The best thing, in my opinion, is that you can really see what influences the overall goal. I always thought that Meta would generate the most value for our customers, but cosmos has made it clear which KPIs we really need to look at in the flood of data. That has led to some real eye-opening moments. We used to focus solely on traffic, the more the better. But if that doesn't result in sales or purchases, it's all for nothing and we're just burning through our budget. The cosmos display is very clear. Customers, teams and management can quickly see where we stand. The progress bars provide a quick overview thanks to the colours. Review collected by and hosted on G2.com.
Currently, I can only see KPIs per touchpoint. To make it complete, it would be valuable to also include budgets so that I can see ROI or ROAS, for example. Then everything would really be integrated into this tool. Review collected by and hosted on G2.com.