CoAd Pay Reviews & Product Details

CoAd Pay makes HCM simple. For over 38 years, we’ve combined unwavering service with a unified payroll platform that streamlines time tracking, payroll and tax filing, and compliance. The result? Employees get paid accurately and on time, while businesses save hours, reduce compliance worries, and gain efficiency with personalized support. What sets CoAd Pay apart? • Unlimited Payroll Runs: Process Payroll as often as needed at no extra cost. • Chat or Phone Support: Get quick answers from our team through real-time chat or US-based phone service. • Free 2-Day Direct Deposit: Pay employees quickly with no extra cost for fast processing. • Single or Multi-State Tax Filing: Handle all payroll tax filings for one or multiple states with ease and compliance. • Reports & Pay Stubs: Access detailed payroll reports and digital pay stubs anytime. To learn more, visit www.coad.com/products/payroll-software

Seller

CoAd

Discussions

CoAd Pay Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Kathryn Main

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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CoAd Pay Integrations

(14)

Verified by CoAd Pay

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Susan F.

Payroll Specialist

Mid-Market (51-1000 emp.)

2/17/2026

"User-Friendly Reporting, but Help Ticket Turnaround Needs Improvement"

3/5

What do you like best about CoAd Pay?

I like the reporting the best about Sync HR. Very user friendly Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

Turnaround time with help tickets that we submit Review collected by and hosted on G2.com.

Response from Zack Griffin of CoAd Pay

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Susan, thanks for your review. We are glad to hear that the Sync HR reporting has been "very user friendly" and appreciate the feedback about turnaround time with help tickets. Your suggestions are helpful as we continue to improve, thanks for taking the time to leave a response!

Verified User in Construction

Small-Business (50 or fewer emp.)

2/17/2026

"Easy to use with comprehensive offerings."

4.5/5

What do you like best about CoAd Pay?

Ease of use. The interface is mostly self-explanatory. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

Their tax department could be more knowledgeable and helpful. Review collected by and hosted on G2.com.

Response from Zack Griffin of CoAd Pay

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Thank you for taking the time to write a positive review! We are glad to know that you find PrimePay to be "easy to use with comprehensive offerings". Your suggestions around our tax department are helpful as we continue to improve. Thank you for being a PrimePay customer!

Paula C.

Human Resources Director

Mid-Market (51-1000 emp.)

3/21/2025

"Seamless Implementation"

4.5/5

What do you like best about CoAd Pay?

The PrimePay feature that we like best is the mobile phone app that allows employees to quickly log in/out and especially the ability to request time off. The employees quickly view their vacation balances and the calendar for their department to see who else may be approved for time off that day, and get fast responses from their supervisors. I no longer need to track manual "time off request" slips or enter these manually into the payroll system. I also love it that employees can access their own paystubs and W-2s (beginning next year). There is really so much that I like about this system, and the customer service is exceptional. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

There is nothing that I flat out "dislike" about PrimePay. The automatic feed to our 401k recordkeeper has been tricky for them to set up, resulting in me having to create a spreadsheet and upload it manually each week. I trust that PrimePay will get this kink worked out. The pros of PrimePay have outweighed this inconvenience to me. Review collected by and hosted on G2.com.

What problems is CoAd Pay solving and how is that benefiting you?

Reduced payroll entry errors: The employees and their supervisors have the ability to view and approve their timecards before payroll is run, and to leave me notes if anything is not correct. Reduced administrative time: Time off requests or unpaid time off is now automatically sent to the payroll system once it is approved. No more manual entry or missing slips of paper. No more requests for months of paystubs when an employee needs them for a loan or other matter - they can access these documents themselves through the employee portal! Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

2/18/2026

"Automatic COBRA Management—Set It and Forget It"

5/5

What do you like best about CoAd Pay?

Automatic. I don't ever have to think about COBRA. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

Nothing - would not change anything with the COBRA process. Review collected by and hosted on G2.com.

Response from Zack Griffin of CoAd Pay

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Thank you so much for your review! We appreciate you taking the time to provide feedback and are happy to hear that you have enjoyed our "Automatic COBRA Management". Thanks for being a PrimePay customer!

Kaylie W.

Office Manager

Small-Business (50 or fewer emp.)

4/8/2025

"My overall experience has been great. The system is user-friendly."

5/5

What do you like best about CoAd Pay?

Prime Pay is great because it has everything you could need in day-to-do business electronically. All of the features are very user-friendly and simple to figure out. All of the customer support agents are extremely helpful and always go above and beyond, even if they are unsure of something in that moment - they will always figure it out or follow up. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

I do not really see any cons about PrimePay. It is overall a great system. Review collected by and hosted on G2.com.

Verified User in Civil Engineering

Small-Business (50 or fewer emp.)

2/18/2026

"Very Helpful Customer Support"

4/5

What do you like best about CoAd Pay?

Customer support is often very good. Very helpful. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

Sometimes the wait times or they are not able to answer a question. Review collected by and hosted on G2.com.

Response from Zack Griffin of CoAd Pay

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Thank you for your positive review, we are happy to hear that our customer service team has been helpful and appreciate your response around wait times. We take this feedback seriously and thank you for being a PrimePay customer!

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

2/17/2026

"All-in-One HR Platform, but Integration Fell Short"

3/5

What do you like best about CoAd Pay?

Everything being in one platform. HR, payroll, recruiting, time keeping, etc. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

The integration process wasn't as expected. Review collected by and hosted on G2.com.

Response from Zack Griffin of CoAd Pay

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Thank you for your review! It’s great that you have enjoyed having "everything in one place". We are sorry to hear that the integration process was not as expected, your feedback is appreciated as we continue to improve. We’re grateful to have you as a PrimePay customer and are here to support you.

Robert D.

Treasurer

Small-Business (50 or fewer emp.)

12/28/2024

"Incredibly poor service and performance"

0/5

What do you like best about CoAd Pay?

I am the treasurer for our church (used PrimePay) and another organization that uses ADP for payroll. Relative to ADP, PrimePay has no advantages. It costs more, website is poor, customer service is abysmal, and they make mistakes. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

Customer service. They could not withhold Philadelphia city wage tax for our two employees who live in Philly. Many phone calls were made, and they just could not figure out how to do this even though they had the home addresses for these two employees (and so knew they were in Philly) and our Philadelphia City Wage tax employer number. They also consistently messed up withholding for our pastor. After months of frustration and having their customer care team not follow up, we changed to ADP. ADP did everything correctly and at lower cost. Then, PrimePay charged us nearly $2,000 as an early termination fee that we knew nothing about - it must have been buried in fine print someplace. The only reason we terminated was because they are so incompetent. I protested this fee, and they are refunding half of it, but our small church still has to pay nearly $1,000 to PrimePay. Just an awful experience. Review collected by and hosted on G2.com.

Aimee F.

Human Resource Director

Mid-Market (51-1000 emp.)

3/12/2025

"Prime Pay has been Great!"

5/5

What do you like best about CoAd Pay?

We’ve been using Prime Pay for 2 years since the merger with SyncHR, and we have been happy with the system, tech support, and customer service. The software is incredibly user-friendly and allows for a lot of import functionality, which has been invaluable for us when we need to make mass updates.

One of the standout features of Prime Pay is the centralized dashboard. It allows us to access all the important HR data in one place, making it easy to track employee information, benefits, time off, and payroll. The reporting functionality is also very helpful. They provide standard reports as well as an ad-hoc report feature to allow you to create your own reports.

The employee self-service portal has also been helpful. It empowers our employees to manage their own information, access company documents, and view pay stubs. This has helped us create a paperless process and saved us a lot of time.

Overall, Prime Pay HRIS has improved our HR efficiency, saved us time, and enhanced employee satisfaction. We highly recommend it to any organization looking for a robust and reliable HR software solution. Review collected by and hosted on G2.com.

What do you dislike about CoAd Pay?

I would like to see additional admin roles added to the system. Currently, we can't add our 401K auditor and benefits broker directly in the system without adding them as an employee to a pay unit. Review collected by and hosted on G2.com.

What problems is CoAd Pay solving and how is that benefiting you?

We use payroll, HR, benefits administration, time and attendance, and applicant tracking. It helped us to create a paperless process and have a ton of information in one place. They also integrate e-verify and background check services. It has made our recruiting to onboarding process more clear and efficient. Review collected by and hosted on G2.com.