review Creatopy and we are very glad that you enjoy using our platform. All of our departments are constantly working on improving Creatopy day by day, and as such we appreciate your feedback! Technical errors may arise occasionally, as is the case with any software product, but rest assured you will always have an extremely competent and experienced team by your side, ready to diagnose and troubleshoot any issue you might be facing. Should you have any inquiries, feel free to let us know! In the meantime, have a wonderful day! ### 32. Well balanced, well priced, easy for scale **Rating:** 5.0/5.0 stars **Reviewed by:** Matt H. | Digital marketor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about The Brief?** I love the ability to create on ad set from one design and have all of the sizes to execute on various paid channels. **What do you dislike about The Brief?** Sometimes it can be clunky to log in since the creatopy acquisition. **What problems is The Brief solving and how is that benefiting you?** I've been able to solve problems such as creative ads with different headers. **Official Response:** > Hello Matt! Thank you kindly for reviewing our platform. Your feedback is greatly appreciated! Our technical team is continuously working on improving our platform. We sincerely hope that you have not encountered similar issues since the time of the review. We’re very happy to hear that you’ve managed to complete tasks using our product. If we can assist you with anything, please contact us via our live chat. We are happy to help! ### 33. Performant and constantly evolving **Rating:** 4.5/5.0 stars **Reviewed by:** Vincent M. | Co-fondateur, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about The Brief?** It is very fast to design ads, and post for social medias. Template are useful and you can create your own. Design set can save you a lot of time. It integrates partners like Shutterstock ! Batch creative via CSV is very interesting :). Brand kits are a must Evolving ! **What do you dislike about The Brief?** Few essential features to add, but they will surely be added soon. (folder for layers, more animations for text, better management for brand kits...) **What problems is The Brief solving and how is that benefiting you?** Faster production without losing in quality. Better processes of productions, mostly for social ads. **Official Response:** > Hello Vincent, Your constructive feedback is much appreciated! We are in a full ongoing process in developing Creatopy and making it the best version it can be. We encourage our users to inform us in a way or another over the new features they are interested in, for the development purposes of course. If you encounter any issues or have any suggestions, feel free to contact our support team anytime! Have a glowing day! ### 34. A better alternative to photoshop **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about The Brief?** Create banners and ands in a consistent manner. Easy of use and yet so powerful and fast **What do you dislike about The Brief?** Would like to have a feature to make content I multiple languages. **Recommendations to others considering The Brief:** Try it, it is fun and intuitive. Make good result in no time **What problems is The Brief solving and how is that benefiting you?** To be able to create banners easy in multiple sizes for different platforms **Official Response:** > Hello there, Thank you for your amazing feedback! We are very happy to hear that our product brings you joy and excitement. Our goal is indeed making sure that you can scale your creative process in the most efficient way, making your job much easier. Please be aware that on Creatopy there is the Feed Ad Builder that will allow you to automate the creation of designs such as multiple languages content! Feel free to ask the support team about this functionality anytime as they will be more than happy to assist! Have a great day! ### 35. Great all around ad building platform **Rating:** 4.5/5.0 stars **Reviewed by:** Dan R. | Lead Digital Designer, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about The Brief?** How easy it it to make multiple digital ads very quickly. **What do you dislike about The Brief?** The complexity of the ads you can build is limited **Recommendations to others considering The Brief:** This is great for display and social advertising. It has some easy drag and drop animation components **What problems is The Brief solving and how is that benefiting you?** making multiple display ads the need to have more than one output. It is super easy to make many different ad units and then export them with more than one output format for the different publishers **Official Response:** > Hi Dan, We are grateful for your positive review and wish to say thank you! As you mentioned, with our platform you can create multiple ads at the same time and animate them real easy that can save a lot of your precious time and resources. We would love to hear more details about the complexity of the ads so please don’t hesitate to contact our customer support team and see what we can do for you. ### 36. Great tool with a lot of potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about The Brief?** Ease of use and the design. It feels like a new and exciting tool. **What do you dislike about The Brief?** Lack of translation support. Not being able to make master edits to slides that sync across all slides, more cool widgets to use (confetti, flying coins etc) **Recommendations to others considering The Brief:** Great tool for making banners in bulk. Has potential to be the best. **What problems is The Brief solving and how is that benefiting you?** Just programmatic banners. I know the tool can be used for other things but right now I don't see the need. **Official Response:** > Hello! Thank you for your feedback! The suggestions are indeed very welcome! We do have some methods of syncing layers across all sizes in case of banner sets. We will be happy to show you these methods and other workarounds. Please do not hesitate to contact us via our live chat! ### 37. Easy, convenient and fun. Creatopy helps you create beatifull ads in seconds **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about The Brief?** What i like most is the ability to create a whole set of display ads, how easy it is to create it and personalize it. **What do you dislike about The Brief?** The fact that you cant dowload your projects onces your trial is over. You shouldnt be able to edit them but at least download them **What problems is The Brief solving and how is that benefiting you?** Helps create display ads in seconds with templates to make it easier, i safed a lot of time **Official Response:** > Hello there, We are happy to hear that you enjoyed our app and you found it useful. Every bit of feedback is welcomed! Regarding the download of your designs, after the trial period is over, you will not be able to access or download them. However, there is an option for an Asset subscription, where you can access and download your designs that you created at the time of the trial. We hope that the information provided was useful to you. Have a great day! ## The Brief Discussions - [Is there any likelyhood that you will be introducing the ability to incorporate live feeds into ads?](https://www.g2.com/discussions/40485-is-there-any-likelyhood-that-you-will-be-introducing-the-ability-to-incorporate-live-feeds-into-ads) - 1 comment, 1 upvote - [When integrating with google drive?](https://www.g2.com/discussions/25052-when-integrating-with-google-drive) - 1 comment, 1 upvote - [Where can I use the banners created in Bannersnack?](https://www.g2.com/discussions/using-the-banners) - 1 comment, 1 upvote - [In what format can I download my banners?](https://www.g2.com/discussions/export-b2526a41-a8d4-4d25-9792-e82bcb7b383f) - 1 comment, 1 upvote - [How do I use the Banner Generator?](https://www.g2.com/discussions/features-79a36b59-6109-44fa-989a-6eebfc9be440) - 1 comment, 1 upvote - [View The Brief pricing details and edition comparison](https://www.g2.com/products/the-brief/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+22%3A20%3A01+-0500&secure%5Bsession_id%5D=7a599fb5-797c-4ca1-be6b-c4df78024878&secure%5Btoken%5D=d8431f4b1228e7eabc7020582f5cce2eeb88b86a500e5383ccc423265eb02d35&format=llm_user) ## The Brief Features **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Testing Tools** - Dynamic Versioning - A/B Testing **Ad Management** - Ad Sets - Export As Different File Types ## Top The Brief Alternatives - [Bannerwise](https://www.g2.com/products/bannerwise/reviews) - 4.5/5.0 (56 reviews) - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,328 reviews) - [Flexitive](https://www.g2.com/products/flexitive/reviews) - 4.5/5.0 (19 reviews)